Reader's Favorite Articles
Recent Hits All Time Matt's Favorites

Written Lessons

You are viewing a single article.

Lesson 2 Vocab 06 - AdWords, Google AdWords, Pay Per Click, PPC

If you have a brand new website and need customers overnight, then AdWords is your answer. You can also use AdWords to attract new customers and even test advertising ideas.

Google makes most of their money with AdWords, and if you are not careful you will be contributing a lot of your own money to their monthly profits.

At the time of this writing, the AdWords system is currently the best paid online advertising method. It's easy to create an account, create ads and pay them. The hope is that you will get lots of customers.

Here's how it works. The ads you create can be text ads, video ads, image ads, map ads and even tv ads.

You need to associate your ads with different words that you would like to target. Your ad will appear in front of someone when they type one of those words into a search engine.

Your ads will appear on many different websites when the information on that site relates somehow to your ad. For example, a few years ago several news websites reported on a loose diamond robbery at an airport in Texas. The ads on that page were all related to jewelry stores and BlueNile.

When Google AdWords appear on a website they are always identified with the words "Ads by Google" or "Sponsored Links." Unlike traditional advertising that charges you money just to place your ad, with AdWords you only pay money when someone clicks on your ad.

This form of advertising, whereby you only pay after someone clicks, is also known as Pay Per Click advertising, or PPC.

AdWords can be very expensive for highly competitive phrases. If you search "engagement rings" in Google you will see 14 Sponsored Links on the page, 4 of the top 7 ads belonged to BlueNile at a cost of about $1.85 per click. According to Google AdWords estimations BlueNile is spending about $1,200 per day for those ads.

DO NOT attempt to set up your AdWords on your own without first talking to a consultant, or taking some classes. You WILL lose your shirt!
Confused and worried about your mobile website options? Click here to find out how to get your own website evaluation and a game plan to make it better.

Like This Article? Please Share!

Like Our Site? Follow Us!

AT: 01/22/2010 01:24:21 PM   LINK TO THIS ARTICLE

Post a Comment

Check here for Anonymous


Please contact me at the phone number and address below
Phone Number



User Verification
2 7 4 5 2 5 4 9
Please enter the number you see in the box.
[ What's This? ]
Sign Up For Emailed Daily Gold Nuggets
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry