Wish lists are in important part of any successful jewelry store. Inviting a "just browsing" customer to start a wish list creates the potential for future sales, especially when you also ask for the email address of their significant other to whom to send the wish list to.
Some stores hold evening events a few times each year where no buying is allowed, but everyone creates a wish list.
Do you maintain wish lists in your store? What do you do with them when a customer writes them out?
We know of a few jewelers that still keep index card sized wish lists even though their point of sale computer allows them to computerize it. Those index cards do have a classic charm and an obvious personal sales touch to them, and of course they are still the only option if a jewelry store doesn't have an easy to implement compute...