Things to think about before you set up a jewelry e-commerce website.
Jeweler Website Advisory GroupJoin for Free
First Time Visitors | jWAG Blog & Thoughts | The Daily Golden Nugget (read me)
You are viewing a single article.
Saturday, November 07, 2009
Things to think about before you set up a jewelry e-commerce website.
by Matthew A Perosi, jWAG Founder
Set up a mobile website easily with Get your own multi page mobile website with 6 different easy to understand and use QR Codes with forehead slapping ROI tracking. Your signup, the mobile website and 1st QR code are free.
Here are several things to think about before you jump right in and decided to set up a jewelry store online.

When looking at different website platforms, you need to find out if you can import your inventory list. How difficult was it to type all your inventory into your point of sale software initially? Imagine having to retype it all again into your website.

It would be great if you could do an initial import from Excel while building the website. And then if you could upload your current inventory list on a regular basis would also be great for updating your site. Look for an import routine that uses a .txt (text) file or an .xls (Excel) file type.

Although, uploading your inventory list is only one part. You will also need to upload the images associated with each item. Sometimes you can upload images in bulk and then associate them with the individual records in the upload file, but you better expect to have to upload the images individually. That's a lot of work.

What are your needs for the e-commerce? Do you want a built in shopping cart that will accept credit cards right on your website? OR are you satisfied with using a PayPal or Google Checkout "BuyNow" button?

I want to forewarn you, that if you want your own shopping cart you will have higher setup costs, then you will have to pay another company to certify you monthly for PCI compliance. You will also need to pay for a secure certificate for your domain name (commonly called an SSL cert).

I'm sure every website programming company would happily take your money if you want your own shopping cart website, but I want to be TOTALLY HONEST and tell you we are managing 300+ jewelry store websites right now and absolutely None, Zero, Zilch, Nada... NONE of them are successful selling through their website.

The problem is not with our service, but rather because none of them have the resources (ie man power) to dedicate to their e-commerce website to make them successful. There's only so much we can do and teach, the rest is up to our customers.

In the past 14 months we have tried to provide each of our customers with a lot of education material to explain how they can do the SEO work on their websites, and how they can gain local business. Very few of them are trying to compete in the national arena.

Are you hoping for local foot traffic to a store, Or are you hoping for a 100% online store to sell nationally?

To avoid the expensive PCI compliance requirements, we've been teaching our customer how to use PayPal and Google Checkout BuyNow buttons. Using their payment gateway you completely avoid that extra expense. I consider it a total headache to deal with PCI compliance, and I think those compliance companies charge way too much money... but your bank will require it, and you can't get credit card capturing on your website without it.

To put it into dollars, if you go with an e-commerce website you should expect to pay about $300 monthly just to keep your website turned on and running. That's my estimate of all monthly charges: PCI Compliance, Credit Card company, hosting, service & support, etc. That's at least $3600 per year.

Without the PCI you would only pay $2340 or less per year depending on who your hosting and programming company is.

Like This Jewelry Website SEO Gold Nugget? Please Share!

Like Our Site? Follow Us!

AT: 11/07/2009 08:39:39 PM   LINK TO THIS ARTICLE

Post a Comment

Check here for Anonymous


Please contact me at the phone number and address below
Phone Number



User Verification
6 6 6 7 4 2 9 6
Please enter the number you see in the box.
[ What's This? ]
Sign Up For Emailed Daily Gold Nuggets

"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry

Written Lessons
- Facebook -- Your Customers Will Like This
- I Almost Didn't See Ya
- I disagree with INSTORE Mag's idea of single media advertising idea.
- This Just in: Twitter Sells Out, or Now Trending Topics Can Go Up to 11
Advertising Ideas
Google Analytics
Jewelry Website Design
- Best Way to Layout Jewelry Retail Website?
- Jewelry Website Templates
Just Starting Out
- 12 Things to Know Before Creating Your First Jewelry Website
- Building Links to Your Website
- Here's Your Basic Jewelry Website Strategy
- How important is good copy for a web site, and how do you get it?
- How much should jewelers budget for a good web site?
- How much time and effort should go into designing a site?
- Should you have one person do the site, or should you split the work up by areas of expertise?
- Things to think about before you set up a jewelry e-commerce website.
- What are the most challenging aspects of putting a site together?
Learning the Basics Course
- Lesson 1 - Introduction & Search Engines
- Lesson 1 - PDF: Introduction & Search Engines
- Lesson 2 - Website Vocabulary Introduction
- Lesson 2 Vocab 01 - Search Engine Optimization, SEO
- Lesson 2 Vocab 02 - 202 Response
- Lesson 2 Vocab 03 - 301 Redirect
- Lesson 2 Vocab 04 - 302 Redirect
- Lesson 2 Vocab 05 - AdSense, Google Adsense
- Lesson 2 Vocab 06 - AdWords, Google AdWords, Pay Per Click, PPC
- Lesson 2 Vocab 07 - Analytics
- Lesson 2 Vocab 08 - Authority Website
- Lesson 2 Vocab 09 - Black Hat
- Lesson 2 Vocab 10 - Blog, Blogging, Blogger, and Articles
- Lesson 2 Vocab 11 - Bot, Spider
- Lesson 2 Vocab 12 - Bounce Rate
- Lesson 2 Vocab 13 - Bread Crumbs
- Lesson 2 Vocab 14 - CAPTCHA
- Lesson 2 Vocab 15 - Cloaking
- Lesson 2 Vocab 16 - Comment Spam
- Lesson 2 Vocab 17 - Content
- Lesson 2 Vocab 18 - Content Management System, CMS
- Lesson 2 Vocab 19 - Conversion Rate and List Building
- Lesson 2 Vocab 20 - Crawl and Indexing
- Lesson 2 Vocab 21 - Delisting, Banned
- Lesson 2 Vocab 22 - Directory
- Lesson 2 Vocab 23 - Firefox Web Browser
- Lesson 2 Vocab 24 - Form
- Lesson 2 Vocab 25 - Hacking, Hacker
- Lesson 2 Vocab 26 - HTML
- Lesson 2 Vocab 27 - Heading
- Lesson 2 Vocab 28 - Hosting
- Lesson 2 Vocab 29 - Hyperlink, Link, Reciprocal Links, Backlink & Inbound Links
- Lesson 2 Vocab 30 - Keyword Phrase
- Lesson 2 Vocab 31 - Keyword Stuffing
- Lesson 2 Vocab 32 - Link Bait
- Lesson 2 Vocab 33 - Link Popularity
- Lesson 2 Vocab 34 - Link Building
- Lesson 2 Vocab 35 - Log File
- Lesson 2 Vocab 36 - Meta Description
- Lesson 2 Vocab 37 - Meta Keywords
- Lesson 2 Vocab 38 - Meta Robots
- Lesson 2 Vocab 39 - Meta Tags
- Lesson 2 Vocab 40 - Organic Listing
- Lesson 2 Vocab 41 - PageRank
- Lesson 2 Vocab 42 - Page Title
- Lesson 2 Vocab 43 - PCI Compliance
- Lesson 2 Vocab 44 - Rank, Ranking
- Lesson 2 Vocab 45 - Return on Investment, ROI
- Lesson 2 Vocab 46 - Search Engine Marketing, SEM
- Lesson 2 Vocab 47 - Sitemap
- Lesson 2 Vocab 48 - Social Media
- Lesson 2 Vocab 49 - SSL Certificate, Secure Socket Layer
- Lesson 2 Vocab 50 - URL
- Lesson 2 Vocab 51 - Usability
- Lesson 2 Vocab 52 - Web Page vs. Website vs. Domain Name
- Lesson 2 Vocab 53 - White Hat
Search Engine Optimization
- SEO Introduction
Top Lists
Website Functionality
- Music on Your Website
Member of Manufacturing Jewelers & Suppliers of America
Jeweler Website Advisory Group