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Monday, March 21, 2016

Social Media is The Glue Holding The Customer Life Cycle Together

Social Media is The Glue Holding The Customer Life Cycle Together daily-golden-nugget-1476-81
Social media is required for business--all businesses. It ties all your other advertising together: every ad you place in your local community, whether it's on TV, radio, on billboards, in all of your direct mail, for newspaper ads, or everything else you do on other social networks. Social media ties all your marketing together in such a way to support your customer life cycle.

Customer Life Cycle

There are specific steps that every customer must travel throug...

AT: 03/21/2016 06:46:04 AM   0 COMMENTS
Tuesday, May 19, 2015

The Misunderstood Cost of the Marketing Funnel

The Misunderstood Cost of the Marketing Funnel daily-golden-nugget-1257-3
The truth of the matter is that your business will never survive without some type of marketing. Word of mouth marketing is not enough anymore to support your business. Simple posts to social media and meager ads in community newspapers won't support your overhead, or even put food on your table.

According to the U.S. Small Business Administration, you should VIEW FULL GOLD NUGGET

AT: 05/19/2015 11:16:30 AM   0 COMMENTS
Friday, April 10, 2015

Klutts Jewelers Website Review

Klutts Jewelers Website Review daily-golden-nugget-1230-23
In this week's edition of the Friday Website Jewelry Website Review, I'm beginning my search in "jewelers morgan city, la" to find a website review candidate. I go through these website reviews every Friday as a way to monitor and show you what's happening in the world of jewelry websites. I never know how the review will turn out, but the hope is that something is learned.

Here's the Google SERP for Morgan City:

Klutts Jewe...<br />
							<span class=VIEW FULL GOLD NUGGET

AT: 04/10/2015 06:23:19 AM   0 COMMENTS
Wednesday, August 06, 2014

Who's Using Google Remarketing: Sleazy Reality Slap

Whos Using Google Remarketing: Sleazy Reality Slap 940-daily-golden-nugget-1053
Google AdWords Remarketing is an online marketing method that allows you to show ads to people who have already visited your website. You and Google control who sees the ads by secretly tagging every visitor to your website, then choosing what ad to show to them around the internet.

I always like to refer to AdWord Remarketing as a separate type of online marketing, but...

AT: 08/06/2014 02:04:47 PM   0 COMMENTS
Thursday, October 27, 2011

Holiday 2011 Run-Up: Mobile AdWords for Jewelers

Over the last 6 months we've monitored an average 97.52% increase of mobile visitors to jewelry websites across our network. The actual number of mobile visitors to a single website is pretty small each month, as in about 60 visitors, but that number has nowhere to go but up.

Did you know that you can create mobile AdWords ads? According to Google, 1 in 3 mobile searches have local intent.

According to what we mentioned yesterday, 87% of people walking are using their cell phone. Of those surveyed, it was found that people use mobile search 77% of the time spent on their phone. Finally, 33% of that 77% are searching for something locally.

What does that mean with real numbers?
100 people walk by, 87 of them are using their cell phone.
Of 87 people, 77% or 67 of them are using a search engine.
Of those 67...

AT: 10/27/2011 01:16:32 PM   0 COMMENTS
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