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Filter Gold Nuggets By Tag: "Keyword Research"
Friday, August 05, 2016

Pugh's Diamond Jewelers #FridayFlopFix Website Review

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Pughs Diamond Jewelers FridayFlopFix Website Review daily-golden-nugget-1516-77
It's time for the weekly case study of a website that's pretty old and in desperate need of a makeover. I call these weekly posts my Friday Flop Fix review. During these reviews, I look for websites that are implementing search engine optimization strategies poorly, or have poor website designs and I suggest ways to make them better.

This week, I searched Google for the phrase "jewelers Zanesville, OH" and was shown these results:

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AT: 08/05/2016 09:32:04 AM   0 COMMENTS
Monday, February 29, 2016

Keywords and Content: Working Together to Establish Expertise in a Topic

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Keywords and Content: Working Together to Establish Expertise in a Topic daily-golden-nugget-1461-23
Last month, I spent a lot of time analyzing the keyword data I collected during the 2015 holiday season. The information that surfaced was just the tip of the iceberg that I had, but it would take months to go through and write about it all, so I limited my analysis to the list this list:


AT: 02/29/2016 12:35:30 PM   0 COMMENTS
Wednesday, February 03, 2016

2015 Holiday Season Keyword Data: Query Word Count and Unique Keywords

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2015 Holiday Season Keyword Data: Query Word Count and Unique Keywords daily-golden-nugget-1443-70
Throughout the past month, I analyzed different sets of keywords that I collected during the 2015 holiday season. Most of that research focused on overall analysis of the keyword data without breaking it down into the desktop, mobile, or tablet categories of devices. I chose that approach to save time, and quite frankly, so as not to bore everyone with too much similar information.

That said, in this edition, I am splitting apart the results to show you how the u...
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AT: 02/03/2016 08:05:17 AM   0 COMMENTS
Tuesday, February 02, 2016

2015 Holiday Season Keyword Data: Top Keyword Phrases

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2015 Holiday Season Keyword Data: Top Keyword Phrases daily-golden-nugget-1442-42
This is the last Daily Golden Nugget where I'll dive deeply into specific keyword phrases I collected during the 2015 Holiday Season. I've presented a lot of information over the last 30 days and I could spend another month sifting through it, but this stuff does get boring after a while when there's no specific goal in mind. That's an important thing to remember; it's best to perform your keyword research when you have a specific goal in mind. Every time I grind through keyword data, I seem to lose an...
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AT: 02/02/2016 12:09:18 PM   0 COMMENTS
Monday, February 01, 2016

Top 10 Daily Golden Nuggets from 2015 According to Google Analytics

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Top 10 Daily Golden Nuggets from 2015 According to Google Analytics daily-golden-nugget-1441-60
Today I'm stepping back into 2015 to review the top 10 Daily Golden Nugget posts according to my Google Analytics account. Take a quick look to see if you remember them, and if you were able to put any of this information to use:

EVM Chip Cards


1. U.S. Retailers Must Install EMV Chip Card Terminals at Point-of-Sale by...
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AT: 02/01/2016 01:04:23 PM   0 COMMENTS
Wednesday, January 27, 2016

2015 Holiday Season Keyword Data: Jeweler vs. Jewelers

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2015 Holiday Season Keyword Data: Jeweler vs. Jewelers daily-golden-nugget-1438-30
The difference between the singular and plural version of the same keyword phrase oftentimes represents a very specific consumer point of view. When digging into your website keyword data, it's very easy to arbitrarily group phrases together, but doing so will most likely lead you to the wrong conclusions, which translates to the wrong SEO advice, which leads to the wrong marketing advice, and eventually the wrong business direction.

You have plenty of opportunity to capture data from your websi...
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AT: 01/27/2016 09:52:54 AM   0 COMMENTS
Tuesday, January 26, 2016

2015 Holiday Season Keyword Data: Fine Jewelry

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2015 Holiday Season Keyword Data: Fine Jewelry daily-golden-nugget-1437-59
In this edition of the Daily Golden Nugget, I'm going to examine more of the keyword data I collected during the 2015 holiday season, specifically the phrase "fine jewelry."

Retail jewelers and jewelry designers like to think of themselves as being in the "fine jewelry" industry, and they might even use that phrase in their advertising, but the truth is that the general public doesn't think about "fine jewelry;" they just view all jewelry as jewelry. Website research and search engine optimization activities ra...
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AT: 01/26/2016 12:21:04 PM   0 COMMENTS
Wednesday, January 20, 2016

2015 Holiday Season Keyword Data: Engagement Rings

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2015 Holiday Season Keyword Data: Engagement Rings daily-golden-nugget-1433-12
What I'm presenting today is a continuation of the 2015 Holiday Season keyword data I presented yesterday. Today, I'm reviewing my findings about search queries that contained the phrase "engagement rings."

What I have here today is similar, yet very different to the "engagement ring" information I presented yesterday. Notice the difference in the query phrase between today's plural version an...
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AT: 01/20/2016 07:22:24 AM   0 COMMENTS
Tuesday, January 12, 2016

2015 Holiday Season Keyword Data: Diamonds vs Diamond

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2015 Holiday Season Keyword Data: Diamonds vs Diamond daily-golden-nugget-1427-10
Today I'm reviewing more keyword data that I collected during the 2015 Holiday Season, specifically some of my findings about search queries that contained the words diamond and diamonds.

The typical keyword phrases I've reported on in the past have not changed much at all, and includes these examples:


AT: 01/12/2016 08:36:56 AM   0 COMMENTS
Wednesday, January 06, 2016

Holiday Season 2015 Keyword Data from Desktop Search Impressions and Clicks

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Holiday Season 2015 Keyword Data from Desktop Search Impressions and Clicks daily-golden-nugget-1423-53
In this edition of the Daily Golden Nugget, I'm continuing my analysis of a lot of keyword data I collected during the 2015 Holiday Season. Today's information is a continuation of the organic impression and click data I previously shared.

For today's Nugget, I sorted through the 16,000 keywords collected from desktop ...
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AT: 01/06/2016 12:49:28 PM   0 COMMENTS
Tuesday, January 05, 2016

Holiday Season 2015 Search Impression and Click Results for Retail Jewelers

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Holiday Season 2015 Search Impression and Click Results for Retail Jewelers daily-golden-nugget-1422-54
Now that we closed the book on the 2015 Holiday Season, it's time to review the results. Over the course of the holiday season, I captured more than 47,000 different keyword queries related to retail jeweler websites. I'm sifting through all that information to find something actionable for retail jewelers. I've been looking for things like a list of good keywords, or popular designer brands to carry, or even where to focus your energy over the next few month...
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AT: 01/05/2016 12:24:06 PM   0 COMMENTS
Monday, September 07, 2015

Comparing Google AdWords Keyword Targeting to Facebook Audience Targeting

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Comparing Google AdWords Keyword Targeting to Facebook Audience Targeting daily-golden-nugget-1336-28
Today's Daily Golden Nugget comes from a question I received last week to explain the difference between ad targeting on Facebook and Google AdWords. In simple terms, the AdWords targeting can use a really sophisticated way to target what people are searching for. On the other hand, Facebook uses a really sophisticated way to target the demographics of the people themselves.

Let me dive a little deeper...

Google AdWords Ke...
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AT: 09/07/2015 06:51:10 AM   0 COMMENTS
Thursday, March 12, 2015

Hidden Text On Your Website Can Sometimes Be Used For Good

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Hidden Text On Your Website Can Sometimes Be Used For Good daily-golden-nugget-1209-99
In this edition of #ThrowbackThursday, I'm jumping back to May 2, 2011 the Daily Golden Nugget on hidden text on a web page that is not considered Black Hat SEO.

I haven't mentioned Black Hat SEO in a while, so let me briefly explain what that is. Google ranking algorithm was less complicated prior to 2012, and many people figured out simple ways to exploit that simplicit...
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AT: 03/12/2015 09:37:42 AM   0 COMMENTS
Thursday, January 15, 2015

2014 Holiday Keyword Data from Google Image Search

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2014 Holiday Keyword Data from Google Image Search daily-golden-nugget-1169-47
Google Image search has really started to mature. Not just in its ability to find and surface images, but also with the way that people are using it.

In fact, if you look at this Nugget from last week, you'll see that 75% of the search impressions are generated through Google Image Search and 57% of actual organic visitors come from Google Image Search too.

The image searc...
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AT: 01/15/2015 09:39:38 AM   0 COMMENTS
Wednesday, January 14, 2015

2014 Holiday Keyword Report for Repairs, Watches, & Services

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2014 Holiday Keyword Report for Repairs, Watches, & Services daily-golden-nugget-1168-52
In this edition of the Daily Golden Nugget, I'll provide some research based information about mobile keyword search data collected during the 2014 Holiday Season.

Cross reference your own sales figures and website analytics against this data, and use it to improve your future marketing. The findings here should be useful to you all year long, but especially as you start planning your website content and marketing for the 2015 Holiday Season.

My analysis today will focus on a ...
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AT: 01/14/2015 08:21:04 AM   0 COMMENTS
Monday, January 12, 2015

2014 Holiday Keyword Report for Jewelers, Jewelry, and Jewelry Stores

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2014 Holiday Keyword Report for Jewelers, Jewelry, and Jewelry Stores daily-golden-nugget-1166-83
In this edition of the Daily Golden Nugget, I'm exploring keyword data collected between November 1 and December 31, 2014 from many retail jeweler websites.

I collected a large amount of keyword data from people using Google's desktop search, mobile search, and image search. The mobile search data is very interesting. Last week, I presented th...
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AT: 01/12/2015 10:02:43 AM   0 COMMENTS
Thursday, January 08, 2015

2014 Holiday Diamond and Engagement Ring Mobile Search Report

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2014 Holiday Diamond and Engagement Ring Mobile Search Report daily-golden-nugget-1164-16
When using Google Webmaster Tools, you can view which search queries will trigger your website to appear in search results. In the past when we SEO guys would spew the phrase "search queries" it was just a fancy name for saying "keywords." In fact, you can say "search queries," and "keywords," and "search phrases" and mean the same thing.

Regardless what you called it, all you wanted to do was put the right words on your website that correspond to what people search for in the dif...
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AT: 01/08/2015 09:54:29 AM   0 COMMENTS
Tuesday, December 23, 2014

Researching Keywords for your Content Marketing

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Researching Keywords for your Content Marketing daily-golden-nugget-1152-68

You probably already know that Christmas is the most popular day of the year for a marriage proposal. No doubt you've been helping with the selection process for the past few months leading up to tomorrow's inevitable day of celebration for many couples.

According to this marriage proposal survey, the most popular day of the year for popping the question is still Christmas Eve, followed by Valentine's Day, then Christmas Day...
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AT: 12/23/2014 01:51:06 PM   0 COMMENTS
Thursday, December 11, 2014

Keyword Rank Analysis and Improvement Methods

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Keyword Rank Analysis and Improvement Methods daily-golden-nugget-1144-98
As I mentioned in yesterday's Nugget, you can't use brute force SEO procedures to get your website ranked any more. This means you can't pay someone to set up a lot of inbound links to your site, and you can't set up several pages which overuse specific word phrases so you can rank for them.

As of today, the recommended strategy by Google is to create content and post it as blogs to your website an...
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AT: 12/11/2014 10:33:11 AM   0 COMMENTS
Thursday, July 17, 2014

AdWords Test Budgets Help Discover Keywords

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AdWords Test Budgets Help Discover Keywords 3114-daily-golden-nugget-1039
Google changes the way AdWords works all the time. I'm continually reviewing all their changes just to keep up with the latest features. It's not easy.

Regardless of the new features Google AdWords has, the first thing you need to decide when setting up your new AdWords campaign is the list of keywords to target.

What keywords are best? That's a real tough question to answer since Google hides them from you in your Analytics reports.

According to Google's search engine op...
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AT: 07/17/2014 10:59:55 AM   0 COMMENTS
Thursday, July 10, 2014

Basic SEO: Keywords for Jewelers

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Basic SEO: Keywords for Jewelers 1938-daily-golden-nugget-1034
This short post is part of my "Grains of SEO Gold" series covering basic SEO topics and how to apply them.

Today's SEO Topic: Keywords

Once upon a time, if you wanted your website to rank for a particular keyword, you would simply include that word on your web pages a specific numbers of times in order to get top ranking in the search results.

For many years, it was a competition of keyword density between different websites that wanted to rank higher.

Those web pages with high repetitive...
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AT: 07/10/2014 11:46:27 AM   0 COMMENTS
Tuesday, June 25, 2013

How Do You Target Blogs To Specific Customers Intent?

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How Do You Target Blogs To Specific Customers Intent? 7234-daily-golden-nugget-762In today's Daily Golden Nugget I want to explain how you can take a bunch of keyword phrases and expand upon how you attract customers who are interested in buying. This is a type of customer targeting and even customer segmentation.

I'm going to start with this keyword list for Le Vian jewelry that I build in yesterday's nugget:

* le vian engagement rings
* le vian chocolate diamonds ...
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AT: 06/25/2013 08:37:11 AM   0 COMMENTS
Monday, June 24, 2013

How To Do Basic Keyword Research

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How To Do Basic Keyword Research 6821-daily-golden-nugget-761In today's Daily Golden Nugget, I want to explain how you can make your website appear in the search engine results for any keyword phrase. I'll give you some steps to break it down.

I'm going to use the designer Le Vian as my example, but you can use any designer name as you follow these steps.

Step 1:
Assume that you have the designer line Le Vian in your store, but your website doesn't appear in the search engines for that name. A Google search for "Le Vian" along with your town name produces zero results for you. The...
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AT: 06/24/2013 07:49:38 AM   0 COMMENTS
Wednesday, May 01, 2013

Matching Website Pages to Keyword Impressions

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Matching Website Pages to Keyword Impressions 2653-daily-golden-nugget-723In yesterday's Daily Nugget I explained what steps to take to boost ranking for specific keywords based on their current ranking as reported in your Google Webmaster Tools account. Several of my suggestions included the need to write stories or blog posts.

Over time, Google Analytics will report every time visitors read your blog, and you will be able to track when those blog posts brought visitors to your site...
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AT: 05/01/2013 05:39:58 PM   0 COMMENTS
Tuesday, April 30, 2013

How To Elevate Your Keyword Ranking

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How To Elevate Your Keyword Ranking 7783-daily-golden-nugget-722I'd like to refer back to Google Webmaster Tools again and take a close look at the average position of the keywords listed on the Search Query report and compare them to the importance for your business. Keyword ranking will has a direct impact on your sales, which is why everyone is always clamoring to achieve first place ranking on Google.

But what does it take to move a keyword's ranking from down in the mud to one that's top ranked? The keyword ranking scale is from 1 to 1000 with the highest rank at 1 and the lowest ran...
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AT: 04/30/2013 02:11:40 PM   0 COMMENTS
Friday, March 16, 2012

Don't Peddle Pave Engagement Rings

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If you have a specific question about your website, or online marketing, please send it in via any of our channels. We're here for your Q&A as well as these Daily Golden Nuggets.

One of the questions we received this week lead us on a path of research into the keyword "pave," and we'd like to share what we found.

When looking at the keyword "pave" we wanted to figure out what the best phrases would be for some blog posts and educational articles.

Some initial findings from our logs showed that we might want to write a few blogs using these 3 phrases:

pave engagement rings
pave engagement ring
pave diamond engagement ring

We then took these phrases and plugged them into Google Insights to see what the results might be.

We found that since 2006 the number of people using those search phra...
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AT: 03/16/2012 12:18:01 AM   0 COMMENTS
Monday, February 13, 2012

January 2012 Keyword Data and How to Use It

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We've analyzed a small part of our collected keyword data from January 2012 and have some results to share with you today.

The list below has 19 keywords ranging from the most to least popular. We've adjusted our numbers to present them on a scale of 0 to 100. The keyword "engagement" occurred the most in our tracking so we're putting that at 100 and measuring all other keywords against it.

100 engagement
92.38 rings
83.75 jewelers
56.34 diamond
37.05 ring
36.04 jewelry stores
20.81 wedding
20.81 custom
15.73 buy gold
14.72 bracelet
11.16 antique
11.16 jewelry store
8.12 jeweler
8.12 jewellery
7.61 bead
7.61 silver
5.58 necklace
3.55 estate
2.53 pendant
2.03 chain

A few of the keywords in this list have the same weighte...
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AT: 02/13/2012 03:05:52 AM   0 COMMENTS
Wednesday, February 01, 2012

Your Engagement Ring Store is Not a Wedding Ring Shop

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We've covered a few different topics about meta descriptions and meta keywords over the past few days. Today we'll continue with some ideas how to avoid keyword stuffing.

Month after month our own compiled research always shows these keyword phrases among the most frequent searched:

jewelry store
jewelry stores
engagement ring stores
wedding ring stores

Basic SEO strategies dictate that you must include the words jewelry, stores, engagement, wedding, and ring on your website if you want to be found. But don't over use the words; otherwise you might look like a spammer. An overused keyword is one that appears unnecessarily on the page. Imagine the English language without pronouns; how annoying would it be to keep repeating someone proper name over and over again while talking to them? If you can imagine ...
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AT: 02/01/2012 04:30:52 PM   0 COMMENTS
Monday, January 30, 2012

Which Sells More: White or Yellow Gold?

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Here's some keyword research data that might help you.

Recently, while reviewing collected keyword data, we noticed a large occurrence of the keyword phrase "yellow gold" for December 2011. For the past 10 years, jewelers have told us that white gold jewelry is much more popular choice than yellow gold. Regular keyword research and traffic monitoring seems to agree with what we are told.

That is, until now.

So what are your latest sales figures for white gold vs. yellow gold? Have you noticed?

According to Google Insights for Search, the phrase "yellow gold" is steadily on the rise every year since 2004. Take a look for yourself at this link: http://bit.ly/yellowgold

Eight tall spikes stand out on the graph, which correspond to the last 8 holiday seasons. But that's not what we want you to notice. ...
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AT: 01/30/2012 04:25:44 PM   0 COMMENTS
Friday, December 23, 2011

2011 Holiday Season Bridal Sales

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As we close out another holiday season, we at the Jeweler Website Advisory Group hope that all our readers experienced a successful holiday season.

How were your bridal sales this season? A recent study shows that only 51% of Americans are married, and that number is declining. The study also shows that other countries around the world are seeing a decline in the number of married couples. Visit this Bitly link to read more about this study: http://bit.ly/vR22pz

With this marriage study in mind we took a close look at trends for "engagement rings" this season to see if we could find any correlation of online interest that agrees with the study.

Online interest in engagement rings shows a slight rise in from October 2011 to December 22, 2011, and there's certainly more interest than Q2 and Q3 of 2011. When looking ...
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AT: 12/23/2011 12:34:30 AM   0 COMMENTS
Wednesday, April 20, 2011

Clueless About SEO?

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We spend a lot of time and resources providing educational content for our members and the customers of Sapphire Collaborative (www.sapphirecollaborative.com), but the time we put into our research is minuscule compared to the total amount of time and money all SEO professionals worldwide have spent researching and writing similar educational material.

The SEO training industry is a multimillion dollar industry. Greater than that is the amount of money SEO professionals make to do the work instead of their clients.

Would it surprise you that Google is already in the process of creating ways to rank all websites correctly regardless how good or bad the search engine optimization is?

The sum of Google's knowledge and research into human patterns and behavior is enormous, and just gets bigger every day. When you allow t...
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AT: 04/20/2011 12:29:14 PM   0 COMMENTS
Tuesday, April 19, 2011

How Good is Your Spelling?

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Google has incorporated a massive dictionary into their functionality. After years of watching users, they were able to take that dictionary and create an automatic spelling correction feature called "Did You Mean."

The "Did you mean" feature showed up in November 2008, and it has a profound impact on SEO. Let's investigate why...

Whenever Google recognizes what it decides may be a misspelling, it will not return search results for that misspelling, instead it will correct the spelling and display a message saying "Showing results for {corrected spelling}. Search instead for {incorrect spelling}." This is a failsafe in case you really were searching for something with that incorrect (read: unpopular) spelling.

Prior to this automatic spelling correction, it was important to include misspellings on your website just...
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AT: 04/19/2011 01:55:26 PM   0 COMMENTS
Friday, April 01, 2011

Paid Results in the Google SERP

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Google has been making a lot of advancements in its paid search features recently. Honestly, they roll out new improvements every week, which becomes frustrating for us since we always need to replace the screen shots we have in our AdWords training courses.

In the past few months we've seen the following changes to AdWords:
* Keyword Research Tool
* Negative Keyword Matching for Campaigns
* Keyword Opportunity Suggestions
* Limitations of the number of URLs used in Ad Groups
* +1 Recommendations by your friends was launched earlier this week

The latest new feature will completely change the way the SERP page 1 functions because Google will now offer paid inclusion in the organic listings to qualified advertisers. The trick is that Google won't identify a "paid inclusion" like it clearly identifies the "Ads"...
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AT: 04/01/2011 11:58:02 AM   0 COMMENTS
Wednesday, February 23, 2011

Keyword Research Ideas

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Trying to figure out the best keywords for your online marketing campaign can be pretty tricky, especially if you have a brand new jewelry website.

We know that all jewelry stores want to advertise "bridal" or "engagement rings" but those phrases are so tough to conquer. You're better off permutating those phrases into "local" versions by simply including your town name.

For example: "engagement rings in springfield" or "springfield engagement rings"

As you write content on your website, as long as you add your town name right next to your money phrase, you will be able to tackle the local market.

While we're on the topic of "bridal" we 'd like to give you some valuable advice. Don't try to target the keyword phrase "bridal jewelry." This is a worthless phrase for jewelry stores because it triggers SERP mat...
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AT: 02/23/2011 01:24:13 PM   0 COMMENTS
Tuesday, January 11, 2011

Google Wonder Wheel

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What is the one keyword phrase that you would love to rank #1 for above all others?

If you can answer that question in less than a second, then either you've already done your homework or you're wrong.

Truthfully, no one can ever claim they know what keyword phrases are best for their website unless they've done a lot of homework. Sure, you might want to say "engagement rings," but we'll tell you to go back to the beginning and look for something different.

The phrase "engagement rings" is what we refer to as a "trophy phrase," in that it's the trophy you see and hope to win. However, it's very unlikely that "engagement rings" will be your "money phrase," which is the actual phrase that brings you the most traffic and the most sales.

The only way you can figure out the money phrases for your website is to do...
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AT: 01/11/2011 11:17:13 AM   0 COMMENTS
Friday, October 01, 2010

Keywords are all Grown Up

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Every software program has bugs because it's simply impossible to find them all without thousands of people testing it.

Microsoft was criticized in 1997 for delivering Windows 98 with so many bugs it wouldn't work on most computers. It wasn't until Windows 98 Service Pack 1 (Win98 SE1) that people started to adopt the system.

Today, it's a common strategy of software developers to cut costs by just sending software out into the market without heavy testing. The "market" is, of course, the world. They then sit back and wait for customers to report bugs (or complain) and software patches are offered daily.

How many times a day do you get an update pop-up from Microsoft or Adobe or Java? Ironically, just as this sentence was typed this computer popped up the message "Java Update Available." The computer is mocking ...
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AT: 10/01/2010 11:03:45 AM   0 COMMENTS
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