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Wednesday, March 23, 2016

The Tricky Steps From Social To Sales

The Tricky Steps From Social To Sales daily-golden-nugget-1478-52
Social media marketing is quite frustrating. The rules seem to change every time you think you understand the right methods of how and when to share to social media. Most internet marketers will lead you to believe that business success will come if you can get 10,000 or more fans following you on every network, when in reality it takes a bit more than just growing your social fan base.

Somehow those social media fans have to be converted into sales as shown in this diagram:


AT: 03/23/2016 08:53:39 AM   0 COMMENTS
Monday, February 22, 2016

Top 10 Misfit Children Nuggets from 2015

Top 10 Misfit Children Nuggets from 2015 daily-golden-nugget-1456-24
Bloggers have an unyielding passion to write and share their expertise with the world. Unlike a freelance writer for hire that is paid to create an editorial, most passionate bloggers write because they care greatly about the topic, and many do it for free. Those of us who write for free are often disappointed by posts that don't get the attention we wish they did; after all our blog posts are our children and we want our children to grow up and be successful and not unacknowledged misfits.

Much to my chagrin, not every b...

AT: 02/22/2016 07:36:26 AM   0 COMMENTS
Thursday, August 20, 2015

Conversion Rate Optimization - #TBT

Conversion Rate Optimization - TBT daily-golden-nugget-1324-45
In this edition of #ThrowbackThursday, I'm jumping back 4 years to August 9, 2011 to my topic of conversion rate optimization.

What's A Conversion?

A "conversion" refers to some type of customer interaction that results in the capture of the customer's identity, usually their email address. E-commerce sites also measure conversions according to the number of online sales they have.

AT: 08/20/2015 09:15:05 AM   0 COMMENTS
Wednesday, January 28, 2015

Maybe You Need More Conversions Rather Than More Visitor Traffic

Maybe You Need More Conversions Rather Than More Visitor Traffic daily-golden-nugget-1178-29
So it turns out that your home page is good at attracting visitors, but not turning them into customers. It's a fact that the most visited pages of your website are really bad at convincing people to stay, or to go further towards turning into customers.

Good calls to action are what drive people further into your website. Without them, your website just flounders. Sadly...

AT: 01/28/2015 08:05:01 AM   0 COMMENTS
Wednesday, July 17, 2013

4 Important Barriers to Conversion

4 Important Barriers to Conversion 6888-imageIn yesterday's Daily Golden Nugget I presented 6 steps that you need, to refine your website for organic traffic and customer conversion.  Today I want to elaborate on what I stated for step #4: "Discover problems with the site that prevent people from converting from simple visitors into customers."

That discovery process is commonly referred to in more simple terms as "Barriers to Conversion."  Today I'm going to explore these 4 common barriers that send people running away from your w...

AT: 07/17/2013 08:44:44 PM   0 COMMENTS
Tuesday, January 15, 2013

Your Website is Your Least Trained Employee

Your Website is Your Least Trained Employee 1990-daily-golden-nugget-647The Daily Nuggets from the last several days have covered the more advanced topics of tracking your visitors from social networks using the UTM campaign tracking built into Google Analytics. In yesterday's Nugget I also explained that those tracking tags create long, ugly URLs that should be shortened.

We're now 15 days into the New Year and I want to continue to arm you with what you will need to know in order to make 2013 a successful website year for you. That tracking is just the beginning. The path of we...

AT: 01/15/2013 05:55:59 PM   0 COMMENTS
Monday, March 26, 2012

Understanding Where Jewelry Buyers Came From and What They Want

Converting website visitors into customers requires an understanding of where your customers came from, and what page they arrived at on your website.

When analyzing a website we call that arrival page, or point of entry, a Landing Page. The place the visitor came from is called the Traffic Source.

Here's a list of common sources:

Google SERP
Google AdWord Ad
Google Places Listing
Google+ Page
Email Newsletter
Facebook News Feed
Facebook Ad
Yelp Listing

Understanding the content of each of these sources will help you convert your website visitor into a paying customer. Was the person reading your email newsletter, or did they click on a Facebook or Google ad?

The context of each traffic source changes what the person expects to see when they arrive on your website. Let's break do...

AT: 03/26/2012 10:32:25 PM   0 COMMENTS
Tuesday, August 30, 2011

Hiring Someone To Help With Conversion Rate Optimization

In case you're just tuning in, this post is one in a series of training for jewelry store owners. Today's topic is "Conversion Rate Optimization" and how to find someone to help you measure and improve it.

Measuring your conversion rate on any single web page will be tedious. We've previously said you could use the free Site Overlay tool inside Google Analytics to do it, but before you even get to the actual testing you need to outline your goals and how you will achieve them.

The Jeweler Website Advisory Group exists simply to share website education with jewelers. We actually hope you will take our ideas and use them directly, but if you don't have the time, then you will need to hire someone to help you.

Here are some things to think about when looking to hire an ad agency, web designer, or even an in-house empl...

AT: 08/30/2011 01:34:18 PM   0 COMMENTS
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