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Friday, June 16, 2017

The Ecommerce Business Plan

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The Ecommerce Business Plan daily-golden-nugget-1561-22
No one ever wants to write a business plan for their new business or new business venture. Most people feel that a business plan is especially needed when you want to raise startup capital, which while true, a business plan helps you create focus.

Many business owners have great ideas that they feel they can accomplish without writing the ideas down on paper. I started my first business in 1994 with just vague ideas and didn't write my first plan until 2 years later after suffering several slow starts.

Why Bother With A Business Plan? VIEW FULL GOLD NUGGET



AT: 06/16/2017 11:08:15 AM   0 COMMENTS
Friday, April 07, 2017

Instagram As Your Primary Marketing Channel

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Instagram As Your Primary Marketing Channel daily-golden-nugget-1551-32

Back When I Could Express Myself


MySpace used to be a fun social network. You had complete freedom to change your profile any way you wanted by adding music, changing colors, and customizing your background. Anyone with a working knowledge of HTML could customize the look of their page and turn it into their online bastion of delight. I remember when being on social media was nothing more than a fun competition of making your profile page look better than your friend's profile, then tease each other about it. ...
VIEW FULL GOLD NUGGET


AT: 04/07/2017 11:12:02 AM   0 COMMENTS
Friday, December 09, 2016

The Jewelry Source Website Review

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The Jewelry Source Website Review daily-golden-nugget-1534-15
Record breaking ecommerce sales have been in the news this week; in fact, online sales have been higher this year than ever before. One of the headlines from comScore this week was "Eleven Consecutive Billion-Dollar Days of Online Desktop Spending from Thanksgiving through Cyber Week Mark the Longest Streak Ever". It's importan...
VIEW FULL GOLD NUGGET


AT: 12/09/2016 12:11:51 PM   0 COMMENTS
Thursday, April 07, 2016

How To Rank Your Website When Someone Searches For Your Offline Ad #TBT

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How To Rank Your Website When Someone Searches For Your Offline Ad TBT daily-golden-nugget-1489-85
The axiom of search engine optimization is that your website will only rank for words that search engines can find on your website. If you learn nothing else about search engine optimization you must learn that one point. If you have learned that already; good, you don't have to read today, but before you go consider that many people aware of that axiom are still not applying.

Back in December 2014, I explained VIEW FULL GOLD NUGGET


AT: 04/07/2016 06:35:11 AM   0 COMMENTS
Tuesday, March 22, 2016

Should I Deactivate My Website When Taking A Hiatus From Working?

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Should I Deactivate My Website When Taking A Hiatus From Working? daily-golden-nugget-1477-20
Within the jewelry industry, I often hear about jewelry designers who take a break and put their business on hold while they reconsider their artistic direction or go back to school for additional training. Although it might seem like a simple idea to put a business on hold, how you present yourself online during your hiatus could have positive or negative ramifications on your future livelihood.

I've spoken to many jewelry designers who had a rough start with their busines...
VIEW FULL GOLD NUGGET


AT: 03/22/2016 12:38:06 PM   0 COMMENTS
Thursday, March 10, 2016

Good Photography Can Boost Your Overall Appearance Online and In-Store #TBT

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Good Photography Can Boost Your Overall Appearance Online and In-Store TBT daily-golden-nugget-1469-37
In preparation for this weekend's MJSA and JA Expo at the Jacob Javits center in NYC, I'm jumping way, way back to my fifth Daily Golden Nugget from July 30, 2010 about photography. I've written about photography many times since then, written product reviews about the VIEW FULL GOLD NUGGET


AT: 03/10/2016 12:52:27 PM   0 COMMENTS
Tuesday, February 23, 2016

The Unbalanced Branding Relationship Between Retail Jewelers and Jewelry Designers

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The Unbalanced Branding Relationship Between Retail Jewelers and Jewelry Designers daily-golden-nugget-1457-37
I have this love/hate relationship with the words "branding" and "brand." When I became an entrepreneur and started studying different marketing approaches, I still remember my initial confusion of seeing those words used in connection with advertising. Up until then, I only knew of branding as a method of marking livestock, such as cows. The origin of the word brand, in fact, has Germanic origins relating to burning an identification mark into ...
VIEW FULL GOLD NUGGET


AT: 02/23/2016 02:12:48 PM   0 COMMENTS
Tuesday, October 06, 2015

Product Photoshoot Tips When Ultimate Photo Use Is Unknown: Holiday 2015 Run-up

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Product Photoshoot Tips When Ultimate Photo Use Is Unknown: Holiday 2015 Run-up daily-golden-nugget-1357-79
This is Part 8 of my annual special Daily Golden Nugget "Holiday Run-Up" series packed with tactics to help you during November and December this year. I started this series with an overview of the marketing strategies that have worked over the last 12 months and have been expanding on each idea every day since.

Today ...
VIEW FULL GOLD NUGGET


AT: 10/06/2015 11:44:42 AM   0 COMMENTS
Monday, October 05, 2015

Online Product Information Leads to Purchase Decisions: Holiday 2015 Run-up

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Online Product Information Leads to Purchase Decisions: Holiday 2015 Run-up daily-golden-nugget-1356-6
This is Part 7 of a multi-day Daily Golden Nugget series packed with tactics to help you in your 2015 holiday marketing. The series started with the overview of 2015 holiday marketing strategies and has continued since.

In this edition, I'll explain ways you can plan your product content to correspond to the holiday ads you have ...
VIEW FULL GOLD NUGGET


AT: 10/05/2015 11:00:53 AM   0 COMMENTS
Monday, September 28, 2015

Understanding Product Photos for Ads and Social Use: Holiday 2015 Run-up

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Understanding Product Photos for Ads and Social Use: Holiday 2015 Run-up daily-golden-nugget-1351-82
This is Part 3 of a multi-day Daily Golden Nugget series packed with tactics to help you in your 2015 holiday marketing. The series started with the overview of 2015 holiday marketing strategies. Today I'm specifically covering the topic of...

Photography: When More is Not Just More


A professional photographer has a kee...
VIEW FULL GOLD NUGGET


AT: 09/28/2015 06:54:49 AM   0 COMMENTS
Wednesday, July 01, 2015

Designer Spotlight: ANZIE

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Designer Spotlight: ANZIE daily-golden-nugget-1288-99
The 2015 Las Vegas jewelry shows came to a close one month ago today. On the morning of June 1, 2015, I was on the search for designers who would be willing to work with retail jewelers the way I explained in this pre-Vegas post here..

A quick recap from that Nugget:
  • Don't rely on your inventory management software to tell you what to buy.
  • Don't trust your own judgment for selec...
    VIEW FULL GOLD NUGGET


AT: 07/01/2015 06:41:40 AM   0 COMMENTS
Wednesday, June 17, 2015

JCK Talks 2015: How the game is changing: Big Data in Retail

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JCK Talks 2015: How the game is changing: Big Data in Retail daily-golden-nugget-1278-47
The term Big Data is one of the internet's latest buzz words that everyone is talking about but no one seems to know what it is, why they should care about it, how to collect it, or how to use it.

Put simply, Big Data is the collection of massive amounts of demographic and tracking information you gather about your customers. Once gathered, you then churn that information into reports that help you better plan future marketing and provide interesting insights ...
VIEW FULL GOLD NUGGET


AT: 06/17/2015 11:29:07 AM   0 COMMENTS
Monday, June 01, 2015

Create Marketing Campaigns That Allow For Natural Discovery of the Full Message

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Create Marketing Campaigns That Allow For Natural Discovery of the Full Message daily-golden-nugget-1266-23
I was at a social media marketing meeting in New York City last month when someone asked if they should be posting the same photos and status update to every social network.

That was a good question, and there's no real straightforward answer. In reality, it depends if you have the same audience following you on all the social networks. If the same audience follows you on all networks, then they will get very bored very ...
VIEW FULL GOLD NUGGET


AT: 06/01/2015 06:48:06 AM   0 COMMENTS
Wednesday, April 08, 2015

Planning Your Jewelry Store's Profitable Future

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Planning Your Jewelry Stores Profitable Future daily-golden-nugget-1228-19
Last week, I was doing a little research into the US census data on this website. The U.S. business census data is captured every 5 years, but there's a delay before the information is published. The 2012 was only recently published.

Shrinking Number of Retail Jewelry Stores


The data shows that there were only 16,847 corporations that classified themselves as "jewelry stores" in 2012, and there were 2...
VIEW FULL GOLD NUGGET


AT: 04/08/2015 11:55:34 AM   0 COMMENTS
Tuesday, March 31, 2015

Can One Blog Be Used to Promote Two Websites?

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Can One Blog Be Used to Promote Two Websites? daily-golden-nugget-1222-74
I received an interesting question the other day from Suzie, a jewelry designer. Well, her name wasn't actually Suzie, but let's just say that it was so it makes this story easier to tell.

For several years, Suzie had an Etsy account where she sold a line of baby toe ring jewelry. This was her fist line of jewelry before she started making gemstone jewelry necklaces. Realizing how different these two lines of jewelry are, instead of using Etsy to sell the necklaces, she opened an e-com...
VIEW FULL GOLD NUGGET


AT: 03/31/2015 07:24:30 AM   0 COMMENTS
Thursday, December 25, 2014

Wake Up With the Same-Sex Engagement Ring Market

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Wake Up With the Same-Sex Engagement Ring Market daily-golden-nugget-1154-6
According to this marriage proposal survey 45% of marriage proposals for the year will take place on Christmas Eve (last night) and Christmas Day (today), but as a jeweler you probably already know that.

Can you count how many engagement rings did sell over the last 3 months? How many nervous boyfriends did you help through the process of learning about the 4C's of diamonds and the difference between an SI1 whose inclusion is di...
VIEW FULL GOLD NUGGET


AT: 12/25/2014 07:32:22 AM   0 COMMENTS
Monday, September 22, 2014

Building a Marketing Campaign To Sell Your Products

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Building a Marketing Campaign To Sell Your Products  daily-golden-nugget-1086-68
In this edition of the Daily Golden Nugget, I'm outlining a potential marketing plan for the upcoming holiday season. My example will focus on specific items which we will build content around and share socially.

What I've written out in this guide will be good for anyone looking for a different approach to marketing for this upcoming holiday season. There's a lot of detail for the setup, implementation, and then the post-analysis of the entire campaign. You'll do the setup...
VIEW FULL GOLD NUGGET


AT: 09/22/2014 07:36:51 AM   0 COMMENTS
Thursday, December 12, 2013

How to Create a Landing Page to Support a Marketing Campaign

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How to Create a Landing Page to Support a Marketing Campaign 4516-daily-golden-nugget-884Back in October 2013, I wrote a Nugget about Google AdWords and Landing Pages and then this week I followed that up with some test results explaining how general landing pages are good for AdWords targeting. Today I'll give you an example of ...
VIEW FULL GOLD NUGGET


AT: 12/12/2013 12:11:42 AM   0 COMMENTS
Monday, August 01, 2011

Passionate Designers Can Be Your Secret SEO Product Strategy

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Let's talk about buying shows, holiday inventory, and internet advertising.

We're right in the middle of the trade show season and every show you go to will have plenty of options for holiday inventory and new trends that could work in your store. What is the most important reason you select new inventory for your store? We'd love to hear your feedback on that.

We attended the JA show in New York City from July 26th to 28th and asked some very hard questions to many vendors both large and small. Today we're going to review some of our findings.

We tried to divide our time equally between small designers, new designers, and well established jewelry manufacturers. We asked all of them what marketing assistance they offered their retailers, specifically how each one would help the retailer add content to their websit...
VIEW FULL GOLD NUGGET


AT: 08/01/2011 12:24:12 PM   0 COMMENTS
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