An unknown error occurred:
DBError
db=/stand/base/analytics/t_user.db&AUTONUMBER=ID
Database file could not be found or opened

Reader's Favorite Nuggets
Recent Hits All Time Matt's Favorites
Recent Reader's Favorites

Our Nugget List
Filter Gold Nuggets By Tag: "Conversion Rates"
Wednesday, March 23, 2016

The Tricky Steps From Social To Sales

by
The Tricky Steps From Social To Sales daily-golden-nugget-1478-52
Social media marketing is quite frustrating. The rules seem to change every time you think you understand the right methods of how and when to share to social media. Most internet marketers will lead you to believe that business success will come if you can get 10,000 or more fans following you on every network, when in reality it takes a bit more than just growing your social fan base.

Somehow those social media fans have to be converted into sales as shown in this diagram:

VIEW FULL GOLD NUGGET


AT: 03/23/2016 08:53:39 AM   0 COMMENTS
Monday, February 22, 2016

Top 10 Misfit Children Nuggets from 2015

by
Top 10 Misfit Children Nuggets from 2015 daily-golden-nugget-1456-24
Bloggers have an unyielding passion to write and share their expertise with the world. Unlike a freelance writer for hire that is paid to create an editorial, most passionate bloggers write because they care greatly about the topic, and many do it for free. Those of us who write for free are often disappointed by posts that don't get the attention we wish they did; after all our blog posts are our children and we want our children to grow up and be successful and not unacknowledged misfits.

Much to my chagrin, not every b...
VIEW FULL GOLD NUGGET


AT: 02/22/2016 07:36:26 AM   0 COMMENTS
Thursday, August 20, 2015

Conversion Rate Optimization - #TBT

by
Conversion Rate Optimization - TBT daily-golden-nugget-1324-45
In this edition of #ThrowbackThursday, I'm jumping back 4 years to August 9, 2011 to my topic of conversion rate optimization.

What's A Conversion?


A "conversion" refers to some type of customer interaction that results in the capture of the customer's identity, usually their email address. E-commerce sites also measure conversions according to the number of online sales they have.
VIEW FULL GOLD NUGGET


AT: 08/20/2015 09:15:05 AM   0 COMMENTS
Wednesday, June 17, 2015

JCK Talks 2015: How the game is changing: Big Data in Retail

by
JCK Talks 2015: How the game is changing: Big Data in Retail daily-golden-nugget-1278-47
The term Big Data is one of the internet's latest buzz words that everyone is talking about but no one seems to know what it is, why they should care about it, how to collect it, or how to use it.

Put simply, Big Data is the collection of massive amounts of demographic and tracking information you gather about your customers. Once gathered, you then churn that information into reports that help you better plan future marketing and provide interesting insights ...
VIEW FULL GOLD NUGGET


AT: 06/17/2015 11:29:07 AM   0 COMMENTS
Thursday, June 11, 2015

What Is A Money Site?

by
What Is A Money Site? daily-golden-nugget-1274-3
This is the Throwback Thursday edition of the Daily Golden Nugget. Today I'm jumping back to Nugget number 55 and the topic of money sites.

The topic of marketing funnels came up during the 2015 JCK Talk on multi-channel marketing. The original idea of a marketing funnel was that you would reach a lot of people with a broad scope...
VIEW FULL GOLD NUGGET


AT: 06/11/2015 08:44:10 AM   0 COMMENTS
Tuesday, May 19, 2015

The Misunderstood Cost of the Marketing Funnel

by
The Misunderstood Cost of the Marketing Funnel daily-golden-nugget-1257-3
The truth of the matter is that your business will never survive without some type of marketing. Word of mouth marketing is not enough anymore to support your business. Simple posts to social media and meager ads in community newspapers won't support your overhead, or even put food on your table.

According to the U.S. Small Business Administration, you should VIEW FULL GOLD NUGGET


AT: 05/19/2015 11:16:30 AM   0 COMMENTS
Wednesday, January 28, 2015

Maybe You Need More Conversions Rather Than More Visitor Traffic

by
Maybe You Need More Conversions Rather Than More Visitor Traffic daily-golden-nugget-1178-29
So it turns out that your home page is good at attracting visitors, but not turning them into customers. It's a fact that the most visited pages of your website are really bad at convincing people to stay, or to go further towards turning into customers.

Good calls to action are what drive people further into your website. Without them, your website just flounders. Sadly...
VIEW FULL GOLD NUGGET


AT: 01/28/2015 08:05:01 AM   0 COMMENTS
Tuesday, January 27, 2015

Reasons Why Your Bounce Rate Might Be High

by
Reasons Why Your Bounce Rate Might Be High daily-golden-nugget-1177-33
Success often leaves footprints. If you want to achieve higher success rates in your business, you can attempt to copy the strategies that similar businesses are using to achieve their apparent success.

As a retail jeweler, you would have to closely examine what your local competitors are doing, particularly if you feel they are more successful than you are. You could study their websites and marketing, but many times the success of a store also depends on the customer service provided by all the staff.

One of ...
VIEW FULL GOLD NUGGET


AT: 01/27/2015 12:22:50 PM   0 COMMENTS
Monday, January 26, 2015

Website Navigation Should Be Easy To Understand; Don't Confuse Customers

by
Website Navigation Should Be Easy To Understand; Dont Confuse Customers daily-golden-nugget-1176-36
There are a few standard pages needed on all websites, like the Home, About Us, and Contact Us pages. Other pages become important depending on the business; a Directions/Locations page is important for a business with a physical location but it's probably useless if your business is 100% e-commerce.

Other common pages for retail jewelers include:
* List of Designers
* Services
* Staff

Once we get past the 7 pages I've already mentioned, the need...
VIEW FULL GOLD NUGGET


AT: 01/26/2015 08:13:26 AM   0 COMMENTS
Monday, June 04, 2012

Jewelers, Are You Tracking Conversions?

by
The jWAG team has had a very busy weekend at the JCK Las Vegas show! We've been recording video questions for a Web TV series we've been planning and interviewing many vendors that are forward-thinking, tech savvy, and willing to help the retail jeweler with their online marketing.

It's been a great show so far!

We attended several seminars relating to online marketing and e-commerce on Friday and Saturday. From those seminars there was one question that retailers were asking over and over again:

How do you track conversions from the internet?

To answer this question you need to first understand what a "conversion" is. This is the work we internet marketing folk use to refer to the casual website visitor that takes some action and then becomes your customer.

Every website is different, every retail ...
VIEW FULL GOLD NUGGET


AT: 06/04/2012 11:49:37 PM   0 COMMENTS
Tuesday, September 06, 2011

Website Pop Up Disasters for Zale Corporation

by
Here's a website usability and conversion optimization tip for you: Kill those pop-ups!

Have you seen those annoying pop-ups on websites? Some pop-up as soon as you arrive on the page and some will pop-up when you try to leave the page; both are very annoying.

As of today, here's an annoying example of a pop-up: http://www.reeds.com/

The REEDS Jewelers website shows an immediate message for "First Time Visitors" that says:
"First Time Here? REEDS would like to welcome you with an extra savings of $25 off any online purchase of $150 or more. Enter coupon code FTV25150* at checkout. *Excludes Roberta Z Ideal, REEDS Diamond, Chamilia, David Yurman, Everlon, Swiss Watches, and Swarovski. "

Sure, that's a great offer for a jewelry store, but the pop-up is so immediate and ann...
VIEW FULL GOLD NUGGET


AT: 09/06/2011 12:27:56 PM   0 COMMENTS
Monday, August 29, 2011

Conversion Rate Optimization Thoughts for Jewelers

by
Over the last two weeks, we first covered email topics and then landing page concepts that could create a continued experience and answer questions presented in your emails. Let's now move on to the next step in your internet marketing for jewelers' education: Conversion Rates.

Way back on January 22, 2010 we published a brief vocabulary lesson explaining Conversion Rates. Here's the link http://bit.ly/nTn9NW in case you want to read it. That lesson names the following 6 potential methods of determining conversion rates:

1. Email Newsletter Signup
2. Question submitted through the Contact Us form
3. Registration for an event
4. Fill out a form to receive a discount offer via email
5. Comment on your blog
6. Setting up a wish list

Of course, with e-commerce the ultim...
VIEW FULL GOLD NUGGET


AT: 08/29/2011 12:26:17 PM   0 COMMENTS
Sign Up For Emailed Daily Gold Nuggets

"...articles are easy to follow and seem to have information one can use right away."
-Ann, Gallery 4, Hamden CT


"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry