Welcome to the Friday website review, where every week I randomly review the website of a local retail jewelry business somewhere in the US. The goal is to find something good, or bad, that we can all learn from and apply to our own business.

For this week's review, I'm heading over to Washington state and searching for "fine jewelry stores bellevue wa." When doing these searches, I always use the Google Chrome browser in incognito mode. This allows me to see non-personalized search results.

In case you don't know, Google trac...
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Our last topic this week regarding domain names is actually about email addresses.

All too often, people will use free email systems for their email addresses. Google Mail, or Gmail, is very popular in the past year or so. Prior to that, Yahoo! was most popular, and of course AOL, Hotmail and a multitude of others are still around.

As the web becomes an important part of your business, email communications will become even more important (if they aren’t already). When you use an email address associated with your domain name, you increase the brand awareness with your customers, as well as establishing credibility.

There's a higher level of business credibility with using joe@jewelrystore.com instead of jewelrystore@gmail.com.

Free emails are, well, free. Your email savvy customers know this because most...
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