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Thursday, April 02, 2015

Build Links When Sponsoring Local Events and Acquiring Customers

Build Links When Sponsoring Local Events and Acquiring Customers daily-golden-nugget-1224-48
This is the #ThrowbackThursday edition of the Daily Golden Nugget. This week, I'm jumping back to Nugget Number 93 from December 1, 2010. The topic is Trading Links with Local Businesses.

Linking to Avoid

Google has placed heavy penalties on websites that use link building to affect their ranking. The VIEW FULL GOLD NUGGET

AT: 04/02/2015 12:59:01 PM   0 COMMENTS
Monday, March 30, 2015

Measured Results After Adding Microdata To a Website

Measured Results After Adding Microdata To a Website daily-golden-nugget-1221-24
Whenever Google comes out with a new webmaster guideline, I wonder what they are up to. Every action they take has the potential to aide or disrupt the normal flow of the internet that we all rely on now. Take, for example, the announcement of their mobile-friendliness ranking factor and the potential for disruption that VIEW FULL GOLD NUGGET

AT: 03/30/2015 11:17:52 AM   0 COMMENTS
Thursday, January 01, 2015

How Many 2014 Predictions Came True?

How Many 2014 Predictions Came True? daily-golden-nugget-1159-75
Welcome to 2015! Before we forge ahead into the New Year, we need to look back on the predictions and changes from 2014.

Here's a quick review of my 2014 Predictions from a year ago.

2014 Prediction Review

Facebook Becomes More Worthless for Jewelers

Prediction: "Facebook will become more worthless for jewelry stores that are unwilling to pay for ads."

This prediction turned out to be 100% true. Facebook ...

AT: 01/01/2015 09:54:59 AM   0 COMMENTS
Thursday, October 23, 2014

Google Penguin Update After More Than A Year

Google Penguin Update After More Than A Year daily-golden-nugget-1109-73
I typically don't write about current trends in the search engine optimization (SEO) and search engine marketing (SEM) industry, but today's topic is both a reassessment and a follow up to a previous Nugget about Google Penguin.

Penguin Basics

In April 2012, Google started fighting online spam in a big way. Prior to that month, one of the most common methods of achieving high Google search ranking was to pay a company to create links to your website. A single fee of $79 could get you thousands of l...

AT: 10/23/2014 06:58:10 AM   0 COMMENTS
Wednesday, September 17, 2014

Setting the Preferred Domain for Your Website

Setting the Preferred Domain for Your Website daily-golden-nugget-1083-29
For today's Daily Nugget, I'm answering a direct question that came in from one of my readers. Did you know you can send me questions? Submit them through the contact form on the jWAG site, or send them to me through Google+ or Facebook.

The answer to this question is a little technical, but this brings together a few different topics.

Here's the question:
My nephew's been enjoying his SEO...

AT: 09/17/2014 07:26:36 AM   0 COMMENTS
Thursday, August 28, 2014

Off-Site SEO for Retail Jewelers

Off-Site SEO for Retail Jewelers 2145-daily-golden-nugget-1069
This week I've been explaining the differences between Technical SEO,On-Site SEO, and Off-Site SEO.

While the technical aspects of search engine optimization include a lot of analysis and analytical thinking, the on-site optimization requires a creative flair for writing, photography, and customer satisfaction that...

AT: 08/28/2014 09:24:10 AM   0 COMMENTS
Tuesday, May 06, 2014

Problems with bad link cleaning up...

Problems with bad link cleaning up... 1286-daily-golden-nugget-987

Paying for link building is bad for you business. If you have, then you've probably already attempted some type of Penguin recovery process.

I was recently reviewing the "Links to Your Site" inside Google Webmaster Tools (WMT). You can find this report in your own Webmaster Tools account by clicki...

AT: 05/06/2014 12:23:05 PM   0 COMMENTS
Thursday, January 09, 2014

How-to Clean Up a Google Penguin Penalized Website

How-to Clean Up a Penguin Penalized Website 789-daily-golden-nugget-904In yesterday's Daily Golden Nugget I explained how you could check for, and recover from Google Panda. Today I'll explain the same process for Google Penguin.

As a reminder, Google Penguin is a filter that Google created to detect when your website has too many unnatural links pointing to it. The key word there is "unnatural."

Google's original method of ranking websites was to count the number of pa...

AT: 01/09/2014 05:58:33 AM   2 COMMENTS
Thursday, November 21, 2013

How to Remember the Difference Between Google Panda and Google Penguin

Google Panda and Google Penguin are two filtering mechanisms that Google uses to block websites from appearing in SERP results when they've disobeyed with Google's website guidelines.

There's plenty of confusion between what each of the filters do and how to figure out if you've been affected by one. I'm going to try to clear up some confusion with that today.

The Panda filter helps Google's search algorithm figure out the difference between good quality content and bad quality content on websites. Good content refers to anything that is well written, interesting, adds value to your website, and is not duplicated on another website.

What counts as good content? Google's goal is to get you to write high enough quality to be published in a book or a magazine.

Bad quality content is typically anything that ...

AT: 11/21/2013 10:22:05 PM   0 COMMENTS
Thursday, November 08, 2012

A Review of Link Building That Hurts Your Website

A Review of Link Building That Hurts Your Website 592-daily-golden-nugget-599Today I'd like to talk briefly about the adverse affects of paying a company for link building. This is a topic that many SEO professionals have written about a lot this year in the wake of the Google Penguin Update from April 2012. I'd like to cover this topic again now that 6 months have passed.

As a recap of what was in the news 6 months ago, Google has a filtering algorithm that detects when you have too many links pointing to your website with the same keywords. It's called the "Penguin Filter."...

AT: 11/08/2012 09:01:30 PM   0 COMMENTS
Wednesday, July 04, 2012

Google Penguin and Your Website Navigation

It's Independence Day in the US, a day when Americans should reflect on what it took for the original colonies to stand up and form a new nation. From coast to coast there are patriotic displays of red, white, and blue, parades, fireworks, and families and friends gathered together for backyard barbeques.

Since many of you are probably getting ready for your own outdoor celebration I'll make today's Daily Golden Nugget brief.

I was poking through Google Webmaster Tools over the weekend and I realized that Google is showing more of your internal navigation links within the report "Links to Your Site > How your data is linked." In the past this report was a good place to see how people were linking to you from other websites, but now it's also reporting your internal navigation.

For most websites I track the following...

AT: 07/04/2012 08:20:38 PM   0 COMMENTS
Wednesday, May 16, 2012

Ever Paid for Link Building? You Were Probably Pecked by the Penguin

There's been a big stir in the SEO community since April 24, 2012 when Google turned on a new filter algorithm they call Penguin. This new filter is designed to remove a new level of spamming websites from the SERP.

Last month Google did a lot of work to improve how they detect spamming websites and link building strategies that provide artificial boosts. We have no love for anyone who pays a service for rapid link building, and now Google has also figured out how to detect these link building schemes.

We've been watching our tracking very carefully before mentioning this topic, as usually we don't want to rush into speculations without hard proof.

Jewelry related websites were seriously penalized in SERP ranking if they has 20,000 or more inbound links from pages with thin content. You may remember from previous D...

AT: 05/16/2012 10:23:40 PM   0 COMMENTS
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