An unknown error occurred:
DBError
db=/stand/base/analytics/t_user.db&AUTONUMBER=ID
Database file could not be found or opened

Reader's Favorite Nuggets
Recent Hits All Time Matt's Favorites
Recent Reader's Favorites

Our Nugget List
Filter Gold Nuggets By Tag: "Local Internet Marketing"
Wednesday, August 05, 2015

These Yelp Reviews Are Worthless

by
These Yelp Reviews Are Worthless daily-golden-nugget-1313-4
"There's no stupid question."

That's what I always say when a jeweler wants to ask me a question but starts off saying "I have a stupid question," which happened several times over this past weekend while I was at the RJO show in St. Louis. When it comes to asking me questions though, you have to be aware that I always use the good questions as future Daily Golden Nuggets, like this one.

After my Local Marketing seminar at the RJO show, a jeweler was explaining that they often ask for their customers to write ...
VIEW FULL GOLD NUGGET


AT: 08/05/2015 07:04:14 AM   0 COMMENTS
Wednesday, October 22, 2014

Google Analytics Benchmarking Channels Report

by
Google Analytics Benchmarking Channels Report daily-golden-nugget-1108-45
Have you ever wondered how your jewelry store's marketing compares to other jewelers? Well, wonder no more because there's a way you can view that comparison in Google Analytics.

It's called the Benchmarking report, and it's available under the Audience -> Benchmarking -> Channels menu as shown here:

Google Analytics Benchmarking Channels Report 1108-ga-benchmarking-channels-menu-57VIEW FULL GOLD NUGGET


AT: 10/22/2014 08:43:32 AM   0 COMMENTS
Monday, October 20, 2014

Referral Websites That Work for Retail Jewelers

by
Referral Websites That Work for Retail Jewelers daily-golden-nugget-1106-2-66
We're now in the last two weeks of October and a lot of holiday promotions are about to launch. You've probably already completed your own marketing and all the publication dates have been set. In this edition of the Daily Golden Nugget, I'll go over some last minute online marketing referral sources that you still have time to set up this week.

Your customers will find you through many online sources. Some of those sources will be your own paid marketing, while other people arrive through organic tra...
VIEW FULL GOLD NUGGET


AT: 10/20/2014 12:24:11 PM   0 COMMENTS
Tuesday, August 12, 2014

Is it Worthwhile to Advertise on a Local Community Website?

by
Is it Worthwhile to Advertise on a Local Community Website? 531-daily-golden-nugget-1057
In this edition of the Daily Golden Nugget, I'm going to explain an often overlooked way to advertise your website locally. It comes at a lower cost, and with a higher return, than most other online advertising methods.

It's very easy to get swept away by the hype of online advertising methods like Google AdWords and Facebook Ads, and to buy into the claims of large online advertising agencies. While you can get a lot of good results from agencies, Facebook, ...
VIEW FULL GOLD NUGGET


AT: 08/12/2014 09:35:25 AM   0 COMMENTS
Monday, July 28, 2014

Are Yellow Pages Bad For Your Business?

by
Are Yellow Pages Bad For Your Business? 5316-daily-golden-nugget-1046
Yesterday, I had the pleasure of presenting a seminar at the JA show in NYC. The seminar was "Should You Pay For Website Traffic? Understanding How and Why."

During the seminar, I detailed what I know about Yelp, Pandora Radio, Google AdWords, and a few others methods of online advertising that can work for or against you.

One of the online marketing methods that generally works against you is Yellow Pages. Once upon a time, it was common for everyone to "let their fingers do the walki...
VIEW FULL GOLD NUGGET


AT: 07/28/2014 09:14:09 AM   0 COMMENTS
Friday, July 25, 2014

SERP Review of Jewelers Near Elma NY

by
SERP Review of Jewelers Near Elma NY 8987-daily-golden-nugget-1045
This is the Friday Review edition of the Daily Golden Nugget. Every week I analyze the online properties of a jewelry store found during a random search in a random city.

For this week's review, I searched for "jewelers near elma ny" to find this search result:

SERP Review of Jewelers Near Elma NY 5356-1045-serpVIEW FULL GOLD NUGGET


AT: 07/25/2014 09:26:06 AM   0 COMMENTS
Thursday, March 17, 2011

Big Brands vs. Your Jewelry Store

by
As a local retail jeweler, you are faced with many advertising difficulties compared to large jewelry chain stores like Jared, Zales, Kay, JCPenny and so many others. They have millions of dollars to throw at their national advertising and branding.

These large companies create buzz around their brands and consumers naturally remember the ads, slogans, and jingles that are repeated effectively in large, unified branding campaigns.

The word of mouth alone creates online interest and random link sharing to all of these big brand websites. As a result of this link sharing, these companies gain incredibly super ranking in the search engines that will easily bury your search engine efforts as a local jeweler.

So don't fight those big brands. Instead, you need to compete on your home turf.

The local brands will not s...
VIEW FULL GOLD NUGGET


AT: 03/17/2011 10:46:11 AM   0 COMMENTS
Sign Up For Emailed Daily Gold Nuggets

"...articles are easy to follow and seem to have information one can use right away."
-Ann, Gallery 4, Hamden CT


"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry