Between your website, local newspaper, direct mail, radio ads, billboard, social media, and word of mouth, it's difficult to calculate exactly how your customers are finding you and what ultimately convinced them to make a purchase. What was once an easy task of calculating the ROI for an individual ad is now impossible because of so many different ways a customer can engage with you online.
Social media is required for business--all businesses. It ties all your other advertising together: every ad you place in your local community, whether it's on TV, radio, on billboards, in all of your direct mail, for newspaper ads, or everything else you do on other social networks. Social media ties all your marketing together in such a way to support your customer life cycle.
The last seven days have been quite interesting, and fulfilling for me. In addition to the photography demo booth at MJSA Expo in New York City, I also presented three seminars/training classes, one of which was at MJSA this past Monday.
An interesting topic about marketing budgets and social media organically emerged during my training sessions last week, which I then added to my MJSA seminar at the last minute, and I want to share with y... VIEW FULL GOLD NUGGET
In yesterday's Nugget, I gave you 4 ways to prepare for ecommerce. Long before you get to the ecommerce state, you need to have a perfectly working website that reflects how your business operates and the customer service you provide. To help you achieve that today, I'm giving you 5 ways to improve your website.
This is my weekly #FridayFlopFix website review where my goal is to find a website that has a few problems and suggest potential fixes. I start this review with a jewelry store search in a random town and then I quickly look through the search results for websites with problems I can talk about in a terse evaluation like this.
I started my hunt for a candidate website this week with a search for "jewelry highland in." Google showed me these results:
"Save the clock tower! Hey kid, save the clock tower. Lightning struck that thing, 60 years ago!"
Today is Back to the Future Day, the day predicted in the 1989 movie Back to the Future II (BTTFII) where Marty McFly and Doc Emmett Brown race to the future--Wednesday, October 21, 2015--to save the McFly family from a horrible fate.
It seems like every day I see not one, not two, but perhaps more than a dozen different online marketing campaigns that make me scratch my head wondering why they bothered.
I'm not only referring to the jewelry industry either, but all types of online marketing. It just seems like so many businesses don't understand the larger view of how intertwined the internet is to everyday life and the expectations of their customers.
In this edition of the Daily Golden Nugget, I'm going to show you how to read one of the most popular reports in Google Analytics. In my opinion, retail jewelry store owners should know the basics of how good or bad their website is doing, and what might make it better.
When you first log into your Google Analytics account, you will be brought to your Audience Overview page, so let's start there. Here's a snapshot of one of my accounts:
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry