For quite a while everyone in my office has known about the positive impact celebrity news and red carpet events have jewelry related search traffic. Jeweler stores who blog about celebrities can attract many organic visitors. The conversion process is a different topic, but celebrity blogging certainly does give you more opportunities with customers to convert.

Most of the time I talk about celebrity blogging in the past tense, but there's a far greater potential for a sudden influx of visitors if you blog about celebrity events the same day a story breaks.

Specifically... celebrity engagements.

I first became aware of this phenomenon on November 16, 2010 when Prince William and Kate Middleton announced their engagement and there was a huge spike in the amount of search traffic for the phrase "engagement ring." <...
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