Since April 2013, I've reviewed 190 different websites and made a countless number of suggestions for updating each one. Today, and for the next few weeks, I'm going to revisit a few of those old websites to see what's new and if they've made progress.
If they have made progress, it's not because I told them what to do. The disclaimer at the bottom of all my reviews says that I don't write these to solicit business, and the only way they will find out about the review is if they search for their name online. Fewer than 5 in 190 have ever ... VIEW FULL GOLD NUGGET
This is the Friday website review where I randomly choose a retail jeweler and scrutinize their website for problems. I look for design mistakes, SEO mistakes, functionality mistakes, content mistakes, and even marketing mistakes.
This week I searched for "jewelers Renton, WA" to find a review candidate. Here are the results I saw in Google:
In yesterday's Daily Golden Nugget, I explained a little about your website site speed and how to view the Google Analytics report that shows you how slow your website is.
While you could ask your website programmer to help you figure out how to fix your website, there's another report in Google Analytics that gives you initial ideas of what to do. It's called the Speed Suggestions report and it can be... VIEW FULL GOLD NUGGET
The "speed of your website" is the amount of time it takes for your site to download to the device you are using. A lot of factors play into the your page speed that have nothing to do with your site, things like:
As we said in yesterday's Daily Nugget when you experience a slowdown on a website it's usually because of one of these reasons:
1. your computer is slowing down 2. your smartphone is having 3G connection issues 3. the website server is slow 4. you designed your website poorly
As we said yesterday, you can't control #1 and #2. We also gave you brief directions to solve issue #3.
With issue #4 we have to give you some suggestions that might be a little technical, so hold on to these or forward this to your programmer. Here are our suggestions for programming a fast website:
*Minimize the number of blanks. The fewer blank lines and unneeded spaces there are in your website code the faster it will run. Many content management systems will generate many blank lines while programming code processes. ... VIEW FULL GOLD NUGGET
Your customers expect to see something beautiful when they visit your jewelry website. Typically this means they want to see pretty pictures, and lots of them.
Speed should be one of your biggest website concerns. By now you must have heard that a visitor will spend 11 seconds, or 7 seconds, or as few as 3 seconds evaluating your website before they decide to leave or keep going. It doesn't matter if it's 11 seconds or 3; the fact is there are very few seconds before someone decides to leave and leave forever.
Don't waste those first few seconds with a blank screen because your website is slow.
Here's the deal... The internet lines outside on your telephone pole run at the same speed all over the world. When you experience a slowdown on a website it's usually because of one of these reasons:
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry