Reader's Favorite Articles
Recent Hits All Time Matt's Favorites

Written Lessons

Filter Articles By Topic: "Advertising Ideas"

Thursday, June 24, 2010

Reasons to Create a Niche Jewelry Website

by Matthew A Perosi

The advances in mobile technologies and features of Google Maps Mobile have paved the way, and an iron clad reason, for retail jewelry stores to have mobile ready websites. Mobile ready websites are absolutely necessary to bring customers right to your front door.

But as an additional source of income you can sell products easily out your back door if you can find the right niche jewelry industry to target.

When it comes to shopping online people prefer to buy from stores that specialize. Our research indicates that when someone finds a knowledgeable vendor in their area of interest, they tend to come back again and again.

Obviously as a jewelry store you carry thousands of items from different jewelry categories in your store. But why not set up a website focusing on one particular category of jewelr...

AT: 06/24/2010 10:30:05 AM   0 COMMENTS
Friday, July 09, 2010

How-To use Google for Low Budget Advertising

by Matthew A Perosi

This is an expanded lesson on setting up your Google Places account.

Google has made it so easy for people to find you from their cell phone. Any cell phone that can download the Google Maps App. has the power to lead customers right to your doorstep. There are more cell phone in use in the US than there are computers. More and more people don't wait until the next time they are at their computer to do find what they need.

The internet provides instant gratification for shopping online, but our cell phones provide instant gratification in the real world.

Looking for food? With Google you can speak your request "restaurants" and all the restaurants within a reasonable walking distance will show up on your cell phone. The next person to request "jewelry" or "gold buying" or "jewelry stores" in your ...

AT: 07/09/2010 09:49:44 AM   0 COMMENTS
Thursday, July 08, 2010

How-To Create Articles for Low Budget Advertising

by Matthew A Perosi

This is an expanded lesson relating to article publishing.

So many people say they can't write. I just don't want to hear that because it's a total lie.

Every time a customer comes into your store you have to use some kind of salesmanship to convince them that you are the better jewelry store in town. Sometimes you have to tell a story; sometimes it's just a long descriptive process of the jewelry. This sales process is your key to writing.

Get yourself a digital voice recorder and secretly record yourself talking to a customer. Transcribe your conversation and you can use that in advertising online. The transcriptions will become a set of articles for you. Talking into a voice recorded feels cumbersome at first, but it gets easier the more you do it. After a while you might even find yourself d...

AT: 07/08/2010 10:36:00 AM   0 COMMENTS
Sign Up For Emailed Daily Gold Nuggets
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry