If you have a brand new website and need customers overnight, then AdWords is your answer. You can also use AdWords to attract new customers and even test advertising ideas.
Google makes most of their money with AdWords, and if you are not careful you will be contributing a lot of your own money to their monthly profits.
At the time of this writing, the AdWords system is currently the best paid online advertising method. It's easy to create an account, create ads and pay them. The hope is that you will get lots of customers.
Here's how it works. The ads you create can be text ads, video ads, image ads, map ads and even tv ads.
You need to associate your ads with different words that you would like to target. Your ad will appear in front of someone when they type one of those words into a search engine.
Your ads will appear on many different websites when the information on that site relates somehow to your ad. For example, a few years ago several news websites reported on a loose diamond robbery at an airport in Texas. The ads on that page were all related to jewelry stores and BlueNile.
When Google AdWords appear on a website they are always identified with the words "Ads by Google" or "Sponsored Links." Unlike traditional advertising that charges you money just to place your ad, with AdWords you only pay money when someone clicks on your ad.
This form of advertising, whereby you only pay after someone clicks, is also known as Pay Per Click advertising, or PPC.
AdWords can be very expensive for highly competitive phrases. If you search "engagement rings" in Google you will see 14 Sponsored Links on the page, 4 of the top 7 ads belonged to BlueNile at a cost of about $1.85 per click. According to Google AdWords estimations BlueNile is spending about $1,200 per day for those ads.
DO NOT attempt to set up your AdWords on your own without first talking to a consultant, or taking some classes. You WILL lose your shirt!
If you're having trouble keeping up with blog publishing you should talk to JewelerWebsites.com. They are the sponsors of this website and have a Jewelry Blog Management program that builds blogs in a natural way.
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BEHIND THE SCENES jWAG is Free!
There's a lot of good SEO training stuff out there, but we're the only website who use jewelry terms in our examples...
jWAG is the research and training department of JewelerWebsites.com, and we provide our online training for free. No scam, no gimmick, everything you read on jWAG
is the same SEO and online marketing techniques that we provide our paying customers.
Our Daily Golden Nugget email subscribers are occasionally offered free services so we can evaluate new SEO techniques and emerging web technologies.
A typical SEO firm will request you fill out a "quote form" before they tell you exactly what they do for you or their price. We know that
many of you guys--our readers from the jewelry industry--are cautious about your technology investments and media buying. This is why we've created jWAG, to
help you learn a little and understand what it takes to have a successful jewelry website and online marketing.
With a little SEO knowledge you can better evaluate any SEO firm before hiring them.
Will you have time to do this yourself? Maybe not, but feel free to hire your own in-house web person and give them the job of reading and using jWAG.
That will be much less expensive than hiring us or someone else.
We try to write everything on jWAG so you can easily follow without too much geek speak. All our examples are written using jewelry lexicon so you can use them directly
or copy the techniques directly without rethinking. We hope it's a great time saver.
If you do decide to throw up your hands and give up we'd hope
you give us a call, but before you do, make sure to check out your options from your POS company because they might have an easy beginner website. Another beginner
website could come from one of your jewelry vendors.
When you are ready to use the power of jWAG you should just call JewelerWebsites.com or do a Google search
for "jewelry website design" for the other experts in the jewelry website design industry.
Here are some quick links into JewelerWebsites.com:
