Social media marketing is quite frustrating. The rules seem to change every time you think you understand the right methods of how and when to share to social media. Most internet marketers will lead you to believe that business success will come if you can get 10,000 or more fans following you on every network, when in reality it takes a bit more than just growing your social fan base.
Somehow those social media fans have to be converted into sales as shown in this diagram:
Bloggers have an unyielding passion to write and share their expertise with the world. Unlike a freelance writer for hire that is paid to create an editorial, most passionate bloggers write because they care greatly about the topic, and many do it for free. Those of us who write for free are often disappointed by posts that don't get the attention we wish they did; after all our blog posts are our children and we want our children to grow up and be successful and not unacknowledged misfits.
In this edition of #ThrowbackThursday, I'm jumping back 4 years to August 9, 2011 to my topic of conversion rate optimization.
What's A Conversion?
A "conversion" refers to some type of customer interaction that results in the capture of the customer's identity, usually their email address. E-commerce sites also measure conversions according to the number of online sales they have. VIEW FULL GOLD NUGGET
That discovery process is commonly referred to in more simple terms as "Barriers to Conversion." Today I'm going to explore these 4 common barriers that send people running away from your w... VIEW FULL GOLD NUGGET
The Daily Nuggets from the last several days have covered the more advanced topics of tracking your visitors from social networks using the UTM campaign tracking built into Google Analytics. In yesterday's Nugget I also explained that those tracking tags create long, ugly URLs that should be shortened.
We're now 15 days into the New Year and I want to continue to arm you with what you will need to know in order to make 2013 a successful website year for you. That tracking is just the beginning. The path of we... VIEW FULL GOLD NUGGET
Converting website visitors into customers requires an understanding of where your customers came from, and what page they arrived at on your website.
When analyzing a website we call that arrival page, or point of entry, a Landing Page. The place the visitor came from is called the Traffic Source.
Here's a list of common sources:
Google SERP Google AdWord Ad Google Places Listing Google+ Page Email Newsletter Facebook News Feed Facebook Ad Yelp Listing
Understanding the content of each of these sources will help you convert your website visitor into a paying customer. Was the person reading your email newsletter, or did they click on a Facebook or Google ad?
The context of each traffic source changes what the person expects to see when they arrive on your website. Let's break do... VIEW FULL GOLD NUGGET
In case you're just tuning in, this post is one in a series of training for jewelry store owners. Today's topic is "Conversion Rate Optimization" and how to find someone to help you measure and improve it.
Measuring your conversion rate on any single web page will be tedious. We've previously said you could use the free Site Overlay tool inside Google Analytics to do it, but before you even get to the actual testing you need to outline your goals and how you will achieve them.
The Jeweler Website Advisory Group exists simply to share website education with jewelers. We actually hope you will take our ideas and use them directly, but if you don't have the time, then you will need to hire someone to help you.
Here are some things to think about when looking to hire an ad agency, web designer, or even an in-house empl... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry
In yesterday's Daily Golden Nugget I presented 
The Daily Nuggets from the last several days have covered the more advanced topics of tracking your visitors from social networks using the UTM campaign tracking built into Google Analytics. In yesterday's Nugget I also explained that those tracking tags create long, ugly URLs that should be shortened.
