February 2013
Instore 'Worksmart' is 'Workdumb' Today
January 2013
The Top 10 Landed Daily Nuggets of 2012
The Top 10 Most Read Daily Nuggets of 2012
October 2012
Your Jewelry Store was Deleted From Apple Maps on the iPhone 5
January 2012
The Best Daily Golden Nuggets of 2011
October 2011
Stauer's New Website
September 2011
Red Carpet Jewelers: Going once...going twice...SOLD!
August 2011
SEO's and Weasel Words
Red Carpet Jeweler: Leave it to the Royals!
Red Carpet Jeweler: Real life love duet!
July 2011
Red Carpet Jeweler: American Idol Winner living the "American Dream."
You Can Lead a Jeweler to Water
Red Carpet Jeweler: Jewelry fit for a Royal
Red Carpet Jeweler: Summer's the perfect time to "go green!"
Red Carpet Jeweler: Country Lovin'!
June 2011
Red Carpet Jeweler: Summer Loving!
Red Carpet Jeweler: Once again, LESS IS MORE!
Red Carpet Jeweler: June weddings? How about June proposals?!
May 2011
Red Carpet Jeweler: This one's going to be hard to "keep up with!"
Red Carpet Jeweler: 2011 Billboard Music Awards Red Carpet
Red Carpet Jeweler: Amazing Race wed with ArtCarved!
April 2011
Red Carpet Jeweler: The Royal Jewelry!
Red Carpet Jeweler: Love is "springing" up all over the place!
Red Carpet Jeweler: Engagements spring up again!
Red Carpet Jeweler: This ring packs more than a Sucker Punch!
March 2011
Red Carpet Jeweler: Elizabeth Taylor - Top 5 most adored jewelry piecies
Red Carpet Jeweler: Can diamonds improve your golf game?
Red Carpet Jeweler: The Bachelor breaks the (imaginary) bank
Red Carpet Jeweler: Jennifer Lopez rocks out in Swarovski!
Red Carpet Jeweler: Glam up your iPhone?
Red Carpet Jeweler: Just in time for March....
Red Carpet Jeweler: The new 'face' of Vivienne Westwood's palladium collection
Red Carpet Jeweler: Who wore Platinum?
February 2011
Red Carpet Jeweler: A different way to "Go Green!"
Red Carpet Jeweler: Unique Oscar jewelry for the win!
Red Carpet Jeweler: Angelina Jolie designs diamonds for Brad Pitt
Red Carpet Jeweler: Will Paris get the question popped?
Red Carpet Jeweler: Everything old is new again.
Red Carpet Jeweler: 2011 Grammy Awards
Red Carpet Jeweler: Kim Kadashian presents "Belle Noel"
January 2011
Red Carpet Jewelers: Love and Diamonds! Who can think of a better combination?
Red Carpet Jewelers: 'Stephanie' is all grown up!
Red Carpet Jeweler: Black Swan with mega bling!
Red Carpet Jeweler: Big is big on the red carpet!
Red Carpet Jeweler: David Yurman was quite popular at the Golden Globes!
Red Carpet Jeweler: Natalie Portman is carrying a baby AND a huge rock!
Red Carpet Jeweler: Yep. Another engagement.
Red Carpet Jeweler: Kirk Kara offers one couple a very "Fair Wedding" indeed!
Red Carpet Jeweler: That's one way to "ring" in the New Year!
One SEO Book to Rule Them All
Red Carpet Jeweler: Snooki rings in the New Year with her own pendant
December 2010
Red Carpet Jeweler: Custom Designs are going strong!
Red Carpet Jeweler: Seriously, what's Hollywood putting in the water these days?
Red Carpet Jeweler: PANDORA on ice!
Red Carpet Jewelers: Tis the season...to get engaged!
Red Carpet Jewelers: Pink Diamonds? Why yes, I would love some!
Spotlight on Jeweler Review Services - postcards 12/6 -12/13
Red Carpet Jewelers: Don't Let the Weather Stand in the Way of Style!
November 2010
Red Carpet Jewelers: Seriously, don't go overboard!
Red Carpet Jewelers: This holiday season, the stars follow the golden rule!
Red Carpet Jewelers: Tis the season...to say "Yes!"
Red Carpet Jeweler: The Big, Bold, and Short!
Red Carpet Jewelers: Love is in the air...and diamonds are coming along with it!
Red Carpet Jeweler: Big, Bold Braids are Beautiful!
Red Carpet Jewelers: Vogue goes Neutral
Red Carpet Jeweler: Ralph Lauren Fine Jewelry Collection
Red Carpet Jeweler: Add some color to your life the celebrity way!
Red Carpet Jeweler: When you wish upon a star...
Red Carpet Jeweler: Michelle Obama's Brooch
New Search Engine Awakens: Blekko
Red Carpet Jeweler: Hilary Duff the picture of Health in Alwand Vahand
October 2010
Facebook is PR10
INSTORE Magazine: Tech Reader Beware
Spotlight on Jeweler Review Services - postcards 10/4-10/15
Google AdPlanner- Q&A Series, Jewelry Online Marketing
Red Carpet Jeweler: Barbie + Breast Cancer Charity + Bling = Brilliant!
British Airways Flight Delays
Red Carpet Jeweler: The Power of Pink
Spotlight on Jeweler Review Services - postcards 9/18-10/2
September 2010
Red Carpet Jeweler: Answering the Age Old Question
Red Carpet Jeweler: Jewelry Box Musts
Red Carpet Jeweler: Unusual Accessories
Red Carpet Jeweler: A New Designer Takes Wing
Red Carpet Jeweler: Fashion and Jewelry for Cancer Research
Red Carpet Jeweler: Black Is Back
Red Carpet Jeweler: Going Retro
Red Carpet Jeweler: Stackable Jewelry is a big hit!
Spotlight on Jeweler Review Services - postcards 9/2 - 9/17
August 2010
Spotlight on Jeweler Review Services - postcards 8/19 - 8/25
July 2010
Enhancery has the "wow" factor!
Google Maps can drive visitors directly to your doorstep, literally.
Great INSTORE Mag online article
June 2010
A happy customer says shopping at Confer's "is always a great experience."
Bella Jewelers has "customers for life!"
Mark Schneider Design
March 2010
Learning the Basics - Lesson 2 MP3, Part 3 Posted
February 2010
Learning the Basics - Lesson 2 MP3, Part 2 Posted
Learning the Basics - Lesson 2 MP3 Posted
January 2010
Learning the Basics - Lesson 2 Posted
Learning the Basics - Lesson 1 Posted
November 2009
Beautiful Jewelry Web Site Design
Interview for Colored Stone Magazine.
Need New Jewelry Website
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Audio Lessons
Lesson 1 - MP3: Introduction & Search Engines
Lesson 2, Part 1 - MP3: Website Vocabulary
Lesson 2, Part 2 - MP3: Website Vocabulary
Lesson 2, Part 3 - MP3: Website Vocabulary
Holiday Run-Up
Decline of Three Stone Diamond Rings
Recomendations
Training Videos
Unscripted Video Transcipt 1; Meta Keywords
Unscripted Video Transcipt 2; YouTube & You
Unscripted Video Transcipt 3; Cyber Monday
Unscripted Video Transcipt 4; Google AdWords
Unscripted Video Transcipt 5; Your Videos
Unscripted Video Transcipt 6; Time Spent
Unscripted Video Transcipt 7; Web Referrals
Live 2 Broadcast Event
Day 01: Introduction of Event and Google Account Setup
Day 02: Google Analytics Walk-through
Day 03: Google Webmaster Tools Walk-through
Day 04: Google Places Setup
Day 05: SEO Your Jewelry Website
Day 06: SEO Your Jewelry Website & Products Online
Day 07: Setting up YouTube and Using Flipcams for Jewelers
Day 08: The Value of a Blog on Jewelry Websites
Day 09: PCI Compliance Steps for Jewelers & Website Badges
Day 10: Archiving Newsletters on your Jeweler Website
Day 11: Mobi Websites for Jewelry Stores
Day 12: Facebook for Jewelers, Part 1
Day 13: Facebook for Jewelers, Part 2
Day 14: Twitter, Tumblr & Cell Phone Updates for Jewelry Stores
Day 15: Wish Lists on Your Website
Day 16: Proximity Marketing for Jewelers (long session)
Day 17: Final Recap Day. Answering Questions.
Nice, France Q & A Series
Blogging Your Jewelry Store History, Q&A Series in Nice, FR
Creating Online Branding for Jewelry Vendors, Q&A Series in Nice, FR
Cross Marketing Multiple Jewelry Websites, Q&A Series in Nice, FR
Google AdPlanner - Q&A Series Nice, FR
Google Alerts - Q&A Series in Nice, FR
How Can a Retail Jewelry Website Get More Links, Q&A Series in Nice, FR
How Much Time Should I Spend on Facebook, Q&A Series in Nice, FR
Inexpensive Online Advertising Ideas for Jewelry Stores, Q&A Series in Nice, FR
Is Cross Linking Between Twitter and Facebook Good, Q&A Series in Nice, FR
Is Facebook Really a Secure Place, Q&A Series in Nice, FR
Jewelry e-Commerce Website Options and WordPress, Q&A Series in Nice, FR
Pros and Cons of Facebook, Twitter and YouTube, Q&A Series in Nice, FR
Reasons to Reconsider Not Using a Flash Jewelry Website, Q&A Series in Nice, FR
Security Risks for Jewelers Using Social Media, Q&A Series in Nice, FR
Should a Jewelry Store Have an e-Commerce Website, Q&A Series in Nice, FR
Should I Have 1 Jewelry Website or 2, Q&A Series in Nice, FR
Written Lessons
Don't compete with BlueNile, you will lose money.
Facebook -- Your Customers Will Like This
I Almost Didn't See Ya
I disagree with INSTORE Mag's idea of single media advertising idea.
Ideas for Online Jewelry Sales Copy That Work
This Just in: Twitter Sells Out, or Now Trending Topics Can Go Up to 11
Advertising Ideas
How-To Create Articles for Low Budget Advertising
How-To use Google for Low Budget Advertising
Reasons to Create a Niche Jewelry Website
Google Analytics
Are you a winning or a losing jewelry store?
Jewelry Website Design
Best Way to Layout Jewelry Retail Website?
Jewelry Website Templates
Just Starting Out
12 Things to Know Before Creating Your First Jewelry Website
Building Links to Your Website
Getting to Know You: Why You Need a Staff Page
Here's Your Basic Jewelry Website Strategy
How important is good copy for a web site, and how do you get it?
How much should jewelers budget for a good web site?
How much time and effort should go into designing a site?
Should you have one person do the site, or should you split the work up by areas of expertise?
Things to think about before you set up a jewelry e-commerce website.
What are the most challenging aspects of putting a site together?
Learning the Basics Course
Lesson 1 - Introduction & Search Engines
Lesson 1 - PDF: Introduction & Search Engines
Lesson 2 - PDF: Website Vocabulary
Lesson 2 - Website Vocabulary Introduction
Lesson 2 Vocab 01 - Search Engine Optimization, SEO
Lesson 2 Vocab 02 - 202 Response
Lesson 2 Vocab 03 - 301 Redirect
Lesson 2 Vocab 04 - 302 Redirect
Lesson 2 Vocab 05 - AdSense, Google Adsense
Lesson 2 Vocab 06 - AdWords, Google AdWords, Pay Per Click, PPC
Lesson 2 Vocab 07 - Analytics
Lesson 2 Vocab 08 - Authority Website
Lesson 2 Vocab 09 - Black Hat
Lesson 2 Vocab 10 - Blog, Blogging, Blogger, and Articles
Lesson 2 Vocab 11 - Bot, Spider
Lesson 2 Vocab 12 - Bounce Rate
Lesson 2 Vocab 13 - Bread Crumbs
Lesson 2 Vocab 14 - CAPTCHA
Lesson 2 Vocab 15 - Cloaking
Lesson 2 Vocab 16 - Comment Spam
Lesson 2 Vocab 17 - Content
Lesson 2 Vocab 18 - Content Management System, CMS
Lesson 2 Vocab 19 - Conversion Rate and List Building
Lesson 2 Vocab 20 - Crawl and Indexing
Lesson 2 Vocab 21 - Delisting, Banned
Lesson 2 Vocab 22 - Directory
Lesson 2 Vocab 23 - Firefox Web Browser
Lesson 2 Vocab 24 - Form
Lesson 2 Vocab 25 - Hacking, Hacker
Lesson 2 Vocab 26 - HTML
Lesson 2 Vocab 27 - Heading
Lesson 2 Vocab 28 - Hosting
Lesson 2 Vocab 29 - Hyperlink, Link, Reciprocal Links, Backlink & Inbound Links
Lesson 2 Vocab 30 - Keyword Phrase
Lesson 2 Vocab 31 - Keyword Stuffing
Lesson 2 Vocab 32 - Link Bait
Lesson 2 Vocab 33 - Link Popularity
Lesson 2 Vocab 34 - Link Building
Lesson 2 Vocab 35 - Log File
Lesson 2 Vocab 36 - Meta Description
Lesson 2 Vocab 37 - Meta Keywords
Lesson 2 Vocab 38 - Meta Robots
Lesson 2 Vocab 39 - Meta Tags
Lesson 2 Vocab 40 - Organic Listing
Lesson 2 Vocab 41 - PageRank
Lesson 2 Vocab 42 - Page Title
Lesson 2 Vocab 43 - PCI Compliance
Lesson 2 Vocab 44 - Rank, Ranking
Lesson 2 Vocab 45 - Return on Investment, ROI
Lesson 2 Vocab 46 - Search Engine Marketing, SEM
Lesson 2 Vocab 47 - Sitemap
Lesson 2 Vocab 48 - Social Media
Lesson 2 Vocab 49 - SSL Certificate, Secure Socket Layer
Lesson 2 Vocab 50 - URL
Lesson 2 Vocab 51 - Usability
Lesson 2 Vocab 52 - Web Page vs. Website vs. Domain Name
Lesson 2 Vocab 53 - White Hat
Search Engine Optimization
SEO Introduction
Top Lists
Website Functionality
Music on Your Website
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May 2013
Measured Results from 6 Months of Social Sharing
Comparison of 5 Website Commenting Systems
What To Say When Sharing Your Blog To Social Networks
Controlling and Engaging Your Blog Comments
Elegance Jewelers Website Review
4 Ideas to Increase Visitor Scrolling
Introduction to Website Scrollmaps
Ideas for Jewelers to Lower Bounce Rates
Understanding Your Bounce Rate
Sergio's Jewelry Website Review
Average Visitor Duration to a Jewelry Website
Increase Those Pages Per Visit
What Attracts Repeat Website Visitors?
Attracting Repeat Visitors to Your Website
Alletti Jewelry Website Review
You Really Should Track Your Visitors
Matching Website Pages to Keyword Impressions
April 2013
How To Elevate Your Keyword Ranking
Boosting the CTR of your web page from SERPs
Bailey's Website Review
Understanding What Causes the Navigational Search Type
Formulating SEO Procedures Based on Existing Data
Comparing Date Information from GA and GWT
Comparing Search Results Between GA and GWT
Random Jewelry Website Review
A Bit Bout Keyword Ranking
Understanding Keyword SERP Ranking
Easy to Understand Sitelinks
Diversifying Your Link Building
Understanding Deep Linking
High Velocity Link Building is Bad
Quality Blogging and Linking
Variety is the Spice of Keywords
Choosing the Right Keywords
Geographic Locations of Your Website Visitors
NAP: Name, Address, Phone Number
6 Quick SEO Problems You Can Discover On Your Own
6 Things To Increase Your Websites SERP Ranking
Marriage of Google+ Local and Google+ Page (part 2)
March 2013
Marriage of Google+ Local and Google+ Page
Your Advertising Will Spur 3 Important Shopper Patterns
8 ZMOT Actions All Jewelers Must Learn and Understand
How ZMOT Fits into the Retail Jeweler's World
Understanding ZMOT for Retail Jewelers
Google Hits You Over the Head with Basic SEO Tactics
Understanding and Implementing Agile Marketing
The Psychology of Product Catalog Organization
Social Media Button Setup
Explanation of a Social Media Time Saving Process
Mobile User Flow vs. Desktop User Flow
An Engaging QR Code to Facebook Contest for Your Jewelry Store
Learning Internet Marketing From a Cat
A Short History of the Mobile Internet
Related Items and Similar Items in your Product Catalog
How Image Optimization Can Affect Your Website Quota
Solving A Big Duplicate Content Error
Using Panoramio Photos of Your Store
Google Image Search Provides Great Ideas
Google Product Review and Quality Guidelines
3 SEO Tactics That Waste Your Time
February 2013
An Analysis of How Social Networks Help Link Building
A Refresher on Google Alerts
Tuning Page Titles and Meta Descriptions to Increase Click Throughs
Improving the ranking of your Google+ Local page
Case Study of a Website Redesign
Top 4 Home Page Image Usage Guidelines
Changes to the Facebook Cover Photo Policy
SEO of the Tortoise and the Hare
Google PageRank is Fading Out
Image SEO with Alt and Title Attributes
Google Trends Helps You Choose New Inventory
The Search Engine is Calling You
Facebook Social Graph Search Has Ups and Downs
Devilish Black Hat Spamming SEO
Product Catalogs and Website Updates
Domain Names Don't Really Matter Any More
The Page Title Debate of Commas, Hyphens, and Pipes
Securing Your Website with SSL
Understanding Google Sitelinks
Screen Resolution Statistics from December 2012
January 2013
Testing Online Ads in 24 Hours
Eleven Advertising Points for 2013
Online Marketing Strategies from 2008, 2010, and now 2013
DNS Services Invoices are a Scam
Apple iOS Beats Android in Website Visits
Employees Can Be Your Social Secret Weapon
Getting Better Online Reviews for Your Jewelry Store
Protecting Yourself from Googlebot Created Duplicate Content
Begin Your SEO Process Here
Using GWT to Better Train Your Website for Blogging
ROI and Conversion Calculations for Jewelers
Data Collecting for ROI and Conversion Calculations
Your Website is Your Least Trained Employee
URL Shorteners Help Manage Long Ugly Links
Reading Google Analytics UTM Reports
Setting Up Google Analytics UTM Tracking
Tribulations of Measuring Online Marketing and Social Networking Results
Determine if the Reality Check for your Facebook Marketing Bounces
Using Facebook Photo Albums for Your Website's SEO
Reviewing SEO in 2013 by Looking Back on 2012
Important Website Employee Traits
Resolve to Hire a Website Employee
9 Top Rated Daily Golden Nuggets of 2012
December 2012
Jewelry Website Predictions for 2013
Most Popular Jewelry Landing Pages for 2012 Holiday Season
Most Popular Jewelry Website Pages for 2012 Holiday Season
Post 2012 Holiday Season Google Insights
Google Analytics Reports for 2012 Holidays
Holiday Stats as the 2012 Season Comes to a Close
Runaway Website Page Speed
Choosing the Right Website Hosting for your Jewelry Site
Dastardly DNS Management
Server Monitoring Leads to Website Health
Backups: In the Hour of Need
The Unappreciated Life of a Website System Administrator
Rich Snippets and Semantic SEO Make the Web Better
It's time for the adults to take over the social networks.
Building your website with creative content should never end.
2013 Prediction: Keyword Ranking Doesn't Matter Anymore
Understanding the Page Title Tag
Matching Online Ads to Landing Pages
H1 Tag Usage in 2013
Parking Your New Domain Name
Tis the Season to Go Evergreen
November 2012
Do Not Pay For Link Building
How to Correctly Use Synonyms in For SEO
7 Sites Where Customer Reviews are Important
Micro History of Link Building and How it Works
QR Codes Could Help For the Holidays
Idiotic Doorbuster Marketing Mistakes
Capturing Customer Stories During the Holidays
Making a Good Impression on Website Visitor
Effective Places to Buy Ads Other Than AdWords
Website Visitor Stats from 2010 and 2011
Holiday Retail Store Hours
Quick Holiday Changes to Your Website
Holiday Marketing is Well Under Way
302 Through the Eye of the Storm
Web Hosting Security Issue No One Ever Talks About
Android Google Maps vs. iPhone Apple Maps
A Review of Link Building That Hurts Your Website
Home Page Animations Are The Bomb!
How Presidential Elections in the USA Affect Website Traffic
Google Analytics is You Own Historical Index
The Clock Won't Stop but You Could Step Back and Correct Your Website.
Put The Costume Away. It's time to use social networking correctly.
October 2012
Horrific QR Code Uses
We're Seeing Black. Black Friday Headlines
Talking Turkey in November, and Other Holiday Headlines
Using Brand Names to Gain Social Recognition
The 2 biggest Mistakes in QR Code Marketing
Give Them What They Want When They Want It
Sample Halloween Headlines from 2011
When Should You Add Stuff To Your Blog?
404 Error Pages That Mean Business
Holiday Prep Quick Website Changes
Facebook Personal Profiles Should Not Be Used by Businesses
It May Be Time To Dump Pandora Charms
4 Must-Do Holiday 2012 Inbound Marketing Strategies for Jewelers
Blogging for Gold Buying: A Case Study for Jewelers
Like it or Not, Mobile Use is Transforming Your In-Store Sales
Holiday 2011 Mobile Website vs. Mobile App review
Google AdWords and Mobile Website Ads
More than 700 Thousand Reasons to Have a Mobile Website
Jewelry Website Mobile Usage Statistics
How to Get Started With A Mobile Website
The Debate Over Responsive Websites or Mobile Websites
Value Added Customer Service with This Photo Sharing Tactic
Consumer Mobile Habits Will Shape the Coming Holiday Season
September 2012
Virtual Product Catalog vs. Catalogs with In-Store Inventory
Website E-commerce and Hacking Security
Three Ways To Accept Money From Online Buyers
Twitter Automation and Basic Business Building Ideas
Case Study of How Constant Contact Ruins Your Facebook Timeline
Write an Email Once, Reuse it On Your Website
How Jewelry Stores Can Use Promotions in Their Emails
Smarter Jewelry Websites Send Smarter Emails
Jewelry Store Email Marketing Ideas
Jewelers Can Boost Sales Through Email Marketing
Business Boosting Twitter Basics for Jewelry Stores
Easy Ways to use QR Code to Help Direct Mail Marketing
In-Store Events Might Be Press Worthy
Easily Ask Your Customers To Yelp For You
Introduction to Facebook Offers
Facebook Check-in Deals
Social Networking Logos Meet the Real World
Introduction to Google AdWords Express for Jewelers
Understanding Google Places and Google+ Local
What You Need to Know About Mobile-Specific Google AdWords Campaigns
August 2012
Hauntingly Flexible AdWords Remarketing Tactics
Shoestring AdWords Budgets with Remarketing
Realistic Review of Your Monthly Online Marketing Budget
Let Yourself Be Interviewed. You've Got Stories.
Analytics Can Help the Website People Optimization Process
How Jewelers Can Create Specials on Foursquare
Foursquare Primer For Jewelry Stores
The Jeweler's Master Plan Outline for Online Domination
Decoding Facebook Reach for Retail Jewelers
Are You A Good Content Builder, Or A Bad One?
How to Build Google Plus Followers for Jewelers
Why Jewelers Should Use Google Plus
How to Reap the Benefits of Authorship
Bylines Are Building in Importance
Google Plus Instant Upload for Jewelers
3 Must Do Photo Sharing Techniques for Facebook
55% Mobile and 99.999% Website Uptime
Website Contact Forms with Special Features
Contact Forms Offer Great Value for a Website
Quick Dip in the Social Pond
Latest Browser Measurements you Need to Know for Your Holiday Plan
Start Your Holiday 2012 AdWords Remarketing Prep Now
5 Things Jewelers Need to Know About Remarketing
July 2012
Google Remarketing to Jewelry Website Visitors
Google Remarketing to Jewelry Interest Groups
Google AdWords Primer
QDF: For Jeweler's Eyes Only.
20 Important Celebrity Engagements since January 2004
Would you prefer 1 Ring or many Rings?
Digesting Your Previous Blogs to Create New Blogs
More Gentle Blog Hand Holding for Jewelers
Blog Hand Holding for Jewelers
ROI of TV Commercials Might Be Down, But TV Blogging is Boomin!
Tapping the JIC for Jewelry Related Blogging Topics
Jewelers Can Beat the Writer's Block
Ugh! More discussion about link building...
The History Channel Can Help A Jeweler
3 Blogging Tips Shared by a Blogging Pro
Shrub? You Need an Online Persona
The $3000 Reason Jewelers Should Be Blogging
Legitimate Link Building and Name Recognition
Basic Guidelines to Slowly Build Organic Links
Google Penguin and Your Website Navigation
Google Free Merchant Center is Now Paid Shopping
Rethinking Traffic Sources for Jewelry Store Websites (Part 4)
June 2012
Rethinking Traffic Sources for Jewelry Store Websites (Part 3)
Rethinking Traffic Sources for Jewelry Store Websites (Part 2)
Rethinking Traffic Sources for Jewelry Store Websites
Pinterest Rates on the Rise
Google's New Review System, Zagat Rated
Constantinople (Not Istanbul)
Do people actually sign up for email newsletters?
Detecting and Removing Email Black Listing
Know Thy Email and Protect Thyself
Email Server Location Can Hurt Your Marketing Open Rates
Increase Your Email Delivery Rates in December
Increasing Your Email Open Rates With This Easy Step
Hiding Holiday Pages from People but Not Google
Holiday Email Timing Preparations Start June 28th
Getting Ready to Attract Holiday Foot Traffic
Merchandising Your Jewelry Store Website
The Bad Rebirth of Zip Code Search into Mobile Apps
4 Tools for Every Jeweler's Online Toolbox
The Millennial Generation Expects Product Catalogs
Jewelers, Are You Tracking Conversions?
Dealing With Emails When You've Been Blacklisted
May 2012
Avoid Spam Black Listing: Send Fewer Emails Over Time
Good Email Signup Practices for Jewelers
Post Your Summer Hours to Your Website
Latest Web Browser Usage States on Jewelry Websites
3 Facebook Posting General Practices Techniques for Jewelers
Understanding Facebook EdgeRank for Jewelers (Part 3)
Understanding Facebook EdgeRank for Jewelers (Part 2)
Understanding Facebook EdgeRank for Jewelers (Part 1)
3K Website Visitors vs. 3K Facebook Likes
7 Internet Steps that Haven't Changed in 10 Years
Emails are Important. Check and Clean Them Up
Ever Paid for Link Building? You Were Probably Pecked by the Penguin
There's Money in The List; The Wish List
196 Days and Counting Until Cyber Monday
Best Practices for Blogging for Jewelers
Not Fresh? You Must Be Dead.
On-Page SEO Ideas for Jewelers to Target Local
Google SSL Hurts Jewelry Keyword Research
Thin Content and Link Building Shakeup
The World; and SEO, Changes. Always. (Turn, Turn, Turn)
Example of Jewelry Website Copy Re-Writing
Your Hero Might Be Bad For Jewelry Business
Using QR Codes with m. and .mobi
April 2012
Difference Between m. and .mobi
Inbound Marketing: Broaden Your Jewelry Store Message
Various Blogging Links Can Repair a Jeweler's Ranking
100% of Blog Readers Could be Visiting Your Jewelry Site
Two Easy Blogging Tips for Jewelers
Add More Blog Posts, Never Delete Them
Jewelers Must Give Up On Bridal Sales
Understanding Anchor Text for Jewelry Stores
PCI Compliance Testing and Reporting for Jewelers
Block Your SEO Firm From Seeing Customer Payment Card Data
POS and Jewelry Website Software Security
Is Your Jewelry Store Network Security Strong?
Should Jewelry Websites Save Payment Card Information?
You Will Hate PCI Compliance Too
Jewelry Designer Line Microsites
Off-Site Linking is Bad for User Experience
5 Ways to Attract Jewelry Buyers, 1 Easy Way to Lose Them
Your SEO is Bleeding Out of Your Jewelry Store Logo
Show Off the Real Staff of Your Jewelry Store
Jewelers Need to Remove Their Pipes
Celebrity Blogging For Jewelers
March 2012
A Slap of Truth for Jewelers and Jewelry e-Commerce
Implementing Your Own QR Code Jeweler Reviews
QR Code Test Results: Jeweler Reviews
Customers Want to Love Your Mobile Website
Understanding Where Jewelry Buyers Came From and What They Want
Redefining the Center of the Marketing World for Jewelers
Holiday 2012 Mobile Website Planning Guide
Steve Jobs' Revenge... from Beyond!
Sapphire Examples of Blogging Strategies
SEO of a Flawless Diamond
Don't Peddle Pave Engagement Rings
Multiple Domain Names with a Purpose
13 Months Later: Panda Updates and Jewelry Store SEO
Breadcrumbs are more than Navigation tools for Hansel and Gretel
You and Google Both Hate Old Dogs
Just Blog; Don't Count Jewelry Keywords
YouTube Videos Now Have Better Local Ranking
Here's How Google's Recent SERP Changes Affect the Local Retail Jeweler
How to Increase Website Visitors to a Jewelry Site Over the Long Term
Blogging: You can make their proposal memorable.
Events: ROI Boost When 10K People Are Interested
Events: Set Your Digital Invitations Up Correctly
February 2012
Important Pages for Rushed Mobile Users
Reviewing How Local SERP Works for Jewelers
Most Popular Jewelry Store Pages Viewed via Mobile
Mobile Device Usage Statistics for Jewelry Sites
Surprising Turn in Web Browser Wars on Jewelry Websites
Find Out Why WordPress Turned off a Jeweler's Blog
iPhone Visitors to Jewelry Sites up 1227%
Maybe they just hate the jewelry you carry.
You've Killed Your Website... On Purpose.
Capitalize on the Rise of the Man-Gagement Ring
Storytelling Builds Great Content for Jewelers
Inspired By True Love: Jewelry Gifts
January 2012 Keyword Data and How to Use It
The Importance of Video Transcripts for Jewelers
Building Business with 404 Error Pages
Jewelers Should Avoid Blog Comment Spam
Get Them to Stay and Read Awhile
Page Dates and Google SERP Dates
Google Maps Still Drives Visitors Directly to Your Doorstep
This mistake will zap you from Google Local SERP
Your Engagement Ring Store is Not a Wedding Ring Shop
January 2012
Go Ahead, Stuff. Your Competitor Will Love You.
Which Sells More: White or Yellow Gold?
Stuff. Stuff. Do NOT Stuff Those Meta Descriptions
Is Your Website Company Limiting Your Advertising?
Even Jewelers Should Tell Google to Ignore Their Parents
You Didn't Break It; But You Better Fix It
Your SEO Guy Can Easily Kill Your Website
The Number 1 Way Jewelers Accidentally Kill Their SEO Ranking
What Happens When Your Website is Blacked Out?
Don't Dead End Your Mobile Website
Don't Let Link Building Bite You Badly
Avoid the Filtering, Link From Within Content
Find Time For Google Plus
Tell Google you Currently Mean Business
The Jeweler's Fountain of SERP Ranking Youth
It's 2012; hide that embarrassing Pager if you still carry one.
Push Those Images Up There
Have you ever wanted to smash your camera?
Set Google's Image Search On Fire
Images That Step Out of Line From the Rest
Using Image Names to Attract Visitors
A New Year's Resolution for Jewelers to Follow
December 2011
Google Can Sneak Past Your Forms
Speeding up Your Jewelry Website (part 2)
Speeding up Your Jewelry Website (part 1)
Be nice with your 404
Coming Soon
2011 Holiday Season Bridal Sales
Grain of SEO Gold: Mobile Domain Name Usage
Grain of SEO Gold: Domain Name Variations
Single Purpose Content Pages
Grain of SEO Gold: Linking to Your Bait Easily
Grain of SEO Gold: Page Titles
Grain of SEO Gold: Jewelry Website Bounce Rates
Grain of SEO Gold: Update Your Website Often
Grain of SEO Gold: Keyword Clouds are Bad
Google Analytics and Last Minute Holiday Website Changes
Holiday Smartphone Usage is Way Up Already
Current Holiday Tracking Stats and How to Use Them
December's a Great Time for Keyword Discovery
Two Suggestions to Immediately Spice Up Holiday Sales
Online Ideas to Help Fight Off the Usual 6-Figure Website Gorillas
Spread Some Cheer: Help Your Fellow Jeweler Understand
December is here: Your Web Page Needs a Purpose
November 2011
Timing Your Twitter for Holidays and Year Round
Timing Your Facebook for Holidays and Year Round
Jeweler's Holiday Strategy for Facebook Tagging
Black Friday Thoughts for Jewelers
Thankful +Page Poll Ideas for Jewelers
Google+ Page Photo Album Ideas for Jewelers
Google+ Page Intro to Circles for Jewelers
Google+ Page Setup for Jewelers
Extending Your Jewelry Store's Holiday Well Wishes
Jewelry Store Holiday Hours
Last Minute Reminders Ideas for Jewelers
Tis The Season for Jewelry Product Positioning
Holiday Tools for Jewelry Gift Buyers
Cyber Monday Suggestions for Jewelers
Small Business Saturday SEO Suggestions for Jewelers
Black Friday Email & Social Suggestion for Jewelers
Thanksgiving Email Suggestion for Jewelers
Black Friday Holiday Jewelry Lookbook Preview Ideas
Holiday Event Email Announcement Ideas for Jewelers
Holiday Facebook Photos for Jewelers
302 Strategy for Jewelry Store Holiday Marketing
All Gold Ring Roads Lead Back To Your Store
October 2011
Scary Email Tactics You Should Follow
Holiday 2011 Run-Up: Holiday Mobile Website Tuning
Holiday 2011 Run-Up: Mobile AdWords for Jewelers
Holiday 2011 Run-Up: Mobile Marketing for Jewelers
Holiday 2011 Run-Up: Continued Learning From Google's 2010 Data
Holiday 2011 Run-Up: Learning From Google's 2010 Data
Holiday 2011 Run-Up: Website Tuning and Customer Retention
Holiday 2011 Run-Up: Holiday Bundles to Help AdWords
Holiday 2011 Run-Up: AdWords Trademark Issues & Ad Copy
Holiday 2011 Run-Up: Your Holiday AdWords Budget
Holiday 2011 Run-Up: Understanding AdWords for the Holidays
Holiday 2011 Run-Up: Cyber Monday Email Ideas
Holiday 2011 Run-Up: Black Friday Email Ideas
Holiday 2011 Run-Up: Thanksgiving Day Email Ideas
Holiday 2011 Run-Up: Pre-Black Friday Email Ideas
Holiday 2011 Run-Up: Website Holiday Themes
Holiday 2011 Run-Up: Don't Forget Video
Holiday 2011 Run-Up: Ninja Keyword Analysis
Holiday 2011 Run-Up: Importance of Product Reviews
Holiday 2011 Run-Up: Content Answers Questions
Holiday 2011 Run-Up: Add Important Content Pages Now
September 2011
Holiday 2011 Run-Up Begins Today
Part Two: 9 Tips Jewelers Need to Work With SEO Pros
Part One: 9 Tips Jewelers Need to Work With SEO Pros
Black Hat Doorway Pages vs. White Hat Landing Pages
Black Hat SEO: Link Farming Kills Rankings
Black Hat SEO: Thin Content Jewelry Catalogs Kill Rankings
Black Hat SEO: Spinning Yellow Sapphire Articles
Black Hat SEO: Engagement Ring Keyword Stuffing Example
Black Hat SEO: Explaining Hidden Text
Is That Designer Brand Good Enough For Your Website?
How Jeweler Should Use Bold and Italic in E-Commerce
Italic vs. Emphasize HTML Example for Jewelers
Bold vs. Strong HTML Example for Jewelers
Dead HTML Tags That Jewelers Should Avoid
Web Browsers On Growth Steroids
Unexpected Blogging & Bounce Back Disasters
Advantages of Getting a New Jewelry Website
Disadvantages or Drawbacks of Getting a New Jewelry Website
Website Pop Up Disasters for Zale Corporation
9 Things Jewelers Should Test: Part 2
9 Things Jewelers Should Test On Their Website
Google Website Optimizer in Plain English
August 2011
Website Usability Results for Jewelry
Hiring Someone To Help With Conversion Rate Optimization
Conversion Rate Optimization Thoughts for Jewelers
Landing Page Planning for Jewelers
The Psychology of Landing Pages
Emails of Giving.
Sure Fire Way to Avoid Email Open Rate Disasters
Jewelers Using Facebook as an Email Service
Time to Kill Your Existing Newsletter Email Schedule
Email Open Rate Statistics for Jewelry Stores
Requirements for Your Email Newsletters
Don't Call Your Email Newsletter a Newsletter
Are You Spamming Your Customers?
Is Your Product Catalog a Mute?
Writing Successful Product Descriptions for Jewelry Website
301 Redirect Example
Let's Thank Lucy For This One.
5 Types of Online Jewelry Catalogs, Part 5
5 Types of Online Jewelry Catalogs, Part 4
5 Types of Online Jewelry Catalogs, Part 3
5 Types of Online Jewelry Catalogs, Part 2
5 Types of Online Jewelry Catalogs, Part 1
Passionate Designers Can Be Your Secret SEO Product Strategy
July 2011
Real Life Meta Description Example
Meta Descriptions are Your Online Jewelry Window Displays
Tablets in Your Jewelry Store
Google Places Pages in Flux
Major Updates to Google Places
Yahoo Local and Retail Jeweler Online Reputation
Reviews: Don't get caught doing this; you will be ruined.
Citysearch Reviews can Devastate Your Business
Jewelry Store Reputation Management
Study Results: Small Business Online Social Presence
Google Plus Business Predictions for Jewelers
Google Plus Hangout Notes and Future Features.
Huddles and Hangouts: Useful Google Plus Features for Jewelers?
Google+ Circles for Jewelers
Introduction to Google+ for Jewelers
Does Twitter Still Matter Now that Twitter and Google got Divorced?
Panda Update and Low Quality Jewelry Website Pages
The Panda Sniffs Out Trusted Website Designs
Panda Update and Outsourcing
An Idea to Avoid the Panda's Paw
Basic Explanation of Google's Panda Update
June 2011
Don't fall in love with your website design.
Front Line SEO: Jewelry Product Catalogs Part 2
Front Line SEO: Jewelry Product Catalogs
Jewelry Shops on Google Mobile
What Should be on Your Holiday Mobile Website?
Reasons Jewelers Should Embrace Mobile Websites
25% Are Only Here for the Discount
Seeding Your Jewelry Website With Holiday Discounts
Black Friday Preparations
Interesting Findings When Analyzing a Jewelry Website
Not All Sharing is Created Equally
Ideas for Succeeding with Groupon
Social Buttons Make the Numbers Game Easier
If Only We Could Still Be Hermits.
How to Get Engagement Rings Into Google's Image Search
Best Search Engine for Organic Traffic to Jewelry Websites
New Content Using Unforgettable Moments
The Importance of Lowering Your Bounce Rate
Front Line SEO: Google Plus One
SEO Seminars at Trade Shows
Jewelry Website Optimization: FAQ Pages
Design Wise: Font-a-licious
May 2011
Flash 10, Google and Beyond
Increase Ranking on Your Video Pages
Sitemapping Your Website
Front Line UI: Sizing Tricks with Google Preview
Front Line UI: Help with Google Preview Images
Front Line SEO: Devilish Dropdown Menus
Front Line SEO: Secret Copy in Bottom Links
Don't Panic From SERP Updates
Front Line SEO: Local Search Results
Front Line SEO: Meta Description Snips
Front Line SEO: Dating Your Pages
Can Your Website Be Simplified?
YouTube Transcripts
YouTube Annotations
Subtle, But Important YouTube Settings.
Video Contest Magnets
Socializing Your YouTube Videos: Part 1
SEO Tips for YouTube Videos
Creating your YouTube Account
Jumping Into The Deep End of Video
Simply Smart Page Titles
Hidden Text That's Not Black Hat
April 2011
100, 200 or More?
Vetting Out Duplicate Product Content
New Technology is not Always Best
Sharing is Good-Natured
Collapsing Your Website for Better Ranking
Pinch. Pinch. Pinch.
Speeding Up Your Images
Clueless About SEO?
How Good is Your Spelling?
Maintain Your Anonymity
The WP Devil
Contact Us Page Killers
Increase User Friendliness, Decrease Google Bounce Rate
Match Your Mobile and Full Sites
Ride the Mobile Fad Wave Today
Search Query Relevance
It's In the Clouds
Alt & Title And Be Rewarded.
Google Places 2011: Take Another Drink
Don’t Buy Your Friends
Paid Results in the Google SERP
March 2011
GOTCHA! Your Website Put You Out Of Business.
Mr. Cellophane Shouldn't Be Your Name
Aggressive Marketing with Multiple Domain Names
Change Up Your Link Bait Strategies
Don't Be Droll
Do You Think You are Funny?
Answer Their Questions and Show Them You Care
Online Reviews
Deep Linking to Help Google Crawl
The Universal Internet
Big Brands vs. Your Jewelry Store
Duplicate Content Examples
URL Restructuring and 301 Redirecting
Diversity of Link Sources May Surprise You
Older, Wiser, Faster Indexed Websites
Fresh Content Matters
Doorway Pages and Landing Pages
Blogging Inside Your Site
Should You Have A Mobile Website?
Faster Recognition of Product Catalogs
Smarter Meta Descriptions
Bloggorama Thin or Fat?
Typical Duplicate Content Pages
February 2011
Quality link building is a pretty tricky business.
Is it just a Hoop? Or is it a Very Specific Hoop?
On Page Linking Ideas
Keyword Research Ideas
Jewelry Webpage Title Tags
Jewelry Photography Ideas
Meat of the Page
Watch Out For Bad Website Neighbors
Google SERP Geo-Targeting
Geo-Targeting Your Website with TLD and IP
Duplicate Content in Your Search Results
Moving to a New Domain Name
Understanding the Different Parts of a Website
Is your website cluttered?
Keyword Research That Wins
How-To Blog on Your Site
Hidden SEO Treasure in YouTube Videos
How Many Tweets Make a Book?
How to get your large website crawled.
Dropped Out of Rankings
January 2011
Sizing and Cropping Images
What is Your Bounce Rate?
How Deep is Your Tree?
What is the Purpose of Your Web Page?
Over Optimization is a Euphemism for Spammy
Reasons Why HTML 3 is Better than HTML 5
Show Your Smarts in the Community
Mobile Search Results
Don't Stuff Meta Descriptions Like a Turkey
Deep, Deep, Deep Linking Inside Your Site.
Does a Promise Equal an Engagement?
Your Website Is So Fat!
H is for Header
Are Websites Following You?
Google Wonder Wheel
Linking to Bad Neighbors
Mobile Flash Repulser
Testing Your Mobile Website for Dumb Phones
Community Descriptions for Photos
Online Product Descriptions
SEO: Intra-site Nofollow Link Disasters
December 2010
SEO: Long Tail Keywords
SEO: Contextual Linking of Pages
SEO: Links Without nofollow
SEO: Page Title
We LOVE our Facebook Fans
Some Holiday Season 2010 Statistics
LinkedIn Status Updates
Getting Recommendations on LinkedIn
Connections on LinkedIn
LinkedIn Company Profiles
LinkedIn Groups
Twitter and Website Settings on LinkedIn
Does Your Jewelry Customer Care if Your Specialty is Marketing?
Experience Descriptions on LinkedIn
Let's Get Linked
Tweeting for Increased Sales
Introduction to Listing Tweets on Your Jewelry Website
Introduction to Twitter
Why Are You Selling Burgers to Vegetarians?
Strategies for Collecting Email Addresses
Does Your Sales Funnel Have Holes in It?
Grand To-Do List of Website Marketing
Trading Links with Businesses Outside Your Town
November 2010
What Makes Yours a Better Store?
Educational Websites Create Trust
Ready? Set. SELL!
Ready, Set, Drink!
Last Minute Website Planning Before Black Friday
Page Summaries and Meta Descriptions
Do You Think Wider is Better?
Google Rich Snippets
Istanbul (Not Constantinople)
Link Building Strategy That Could Cost You Your Website.
Google is a Copy Cat
Google Claims It Can Read SWF Files
Your Final Holiday Story-Time
Using a Missed Mafia-Offer to Increase Long Term Readership
Your Holiday Storytelling has Lower Stress
Building Your Social Media Personality
Holiday Season Story Time
Explanation of an Important Bit.ly Limitation
Effective Facebook Status Update Strategy
Sending Facebook Updates
There's a New Search Engine: Blekko.com
Tips to Write Copy, Part 4 of 4
October 2010
Tips to Write Copy, Part 3 of 4
Tips to Write Copy, Part 2 of 4
Tips to Write Copy, Part 1 of 4
Holiday Email-Prep: Some Ideas
Blogging Success Without Sucking Your Time Up
Facebook contest policies suck
Facebook Might Bite You Badly
People Needs Jobs, So Give Them One
Tactics for writing blogs
Website Content as a Story
4Cs Educational Content on Your Website
Educational Information on your website
Your Facebook Bio and Info Tab
How to use a personal Facebook account.
Testing Keywords with your Google AdWords Campaign
Money, Money, Money Site.
How much time does it take to do SEO?
Meta Descriptions Could be Dodos Soon
"Checking-in" on Facebook Places
Simple Reasons to Issue Press Releases
Keywords are all Grown Up
September 2010
Revisiting our Google Place
Social Media Duplicate Content
Our Last Holiday Planning Trick
Holiday Planning Day #9
Holiday Marketing to Him
Holiday Marketing to Her
Holiday Hours
Holiday Planning with Commodity Items
Holiday Video Planning Starts Today
Holiday SEO Planning Starts Today
Holiday Calendar: Planning Days and Strategies
Homework: Holiday Planning Ahead
Increase sales through Wish Lists
Your 9-part Online Marketing Plan
Your jewelry website designer will hate you for this.
Watch Google videos and see that your SEO sucks.
Measuring your website page speed.
Anything lower than a 60 is a failing grade; start your GOB sale today.
Food for thought while you're cooking on the BBQ today.
Get a real email address!
Properly managing your multiple domain names
Good reasons to have multiple domain names and websites.
August 2010
.info .me @ .my .name .mx
Don't get scammed by domain name thieves.
What is the EXACT cost of advertising for each new customer?
Let's give Facebook Places a Whrrl.
Trip Planning in Gowalla
We're all in DEHOOD
Introduction to mobile internet Location-Based Services
Tracking Cell Phones and Mobile Devices on Your Jewelry Website
It was easier when we all had a 14" computer screen.
Deep Linking is a slow and steady SEO winner, just like the slow tortes against the hare.
You don't need to be Yellow any more.
What towns do your customers hail from?
Get you own QR Code today.
Timeliness of Updating QR Code related Websites
QR Code Advertising Ideas for Touristy Areas
Advanced QR Code Advertising Ideas
Basic QR Code Advertising Ideas
Reasons to Create a Niche Jewelry Website
Don't compete with Blue Nile; you will lose money.
Ideas for Online Jewelry Sales Copy That Work
The difference between winning jewelers and losing jewelers
Perhaps we were living under a rock and that's why we didn't know this.
July 2010
If a picture is worth 1000 words, would you use a camera with a smudged lens?
What the difference between Google AdWords and Facebook Ads?
What stickers are on your front door? Visa/MC/AmEx... Google?
What are those square dot-like bar codes becoming so popular?
Google Maps can drive visitors directly to your doorstep, literally.
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