This is the second part of a follow up to my
reevaluation of SEO vs. SEM.
My goal here is to provide some simple understanding that it takes a lot of manpower to fit all the pieces of a Search Engine Marketing plan together. It's a continual process that you need to budget for.
In yesterday's Nugget, I presented the two lists shown below and
explained all the details of the 5 items shown under Basic SEO Stuff. Please refer back to
yesterday for those full details. Today I'm explaining the items in the second list.
So h...
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After yesterday's
reevaluation of SEO vs. SEM I want to provide some simple guidance so jewelers understand how a Search Engine Marketing plan works.
The first part of the SEM Plan is to make sure your website is set up properly for the basic optimization stuff.
Basic SEO Stuff:1. Page Title rewriting
2. Meta Description rewriting
3. URL cleanup
4. Content bulking
5. Topic separation
The more difficult part of the SEM Plan is to properly represent everything you do in the store, and all your offline advertising, on your website.
Complicated SEM Stuff:A. Writing full details about your services
B. Keep your online identity updated with daily changes in your store
C. Writing comp...
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Starting today and continuing for the next several days (yet to be determined) we're giving you our concentrated action SEO, SEM, and mobile marketing action plan for the Holiday 2011 season.
Welcome to the Holiday 2011 Run-Up!
Last year's Run-Up presented a 9-part Online Marketing Plan; how many will be in this year's? We don't know yet because we're still putting it together.
The 2011 jWAG Run-Up will have the most recent search engine optimization techniques, best search engine marketing ideas, methods to improve your online catalogs, and mobile marketing ideas presented as action items to plan for and then execute on specific days of the holiday season.
BE WARNED: This is where we tell you exactly what to do so you have the best chance of winning sales over your local competing jewelry store. We're not...
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