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Monday, May 04, 2015

SEO Ranking Comparison Between Two Competing Jewelry Websites

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SEO Ranking Comparison Between Two Competing Jewelry Websites daily-golden-nugget-1246-53
Do you have a question about your own online marketing situation or feel perplexed about something specific on the internet? Send it to me and I'll answer it as a future Daily Golden Nugget if I can.

Shortly after posting my Friday website review on the morning of April 24, 2015, one of my email readers asked me a really viable question about the SERP results from that day's review. You can read the review VIEW FULL GOLD NUGGET


AT: 05/04/2015 07:10:08 AM   0 COMMENTS
Tuesday, April 14, 2015

Should You Pay For Inclusion in a Directory Website?

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Should You Pay For Inclusion in a Directory Website? daily-golden-nugget-1232-64
I'm in favor of the entrepreneur that tries to build a business around a perceived need. What make entrepreneurship in the U.S. so exciting is that you potentially make a healthy living off an idea you dream up yourself.

The internet makes those dreams possible.

A few weeks ago, one of my clients brought my attention to the following message that was posted on their Facebook wall.

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AT: 04/14/2015 11:33:32 AM   0 COMMENTS
Friday, February 27, 2015

Google+ Local Now Shows Shopping Mall Information

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Google+ Local Now Shows Shopping Mall Information daily-golden-nugget-1200-63
If you're jewelry store is located in a strip mall or a shopping mall, Google will probably be changing your address, if they haven't already.

In honor of my 1200th Daily Golden Nugget I'm bringing you some updated information about Google+ Local today. Way back 1200 post ago I began these Nuggets with a a post about Google Maps, since then I've carried the tradition or reviewing Google business related changes every 100th Nugget. So here we are again.

During the course of ...
VIEW FULL GOLD NUGGET


AT: 02/27/2015 12:49:53 PM   0 COMMENTS
Friday, October 24, 2014

Romm Diamonds SERP Review

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Romm Diamonds SERP Review daily-golden-nugget-1110-70
This is the Friday Jewelry Website review where I randomly find a retail jeweler's website from a random city to dissect and review. When I start this journey every week, I never know if I'm going to find a great looking website, a poorly functioning website, or something that's embarrassing to even look at.

Every review has a chance to touch upon topics of SEO, SEM, aesthetics, and usability. These reviews are usually not too in-depth, but just a cursory review that usually only reveals the most obvious issues.

The conclusions of evaluations...
VIEW FULL GOLD NUGGET


AT: 10/24/2014 08:27:36 AM   0 COMMENTS
Tuesday, September 16, 2014

Google Updates The Usefulness of Business Directory Websites

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Google Updates The Usefulness of Business Directory Websites daily-golden-nugget-1082-35
I've always believed that a local business should pay attention to how their company appears online. There are hundreds, maybe even thousands of random business directories where public business and store information can be found.

These business directories often get their start by purchasing lists of business names to populate into their sites. Databases of company names, addresses, owners, phone numbers, and business types are all available for purchase thr...
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AT: 09/16/2014 09:31:17 AM   0 COMMENTS
Monday, July 28, 2014

Are Yellow Pages Bad For Your Business?

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Are Yellow Pages Bad For Your Business? 5316-daily-golden-nugget-1046
Yesterday, I had the pleasure of presenting a seminar at the JA show in NYC. The seminar was "Should You Pay For Website Traffic? Understanding How and Why."

During the seminar, I detailed what I know about Yelp, Pandora Radio, Google AdWords, and a few others methods of online advertising that can work for or against you.

One of the online marketing methods that generally works against you is Yellow Pages. Once upon a time, it was common for everyone to "let their fingers do the walki...
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AT: 07/28/2014 09:14:09 AM   0 COMMENTS
Tuesday, August 17, 2010

You don't need to be Yellow any more.

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Most people look at the Search Engines right away, but there's a lot of other valuable information in there, and an answer to a very common question we hear a lot. That question is "Should I cancel my Yellow Pages advertising?"

Take a look at your list of Referring Sites. These are all the places that have links to you. Surprisingly, every retail jeweler website we've ever analyzed will have yellowpages.com, insiderpages.com and yp.yahoo.com all listed as referring sites.

What's even more surprising is that if you cancel your ad, or never even had one, you will still see traffic from YellowPages.com. It's usually pretty high quality with a low Bounce Rate and high Average Time on Site.

So save your monthly money and cancel that Yellow Pages ad when it's up for renewal. They won't remove your listing from their we...
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AT: 08/17/2010 09:28:16 AM   0 COMMENTS
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