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Friday, October 06, 2017

Attribution Modeling: Do You Know Where Your Sales Leads Are Coming From?

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Attribution Modeling: Do You Know Where Your Sales Leads Are Coming From? daily-golden-nugget-1575-60
Between your website, local newspaper, direct mail, radio ads, billboard, social media, and word of mouth, it's difficult to calculate exactly how your customers are finding you and what ultimately convinced them to make a purchase. What was once an easy task of calculating the ROI for an individual ad is now impossible because of so many different ways a customer can engage with you online.

"Attribution modeling" is the modern process of analyzing and assig...
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AT: 10/06/2017 11:09:48 AM   0 COMMENTS
Monday, March 21, 2016

Social Media is The Glue Holding The Customer Life Cycle Together

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Social Media is The Glue Holding The Customer Life Cycle Together daily-golden-nugget-1476-81
Social media is required for business--all businesses. It ties all your other advertising together: every ad you place in your local community, whether it's on TV, radio, on billboards, in all of your direct mail, for newspaper ads, or everything else you do on other social networks. Social media ties all your marketing together in such a way to support your customer life cycle.

Customer Life Cycle


There are specific steps that every customer must travel throug...
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AT: 03/21/2016 06:46:04 AM   0 COMMENTS
Wednesday, March 16, 2016

Social Media As The Minimum Marketing Effort to Maintain Customer Awareness of You

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Social Media As The Minimum Marketing Effort to Maintain Customer Awareness of You daily-golden-nugget-1473-47
The last seven days have been quite interesting, and fulfilling for me. In addition to the photography demo booth at MJSA Expo in New York City, I also presented three seminars/training classes, one of which was at MJSA this past Monday.

An interesting topic about marketing budgets and social media organically emerged during my training sessions last week, which I then added to my MJSA seminar at the last minute, and I want to share with y...
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AT: 03/16/2016 11:31:19 AM   0 COMMENTS
Tuesday, March 15, 2016

5 Ways to Improve Your Website Homepage

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5 Ways to Improve Your Website Homepage daily-golden-nugget-1472-68
In yesterday's Nugget, I gave you 4 ways to prepare for ecommerce. Long before you get to the ecommerce state, you need to have a perfectly working website that reflects how your business operates and the customer service you provide. To help you achieve that today, I'm giving you 5 ways to improve your website.

1. Make It Easy for Them to Contact You


Every website should have a specific Contact Us pa...
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AT: 03/15/2016 08:03:09 AM   0 COMMENTS
Friday, December 18, 2015

Highlands Jewelers #FridayFlopFix

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Highlands Jewelers FridayFlopFix daily-golden-nugget-1410-22
This is my weekly #FridayFlopFix website review where my goal is to find a website that has a few problems and suggest potential fixes. I start this review with a jewelry store search in a random town and then I quickly look through the search results for websites with problems I can talk about in a terse evaluation like this.

I started my hunt for a candidate website this week with a search for "jewelry highland in." Google showed me these results:

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AT: 12/18/2015 01:10:53 PM   0 COMMENTS
Wednesday, October 21, 2015

How To Measure Offline ROI: 2015 Holiday Run-Up

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How To Measure Offline ROI: 2015 Holiday Run-Up daily-golden-nugget-1368-93
"Save the clock tower! Hey kid, save the clock tower. Lightning struck that thing, 60 years ago!"

Today is Back to the Future Day, the day predicted in the 1989 movie Back to the Future II (BTTFII) where Marty McFly and Doc Emmett Brown race to the future--Wednesday, October 21, 2015--to save the McFly family from a horrible fate.

During that iconic silver screen time jump, the movie VIEW FULL GOLD NUGGET


AT: 10/21/2015 09:44:35 AM   0 COMMENTS
Wednesday, August 20, 2014

Improve Your Website's Success With These 3 Methods

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Improve Your Websites Success With These 3 Methods 1664-daily-golden-nugget-1063
In yesterday's Daily Golden Nugget, I gave a list of four things that could improve the success of your website and how you use the internet.

Here's a quick refresher of those four:
1. Anticipate customer needs...
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AT: 08/20/2014 02:03:44 PM   0 COMMENTS
Tuesday, August 19, 2014

Improve Your Website's Success by Anticipating Your Customer's Needs

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Improve Your Websites Success by Anticipating Your Customers Needs 9565-daily-golden-nugget-1062
It seems like every day I see not one, not two, but perhaps more than a dozen different online marketing campaigns that make me scratch my head wondering why they bothered.

I'm not only referring to the jewelry industry either, but all types of online marketing. It just seems like so many businesses don't understand the larger view of how intertwined the internet is to everyday life and the expectations of their customers.

The business...
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AT: 08/19/2014 02:04:36 PM   0 COMMENTS
Thursday, August 14, 2014

Google Analytics: Understanding the Audience Overview Report

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Google Analytics: Understanding the Audience Overview Report 3564-daily-golden-nugget-1059
In this edition of the Daily Golden Nugget, I'm going to show you how to read one of the most popular reports in Google Analytics. In my opinion, retail jewelry store owners should know the basics of how good or bad their website is doing, and what might make it better.

When you first log into your Google Analytics account, you will be brought to your Audience Overview page, so let's start there. Here's a snapshot of one of my accounts:

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AT: 08/14/2014 10:21:55 AM   0 COMMENTS
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