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Filter Gold Nuggets By Tag: "Off-Site Linking"
Friday, January 20, 2017

Cass Jewelers #FridayFlopFix Website Review

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Cass Jewelers FridayFlopFix Website Review daily-golden-nugget-1540-40
For this week's website review, I began my search for a "jewelry store High Point, NC" and got these results from Google:

Cass Jewelers FridayFlopFix Website Review 1540-jewelry-store-High-Point-NC-serp-51

I've circled the map in the above screen shot to point out that there wer...
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AT: 01/20/2017 01:24:05 PM   0 COMMENTS
Friday, July 29, 2016

J. Schrecker Jewelry #FridayFlopFix Website Review

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J. Schrecker Jewelry FridayFlopFix Website Review daily-golden-nugget-1515-59
Welcome to my weekly Flop Fix website review. I dedicate my Friday Golden Nugget posts to reviews of randomly chosen jewelry websites. The review candidates are randomly chosen through a Google Chrome incognito search for jewelers.

This week, I searched Google for "jewelers Christian County, KY" and was given these results:

J. Schrecker Jewelry FridayFlopFix Website Review 1515-jewelers-Christian-...<br />
							<span class=VIEW FULL GOLD NUGGET


AT: 07/29/2016 03:20:10 PM   0 COMMENTS
Friday, July 15, 2016

Marco Jewelers #FridayFlopFix Website Review

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Marco Jewelers FridayFlopFix Website Review daily-golden-nugget-1513-10
In this edition of my weekly website review, I searched for "jewelers Stamford, CT" and Google suggested these results:

Marco Jewelers FridayFlopFix Website Review 1513-jewelers-stamford-ct-serp-17

I decided to jump right past all the top listings on that page and went down to the eighth,...
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AT: 07/15/2016 06:32:14 AM   0 COMMENTS
Monday, April 18, 2016

Should Social Links Be In A Website Header Or Footer?

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Should Social Links In A Website Header Or Footer? daily-golden-nugget-1496-69
I have a love/hate relationship with the placement of social network icons on a website. Some websites have them in their header and some put them in the footer. In this Golden Nugget, I'll give you my point of view of where and why you should place your social icons.

Are They Important Enough?


Back when MySpace and Friendster were the latest craze, it seemed like everyone was adding large icons for those networks to their website header. Websites without those icons were made to feel like...
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AT: 04/18/2016 12:44:44 PM   0 COMMENTS
Friday, January 15, 2016

Goodman's Jewelers #FridayFlopFix Review

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Goodmans Jewelers FridayFlopFix Review daily-golden-nugget-1430-87
During my internet travels over the last few days, I came across the website for Goodman's Jewelers in Madison, WI. It caught my attention and I immediately decided to use it for today's #FridayFlopFix review. I hope to make a few suggestions that will help them improve how they use their site, and give you a few ideas on what to avoid on your own site. Let's dig in...

The website I'm looking at today is Goodman's Jewelers at:
http://www.goodmansjewelers.com/...
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AT: 01/15/2016 01:21:44 PM   0 COMMENTS
Monday, November 16, 2015

When Should You Hyperlink To A New Browser Window?

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When Should You Hyperlink To A New Browser Window? daily-golden-nugget-1386-61
Have a burning question you need answered about your website? Send it in through the jWAG Contact Form or to me directly through any social network; just search for my name "matthewperosi" on any social network and send a message.

Today I'll weigh my opinion in on this question
Hi Matt,

When setting up my new website, my programmer had all of my internal page links open into a new window... is this normal prac...
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AT: 11/16/2015 12:06:42 PM   0 COMMENTS
Friday, October 09, 2015

Keith Chapman Jeweler Website Review

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Keith Chapman Jeweler Website Review daily-golden-nugget-1360-42
This is the weekly website review where I choose a random retail jeweler and compare their website and online identity to what is commonly known about search engine optimization, online marketing, and customer usefulness.

I started this week's review with the Google search "jewelers athens oh" and saw these results:

Keith Chapman Jeweler Website Review 1360-jewelers-athens-oh-serp-85VIEW FULL GOLD NUGGET


AT: 10/09/2015 11:27:43 AM   0 COMMENTS
Friday, April 10, 2015

Klutts Jewelers Website Review

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Klutts Jewelers Website Review daily-golden-nugget-1230-23
In this week's edition of the Friday Website Jewelry Website Review, I'm beginning my search in "jewelers morgan city, la" to find a website review candidate. I go through these website reviews every Friday as a way to monitor and show you what's happening in the world of jewelry websites. I never know how the review will turn out, but the hope is that something is learned.

Here's the Google SERP for Morgan City:

Klutts Jewe...<br />
							<span class=VIEW FULL GOLD NUGGET


AT: 04/10/2015 06:23:19 AM   0 COMMENTS
Thursday, April 02, 2015

Build Links When Sponsoring Local Events and Acquiring Customers

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Build Links When Sponsoring Local Events and Acquiring Customers daily-golden-nugget-1224-48
This is the #ThrowbackThursday edition of the Daily Golden Nugget. This week, I'm jumping back to Nugget Number 93 from December 1, 2010. The topic is Trading Links with Local Businesses.

Linking to Avoid


Google has placed heavy penalties on websites that use link building to affect their ranking. The VIEW FULL GOLD NUGGET


AT: 04/02/2015 12:59:01 PM   0 COMMENTS
Thursday, October 23, 2014

Google Penguin Update After More Than A Year

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Google Penguin Update After More Than A Year daily-golden-nugget-1109-73
I typically don't write about current trends in the search engine optimization (SEO) and search engine marketing (SEM) industry, but today's topic is both a reassessment and a follow up to a previous Nugget about Google Penguin.


Penguin Basics


In April 2012, Google started fighting online spam in a big way. Prior to that month, one of the most common methods of achieving high Google search ranking was to pay a company to create links to your website. A single fee of $79 could get you thousands of l...
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AT: 10/23/2014 06:58:10 AM   0 COMMENTS
Thursday, August 07, 2014

Is Off-Site Blogging A Waste Of Money?

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Is Off-Site Blogging A Waste Of Money? 8117-daily-golden-nugget-1054
I'm a big believer in maintaining your blog as part of your website rather than setting up a separate blog on another website. Last year, I was able to present some data that explained why the ons...
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AT: 08/07/2014 10:51:24 AM   0 COMMENTS
Monday, April 09, 2012

Off-Site Linking is Bad for User Experience

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In Friday's Nugget we gave you 5 ways you can get customers to your website and 1 very easy way to lose them. The bottom line of Friday's Golden Nugget was our commandment to not link to designer websites. Instead you should do whatever it takes to keep customers on your own site and avoid all "off-site" linking.

Jewelers who do use off-site linking to a designer usually do not have the time or perhaps the ability to include that designer's product catalog on their own site. It seems to make sense to link to the designer, but really, it's bad news.

Our primary concern with all off-site linking is that run the risk of losing your customer to another jewelry store or e-commerce website. But there's also a usability factor to worry about.

When you send someone away from your jewelry website you will disjoint their us...
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AT: 04/09/2012 09:44:52 PM   0 COMMENTS
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