In this week's #FridayFlopFix website review, I'm heading over to Hawai'i in search for a jeweler who could use some website help. Every Friday, I search for a website that's not quite doing the best they could. I want to point out the flops on their website, and suggest some fixes.
I started my review candidate search with the query "jewelers waimea hi." Waimea is a town on the Big Island of Hawai'i. Instead of choosing from the websites that appeared on the first page of Google's results, I looked throu... VIEW FULL GOLD NUGGET
This is my weekly #FridayFlopFix website review where my goal is to find a website that has a few problems and suggest potential fixes. I start this review with a jewelry store search in a random town and then I quickly look through the search results for websites with problems I can talk about in a terse evaluation like this.
I started my hunt for a candidate website this week with a search for "jewelry highland in." Google showed me these results:
Welcome to the #FridayFlopFix website review. During this holiday season, I'm shopping for a few websites that have problems: websites whose features could easily turn them into a flop and hurt their business.
I started my search with the query "jewelry gifts in huntington wv" and was given these results from Google:
In this edition of the weekly website review, I'm venturing to Freeport, NY to look for a jeweler. My search begins in Google with the phrase "jewelers freeport new york." Here's a snapshot of the search results I saw:
This is the Friday website review edition of the Daily Golden Nugget. Each week, I dig down into a random retail jewelry store website to discover the good and bad of what they've done with their online identity. The goal is to learn something that you can also apply to your own online identity.
This week I've decided to search San Luis Obispo, CA for my candidate jeweler. I'm starting my search with the phrase "wedding rings San Luis Obispo, CA." This is the Google SERP that was returned:
This is the Friday Website Review edition of the Daily Golden Nugget. Every week I search for a jewelry store in a random town and review their website. I never know how these are going to turn out, but they are always interesting as I examine website designs, functionality, SEO, and potential customer engagement.
Using Google Chrome in incognito mode to prevent personalized results, I searched for "jewelry appraisals Lafayette, IN." Here's the search results I saw:
This is the Friday jewelry website review edition of the Daily Golden Nugget. This week I'm snooping around the interwebs of Malibu, California in search for a great jewelry store.
My hope is that I'll find a store whose website will lure me in and get me to visit them in person. I never know where these reviews will go when I start, but the hope is that we'll all learn something from it.
I start my search using the Google Chrome browser in incognito mode to prevent my own search history from providing pe... VIEW FULL GOLD NUGGET
Your business changes every day. Sometimes it's a small change like getting new inventory into your store and sometimes it's a big change like moving to a larger location.
The jewelry industry is highly competitive, and many times it's difficult to rank above your competitors if you don't have enough information on your website. You can't rely on a few educational pages, like the 4C's, and then small product catalog with images and simple descriptions. That's simply not enough in... VIEW FULL GOLD NUGGET
Every website should be configured to return some type of error message when something unexpected happens. If you've recently changed or moved your website page around, you could accidentally create broken links on your site, or accidentally delete a page that is still in your navigation menu. When a page goes missing, is deleted, or a link is bad, the web server should display an error message explaining that something went wrong. This error message is known as a 404 Error.
The web works smoothly and users are satisfied as they browse through your website using your navigation menus and links. As long as they keep clicking on the navigation you've created you they shouldn't hit any error pages.
What is an error page anyway? 404 is the internal website code that is recorded when a page is not found. If a website were more personable it might say "the user wanted something but it wasn't on my website's hard drive, so I'm going to keep track of this request in a bucket I call 404."
This is our 404th Daily Golden Nugget. In honor of that number we're going to review what a 404 website error is and how to use it for your advantage.
First, let's explain the basics of what a "404" actually is.
As websites grow and change, it's common to move or delete a web page, but sometimes the links throughout your navigation or in your content are not correctly updated. Other people might have shared your pages or linked to pages of your website, and those links will never be updated. Generally we refer to these non-updated links as "out of date links."
The next time someone clicks one of those out of date links, they won't find the page they expected to because your website will realize something is wrong and will show the user an error message.
One of the frequently overlooked golden nuggets on a website is the Error Page, also known as the 404 page.
A quick check in Google Analytics, Webalizer stats, or AW Stats and you will see the 404 page (usually error.html) is one of the most commonly visited pages on your jewelry website. Users will see the 404 page when they click a bad link, or when you've removed a previously existing item from your jewelry catalog, or when you've removed a page from your website.
Most inexpensive hosting companies, like GoDaddy and HostGator, will use standardized error pages. Those pages usually have the GoDaddy/HostGator information on it rather than your own jewelry store information. They infamously say "Not Found."
For branding purposes those standardized error pages give you a bad image.
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry