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Thursday, September 24, 2015

Using Domain Names to Track Offline Ads: Holiday 2015 Run-up #TBT

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Using Domain Names to Track Offline Ads: Holiday 2015 Run-up TBT daily-golden-nugget-1349-46
This is the #ThrowbackThursday edition of the Daily Golden Nugget, but it also has a special tie-in to my ongoing Run-up series of 2015 Holiday Season Marketing Preparedness. The throwback doesn't go back too far, in fact it's a year ago today when I originally wrote about using different domain names to track your offline marketing. I've since...
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AT: 09/24/2015 07:45:42 AM   0 COMMENTS
Wednesday, August 12, 2015

Site Speed Suggestions: Practical SEO Guide

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Site Speed Suggestions: Practical SEO Guide daily-golden-nugget-1318-32
In yesterday's Daily Golden Nugget, I explained a little about your website site speed and how to view the Google Analytics report that shows you how slow your website is.

While you could ask your website programmer to help you figure out how to fix your website, there's another report in Google Analytics that gives you initial ideas of what to do. It's called the Speed Suggestions report and it can be...
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AT: 08/12/2015 06:33:11 AM   0 COMMENTS
Tuesday, August 11, 2015

Site Speed: Practical SEO Guide

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Site Speed: Practical SEO Guide daily-golden-nugget-1317-93
After writing about code and speed optimized websites in my #TBT last week, I wanted to bring your attention to Site Speed optimization tools that are built into Google Analytics.

As a quick recap, the speed of your website will help increase your website ranking a little bit, and when it comes to SEO, every little bit counts.

To get to them, you first log into Google Analytics then click on Be...
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AT: 08/11/2015 09:18:31 AM   0 COMMENTS
Monday, August 03, 2015

Blocked Resources: Practical SEO Guide

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Blocked Resources: Practical SEO Guide daily-golden-nugget-1311-8
In today's Practical SEO Guide, I will tell you about website "Blocked Resources," how to view this report in Google Search Console, and how Google alerts you when they find a blocked resource.

First, let me explain that a Blocked Resource is a page, script, or some file that Google cannot read because you are telling them not to read it; yet, that same page, script, or file is used on the public site.

There's a difference between your public site and your backend area that you use to manage your sit...
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AT: 08/03/2015 07:07:48 AM   0 COMMENTS
Wednesday, July 29, 2015

Exit Pages: Practical SEO Guide

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Exit Pages: Practical SEO Guide daily-golden-nugget-1308-14
In today's Daily Golden Nugget, I'll show you how to look at your Google Analytics Exit Page report and explain what it is, and steps you can take to analyze it.

This is part of my Practical SEO Guide series with the goal of giving you quick, actionable information to make the search engine optimization of your website a little better.

Get started by logging into your Google Analytics account and navigate your way over to Behavior -> Site Content -> Exit Pages as shown in this animated screen grab:

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AT: 07/29/2015 07:43:48 AM   0 COMMENTS
Tuesday, July 28, 2015

Landing Pages: Practical SEO Guide

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Landing Pages: Practical SEO Guide daily-golden-nugget-1307-68
This Daily Golden Nugget is part of my Practical SEO Guide series with the goal of giving you quick, actionable information to make the search engine optimization of your website a little better.

Today we're looking at the Landing Page Report in Google Analytics. Log in to your Google Analytics account and navigate your way over to Behavior -> Site Content -> Landing pages as shown in this animated screen grab:

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AT: 07/28/2015 11:39:58 AM   0 COMMENTS
Wednesday, July 22, 2015

Reporting on Alternate Domain Names: Practical SEO Guide

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Reporting on Alternate Domain Names: Practical SEO Guide daily-golden-nugget-1303-79
Did you know that it's possible to track the effectiveness of your offline marketing, as in, print ads, TV commercials, and even billboards? Yep, it's true, and it's simple too... Just use a different domain name on each ad.

You can then set up each domain name with special UTM variable tracking like I explained yesterday to see how often people respond to ...
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AT: 07/22/2015 08:20:14 AM   0 COMMENTS
Tuesday, July 14, 2015

Audience Engagement: Practical SEO Guide

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Audience Engagement: Practical SEO Guide daily-golden-nugget-1297-76
After all the time and money you spend on your website, wouldn't it be nice to know how much people like it, or how much time they spend on it?

There's a simple report inside Google Analytics, called the Audience Engagement report, that will tell you exactly that.

Log into your Google Analytics account and click on Audience -> Behavior -> Engagement as shown here:

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AT: 07/14/2015 01:13:14 PM   0 COMMENTS
Monday, July 13, 2015

Domain Name Renewals: Practical SEO Guide

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Domain Name Renewals: Practical SEO Guide daily-golden-nugget-1296-30
A couple of weeks ago, I wrote a warning about the latest domain name scams that are sent through the mail. Those types of scams are trying to trick you into spending unnecessary money with them, but they are not stealing your domain name from you.

With so many domain name scams around, it's difficult to recognize when you get a legitimate domain name renewal notice. Those notices are e...
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AT: 07/13/2015 11:54:49 AM   0 COMMENTS
Wednesday, July 08, 2015

Demographics and Interest Reports: Practical SEO Guide

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Demographics and Interest Reports: Practical SEO Guide daily-golden-nugget-1293-90
Facebook is becoming well known for their ability to provide to the surface, very detailed demographic and the personal interest data about your customers. They've been able to give more details than the data Google has provided for several years. In light of Facebook's advancements, Google has improved their own demographic and interest data and made it available through Google Analytics and AdWords.

Before you can access to the demographic data from Google, you need t...
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AT: 07/08/2015 11:50:32 AM   0 COMMENTS
Tuesday, July 07, 2015

Comparing Current and Past Analytic Data: Practical SEO Guide

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Comparing Current and Past Analytic Data: Practical SEO Guide daily-golden-nugget-1292-48
The data reported by Google Analytics is really helpful for every website owner to look at. By default, the reports provide really insightful data over the last 30 days of activity for users, sessions, pageviews, and bounce rates, but that's only a small piece of what GA can do for you.

The big benefit of GA is being able to produce a report for any time frame in the past and compare it to any other time frame in the past. You can compare the last 30 days t...
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AT: 07/07/2015 08:02:56 AM   0 COMMENTS
Monday, July 06, 2015

Product Page Titles: Practical SEO Guide

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Product Page Titles: Practical SEO Guide daily-golden-nugget-1291-53
As I quickly approach my 1300th Daily Golden Nugget, I find myself pondering my existence. What else could I possibly write about that I haven't already?

Truthfully, a lot, but I'm also realizing that's I've never created a series of simple examples or how-to's for typical search engine optimization tasks. So, starting today, I'm going to work through several days (however many it might take) to show you how to tie together simple SEO procedures.

I'll tie together information from free tool...
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AT: 07/06/2015 12:49:58 PM   0 COMMENTS
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