In
yesterday's Nugget I quickly showed you how to read the
Google Analytics Acquisition Channels Report. I quickly mentioned that you can use the "(Other)" channel to see how well your offline and online ads are running, but that type of information doesn't just magically appear; in...
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I'm kicking off this week with a conclusion to the Daily Golden Nugget series I started last week. The topic is how to better monetize the website traffic you have now in the wake of Google's Penguin filter.
There are different sources where your website visitors will come from: Organic, Direct, Referrals, Paid. Today's topic is Paid traffic.
Google likes when you pay for AdWords traffic because that's how they make most of their money. Setting up AdWords used to be difficult for everyone, but in the past few years they've created several quick start methods to get involved, and they even suggest ad copy and budgets for you.
The competition for AdWords between large online jewelers and local jewelers can be very expensive. If you target people within 100 miles of your jewelry store, and if you're willing to spend $...
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This is a continuation from yesterday's Daily Golden Nugget on the topic of how to better monetize the website traffic you have now in the wake of Google's Penguin filter.
There are different sources where your website visitors will come from: Organic, Direct, Referrals, Paid. I covered Organic and Direct traffic on Wednesday, and began explaining Referral traffic yesterday.
I've accumulated some interesting statistics about Yelp that need sharing. In case you don't know, Yelp is one of many online business directories that allows you to create your business listing, or manage the one they created for you.
Consumers like Yelp because they make it easy to write online reviews through a smartphone/mobile application or through a PC's website. You should keep on top of these reviews and respond to them, especially if ...
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This is a continuation from yesterday's Daily Golden Nugget on the topic of how to better monetize the website traffic you have now in the wake of Google's Penguin filter.
There are different sources where your website visitors will come from: Organic, Direct, Referrals, and Paid. I covered Organic and Direct traffic yesterday so today I'm picking up today with Referral traffic.
The websites that the Penguin filtered out are only those involved with detectable link building schemes. Google did their best not to filter out websites that were just doing their normal business and not intentionally abusing the system.
There are still a few blogging websites that are referring traffic to a few jewelers. These are off-site blogs that the jewelers themselves are maintaining, or perhaps they are paying a 3rd party to do ...
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In late March 2012, Google changed the methods of link building very drastically when it introduced the Penguin search filter. In essence they destroyed every popular method of link building and penalize you for even the slightest evidence of link building scheme detection.
In short, they have made it impossible for anyone to unnaturally build inbound website linking.
Since that time I've been analyzing data a little differently, hoping to find some new information that might help the retail jeweler. Prior to March 2012, I would see a lot of referral traffic from various random blogs, but almost all of them are gone because of the Penguin filter, and jewelry stores aren't getting those referrals any more.
So it's time to look at what you guys are still getting and take action to maximize your sales when visitors do...
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