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Tuesday, June 14, 2011

Social Buttons Make the Numbers Game Easier

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Today we're giving you a specific example of how you should use Twitter Share and Facebook Like buttons on your website newsletter pages.

We assume you send your newsletters via email. From within the newsletter, you should allow your readers to share it to their favorite social network. You might only have 300 people on your email newsletter list, but allowing sharing gives you the chance to reach thousands of new customers.

Many email newsletter companies (like Constant Contact, iContact and Aweber) allow short term archival of your newsletters on their website. Mostly, this allows user to read the newsletter through a website instead of their email program.

However, for several years we've tracked the impact of jewelry store email newsletters and how to archive those newsletters directly on your website instead ...
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AT: 06/14/2011 01:09:46 PM   0 COMMENTS
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