It's time for the weekly case study of a website that's pretty old and in desperate need of a makeover. I call these weekly posts my Friday Flop Fix review. During these reviews, I look for websites that are implementing search engine optimization strategies poorly, or have poor website designs and I suggest ways to make them better.
This week, I searched Google for the phrase "jewelers Zanesville, OH" and was shown these results:
Bring up the topic of smartphones with your friends and the conversations will soon turn into a debate over the reasons why some think the Android OS phones are better than iOS phones. While the iOS phones are only available in a limited number of models from Apple, the Android OS is available on dozens of different models from dozens of different phone manufacturers.
Regardless what your personal smartphone choice is, knowing what your customers are using will help you design a ... VIEW FULL GOLD NUGGET
I'm going back to my own jWAG website tracking today to look at the top 10 Daily Golden Nuggets of all time, that are still relevant today. I see that some of the Nuggets with the highest reader count are out of date because Facebook and Google have changed things, and a few others are very similar so I'll have to do some consolidating.
Popular Screen Resolutions
1. The most popular screen resolutions change constantly as new mobile devices and laptops are introduced. I publish an updated version of screen resol... VIEW FULL GOLD NUGGET
Mobile websites are important, but a growing trend of mobile website design has me a little worried that websites are accidentally turning back the clock to a time of poor usability.
The splash page was a very popular type of website home page design prior to 2010. A splash page was supposed to welcome a visitor to your site with a pretty image or an animation, and sometimes even music. Typically, there was a big arrow or the words "enter site" lik... VIEW FULL GOLD NUGGET
What role will smartphones play in the lives of the everyday average consumer during the 2014 holidays? The mobile audience is becoming more important in marketing as mobile devices become more ubiquitous in everyone's daily lives.
Everyone has a different opinion of which smartphones are better. Many software developers prefer the Android devices because they provide more flexibility, whereas the Apple devices are designed to be more user friendly for the non-technically oriented.
In this Daily Golden Nugget, I'm showing you the most popular desktop screen resolutions for September 2014 and spanning back 3 years.
Knowing the most popular screen resolutions is great to know if you are redesigning your website, but 'tis not the season to be launching into a redesign. My hope is that this will help you put the final touches on your holiday online marketing.
About This Data
The data presented here was tracked across more than 100 retail jewelry websites. This is com... VIEW FULL GOLD NUGGET
I've written a lot in the past few months about responsive website design and responsive website content, but it's been a while since I went through a simple list of the most popular screen sizes that people are using right now.
A quick look in my screen resolution tracking tells me that there are 804 different screen sizes actively measured in the last 30 days. With that many screen sizes it's virtually impossible to design a website to please every user. In yesterday's Daily Nugget I explained how you can use scrollmapping to measure what parts of your web page are most frequently viewed. With that measurement you can get a better idea of how to des... VIEW FULL GOLD NUGGET
I've pulled together 3 more sets of statistics showing the difference between screen resolutions of the general public, of people who visit jewelry websites, and then the screen resolutions that retail jewelers are still using during their work day.
These measurements are from December 2012.
I'll start with the general screen resolution statistics measured by StatCounter.com Global Stats. These are the most popular screen resolutions in the United States.
Designing websites used to be so easy. The standard was 640x480 on a 14" computer screen. Then 17" was the standard at 800x600. Then 1024x768.
Unfortunately it's anything by simple now.
Our data research tells us that there are between 42 - 48 normal screen sizes that visit jewelry related websites every month. You will usually see the 1024x768 resolution in the list near the top with about 20%, but that's far from a standard now.
In your Google Analytics you should check out your own statistics. From your Dashboard click on Visitors on the left, then under that click Browser Compatibility.
Take a look at the sub-options for Browsers to see what your visitors are using. Is Internet Explorer still #1?
Then take a look at the Operating Systems and don't be surprised if our see iPhone, Android, Bla... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry