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Friday, January 06, 2017

SERP Review for Sandy Springs, GA

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SERP Review for Sandy Springs, GA  daily-golden-nugget-1538-32
Time and time again, jewelers tell me they want to come up first in Google search for phrases like "engagement rings" or anything related to bridal jewelry. Those are tough keyword phrases to compete for since large ecommerce jewelry website spend a lot of time, money, and optimization efforts to maintain top ranking. Independent jewelers have a better chance competing in their local markets using the popular phrases that people search for.

Popular local phrases include the words jeweler, jewelry, or jewelry store, followed by either ...
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AT: 01/06/2017 08:20:53 AM   0 COMMENTS
Friday, December 02, 2016

JR Fox Jewelers #FridayFlopFix Website Review

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JR Fox Jewelers FridayFlopFix Website Review daily-golden-nugget-1533-84
In this issue of the Golden Nugget, I'm on the lookout for a jewelry website that isn't correctly suited to help customers this holiday season. I'll document my first thoughts as I look at the website. The hope is that I can uncover problems and explain solutions so you can learn from the mistakes of others.

In the spirit of the holiday season, I'd like to look for some jewelry gift ideas, perhaps something I could buy locally. For this week I'm pretending to be in South Bend, Indiana, so I searched for "jewelry ...
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AT: 12/02/2016 01:06:43 PM   0 COMMENTS
Wednesday, January 20, 2016

2015 Holiday Season Keyword Data: Engagement Rings

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2015 Holiday Season Keyword Data: Engagement Rings daily-golden-nugget-1433-12
What I'm presenting today is a continuation of the 2015 Holiday Season keyword data I presented yesterday. Today, I'm reviewing my findings about search queries that contained the phrase "engagement rings."

What I have here today is similar, yet very different to the "engagement ring" information I presented yesterday. Notice the difference in the query phrase between today's plural version an...
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AT: 01/20/2016 07:22:24 AM   0 COMMENTS
Tuesday, January 19, 2016

2015 Holiday Season Keyword Data: Engagement Ring

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2015 Holiday Season Keyword Data: Engagement Ring daily-golden-nugget-1432-12
Today I'm reviewing more keyword data that I collected during the 2015 Holiday Season, specifically some of my findings about search queries that contained the phrase "engagement ring."

Take note that I said the singular form of the phrase "engagement ring," rather than the plural form "engagement rings." Originally, I was going to review both variations in today's Daily Golden Nugget like I did for my VIEW FULL GOLD NUGGET


AT: 01/19/2016 10:37:23 AM   0 COMMENTS
Tuesday, December 29, 2015

The Majority of Couples Get Engaged on Christmas Eve

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The Majority of Couples Get Engaged on Christmas Eve daily-golden-nugget-1417-36
Social media is bringing to light something that retail jewelers have known since they started selling jewelry: Christmas is when "everyone" gets engaged. According to the Chillisauce Marriage Proposal Survey, the most popular day to pop the question is Christmas Eve. Here's the bar graph with their findings:

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AT: 12/29/2015 10:53:15 AM   0 COMMENTS
Friday, August 14, 2015

Jensen Jewelers Website Review

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Jensen Jewelers Website Review daily-golden-nugget-1320-97
This is the weekly random website review where I search for a website candidate in a town near you and review how well their website is put together.

I never know what I'm going to find. Sometimes I find great sites and sometimes I find sites with a lot of problems. I do my best to write down my first impressions of the sites in an attempt to illustrate how a consumer might be reacting.

No matter what, there's always something to learn from.

To kick off the review, I'm searching for "engagement rings ho...
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AT: 08/14/2015 11:42:14 AM   0 COMMENTS
Friday, July 31, 2015

Michael Genovese Jewelers Website Review

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Michael Genovese Jewelers Website Review daily-golden-nugget-1310-14
This is the Friday website review edition of the Daily Golden Nugget. I'm always on the lookout for a jewelry website we can learn from, both good and bad. In honor of my visit to St. Louis, MO this weekend I'm going to look for one of the retail jewelers in St. Louis to review.

Using Google Chrome in incognito mode, I searched for "jewelry stores st louis mo." This is the SERP that was returned to me:

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AT: 07/31/2015 12:35:04 PM   0 COMMENTS
Tuesday, June 30, 2015

Marriage Equality: How Retail Jewelers Can Embrace It

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Marriage Equality: How Retail Jewelers Can Embrace It daily-golden-nugget-1287-3
Over the last few days, we've all seen our share of rainbows exploding from our computer screens and smartphones. The Supreme Court of The United States (SCOTUS) ruled that the Fourteenth Amendment requires States to allow same-sex marriage in their State and recognize same-sex marriages performed in other states.

While the legal fight for legal same-sex marriage rights is now over, the personal conflict and religious views will continue for quite a long time to come. Regardl...
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AT: 06/30/2015 11:53:08 AM   0 COMMENTS
Thursday, January 08, 2015

2014 Holiday Diamond and Engagement Ring Mobile Search Report

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2014 Holiday Diamond and Engagement Ring Mobile Search Report daily-golden-nugget-1164-16
When using Google Webmaster Tools, you can view which search queries will trigger your website to appear in search results. In the past when we SEO guys would spew the phrase "search queries" it was just a fancy name for saying "keywords." In fact, you can say "search queries," and "keywords," and "search phrases" and mean the same thing.

Regardless what you called it, all you wanted to do was put the right words on your website that correspond to what people search for in the dif...
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AT: 01/08/2015 09:54:29 AM   0 COMMENTS
Thursday, December 25, 2014

Wake Up With the Same-Sex Engagement Ring Market

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Wake Up With the Same-Sex Engagement Ring Market daily-golden-nugget-1154-6
According to this marriage proposal survey 45% of marriage proposals for the year will take place on Christmas Eve (last night) and Christmas Day (today), but as a jeweler you probably already know that.

Can you count how many engagement rings did sell over the last 3 months? How many nervous boyfriends did you help through the process of learning about the 4C's of diamonds and the difference between an SI1 whose inclusion is di...
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AT: 12/25/2014 07:32:22 AM   0 COMMENTS
Tuesday, December 23, 2014

Researching Keywords for your Content Marketing

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Researching Keywords for your Content Marketing daily-golden-nugget-1152-68

You probably already know that Christmas is the most popular day of the year for a marriage proposal. No doubt you've been helping with the selection process for the past few months leading up to tomorrow's inevitable day of celebration for many couples.

According to this marriage proposal survey, the most popular day of the year for popping the question is still Christmas Eve, followed by Valentine's Day, then Christmas Day...
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AT: 12/23/2014 01:51:06 PM   0 COMMENTS
Monday, December 22, 2014

Jewelers Would You Rather Sell Bridal Jewelry or Engagement Rings?

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Jewelers Would You Rather Sell Bridal Jewelry or Engagement Rings? daily-golden-nugget-1151-59

No matter your best efforts, your customer simply do not care about your bridal line. For them, you might as well be the Invisible Man.

You probably think I'm nuts when I say that, especially since you sell engagement rings all the time. The fact is that most jewelers are incorrectly trying to target "bridal" customers when they should be targeting "engagement rings." Even the phrase "wedding ring" is better than "bridal" or "bridal ring."

Google shares plent...
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AT: 12/22/2014 08:00:24 AM   0 COMMENTS
Thursday, July 26, 2012

QDF: For Jeweler's Eyes Only.

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Today I'm going to outline a very specific strategy for celebrity blogging. This is an over-the-top strategy may require a person working full time on website marketing and blogging.

This strategy requires an acute awareness of the entertainment industry, and it will help you attract many visitors to you website very fast.

When many people suddenly search for the same phrase it triggers a Google algorithm called "Query Deserves Freshness" or QDF. Because of QDF Google is able to provide search results with the most recently found web pages, instead of web pages that have good SEO ranking.

With QDF, the time stamp of the web page is more important than the long term value of the page. Most of the time the Google QDF algorithm allows us to find breaking news headlines, but you can use it as a new marketing tool to a...
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AT: 07/26/2012 09:09:03 PM   0 COMMENTS
Friday, April 20, 2012

Jewelers Must Give Up On Bridal Sales

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We're sorry this Daily Golden Nugget is so long, but it didn't make sense to split it. YOU MUST READ THIS. WE HOPE IT CHANGES YOUR WAY OF THINKING!

The web changes way too fast for mere mortals to really keep up, we estimate there are drastic changes every two months. In March 2012, Google changed the way they rank keyword phrases, and they announced their changes at the beginning on April 2012.

We took a close look at this and figured out how these changes affect the retail jeweler. As a comparison we we're jumping back to Daily Golden Nugget #398 from February 1, 2012... In other words, just two months ago.

We need to revisit these phrases so you understand how to adjust your blogging strategies and keyword usage:
* wedding ring stores
* jewelry stores
* jewelry
* wedding ring
* bridal jewelr...
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AT: 04/20/2012 09:24:15 PM   0 COMMENTS
Thursday, February 16, 2012

Capitalize on the Rise of the Man-Gagement Ring

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Back in July 2011, we noticed the first widespread recognition of the man's engagement ring, otherwise known as the "mangagement ring."

MyFoxBoston.com, Huffington Post, Essential Groom, TheKnot.com, Men's Health, and even JCK are among the news outlets feeding into the idea of the mangagement ring.

This might be a trend, so let's take a look at the possibilities for adding appropriate content to your website.

To start our investigation we jumped over to google.com/insights/search and looked up "mangagement ring" and found some interesting results. It turns out that "mangagement" is a common misspelling of the word "management." Google Insights has years worth of data showing people searching for property, business, waste, classroom, time, project, and financial "mangagement."

Among the misspellings we do see...
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AT: 02/16/2012 06:57:45 PM   0 COMMENTS
Friday, December 23, 2011

2011 Holiday Season Bridal Sales

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As we close out another holiday season, we at the Jeweler Website Advisory Group hope that all our readers experienced a successful holiday season.

How were your bridal sales this season? A recent study shows that only 51% of Americans are married, and that number is declining. The study also shows that other countries around the world are seeing a decline in the number of married couples. Visit this Bitly link to read more about this study: http://bit.ly/vR22pz

With this marriage study in mind we took a close look at trends for "engagement rings" this season to see if we could find any correlation of online interest that agrees with the study.

Online interest in engagement rings shows a slight rise in from October 2011 to December 22, 2011, and there's certainly more interest than Q2 and Q3 of 2011. When looking ...
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AT: 12/23/2011 12:34:30 AM   0 COMMENTS
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