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Thursday, June 11, 2015

What Is A Money Site?

What Is A Money Site? daily-golden-nugget-1274-3
This is the Throwback Thursday edition of the Daily Golden Nugget. Today I'm jumping back to Nugget number 55 and the topic of money sites.

The topic of marketing funnels came up during the 2015 JCK Talk on multi-channel marketing. The original idea of a marketing funnel was that you would reach a lot of people with a broad scope...

AT: 06/11/2015 08:44:10 AM   0 COMMENTS
Tuesday, April 28, 2015

Plan Your Next Contest To Be The First Step in Your Sales Funnel

Plan Your Next Contest To Be The First Step in Your Sales Funnel daily-golden-nugget-1242-6
Using a contest to promote your company and build awareness is a viable method of marketing for any business.

During the past month, in preparation for Mother's Day, many retail jewelers held jewelry design contests. Typically this type of contest required a sketch of a pendant to be submitted to the jeweler through some method. The winner would have their pendant turned into reality by Mother's Day.

Over the past 4 years, I've been helping retai...

AT: 04/28/2015 11:06:20 AM   0 COMMENTS
Wednesday, September 18, 2013

Let's Have A Facebook Timeline Contest! It's Party Time!

Lets Have A Facebook Timeline Contest! Its Party Time! 5734-daily-golden-nugget-823From what I've seen since 2009, the methods of running contests on Facebook have been so difficult and misunderstood that many business gotten themselves into real trouble without even knowing what hit them. People have been locked out of their accounts and pages were deleted all due to guideline violations. Meanwhile other people and pages attracted thousands of fans through the same violated guidelines without so much as a whisper of a scandal.

Contests were the biggest problem. Until ...

AT: 09/18/2013 03:37:31 AM   0 COMMENTS
Thursday, March 14, 2013

An Engaging QR Code to Facebook Contest for Your Jewelry Store

An Engaging QR Code to Facebook Contest for Your Jewelry Store 5340-daily-golden-nugget-689Over this past weekend I attended the MJSA Expo show in New York City and met with several vendors, jewelers, and speakers. I especially enjoyed my conversation with Eugene Brill of Rio Grande about their e-commerce use on mobile devices.

One of the topics Eugene brought up during his seminar was the use of VIEW FULL GOLD NUGGET

AT: 03/14/2013 09:39:02 PM   0 COMMENTS
Friday, October 22, 2010

Facebook contest policies suck

Do not shoot the messenger on this one. We're about to give you very specific instructions on using your Facebook Business Page. You might not believe us. If you choose to ignore this Gold Nugget, we will simply laugh and point a finger at you when you get zapped.

Was that blunt enough for you? Please give us some attention for this one.

First, understand that Facebook needs to make money. They have a mostly free system, but somehow they have to pay their bills. From our point of view, their rules are put in place to prevent you from making money with their free system unless they get a cut of the profits.

In November 2009, they announced a set of new rules that totally distorted the ability for businesses to use contests to gain new fans and to protect their branding.

Here's a very strong list of what you shou...

AT: 10/22/2010 11:11:07 AM   0 COMMENTS
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