An unknown error occurred:
DBError
db=/stand/base/analytics/t_user.db&AUTONUMBER=ID
Database file could not be found or opened

Reader's Favorite Nuggets
Recent Hits All Time Matt's Favorites
Recent Reader's Favorites

Our Nugget List
Filter Gold Nuggets By Tag: "Business Directories"
Friday, June 23, 2017

Building A Business Directory Website: A brief case study

by
Building A Business Directory Website: A brief case study daily-golden-nugget-1562-6
I recently had a few meetings with a French tourism company that needed help figuring out how to build traffic to their website. Their website wasn't anything special; honestly, it was just another directory website. Directory websites are a very common business model that range from large sites like CitySearch.com to local Chamber of Commerce websites. Niche focused directory websites can usually better serve their community than the larger sites.

Directory websites make money either by p...
VIEW FULL GOLD NUGGET


AT: 06/23/2017 06:21:22 AM   0 COMMENTS
Friday, March 17, 2017

Photos Now Appear In Google Local Pack Results

by
Photos Now Appear In Google Local Pack Results daily-golden-nugget-1548-30
Google made a significant change in the search results page layout over the last 7 days that removes the powerful advantage that they'd bestowed upon local businesses for about 10 years. Today, I'll dive into the details of those changes.

A Little Background


Google created their original Local Business database in the early 2000s and has morphed it through many permutations with names like Places, Maps, and Local. Today, they call it "Google My Business" or just GMB for short. Having your business...
VIEW FULL GOLD NUGGET


AT: 03/17/2017 11:43:44 AM   0 COMMENTS
Friday, September 02, 2016

Van Atkins Jewelers #FridayFlopFix Website Review

by
Van Atkins Jewelers FridayFlopFix Website Review daily-golden-nugget-1520-30
Can you learn from someone else's mistakes? That's exactly what I hope you'll get out of this Friday Flop Fix. This week, I'm venturing over to Tupelo, MS in search of a retail jeweler that might be making a mistake with their online presence.

This is the result I saw when searching for "jewelers tupelo ms" in Google:

Van Atkins Jewelers FridayFlopFix Website Review 1520-jewelers-tupelo-ms-serp-30VIEW FULL GOLD NUGGET


AT: 09/02/2016 06:56:26 AM   0 COMMENTS
Friday, August 19, 2016

Pascale Jewelers SERP Review

by
Pascale Jewelers SERP Review daily-golden-nugget-1518-45
I find it interesting that, in this world of shopping malls and big box stores, there are still times when people automatically think of a specialty store for a specific need. Local retail jewelers are specialty stores because they focus on a single product category, but at the rate that JBT reports jewelers going out of business, it seems like the small local retail...
VIEW FULL GOLD NUGGET


AT: 08/19/2016 01:53:35 PM   0 COMMENTS
Friday, July 22, 2016

Cairo GA SERP Review

by
Cairo GA SERP Review daily-golden-nugget-1514-80
Welcome to a somewhat unusual Friday review. Every Friday, I usually look for a website that's a bit of a fixer-upper and I suggest how to make it better. This week, as usual, I opened my Google Chrome browser in incognito mode and ran a search for "jewelry stores in Cairo GA."

There are certain search phrases that trigger specific search results formats, and normally when you search for a "jewelers in _____" or "jewelry stores in ____" Google activates the local results version of the SERP, but today it didn't.

Instead, this is what I saw:

VIEW FULL GOLD NUGGET


AT: 07/22/2016 12:28:14 PM   0 COMMENTS
Friday, August 21, 2015

Horrible Retail Jeweler Websites Near Grand Fork

by
Horrible Retail Jeweler Websites Near Grand Fork daily-golden-nugget-1325-78
This is the Friday website review where I do a Google search for an independent retail jeweler in a random town, then review their website.

This week, I'm starting my search with the phrase "jewelry stores in grand fork nd." Every week that I do this, I try to give you my first impressions of every website as I work through it. Just looking at the results given below, I have a feeling this week's review is going to be quite... nasty. Hold on to your seats gang and let's jump in...<...
VIEW FULL GOLD NUGGET


AT: 08/21/2015 07:36:40 AM   0 COMMENTS
Wednesday, August 05, 2015

These Yelp Reviews Are Worthless

by
These Yelp Reviews Are Worthless daily-golden-nugget-1313-4
"There's no stupid question."

That's what I always say when a jeweler wants to ask me a question but starts off saying "I have a stupid question," which happened several times over this past weekend while I was at the RJO show in St. Louis. When it comes to asking me questions though, you have to be aware that I always use the good questions as future Daily Golden Nuggets, like this one.

After my Local Marketing seminar at the RJO show, a jeweler was explaining that they often ask for their customers to write ...
VIEW FULL GOLD NUGGET


AT: 08/05/2015 07:04:14 AM   0 COMMENTS
Thursday, May 28, 2015

Foursquare Is Quite Useful While Other LBS' have Checked-Out #TBT

by
Foursquare Is Quite Useful While Other LBS have Checked-Out TBT daily-golden-nugget-1264-58
In today's Throwback Thursday, I'm bringing back a group of old Nuggets that are near and dear to my hart: Location Based Services.

One of our more ambitious events here at jWAG was back in August 2010 when we held live video broadcasts several days in a row, we called it "jWAG Live 2". Every day we covered different topics, one of which was ...
VIEW FULL GOLD NUGGET


AT: 05/28/2015 08:32:09 AM   0 COMMENTS
Monday, May 04, 2015

SEO Ranking Comparison Between Two Competing Jewelry Websites

by
SEO Ranking Comparison Between Two Competing Jewelry Websites daily-golden-nugget-1246-53
Do you have a question about your own online marketing situation or feel perplexed about something specific on the internet? Send it to me and I'll answer it as a future Daily Golden Nugget if I can.

Shortly after posting my Friday website review on the morning of April 24, 2015, one of my email readers asked me a really viable question about the SERP results from that day's review. You can read the review VIEW FULL GOLD NUGGET


AT: 05/04/2015 07:10:08 AM   0 COMMENTS
Tuesday, April 14, 2015

Should You Pay For Inclusion in a Directory Website?

by
Should You Pay For Inclusion in a Directory Website? daily-golden-nugget-1232-64
I'm in favor of the entrepreneur that tries to build a business around a perceived need. What make entrepreneurship in the U.S. so exciting is that you potentially make a healthy living off an idea you dream up yourself.

The internet makes those dreams possible.

A few weeks ago, one of my clients brought my attention to the following message that was posted on their Facebook wall.

VIEW FULL GOLD NUGGET


AT: 04/14/2015 11:33:32 AM   0 COMMENTS
Sign Up For Emailed Daily Gold Nuggets

"...articles are easy to follow and seem to have information one can use right away."
-Ann, Gallery 4, Hamden CT


"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry