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Lesson 2 Vocab 12 - Bounce Rate

This refers to the percentage of people who leave your website immediately after landing on the first page.

Search engines are used by people looking for find an answer. It doesn't matter what the question is, they just need an answer. Will your website answer their question? If not the user will click the Back Button in the browser and select the next potential answer.

Bounce Rate is the measure of how many times your website didn't answer someone's question and they left.
Confused and worried about your mobile website options? Click here to find out how to get your own website evaluation and a game plan to make it better.

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AT: 01/22/2010 01:46:56 PM   LINK TO THIS ARTICLE

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