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Thursday, December 03, 2015

Decorating Your Website For the Holidays #TBT

Decorating Your Website For the Holidays TBT daily-golden-nugget-1399-7
In this edition of #ThrowbackTursday, I'm jumping back to October 2011 to the topic of website holiday themes.

In that Nugget, I explained how you could add a few small, cheerful holiday design changes to your website as well as some quick links to help holiday shoppers.

Most retail websites maintain the same design throughout the entire year even though those same businesses will dec...

AT: 12/03/2015 10:01:06 AM   0 COMMENTS
Wednesday, July 30, 2014

History and Special Uses of the Website Sitemap

History and Special Uses of the Website Sitemap 4371-daily-golden-nugget-1048
How deep is your website? The depth of a website is measured by the number of times you would have to click on a navigation link in order to reach the most nested areas of your website.

I've read website design recommendations stating that every page of your website should be reachable within 3 clicks. Anything more than that supposedly won't be of interest by website users.

But when it comes to a product catalog, it's very easy to dive down into 4 levels very quickly. <...

AT: 07/30/2014 10:56:09 AM   0 COMMENTS
Thursday, November 17, 2011

Jewelry Store Holiday Hours

Many jewelry stores we've worked with do not have regular 9am to 5pm or 10am to 6pm store hours. Some have morning and afternoon hours and close for lunch, and many personal jewelers have morning hours some days and afternoon hours on other days. Most of the jewelry stores we know will also be closed on Sunday and Monday every week throughout the year.

Naturally these store hours start to shift during the holiday season. However you change your store hours, you need to make sure your customers know about it.

For starters, make sure you have an easy to find page on your website dedicated to your store hours. Yep, a dedicated page that actually says "Store Hours" as the link/button name in your navigation.

We've also seen some jewelers post their store hours on their home page, which might be a good strategy to cha...

AT: 11/17/2011 00:01:58 AM   0 COMMENTS
Monday, November 14, 2011

Holiday Tools for Jewelry Gift Buyers

It's the season of giving. Combine that with the social web and you could come up with some creative ideas to weave through your website, email, Facebook, and Twitter marketing. If all your holiday marketing is simply attempting to sell, you will quickly lose your audience, so how can we spice up your website and email messages?

A good place to start is to think about what people do during the holidays other than buy gifts. They get together with family, catch up with friends, decorate their homes inside and out, watch seasonal movies and TV shows, bake, sing carols, and anything else you can think of. What are your traditions during the Holiday Season?

Actually that's a good question to ask on your Facebook Page: What are your Holiday Traditions? You could even make it a contest and have every shared story entered int...

AT: 11/14/2011 00:01:28 AM   0 COMMENTS
Thursday, November 10, 2011

Small Business Saturday SEO Suggestions for Jewelers

As mentioned a few days ago, American Express is trying to popularize Saturday, November 26, 2011 as the day when people should go out and buy local, not online, and not from big brand stores. This is the 2nd year in a row they are promoting it and they call it "Small Business Saturday."

Those looking to support their local community will visit the stores they already know about. Other shoppers might make an extra effort to read their local newspaper or direct mail circulars and ValPak, Money Mailer, or similar ad mailers.

Smartphones are everywhere and we are already inside the mobile age. Mobile websites are a thing of "today" not "tomorrow." However, if you don't have one yet there are still many things you can do to beef up the chances of being found on Small Business Saturday.

The first thing you need to do i...

AT: 11/10/2011 00:01:35 AM   0 COMMENTS
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