I previously mentioned Google AdSense and how you could make money if you were a writing publishing your stuff online. What I didn't say before is that the process of writing and publishing online is called "Blogging."
The word "blog" is a portmanteau of the words "web" and "log." In 1997 the process of writing and publishing online was considered a weblog, but then in 1999 it was shortened to just "blog."
Someone who writes and publishes online is called a "Blogger." Every blogger of course needs their own "Blog." Each time you publish into your blog it is referred to as an entry... as in a journal entry.
One of the original blogging website is called LiveJournal. They created their name and their system for people who keep daily journals and want to publish them online.
Although LiveJournal paved the way for many blogging ideas, they have been surpassed by better systems like Blogger.com and the impressively flexible WordPress.com. Since the advent of Blogger and WordPress we don't refer to your writings as journal entries, but rather as "articles."
You should have a blog. Every jewelry store owner should have a blog. It's the only place where you can express yourself, your feelings, teach your customers and occasionally mention products in your store.
NEVER sell through your blog.
The only purpose of your blog is to prove to your customers that you know what you are talking about. If done professionally, your blogging will create trust between you and your readers. That trust will translate into sales.
Once you become an accomplished blogger with hundreds of articles you should consider creating a Google AdSense account and allow advertisers to put ads on your blog. The advertising money might only be a few dollars every month, but every penny counts.
Throughout this website the information we provide about Google AdWords for jewelers is discovered through our own continual education, research and testing by the company JewelerWebsites.com using our own money. We do this so jewelry stores can feel confident that we've had the experience working specifically in the jewelry industry.
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"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry
BEHIND THE SCENES jWAG is Free!
There's a lot of good SEO training stuff out there, but we're the only website who use jewelry terms in our examples...
jWAG is the research and training department of JewelerWebsites.com, and we provide our online training for free. No scam, no gimmick, everything you read on jWAG
is the same SEO and online marketing techniques that we provide our paying customers.
Our Daily Golden Nugget email subscribers are occasionally offered free services so we can evaluate new SEO techniques and emerging web technologies.
A typical SEO firm will request you fill out a "quote form" before they tell you exactly what they do for you or their price. We know that
many of you guys--our readers from the jewelry industry--are cautious about your technology investments and media buying. This is why we've created jWAG, to
help you learn a little and understand what it takes to have a successful jewelry website and online marketing.
With a little SEO knowledge you can better evaluate any SEO firm before hiring them.
Will you have time to do this yourself? Maybe not, but feel free to hire your own in-house web person and give them the job of reading and using jWAG.
That will be much less expensive than hiring us or someone else.
We try to write everything on jWAG so you can easily follow without too much geek speak. All our examples are written using jewelry lexicon so you can use them directly
or copy the techniques directly without rethinking. We hope it's a great time saver.
If you do decide to throw up your hands and give up we'd hope
you give us a call, but before you do, make sure to check out your options from your POS company because they might have an easy beginner website. Another beginner
website could come from one of your jewelry vendors.
When you are ready to use the power of jWAG you should just call JewelerWebsites.com or do a Google search
for "jewelry website design" for the other experts in the jewelry website design industry.
Here are some quick links into JewelerWebsites.com:
