My journey today began with a search for "jewelry stores Hayward CA." You see, I'm pretending to be a real customer searching for a local jeweler in Hayward. My goal is to examine how the local jewelers in that town stack up in Google search, take a look at their websites, and see what can be learned by the experience.
This is my weekly retail jeweler website review, but this week I'm changing up the format a little bit.
Here's a snapshot of the business listing I saw in the Google SERP for that search: