Your success on social media is related to the amount of time you spend engaging with your customers. I like to think of social media as the online version of a business networking event. Plenty of people attend business networking events with grand notions of meeting new business partners only to get there and stand on the sidelines, or quietly sit at a table without working the room.
Social media marketing is quite frustrating. The rules seem to change every time you think you understand the right methods of how and when to share to social media. Most internet marketers will lead you to believe that business success will come if you can get 10,000 or more fans following you on every network, when in reality it takes a bit more than just growing your social fan base.
Somehow those social media fans have to be converted into sales as shown in this diagram:
Social media is required for business--all businesses. It ties all your other advertising together: every ad you place in your local community, whether it's on TV, radio, on billboards, in all of your direct mail, for newspaper ads, or everything else you do on other social networks. Social media ties all your marketing together in such a way to support your customer life cycle.
For today's #ThrowbackThursday, I'm jumping to the topic of buying your friends, or more specifically, not buying them.
Buying Website Links
There are plenty of online services offering to increase the traffic to your website, increase the number of links pointing to you website, increasing the number of Twitter followers you have, and increasing the number of people who like your Facebook page. More often than not, these services ... VIEW FULL GOLD NUGGET
I recently had someone tell me that they felt it was better to post anything to their business Facebook account than nothing at all. This particular jeweler didn't have anyone in the store willing to manage their Facebook account, yet they felt it was important to be active.
Their solution was to hire a social media management company that didn't know anything about jewelry, and was posting non sequitur information to their account. Although their fan base was slowly increas... VIEW FULL GOLD NUGGET
What's your favorite type of content? Given that content includes written articles, videos, podcasts, photography, and every other type of creative digital experience. There's a labor cost associated with creating a digital experience for your customers, a cost that's not easily understood by small business owners.
There's also a competing value of the content that swings between the long term value to attract quality customers and the short term value of getting a lot of attention. S... VIEW FULL GOLD NUGGET
This is the second part of a Nugget explaining how you can take tracking results from Google analytics and calculate more than just the return on investment for your retail jewelry store. (Part one here)
Let me do a quick rundown of all the example numbers from yesterday...
The following visitor referrals have come to our website over the last 30 days Visits from Facebook: 15 Visits... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry