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Friday, January 27, 2017

Mike's Custom Jewelry #FridayFlopFix Website Review

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Mikes Custom Jewelry FridayFlopFix Website Review daily-golden-nugget-1541-10
This is the #FridayFlopFix website review. The goal of this review is to learn from someone else's mistake by randomly choosing and dissecting a website that has problems, and explain potential fixes. Hopefully there is something we can all learn from.

Websites with mistakes usually don't rank very high in Google, so when I search for review candidates I usually look lower in the SERPs, and even deep within the forbidden-nowhere-zone on Google... Page 2.

This week, I started my search with the phr...
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AT: 01/27/2017 02:06:12 PM   0 COMMENTS
Friday, January 20, 2017

Cass Jewelers #FridayFlopFix Website Review

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Cass Jewelers FridayFlopFix Website Review daily-golden-nugget-1540-40
For this week's website review, I began my search for a "jewelry store High Point, NC" and got these results from Google:

Cass Jewelers FridayFlopFix Website Review 1540-jewelry-store-High-Point-NC-serp-51

I've circled the map in the above screen shot to point out that there wer...
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AT: 01/20/2017 01:24:05 PM   0 COMMENTS
Friday, September 09, 2016

Abraxas Jewelers Needs A Lot Of Online Help

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Abraxas Jewelers Needs A Lot Of Online Help daily-golden-nugget-1521-65
The internet of things (IoT) now connects so much of daily life it's hard to remember what things were like 23 years ago when it was just in its infancy. New internet connected devices are announced every day that will undoubtedly shape our futures of personal life and how we reach customers and conduct business. Although there are plenty of new tech toys announced every week, it's the smartphone which has changed how we manage our daily lives.

With all these changes happening in the world around us, it's hard to im...
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AT: 09/09/2016 12:13:39 PM   0 COMMENTS
Friday, July 08, 2016

Happy Jewelers #FridayFlopFix Website Review

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Happy Jewelers FridayFlopFix Website Review daily-golden-nugget-1512-39
Welcome to my weekly website review. Every Friday, I randomly look for a jewelry store website that has a few problems, that I call flops, and then I suggest ways to fix them. These short website reviews are not meant for the store itself but rather you, the reader. My hope is that you will discover something here that you also need to fix on your own site.

This week I used the phrase "jewelers Newport, RI" to search for my review candidate. Instead of choosing a jewelry store from the first page of the Google res...
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AT: 07/08/2016 11:03:44 AM   0 COMMENTS
Monday, April 18, 2016

Should Social Links Be In A Website Header Or Footer?

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Should Social Links In A Website Header Or Footer? daily-golden-nugget-1496-69
I have a love/hate relationship with the placement of social network icons on a website. Some websites have them in their header and some put them in the footer. In this Golden Nugget, I'll give you my point of view of where and why you should place your social icons.

Are They Important Enough?


Back when MySpace and Friendster were the latest craze, it seemed like everyone was adding large icons for those networks to their website header. Websites without those icons were made to feel like...
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AT: 04/18/2016 12:44:44 PM   0 COMMENTS
Wednesday, April 13, 2016

Should I Archive My Sale Notices Or Just Delete Them?

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Should I Archive My Sale Notices Or Just Delete Them?  daily-golden-nugget-1493-38
A reader recently wrote in and asked if they should archive their sales notices on their website, or just delete them. There's no easy answer to this question because it all depends on how you made the announcement. Let's explore some of the reasons when and why to archive those notices.

Types of Notices


The question at hand is very general and does not specify if they wanted to archive a web page, a social media post, an email newsletter, or a sales email so I'll cover all three fo...
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AT: 04/13/2016 11:46:02 AM   0 COMMENTS
Friday, April 01, 2016

Stonecraft Jewelers #FridayFlopFix Review

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Stonecraft Jewelers FridayFlopFix Review daily-golden-nugget-1485-19
This is the #FridayFlopFix edition of the Daily Golden Nugget. Each week, I find a random retail jewelry stores and review their website in hopes that we'll be able to learn something from the process. I call this a "Flop Fix" because I specifically look for websites that are making mistakes, i.e. flops, so I can suggest fixes.

Here's the search results I saw this week when I searched Google for "jewelry stores Elko, NV":

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AT: 04/01/2016 12:38:36 PM   0 COMMENTS
Thursday, March 03, 2016

Domain Services Renewal and Search Engine Submission Service Scam #TBT

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Domain Services Renewal and Search Engine Submission Service Scam TBT daily-golden-nugget-1464-18
For this week's #ThrowbackThursday, I'm jumping back to the topic of domain name scams. Unfortunately, this throwback doesn't go back too far since I last wrote about this in June 2015, when I reported the exploits of iDNS and their Domain Name Expiration Notices.

A new scam came through my inbox this week that business owners should be aware of. I deem t...
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AT: 03/03/2016 08:51:27 AM   0 COMMENTS
Friday, February 19, 2016

Tallmon's Jewelry #FridayFlopFix Website Review

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Tallmons Jewelry FridayFlopFix Website Review daily-golden-nugget-1455-71Don't want to read? This week you can also watch the video recording of this review here!

This is the weekly #FridayFlopFix edition of the Daily Golden Nugget. Every Friday, I search for a really bad website in a random town, and provide ideas for how to fix all of its flops.

This week when I searched Google for "jewelers Scottsbluff, NE" I saw these results:

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AT: 02/19/2016 08:48:32 AM   0 COMMENTS
Thursday, February 04, 2016

Landing Page Planning #TBT

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Landing Page Planning TBT daily-golden-nugget-1444-39
In this edition of #ThrowbackThursday, I'm jumping way back to September 2010 to the topic of landing page planning, although I didn't specifically call it landing page planning back then.

Planning your landing page long before you need to use it is an important part of a successful online marketing strategy, but before I get in too deep of how to help with the success, let me just briefly explain what a landing page is.

What is a Landing Page?

<...
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AT: 02/04/2016 12:09:52 PM   0 COMMENTS
Wednesday, December 02, 2015

Joe Kassab Website Flop Fix Review

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Joe Kassab Website Flop Fix Review daily-golden-nugget-1398y-29
Every week, normally on Friday, I write a website review with suggestions on how to make a random site better. I have something special planned for this Friday so I have to move my Flop-Fix review to today.

My purpose here is to find a website that has something wrong, point it out, and give suggestions on how to fix it. My suggestions are entirely my own and based on my past experience, research, or observations. I found my review candidate this week with the query "jewelry stores Happy Valley, OR" and th...
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AT: 12/02/2015 09:10:22 AM   0 COMMENTS
Thursday, November 26, 2015

302 Redirecting Your Home Page to Landing Pages #TBT

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302 Redirecting Your Home Page to Landing Pages TBT daily-golden-nugget-1394-28
Today is Thanksgiving Day in the U.S., the only national holiday that transcends all races and religions. The holiday is typically celebrated by gathering together with friends and family and enjoying an elaborate meal. The next few weeks will see huge spikes in retail store sales, and today is probably the last day off most retail store owners in the U.S. will have until Christmas Day.

I'm mentioning this because a recent review of my own Google Analytics revealed that 47% of...
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AT: 11/26/2015 10:07:05 AM   0 COMMENTS
Friday, July 03, 2015

The Blue Diamond Website Review

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The Blue Diamond Website Review daily-golden-nugget-1290-87
While it's customary for people to take long holiday weekends off from work, your website is never closed. The first impression that your website makes is as important as that first greeting when a customer walks into your store.

This is my Friday Website Review edition of the Daily Golden Nugget. I write these reviews to demonstrate live examples of both good and bad retail jewelry websites. I never know where these reviews will end up and I try to be as impartial as possible when writing them.

I also try ...
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AT: 07/03/2015 11:01:17 AM   0 COMMENTS
Friday, June 12, 2015

J&M Jewelry Mobile Website Review

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J&M Jewelry Mobile Website Review daily-golden-nugget-1275-33
Welcome to the Friday website review edition of the Daily Golden Nugget. The goal for today is to find and perform a usability review of a random jewelry store mobile website. I'm performing the review on, and taking screen shots with, my iPhone 6.

The first review for today is to see if a google.com search through the Safari web browser would yield the same results as a search using the Google search app on the iPhone. Here's a side by side comparison of the two methods:

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AT: 06/12/2015 07:22:44 AM   0 COMMENTS
Friday, February 13, 2015

Paula's Fine Jewelry Website Review

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Paulas Fine Jewelry Website Review daily-golden-nugget-1190-22
If you believe the (mostly North American) superstitions, Friday the 13th (today) is supposed to be an unlucky day. Perhaps it will be unlucky for some couples that breakup before tomorrow, Valentine's Day, arrives. I prefer the optimistic point of view and would rather believe that love is in the air today.

This is the Friday website review edition of the Daily Golden Nugget, and to honor Valentine's Day I decided to search for a jewelry store in or near a town with "love" in the name. This was not as easy a...
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AT: 02/13/2015 12:32:35 PM   0 COMMENTS
Tuesday, February 10, 2015

Blog Post Timestamps and How They Appear to Google

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Blog Post Timestamps and How They Appear to Google daily-golden-nugget-1187-54
Every week, I receive at least one question from my readers through Facebook, Twitter, comments on jwag.biz, and even direct emails. Sometimes I reply privately, but sometimes I use those questions as source material for future Nuggets, like this one.

Here's a question that arrived via email about a week or so ago:
Regarding Blogging... Can post-dating a blog that you "should've" written months ago help you now if you date it the date from before (i.e. it's Feb and...
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AT: 02/10/2015 01:37:17 PM   0 COMMENTS
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