Original Air Date: Tuesday August 24, 2010 @ 12:30pm Eastern
How can a jewelry store truly benefit from a social media site that's full of games, silly groups, and... a perpetually captive audience. Hmm. Business accounts, personal accounts, fan pages, Policies Everyone Ignores, usernames, and getting people want to read what you write!
Original Air Date: Sunday August 22, 2010 @ 2pm Eastern
A newsletter tells your customers the goings-on of your business so that they will feel welcome to visit and see your selection of merchandise. You will also be able to expand upon trusted information your customers already go you for (the 4 Cs, gemstone information) and become even more of an authority--in their mailbox.
We get a status update of our Google Places account to see how it's faring. Also, we begin work on search engine optimization, modifying title tags, keywords (and explaining why not to bother), and different "follow" tags that serve different search engine functions.
We go through every area of Analytics, showing to to access them and the basics of what you can do with them. This is an essential beginner's step towards learning Analytics that every jeweler should understand and respect its value.
We begin our first session with an overview on what we are going to cover during the following 16 days (17 total).
We also create our first Google account that coincides with the demonstration website we've set up, PerosiJewelers.com This way we can actively see what our efforts bring forth when modifying our website titles and descriptions for each of our pages of content.
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry
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The same team researching and delivering the content on this website, and producing all the videos that jWAG has to offer could also be on your team.