Time and time again, jewelers tell me they want to come up first in Google search for phrases like "engagement rings" or anything related to bridal jewelry. Those are tough keyword phrases to compete for since large ecommerce jewelry website spend a lot of time, money, and optimization efforts to maintain top ranking. Independent jewelers have a better chance competing in their local markets using the popular phrases that people search for.
Popular local phrases include the words jeweler, jewelry, or jewelry store, followed by either ... VIEW FULL GOLD NUGGET
In this edition of the Friday website review, I'm traveling to Shreveport, Louisiana in search of my review candidate. Using the Chrome browser in incognito mode, I searched for "jewelers Shreveport, Louisiana" and saw these SERP results:
This is the Friday jewelry website review where I find a random retail jeweler and review their website for design, usability, and SEO. In each one of these reviews, my goal is to show how the information from my other Daily Golden Nuggets can be directly applied to a website.
This week, I'm using the Google Chrome browser in incognito mode to search for "jewelers st joseph mo." Here's a snapshot of the results:
With all my writing aboutcontent recently, it's easy to forget that the reason for all of that is to improve your search engine optimization (SEO) and thereby increase the number of people visiting your website.
Over the course of the next week or two, I'm going to supply you with a bunch of shorter Daily Golden Nuggets specifically explaining smaller SEO topics. Instead of calling them "nuggets," I should call them "Grains of SEO Gold."
Today's SEO Topic: Page Titles and Header Tags
It used to be that the website's Page Title was easily readable at the top of your web browser window, but now that most web browsers use tabs, it's very difficult to see what the page title says.
Today's Daily Gold Nugget could be disputed by many SEO professionals all over the world.
The topic is the Header Tag...more specifically the Header 2 and Header 3 tags. They are commonly known as the H2 and H3 tags.
Search engines claim to use these H tags as minor signals in ranking. Google even has a few videos online that specifically mention how to use these H2 and H3 tags correctly.
The SEO experts dispute their usage because they have such a small effect on ranking. In fact, only 35% of expert surveyed by SEOmoz.org in 2009 said the H2 and H3 were worth any ranking value.
We're mentioning it because we want you to know the correct ways to use these tags yourself. Every little bit counts when trying to get the coveted #1 ranking spot, so let's get these header tags wor... VIEW FULL GOLD NUGGET
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