Between your website, local newspaper, direct mail, radio ads, billboard, social media, and word of mouth, it's difficult to calculate exactly how your customers are finding you and what ultimately convinced them to make a purchase. What was once an easy task of calculating the ROI for an individual ad is now impossible because of so many different ways a customer can engage with you online.
Now that we closed the book on the 2015 Holiday Season, it's time to review the results. Over the course of the holiday season, I captured more than 47,000 different keyword queries related to retail jeweler websites. I'm sifting through all that information to find something actionable for retail jewelers. I've been looking for things like a list of good keywords, or popular designer brands to carry, or even where to focus your energy over the next few month... VIEW FULL GOLD NUGGET
With the 2015 Holiday Season at an end, let's take a look at some website tracking results from the Thanksgiving week through Christmas.
I have a lot of data to from various retail jeweler websites. The set of data I'm referencing below was recorded across retail jewelry websites that have been active with updating their website regularly over the last 12 months. These same websites are also mobile friendly. This includes a combination of retail jewelers and ecommerce sites. Remember, the results show... VIEW FULL GOLD NUGGET
The data reported by Google Analytics is really helpful for every website owner to look at. By default, the reports provide really insightful data over the last 30 days of activity for users, sessions, pageviews, and bounce rates, but that's only a small piece of what GA can do for you.
The big benefit of GA is being able to produce a report for any time frame in the past and compare it to any other time frame in the past. You can compare the last 30 days t... VIEW FULL GOLD NUGGET
The term Big Data is one of the internet's latest buzz words that everyone is talking about but no one seems to know what it is, why they should care about it, how to collect it, or how to use it.
Put simply, Big Data is the collection of massive amounts of demographic and tracking information you gather about your customers. Once gathered, you then churn that information into reports that help you better plan future marketing and provide interesting insights ... VIEW FULL GOLD NUGGET
Usually a website with a high number of visitors is an indicator that the retail store also has at least a satisfactory level of sales. Those sales could be online or they could be in-store but the website is certainly contributing to those sales.
So what's a high number of visitor traffic for a retail jewelry store? Independent retailers should strive for 1100 visitors per month. It might take a while to get there, but you should see a good change in sales once you do, well, assuming you are doin... VIEW FULL GOLD NUGGET
One of the most common problems for a retail store, not just retail jewelers, is being able to accurately track the point of origin of online visitors and follow them through to the point when they walk into your retail store. Although for small retailers there is a simple method... you simply ask your customers.
That might seem intuitive, but in all seriousness, the retail jewelers I talk to tell me it's not easy for the sales person to remember to ask a lead source question when you're in the mid... VIEW FULL GOLD NUGGET
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