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Friday, December 23, 2016

Portland Oregon Search Results Review

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Portland Oregon Search Results Review daily-golden-nugget-1536-85
Happy Holidays! There are only a few hours left in the 2016 holiday shopping season as I write this. Those still doing their last minute shopping are probably thinking a little outside the normal box in order to find something good for their loved ones.

For this week's website review, I will work through a search scenario in hope to illustrate how your customers use the internet and why it's so important for you to build out your online identity much further than you might imagine. For many businesses, this is the make-or-brea...
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AT: 12/23/2016 10:31:56 AM   0 COMMENTS
Friday, January 15, 2016

Goodman's Jewelers #FridayFlopFix Review

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Goodmans Jewelers FridayFlopFix Review daily-golden-nugget-1430-87
During my internet travels over the last few days, I came across the website for Goodman's Jewelers in Madison, WI. It caught my attention and I immediately decided to use it for today's #FridayFlopFix review. I hope to make a few suggestions that will help them improve how they use their site, and give you a few ideas on what to avoid on your own site. Let's dig in...

The website I'm looking at today is Goodman's Jewelers at:
http://www.goodmansjewelers.com/...
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AT: 01/15/2016 01:21:44 PM   0 COMMENTS
Friday, December 25, 2015

Christmas Specific SERP Review

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Christmas Specific SERP Review daily-golden-nugget-1415-5
This is a special Christmas edition of the Daily Golden Nugget. Each and every Friday, I write some type of website critique or review as an educational case study. For Christmas today, I'm changing it up and reviewing a Christmas-related search engine results page.

As I started my search today by typing out "christmas jewelry ideas," Google offered me the suggestions you see here:

Christmas Specific SERP Review 1415-ch...<br />
							<span class=VIEW FULL GOLD NUGGET


AT: 12/25/2015 08:58:47 AM   0 COMMENTS
Thursday, December 03, 2015

Decorating Your Website For the Holidays #TBT

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Decorating Your Website For the Holidays TBT daily-golden-nugget-1399-7
In this edition of #ThrowbackTursday, I'm jumping back to October 2011 to the topic of website holiday themes.

In that Nugget, I explained how you could add a few small, cheerful holiday design changes to your website as well as some quick links to help holiday shoppers.

Most retail websites maintain the same design throughout the entire year even though those same businesses will dec...
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AT: 12/03/2015 10:01:06 AM   0 COMMENTS
Thursday, November 26, 2015

302 Redirecting Your Home Page to Landing Pages #TBT

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302 Redirecting Your Home Page to Landing Pages TBT daily-golden-nugget-1394-28
Today is Thanksgiving Day in the U.S., the only national holiday that transcends all races and religions. The holiday is typically celebrated by gathering together with friends and family and enjoying an elaborate meal. The next few weeks will see huge spikes in retail store sales, and today is probably the last day off most retail store owners in the U.S. will have until Christmas Day.

I'm mentioning this because a recent review of my own Google Analytics revealed that 47% of...
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AT: 11/26/2015 10:07:05 AM   0 COMMENTS
Monday, October 26, 2015

2015 Holiday Run-Up Summations

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2015 Holiday Run-Up Summations daily-golden-nugget-1371-26
One month ago today, I introduced the 2015 Holiday Run-Up with the premise that this year you could create several specialized marketing campaigns, or micro-campaigns, focused on singles products or groupings of products. Implementing the micro campaigns would require lots of product photography, correctly targeting your customers, writing lots of product content, sharing that product content to social media, coordinating...
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AT: 10/26/2015 08:40:32 AM   0 COMMENTS
Monday, October 19, 2015

Discover Your Own Social Media Timing and Scheduling: 2015 Holiday Run-Up

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Discover Your Own Social Media Timing and Scheduling: 2015 Holiday Run-Up daily-golden-nugget-1366-51
The time needed to manage social media can easily eat up most of your day. Over the last few weeks, I've detailed a lot of social media tactics in this 2015 Holiday Run-Up series. If you've missed out on the discussion so far, then go back to the beginning here and catch up.

As I've detailed steps for VIEW FULL GOLD NUGGET


AT: 10/19/2015 09:41:14 AM   0 COMMENTS
Wednesday, October 14, 2015

Simple Explanation and Twitter Usage Suggestions: 2015 Holiday Run-Up

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Simple Explanation and Twitter Usage Suggestions: 2015 Holiday Run-Up daily-golden-nugget-1363-53
I've covered topics of Facebook, Pinterest, and Instagram so far in this Run-Up to the 2015 Holiday season. This is my 14th installment in this special Daily Golden Nugget series to help you boost your 2015 holiday sales.

If you're just joining in for the first time, then you should review the outline of this series I explained here. I'...
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AT: 10/14/2015 12:34:12 PM   0 COMMENTS
Tuesday, October 13, 2015

Instagram Videos and Marketing Campaigns: Holiday 2015 Run-up

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Instagram Videos and Marketing Campaigns: Holiday 2015 Run-up daily-golden-nugget-1362-92
This is the continuation of my annual Daily Golden Nugget "Holiday Run-Up" series loaded up with step-by-step explanations of how to make the most of your holiday season advertising. The focus of this Run-Up is how to make the most of your product advertising to attract customers through multiple media methods. This is the 13th installment of the Run-Up, and this series still has a few more days before I finish all the topics that should make a positive impact on ...
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AT: 10/13/2015 12:52:41 PM   0 COMMENTS
Monday, October 12, 2015

Pinterest Pinning and Marketing Campaigns: Holiday 2015 Run-up

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Pinterest Pinning and Marketing Campaigns: Holiday 2015 Run-up daily-golden-nugget-1361-33
This is Part 11 of my annual special Daily Golden Nugget "Holiday Run-Up" series packed with tactics to help you during November and December this year. I started this series 3 weeks ago with directions for all the initial steps needed to prepare for the information you'll find in these last few run-up days. The initial marketing strategies overview is here....
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AT: 10/12/2015 10:44:34 AM   0 COMMENTS
Tuesday, October 06, 2015

Product Photoshoot Tips When Ultimate Photo Use Is Unknown: Holiday 2015 Run-up

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Product Photoshoot Tips When Ultimate Photo Use Is Unknown: Holiday 2015 Run-up daily-golden-nugget-1357-79
This is Part 8 of my annual special Daily Golden Nugget "Holiday Run-Up" series packed with tactics to help you during November and December this year. I started this series with an overview of the marketing strategies that have worked over the last 12 months and have been expanding on each idea every day since.

Today ...
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AT: 10/06/2015 11:44:42 AM   0 COMMENTS
Monday, October 05, 2015

Online Product Information Leads to Purchase Decisions: Holiday 2015 Run-up

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Online Product Information Leads to Purchase Decisions: Holiday 2015 Run-up daily-golden-nugget-1356-6
This is Part 7 of a multi-day Daily Golden Nugget series packed with tactics to help you in your 2015 holiday marketing. The series started with the overview of 2015 holiday marketing strategies and has continued since.

In this edition, I'll explain ways you can plan your product content to correspond to the holiday ads you have ...
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AT: 10/05/2015 11:00:53 AM   0 COMMENTS
Thursday, October 01, 2015

Donating Gift Cards to Local Charity Events #TBT: Holiday 2015 Run-up

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Donating Gift Cards to Local Charity Events TBT: Holiday 2015 Run-up daily-golden-nugget-1354-62
For today's edition of #ThrowbackThursday, I want to jump back to a Nugget from November 2013. In it, I gave ideas on how to use gift certificates as a reputation management tool. That idea, which is still very viable today, is to donate a gift certificate to your local charity in exchange for asking them to write an online review. VIEW FULL GOLD NUGGET


AT: 10/01/2015 11:03:42 AM   0 COMMENTS
Thursday, September 24, 2015

Using Domain Names to Track Offline Ads: Holiday 2015 Run-up #TBT

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Using Domain Names to Track Offline Ads: Holiday 2015 Run-up TBT daily-golden-nugget-1349-46
This is the #ThrowbackThursday edition of the Daily Golden Nugget, but it also has a special tie-in to my ongoing Run-up series of 2015 Holiday Season Marketing Preparedness. The throwback doesn't go back too far, in fact it's a year ago today when I originally wrote about using different domain names to track your offline marketing. I've since...
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AT: 09/24/2015 07:45:42 AM   0 COMMENTS
Wednesday, September 23, 2015

Branding Your Holiday Advertising: Holiday 2015 Run-up

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Branding Your Holiday Advertising: Holiday 2015 Run-up daily-golden-nugget-1348-86
This is Part 2 of a multi-day Daily Golden Nugget series packed with tactics to help you in your 2015 holiday marketing. The series started yesterday with the overview of 2015 holiday marketing strategies. I'm breaking down each section of that overview into a more detailed Daily Nugget.

Beginning with...

Create a Uniform Branding With Your Ads


Acc...
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AT: 09/23/2015 11:42:05 AM   0 COMMENTS
Tuesday, September 22, 2015

Run-Up Planning for the 2015 Holiday Season

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Run-Up Planning for the 2015 Holiday Season daily-golden-nugget-1347-81
Another summer has come to a close and the holiday season is almost here. No matter what the financial forecasts say, I want to give you some current ideas to improve your marketing methods, and hopefully your sales, through the end of this year.

Create a Uniform Branding With Your Ads


I'd like to start with a suggestion for you to review the ads you are already planning for this season. Instead of running standalone ads this year, you can use all the potential advertising methods...
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AT: 09/22/2015 11:04:07 AM   0 COMMENTS
Tuesday, September 01, 2015

Review Your Marketing Results From Last Year Before Planning This Year

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Review Your Marketing Results From Last Year Before Planning This Year daily-golden-nugget-1332-94
September has a strange place on my yearly calendar. I view it as a month that tries to maintain a death grip on the hot days of summer while also revealing the temperatures and colors of the fall. I remember how it was to dread the beginning of the school year, and now, even though I'm not a parent myself, I can appreciate how parents feel now to have their children occupied all day again.

As a consultant serving the jewelry industry, I n...
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AT: 09/01/2015 09:17:58 AM   0 COMMENTS
Wednesday, December 24, 2014

'Twas The Jeweler's Night Before Christmas...

by Matthew Perosi and George Blair IV
'Twas the night before Christmas, and time to close doors
after a long four weeks, the time still soars.
Did you break record sales with engagement rings sold?
Hope she says yes tomorrow; the future's untold!

While it's usually children dreaming the morning's delight;
the guys that you helped are filled with horrible fright.
You're the town's best jeweler; the men come to you;
your jewelry's the best at getting an "I do."

The times, they have changed, and there's much online chatter,
you've to to keep up, or else you won't matter.
You made mistakes then, when your website used Flash,
but you took steps; improvement when sales came to a crash.

Your jewelry designs always win Best in Show,
but your website's sad ranking had fallen too slow.
With new learning, you hoped an answer'd appear...
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AT: 12/24/2014 08:30:38 AM   0 COMMENTS
Tuesday, December 02, 2014

Reporting The Number of Black Friday Related Emails in November 2014

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Reporting The Number of Black Friday Related Emails in November 2014 daily-golden-nugget-1137-resized-99
It's time to kick off my yearly report of email subject lines throughout the holiday season. This is my breakdown of "Black Friday" emails throughout November 2014.

As part of my email tracking, I'm subscribed to hundreds of different email lists. Every month, I monitor trends and techniques to see how email marketing is evolving. During the month of November, I received almost 1000 emails building towards the launch of the holiday season. VIEW FULL GOLD NUGGET


AT: 12/02/2014 12:33:06 PM   0 COMMENTS
Wednesday, November 26, 2014

Google Shopping and Double Management of Your Inventory

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Google Shopping and Double Management of Your Inventory daily-golden-nugget-1133-61
I've seen a lot of chatter online recently and in business magazines about the management of store inventory and how it relates to online advertising. Many of the conversations stem from the requirements for the new online advertising system called Google Shopping and how it will help online sales for this holiday season.

For today, the eve of Thanksgiving in the United States, I wanted to briefly cover the topic of online inventory, inventory uploads, and how that works with Google Shopping.<...
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AT: 11/26/2014 09:43:11 AM   0 COMMENTS
Monday, October 13, 2014

Google Analytics: Segmenting Mobile Traffic

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Google Analytics: Segmenting Mobile Traffic daily-golden-nugget-1101-95
In this edition of the Daily Golden Nugget, I'll bring to a close a multi-part series of holiday marketing for the 2014 season. This is the 11th part of the series all based around the unified topic of marketing for the 2014 season.

In this series, I started with explaining how to organize your marketing, then showed you how to set up tracking of that marketing, and concluded with a few posts showing you how to read the tracking results.

I've including the previous 10 related posts at the bottom, but you don't...
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AT: 10/13/2014 11:25:03 AM   0 COMMENTS
Thursday, October 02, 2014

Google Analytics: Exit Page Report

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Google Analytics: Exit Page Report daily-golden-nugget-1094-6
In this edition of the Daily Golden Nugget, I'll show and explain the Exit Page report in Google Analytics.

Although this edition can stand alone as a single Nugget, it's actually part of a larger series on holiday marketing and how to analyze that marketing. This is the 8th part to that series. I've included the first 7 in a link list at the bottom of this Nugget.

Google Analytics Exit Page Report


Let's take a look at the Exit Pages report in GA. This is similar to the VIEW FULL GOLD NUGGET


AT: 10/02/2014 07:01:54 AM   0 COMMENTS
Monday, September 29, 2014

Planning the Online Tracking Needed to Help Sell Your Products

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Planning the Online Tracking Needed to Help Sell Your Products daily-golden-nugget-1091-23
Throughout all of last week, I've been laying the groundwork for a complete holiday 2014 marketing plan that you can use to promote a chosen suite of items.

Here a recap:

1. You need to select some items that you'll use in your holiday promotions. Read this to find out how to select the best items.

2. You then need to plan your o...
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AT: 09/29/2014 08:52:49 AM   0 COMMENTS
Thursday, September 25, 2014

Domain Names Used to Track How You Sell Your Products

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Domain Names Used to Track How You Sell Your Products daily-golden-nugget-1089-50
Over the last three days, I've given you some specific marketing tactics that, as a whole, would equate to a large marketing campaign for the holiday season. I began with a discussion on choosing the right products for the campaign, then explained how to VIEW FULL GOLD NUGGET


AT: 09/25/2014 08:43:16 AM   0 COMMENTS
Wednesday, September 24, 2014

Online Marketing Campaigns To Sell Your Products

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Online Marketing Campaigns To Sell Your Products daily-golden-nugget-1088-60
This is the third part of my Daily Golden Nugget series outlining a potential marketing plan for the upcoming holiday season. The first part explained how to select the items to promote during the holidays. The second part detailed how to set up your newspa...
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AT: 09/24/2014 06:18:19 AM   0 COMMENTS
Tuesday, September 23, 2014

Offline and Email Marketing Campaigns To Sell Your Products

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Offline and Email Marketing Campaigns To Sell Your Products daily-golden-nugget-1087-57
This is the second part of my Daily Golden Nugget series outlining a potential marketing plan for the upcoming holiday season. The first part I began yesterday explained how you should select a specific set of jewelry items and then write blogs, take photography, and make videos for those items.

Today, I'll go into some detail about launching the ...
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AT: 09/23/2014 06:34:59 AM   0 COMMENTS
Monday, September 22, 2014

Building a Marketing Campaign To Sell Your Products

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Building a Marketing Campaign To Sell Your Products  daily-golden-nugget-1086-68
In this edition of the Daily Golden Nugget, I'm outlining a potential marketing plan for the upcoming holiday season. My example will focus on specific items which we will build content around and share socially.

What I've written out in this guide will be good for anyone looking for a different approach to marketing for this upcoming holiday season. There's a lot of detail for the setup, implementation, and then the post-analysis of the entire campaign. You'll do the setup...
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AT: 09/22/2014 07:36:51 AM   0 COMMENTS
Wednesday, July 30, 2014

History and Special Uses of the Website Sitemap

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History and Special Uses of the Website Sitemap 4371-daily-golden-nugget-1048
How deep is your website? The depth of a website is measured by the number of times you would have to click on a navigation link in order to reach the most nested areas of your website.

I've read website design recommendations stating that every page of your website should be reachable within 3 clicks. Anything more than that supposedly won't be of interest by website users.

But when it comes to a product catalog, it's very easy to dive down into 4 levels very quickly. <...
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AT: 07/30/2014 10:56:09 AM   0 COMMENTS
Wednesday, October 30, 2013

9 Tips to Energize Your 2013 Holiday Season Sales

by
For those of us working in retail, or those of us who provide services to retail businesses, we know the day after tomorrow is when we can official start promoting the Holiday Season. True, we will still get flack for "skipping Thanksgiving," or for beating the first snowfall (maybe!) to the punch, but after Halloween, it's finally fair game. Holiday movies start playing on TV, and new holiday albums came out today is the US, which will start to affect the iTunes charts this weekend.

The USA is one of the few countries that celebrates Halloween in such a big way, and that day now represents the dividing date between "Fall" advertising and Holiday advertising. Not too long ago, that dividing date was Thanksgiving.

Of course, I'm only referring to the USA. Other countries that don't celebrate or commercialize Halloween in...
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AT: 10/30/2013 09:40:05 PM   0 COMMENTS
Monday, June 11, 2012

Getting Ready to Attract Holiday Foot Traffic

by
So... it's June. What's on your agenda for this month? Perhaps you have holiday advertising planning on your mind. If not in the next 2 weeks, then certainly you'll be thinking about it over the next 6 weeks.

As you evaluate your advertising budget we want you to take a very close look at what you spent last year, and what the return on investment was for each method. Many jewelers reported upticks in sales last holiday season, but was that because the economy turned around or because advertising methods worked?

While at JCK we spoke to a few successful jewelers that were not selling online, but were heavily marketing their website. In fact, those successful retailers told us they were spending between 50% and 70% of their entire marketing budget through online marketing instead of traditional media.

Most of you ...
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AT: 06/11/2012 03:59:04 AM   0 COMMENTS
Friday, November 26, 2010

Ready? Set. SELL!

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It's Black Friday in the USA and that means millions of people are out spending money and hopefully many of you retail store owners are bringing in some good sales. Which, by the way, we hope you are reading this from your cell phone or tablet while out on the sales floor.

Speaking of cell phones and tablets, here are a few good ideas you should think about over the next week.

#1.
This one's for iPad users. Get yourself a nice photo frame stand that the iPad can sit in. A clear plastic frame will work, too. Load the iPad with some photos of items you have in stock. On Windows, you can easily load photos as if the iPad is a camera by using the standard iConnect-to-everything-iRelated-cable. On a Mac, you can use the iPhoto program to load and organize your photos.

Once your photos are loaded, place the iPad in...
VIEW FULL GOLD NUGGET


AT: 11/26/2010 09:00:07 AM   0 COMMENTS
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