I've seen a lot of chatter online recently and in business magazines about the management of store inventory and how it relates to online advertising. Many of the conversations stem from the requirements for the new online advertising system called Google Shopping and how it will help online sales for this holiday season.
For today, the eve of Thanksgiving in the United States, I wanted to briefly cover the topic of online inventory, inventory uploads, and how that works with Google Shopping.<...
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Let's talk products.
Do you have them on your site? I'm not talking about links to offsite vendor catalogs, or even iframe widgets either. You need to have an honest-to-goodness product catalog on your website that you control.
During the days of the Internet Bubble of the late 90s, everyone would flock to your website to see what you sold. There were many early attempts at e-commerce and online shopping, but setting up an e-commerce system yourself is co...
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For several years Google has allowed all retail stores to upload inventory into their search engine. The feature was originally called Google Base, then Google Merchant Center. When consumers would search for popular product phrases, the Google SERP would always show a few product photos and links to the corresponding websites.
Getting your products listed in the SERP was just as difficult as regular
jewelry SEO for your website. Generally speaking it was a lot of work.
Recently Google announced a name change and a shift in how it would operate this free product listing service... in that it's actually not going to be free any more.
Google Merchant Center is transforming into Google Shopping, and it's taking on t...
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