To say that our heads are swimming in Facebook data, research, other people's opinions, and total nonsense would be an understatement!
As we announced yesterday we've been conducting our own private research study into Facebook. Our goal is to discover what would get people off Facebook and onto your website or into your jewelry store.
This has not been easy. Why? Simply because no one is talking about this topic at all, yet all of you seem to be asking us for this information.
To be honest, typically you guys in the jewelry industry are a little more grounded, and slower to adopt new technology. While many other industries and brand ran headlong into the wide open green fields of Facebook marketing, most jewelers held back wondering what was on the other side of that wide field. Many of those early adopters foun...
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