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Filter Gold Nuggets By Tag: "Holiday Jewelry Product Positioning"
Friday, November 27, 2015

Kuhn's Jewelers Website Flop Fix

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Kuhns Jewelers Website Flop Fix daily-golden-nugget-1395-3
Welcome to the #FridayFlopFix edition of the Daily Golden Nugget, and it's also Black Friday in the U.S., the largest retail shopping day of the year for U.S. retailers.

The goal of these weekly flop fixes is to identify something on a retail jeweler's website that should be fixed. My suggestions are based on my previous experience and research. In honor of the upcoming Cyber Monday, I decided to specifically look for a retail jeweler with an e-commerce website to find some flops that need fixing. I made my search f...
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AT: 11/27/2015 12:20:42 PM   0 COMMENTS
Tuesday, October 06, 2015

Product Photoshoot Tips When Ultimate Photo Use Is Unknown: Holiday 2015 Run-up

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Product Photoshoot Tips When Ultimate Photo Use Is Unknown: Holiday 2015 Run-up daily-golden-nugget-1357-79
This is Part 8 of my annual special Daily Golden Nugget "Holiday Run-Up" series packed with tactics to help you during November and December this year. I started this series with an overview of the marketing strategies that have worked over the last 12 months and have been expanding on each idea every day since.

Today ...
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AT: 10/06/2015 11:44:42 AM   0 COMMENTS
Monday, September 28, 2015

Understanding Product Photos for Ads and Social Use: Holiday 2015 Run-up

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Understanding Product Photos for Ads and Social Use: Holiday 2015 Run-up daily-golden-nugget-1351-82
This is Part 3 of a multi-day Daily Golden Nugget series packed with tactics to help you in your 2015 holiday marketing. The series started with the overview of 2015 holiday marketing strategies. Today I'm specifically covering the topic of...

Photography: When More is Not Just More


A professional photographer has a kee...
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AT: 09/28/2015 06:54:49 AM   0 COMMENTS
Wednesday, September 24, 2014

Online Marketing Campaigns To Sell Your Products

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Online Marketing Campaigns To Sell Your Products daily-golden-nugget-1088-60
This is the third part of my Daily Golden Nugget series outlining a potential marketing plan for the upcoming holiday season. The first part explained how to select the items to promote during the holidays. The second part detailed how to set up your newspa...
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AT: 09/24/2014 06:18:19 AM   0 COMMENTS
Tuesday, September 23, 2014

Offline and Email Marketing Campaigns To Sell Your Products

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Offline and Email Marketing Campaigns To Sell Your Products daily-golden-nugget-1087-57
This is the second part of my Daily Golden Nugget series outlining a potential marketing plan for the upcoming holiday season. The first part I began yesterday explained how you should select a specific set of jewelry items and then write blogs, take photography, and make videos for those items.

Today, I'll go into some detail about launching the ...
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AT: 09/23/2014 06:34:59 AM   0 COMMENTS
Tuesday, November 15, 2011

Tis The Season for Jewelry Product Positioning

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Marketing campaigns in early December each year shift from talk of Black Friday and Cyber Monday to campaigns mentioning the "12 Days of Christmas." Many of these marketing campaigns will align themselves with the 12 items in the popular song in hopes to create memory retention.

If you are looking for ways to create memory retention, you don't have to limit yourself to the overly popularized use of those 12 days and items; instead, you should try to be a little more creative. Let's look at some ideas that might spark your own.

The Holiday Season comes jam-packed with many religious traditions, cultural traditions, and popularized TV/movie/theatre traditions. Any one of these can be adapted to help your own brand or specific product positioning.

Creating branding or product positioning for your store or jewelry shoul...
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AT: 11/15/2011 00:01:00 AM   0 COMMENTS
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