Welcome to my weekly Flop Fix website review. I dedicate my Friday Golden Nugget posts to reviews of randomly chosen jewelry websites. The review candidates are randomly chosen through a Google Chrome incognito search for jewelers.
This week, I searched Google for "jewelers Christian County, KY" and was given these results:
This is the Friday jewelry website review where I find a random retail jeweler and review their website for design, usability, and SEO. In each one of these reviews, my goal is to show how the information from my other Daily Golden Nuggets can be directly applied to a website.
This week, I'm using the Google Chrome browser in incognito mode to search for "jewelers st joseph mo." Here's a snapshot of the results:
With all my writing aboutcontent recently, it's easy to forget that the reason for all of that is to improve your search engine optimization (SEO) and thereby increase the number of people visiting your website.
Do you have them on your site? I'm not talking about links to offsite vendor catalogs, or even iframe widgets either. You need to have an honest-to-goodness product catalog on your website that you control.
During the days of the Internet Bubble of the late 90s, everyone would flock to your website to see what you sold. There were many early attempts at e-commerce and online shopping, but setting up an e-commerce system yourself is co... VIEW FULL GOLD NUGGET
Since I'm dedicating most of this month to reviews of basic search engine optimization topics, I'd like to recap a topic that I haven't seen discussed much in the last 12 months.
The HTML Header tag, known as H1.
Many basic search engine optimization techniques were overshadowed in 2012 by Google's activities to filter link spam and website content spam. It almost seems like the SEO bloggers have forgotten about header tags entirely.
So what is a header tag? The idea of a "header" stems back to printed newspapers where the largest words on p... VIEW FULL GOLD NUGGET
We're taking a break from research and number crunching and getting back to some basics of SEO today.
Search engine optimization for your jewelry store's website is not hard; it's just time consuming. When you follow a few simple guidelines you will immediately boost your site ahead of other locally, and maybe even nationally.
The first recommendation we always have for people is to make sure you have the primary 3 on-page SEO factors all lined up. Oh, "on-page" refers to things you can control about your website, like what is says and how it looks. As opposed to "off-page" factors like link building and how people talk about you elsewhere on the internet.
The 3 primary SEO factors according to jWAG are:
1. The title of your page. 2. The words you use in the largest heading on your page. 3. The actual ... VIEW FULL GOLD NUGGET
Today's Daily Gold Nugget could be disputed by many SEO professionals all over the world.
The topic is the Header Tag...more specifically the Header 2 and Header 3 tags. They are commonly known as the H2 and H3 tags.
Search engines claim to use these H tags as minor signals in ranking. Google even has a few videos online that specifically mention how to use these H2 and H3 tags correctly.
The SEO experts dispute their usage because they have such a small effect on ranking. In fact, only 35% of expert surveyed by SEOmoz.org in 2009 said the H2 and H3 were worth any ranking value.
We're mentioning it because we want you to know the correct ways to use these tags yourself. Every little bit counts when trying to get the coveted #1 ranking spot, so let's get these header tags wor... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry