Reader's Favorite Nuggets
Recent Hits All Time Matt's Favorites
Recent Reader's Favorites

Our Nugget List
Filter Gold Nuggets By Tag: " links"
Friday, April 14, 2017

6 Most Frequently Broken Or Missing Website Features

by
6 Most Frequently Broken Or Missing Website Features daily-golden-nugget-1552-28
Website review and analysis are part of my everyday job. I've been actively analyzing and making suggestions on improving traffic acquisition, user flow, SEO, and usability for several years. I've shared this analysis process and the tips for improvement in my writings for the last few years to provide an insight into how you could do it yourself.

Today, I'll share 6 of the most frequently broken or missing website features that I have seen over and over again, and provide some suggestions for maki...
VIEW FULL GOLD NUGGET


AT: 04/14/2017 09:35:50 AM   0 COMMENTS
Friday, February 17, 2017

Shockey Jewelers #FridayFlopFix Website Review

by
Shockey Jewelers FridayFlopFix Website Review daily-golden-nugget-1544-43
This is the Friday Flop Fix website review. The goal of this review is to examine the mistakes a random website is making and suggest ways to fix it. I do my best every week to take on the role of a typical internet savvy consumer as I search for a review candidate. I also use the Google Chrome browser set to incognito mode so my previous browsing history does not influence the search results I see.

For today's search, I used the phrase "jewelry stores Elgin, IL" and saw these results:

VIEW FULL GOLD NUGGET


AT: 02/17/2017 09:59:01 AM   0 COMMENTS
Friday, February 03, 2017

McGuire's Jewelers Website Review

by
McGuires Jewelers Website Review daily-golden-nugget-1542-1
In honor of the jewelry shows in Tucson, Arizona this week, I decided to search for a website review candidate in that area. I began my search with the phrase "jewelry stores tucson az" and saw these results on Google:

McGuires Jewelers Website Review 1542-jewelry-stores-tucson-az-19

The goal of these weekly reviews is to poi...
VIEW FULL GOLD NUGGET


AT: 02/03/2017 12:17:51 PM   0 COMMENTS
Friday, October 28, 2016

Weiss Jewelers Website Review

by
Weiss Jewelers Website Review daily-golden-nugget-1528-57
In this edition of the Golden Nugget, I've written a quick review of a retail jeweler's website to show you how a website might backfire on you without regular updates or simply looking at it.

I found Weiss Jewelers when searching Google for "jewelers Greeley, CO." Their website is:
http://www.weissjewelers.com/

First Impressions


This is what the home page looked like when I visited:

VIEW FULL GOLD NUGGET


AT: 10/28/2016 06:13:08 AM   0 COMMENTS
Friday, October 21, 2016

Matthew's Jewelers #FridayFlopFix Website Review

by
Matthews Jewelers FridayFlopFix Website Review daily-golden-nugget-1527-78
Welcome to this week's edition of the #FridayFlopFix website review. This week's destination is Plantation, FL, which is right next to the Everglades wildlife area in Florida. Here are the Google results when I searched for "jewelers in plantation florida:"

Matthews Jewelers FridayFlopFix Website Review 1527-jewelers-in-plantation-florida-serp-71VIEW FULL GOLD NUGGET


AT: 10/21/2016 01:20:11 PM   0 COMMENTS
Friday, August 26, 2016

Jerry Land Jewelers #FridayFlopFix Website Review

by
Jerry Land Jewelers FridayFlopFix Website Review daily-golden-nugget-1519-43
What's good and what's bad? What works and what doesn't work? This is what I try to reveal every Friday as I work through my Flop Fix website reviews. I always start them with a Google search in a random town around the U.S. in search of an independent retail jeweler that could use a little help while also allowing me to publically explain what can be learned from their mistakes.

This week, I began my search for "jewelers Honesdale, PA" and saw these results:

VIEW FULL GOLD NUGGET


AT: 08/26/2016 06:56:29 AM   0 COMMENTS
Friday, July 29, 2016

J. Schrecker Jewelry #FridayFlopFix Website Review

by
J. Schrecker Jewelry FridayFlopFix Website Review daily-golden-nugget-1515-59
Welcome to my weekly Flop Fix website review. I dedicate my Friday Golden Nugget posts to reviews of randomly chosen jewelry websites. The review candidates are randomly chosen through a Google Chrome incognito search for jewelers.

This week, I searched Google for "jewelers Christian County, KY" and was given these results:

J. Schrecker Jewelry FridayFlopFix Website Review 1515-jewelers-Christian-...<br />
							<span class=VIEW FULL GOLD NUGGET


AT: 07/29/2016 03:20:10 PM   0 COMMENTS
Friday, July 15, 2016

Marco Jewelers #FridayFlopFix Website Review

by
Marco Jewelers FridayFlopFix Website Review daily-golden-nugget-1513-10
In this edition of my weekly website review, I searched for "jewelers Stamford, CT" and Google suggested these results:

Marco Jewelers FridayFlopFix Website Review 1513-jewelers-stamford-ct-serp-17

I decided to jump right past all the top listings on that page and went down to the eighth,...
VIEW FULL GOLD NUGGET


AT: 07/15/2016 06:32:14 AM   0 COMMENTS
Friday, June 17, 2016

Hancock Jewelers#FridayFlopFix Website Review

by
Hancock JewelersFridayFlopFix Website Review daily-golden-nugget-1509-71
Reading the latest website optimization and marketing methods online, and putting them into practice on your own website is a daunting task for most business owners. Many question their own actions and simply don't know where to start. For this reason, every Friday I present these mini case study website reviews. My goal is to find a website that has a few obvious (to me) problems, or flops, and then I suggest first steps fixes to get them on the right track again.

Learning from mistakes, yours or some else's, i...
VIEW FULL GOLD NUGGET


AT: 06/17/2016 11:31:28 AM   0 COMMENTS
Monday, April 18, 2016

Should Social Links Be In A Website Header Or Footer?

by
Should Social Links In A Website Header Or Footer? daily-golden-nugget-1496-69
I have a love/hate relationship with the placement of social network icons on a website. Some websites have them in their header and some put them in the footer. In this Golden Nugget, I'll give you my point of view of where and why you should place your social icons.

Are They Important Enough?


Back when MySpace and Friendster were the latest craze, it seemed like everyone was adding large icons for those networks to their website header. Websites without those icons were made to feel like...
VIEW FULL GOLD NUGGET


AT: 04/18/2016 12:44:44 PM   0 COMMENTS
Friday, April 15, 2016

Kama'aina Diamond Co. #FridayFlopFix Website Review

by
Kamaaina Diamond Co. FridayFlopFix Website Review daily-golden-nugget-1495-7
In this week's #FridayFlopFix website review, I'm heading over to Hawai'i in search for a jeweler who could use some website help. Every Friday, I search for a website that's not quite doing the best they could. I want to point out the flops on their website, and suggest some fixes.

I started my review candidate search with the query "jewelers waimea hi." Waimea is a town on the Big Island of Hawai'i. Instead of choosing from the websites that appeared on the first page of Google's results, I looked throu...
VIEW FULL GOLD NUGGET


AT: 04/15/2016 12:43:52 PM   0 COMMENTS
Friday, April 01, 2016

Stonecraft Jewelers #FridayFlopFix Review

by
Stonecraft Jewelers FridayFlopFix Review daily-golden-nugget-1485-19
This is the #FridayFlopFix edition of the Daily Golden Nugget. Each week, I find a random retail jewelry stores and review their website in hopes that we'll be able to learn something from the process. I call this a "Flop Fix" because I specifically look for websites that are making mistakes, i.e. flops, so I can suggest fixes.

Here's the search results I saw this week when I searched Google for "jewelry stores Elko, NV":

VIEW FULL GOLD NUGGET


AT: 04/01/2016 12:38:36 PM   0 COMMENTS
Wednesday, March 23, 2016

The Tricky Steps From Social To Sales

by
The Tricky Steps From Social To Sales daily-golden-nugget-1478-52
Social media marketing is quite frustrating. The rules seem to change every time you think you understand the right methods of how and when to share to social media. Most internet marketers will lead you to believe that business success will come if you can get 10,000 or more fans following you on every network, when in reality it takes a bit more than just growing your social fan base.

Somehow those social media fans have to be converted into sales as shown in this diagram:

VIEW FULL GOLD NUGGET


AT: 03/23/2016 08:53:39 AM   0 COMMENTS
Monday, March 21, 2016

Social Media is The Glue Holding The Customer Life Cycle Together

by
Social Media is The Glue Holding The Customer Life Cycle Together daily-golden-nugget-1476-81
Social media is required for business--all businesses. It ties all your other advertising together: every ad you place in your local community, whether it's on TV, radio, on billboards, in all of your direct mail, for newspaper ads, or everything else you do on other social networks. Social media ties all your marketing together in such a way to support your customer life cycle.

Customer Life Cycle


There are specific steps that every customer must travel throug...
VIEW FULL GOLD NUGGET


AT: 03/21/2016 06:46:04 AM   0 COMMENTS
Friday, March 04, 2016

Imagine Jewelry Studio Website Disaster

by
Imagine Jewelry Studio Website Disaster daily-golden-nugget-1465-92
Welcome to a very special #FridayFlopFix website evaluation. I call these weekly posts the "Flop Fix" because I specifically look for website problems, i.e. flops, for which I can offer improvement ideas, i.e. fixes, that everyone can learn from.

Well, this week is a doozy. I have been TRYING to publish this review every week since I ORIGINALLY wrote it back on December 16, 2015! Today is March 3, 2016; that's 11 weeks ago. There's a story behind this that should make you all cringe. Forewarning, I'm about to reveal some...
VIEW FULL GOLD NUGGET


AT: 03/04/2016 12:16:48 PM   0 COMMENTS
Monday, February 29, 2016

Keywords and Content: Working Together to Establish Expertise in a Topic

by
Keywords and Content: Working Together to Establish Expertise in a Topic daily-golden-nugget-1461-23
Last month, I spent a lot of time analyzing the keyword data I collected during the 2015 holiday season. The information that surfaced was just the tip of the iceberg that I had, but it would take months to go through and write about it all, so I limited my analysis to the list this list:


AT: 02/29/2016 12:35:30 PM   0 COMMENTS
Friday, February 26, 2016

Pruett's Jewelry #FridayFlopFix Review

by
Pruetts Jewelry FridayFlopFix Review daily-golden-nugget-1460-81Don't want to read? This week you can also watch the video recording of this review here!

Welcome to the weekly #FridayFlopFix website review. Every Friday, I search a random town for an older website that needs help improving, and I suggest fixes for their flops.

This week, I searched Google for "jewelers Odessa, TX" and saw these results:

Pruetts Jewelry FridayFlopFix Re...<br />
							<span class=VIEW FULL GOLD NUGGET


AT: 02/26/2016 01:21:17 PM   0 COMMENTS
Thursday, February 25, 2016

Deep Websites Create Discovery Issues for Users and Search Engines #TBT

by
Deep Websites Create Discovery Issues for Users and Search Engines TBT daily-golden-nugget-1459-13The navigation of your website can help or hurt how easily people and search engines discover all your content. For this week's #ThrowbackThursday, I'm jumping back to the good topic of deep website linking from January 2011. With websites growing larger and larger every day, the concept explained in that old Nugget is more valid today than it was back then.

De...
VIEW FULL GOLD NUGGET



AT: 02/25/2016 12:27:35 PM   0 COMMENTS
Friday, February 19, 2016

Tallmon's Jewelry #FridayFlopFix Website Review

by
Tallmons Jewelry FridayFlopFix Website Review daily-golden-nugget-1455-71Don't want to read? This week you can also watch the video recording of this review here!

This is the weekly #FridayFlopFix edition of the Daily Golden Nugget. Every Friday, I search for a really bad website in a random town, and provide ideas for how to fix all of its flops.

This week when I searched Google for "jewelers Scottsbluff, NE" I saw these results:

VIEW FULL GOLD NUGGET


AT: 02/19/2016 08:48:32 AM   0 COMMENTS
Friday, January 15, 2016

Goodman's Jewelers #FridayFlopFix Review

by
Goodmans Jewelers FridayFlopFix Review daily-golden-nugget-1430-87
During my internet travels over the last few days, I came across the website for Goodman's Jewelers in Madison, WI. It caught my attention and I immediately decided to use it for today's #FridayFlopFix review. I hope to make a few suggestions that will help them improve how they use their site, and give you a few ideas on what to avoid on your own site. Let's dig in...

The website I'm looking at today is Goodman's Jewelers at:
http://www.goodmansjewelers.com/...
VIEW FULL GOLD NUGGET


AT: 01/15/2016 01:21:44 PM   0 COMMENTS
Wednesday, December 23, 2015

The IoT Breaks When You Least Expect It

by
The IoT Breaks When You Least Expect It daily-golden-nugget-1413-84
It's hard to keep up with the many subtle technology changes that happen on the internet every day. Just when you think you understand how things work, they change. It's not just how the internet works, but also how all those devices connect to and use the data available on the internet, which is referred to as the Internet of Things.

Facebook and Google are infamous for making subtle dail...
VIEW FULL GOLD NUGGET


AT: 12/23/2015 12:06:30 PM   0 COMMENTS
Friday, December 11, 2015

C F Reuchlein Jewelers Flop Fix

by
C F Reuchlein Jewelers Flop Fix daily-golden-nugget-1405-45
Welcome to the #FridayFlopFix website review. During this holiday season, I'm shopping for a few websites that have problems: websites whose features could easily turn them into a flop and hurt their business.

I started my search with the query "jewelry gifts in huntington wv" and was given these results from Google:

C F Reuchlein Jewelers Flop Fix 1405-jewelry-gifts-in-huntington-wv-26VIEW FULL GOLD NUGGET


AT: 12/11/2015 10:04:02 AM   0 COMMENTS
Monday, December 07, 2015

What To Do With Landing Pages Once A Marketing Campaign Is Over

by
What To Do With Landing Pages Once A Marketing Campaign Is Over daily-golden-nugget-1401-37
Do you have a specific question about your website or want more details about something I've previously written about? Don't be afraid to write in and ask; you might just see your question in an upcoming Daily Golden Nugget.

Last week, I received a follow up question regarding the Nugget about 302 redirecting your home page for special even...
VIEW FULL GOLD NUGGET


AT: 12/07/2015 10:03:55 AM   0 COMMENTS
Monday, November 16, 2015

When Should You Hyperlink To A New Browser Window?

by
When Should You Hyperlink To A New Browser Window? daily-golden-nugget-1386-61
Have a burning question you need answered about your website? Send it in through the jWAG Contact Form or to me directly through any social network; just search for my name "matthewperosi" on any social network and send a message.

Today I'll weigh my opinion in on this question
Hi Matt,

When setting up my new website, my programmer had all of my internal page links open into a new window... is this normal prac...
VIEW FULL GOLD NUGGET


AT: 11/16/2015 12:06:42 PM   0 COMMENTS
Thursday, November 05, 2015

Landing Pages Help Prevent Distractions and Create Focus #TBT

by
Landing Pages Help Prevent Distractions and Create Focus TBT daily-golden-nugget-1379-99
For this week's #ThrowbackThursday, I'm jumping back to my August 2011 topic of Landing Pages that I explained here and here.

Website redesign and ad specific landing pages are more important than ever. I use video and heatmap tracking on several of my customer websites to...
VIEW FULL GOLD NUGGET


AT: 11/05/2015 10:17:05 AM   0 COMMENTS
Friday, October 30, 2015

Jewelry & Timepiece Mechanix Website Review

by
Jewelry & Timepiece Mechanix Website Review daily-golden-nugget-1375-48
Welcome to the Friday Website Review. In honor of Halloween, I went searching for a spooky or horror related city name in which to find a candidate jeweler to review. Sadly, populated places like Devil's Peek, Hells Corner, and Pumpkinville are nothing more than tourist traps in the middle of nowhere with nothing more than a general store.

I then tried a search for Haddonfield, Illinois, the city portrayed in the Halloween movie series. But as it turns out Haddonfield, Illinois is a fictiti...
VIEW FULL GOLD NUGGET


AT: 10/30/2015 09:41:25 AM   0 COMMENTS
Friday, October 23, 2015

Bell Family Jewelers Website Review

by
Bell Family Jewelers Website Review daily-golden-nugget-1370-60
Welcome to this week's edition of the Friday Website review. I'm journeying to Bayside, NY this week in search of my website review candidate. Using Google Chrome, I searched for the phrase "jewelers near bayside ny" and saw these results:

Bell Family Jewelers Website Review 1370-serp-95

Bell Family Jewelers appears first in the...
VIEW FULL GOLD NUGGET


AT: 10/23/2015 12:35:14 PM   0 COMMENTS
Friday, October 16, 2015

Trends Jewelers Case Study

by
Trends Jewelers Case Study daily-golden-nugget-1365-78
It's Friday. Every Friday, I start out by saying "This is the Friday website review edition of the Daily Golden Nugget." I'm sure you guys are tired of reading that. Anyone want to suggest a hashtag that alliterates with Friday? Send your suggestions to me on Facebook, Twitter, Google+, or just email them to me.

So it is Friday, and it's review day. The goal is learn something from a random website of a random retail jeweler chosen from a random city somewhere in the U.S. This week that random somewhere is Raynham,...
VIEW FULL GOLD NUGGET


AT: 10/16/2015 11:55:27 AM   0 COMMENTS
Thursday, October 15, 2015

Why To Post To Google+ #TBT: 2015 Holiday Run-Up

by
Why To Post To Google+ TBT: 2015 Holiday Run-Up daily-golden-nugget-1364-67
In today's #ThrowbackThursday, I'm jumping back to January 2014 to my directions on how to post to Google+. This is also a continuation of my special 2015 Holiday Run-Up series giving you the tactics you need to help boost your sales this upcoming season.

I've already given you steps and tactics for VIEW FULL GOLD NUGGET


AT: 10/15/2015 11:15:17 AM   0 COMMENTS
Friday, October 09, 2015

Keith Chapman Jeweler Website Review

by
Keith Chapman Jeweler Website Review daily-golden-nugget-1360-42
This is the weekly website review where I choose a random retail jeweler and compare their website and online identity to what is commonly known about search engine optimization, online marketing, and customer usefulness.

I started this week's review with the Google search "jewelers athens oh" and saw these results:

Keith Chapman Jeweler Website Review 1360-jewelers-athens-oh-serp-85VIEW FULL GOLD NUGGET


AT: 10/09/2015 11:27:43 AM   0 COMMENTS
Friday, October 02, 2015

S.E. Needham Jewelers Website Review

by
S.E. Needham Jewelers Website Review daily-golden-nugget-1355-60
This is the Friday website review edition of the Daily Golden Nugget. The purpose of this website review is to look over a random retail jeweler's website to evaluate if they are correctly applying what we know about the internet, online marketing, and business. We'll see if improvements can be made, or if we can learn something from them.

Each week I start by searching Google in a random town for a typical phrase that a consumer would search for. This week the search phrase is "jewelers logan ut," and he...
VIEW FULL GOLD NUGGET


AT: 10/02/2015 08:54:06 AM   0 COMMENTS
Friday, August 28, 2015

Kevin Main Jewelry Website Review

by
Kevin Main Jewelry Website Review daily-golden-nugget-1330-38
This is the Friday website review edition of the Daily Golden Nugget. Each week, I dig down into a random retail jewelry store website to discover the good and bad of what they've done with their online identity. The goal is to learn something that you can also apply to your own online identity.

This week I've decided to search San Luis Obispo, CA for my candidate jeweler. I'm starting my search with the phrase "wedding rings San Luis Obispo, CA." This is the Google SERP that was returned:

VIEW FULL GOLD NUGGET


AT: 08/28/2015 12:54:39 PM   0 COMMENTS
Tuesday, July 28, 2015

Landing Pages: Practical SEO Guide

by
Landing Pages: Practical SEO Guide daily-golden-nugget-1307-68
This Daily Golden Nugget is part of my Practical SEO Guide series with the goal of giving you quick, actionable information to make the search engine optimization of your website a little better.

Today we're looking at the Landing Page Report in Google Analytics. Log in to your Google Analytics account and navigate your way over to Behavior -> Site Content -> Landing pages as shown in this animated screen grab:

VIEW FULL GOLD NUGGET


AT: 07/28/2015 11:39:58 AM   0 COMMENTS
Friday, June 05, 2015

The Jewelers of Las Vegas Website Re-review

by
The Jewelers of Las Vegas Website Re-review daily-golden-nugget-1270-61
In honor of the big jewelry shows in Las Vegas that came to a close on Monday this week, I'm searching around Las Vegas again for this week's website review edition of the Daily Golden Nugget.

I was still in New Jersey when I wrote last week's review of another Las Vegas jeweler, but this time I'm sitting in my hotel room at The Excalibur writing this weeks.

Last week, I simply searched for...
VIEW FULL GOLD NUGGET


AT: 06/05/2015 12:55:26 PM   0 COMMENTS
Friday, May 22, 2015

Morning Star Jewelers Website Review

by
Morning Star Jewelers Website Review daily-golden-nugget-1260-66
This is another edition of the Friday Website review edition of the Daily Golden Nugget. Each week, I use Google Chrome in incognito mode to search out a random retail jeweler from around the U.S., and then I review their website.

I never know what I'm going to find when I start these reviews. My hope is that I can illustrate one of my previous Daily Nuggets with a live example.

My search began this week with the phrase "jewelers in Evergreen, CO" and saw this as my search results:

VIEW FULL GOLD NUGGET


AT: 05/22/2015 07:57:10 AM   0 COMMENTS
Wednesday, May 20, 2015

Determining the Cost of Different Methods of Marketing in Your Funnel

by
Determining the Cost of Different Methods of Marketing in Your Funnel daily-golden-nugget-1258-48
In yesterday's Daily Golden Nugget, I explained how to analyze the cost of your marketing funnel. Today, I'll follow up with some specific funnel ideas to help you formulate your own plan.

Understanding Previous Marketing


Here's a tricky question to think about... Do you measure ad success by the number of people it brought...
VIEW FULL GOLD NUGGET


AT: 05/20/2015 09:09:37 AM   0 COMMENTS
Friday, May 15, 2015

John Tolle Jewelry Website Review

by
John Tolle Jewelry Website Review  daily-golden-nugget-1255-82
This is the Friday website review where I search for a jeweler in a random town around the United States then review their website. By reviewing a live site, I'm usually able to highlight good and bad points that we can all learn from.

For this week, I wanted to find a retail jewelry store in Laguna Beach, California. Here's the SERP when I googled "jewelers in Laguna Beach, California":

John Tolle Jewelry ...<br />
							<span class=VIEW FULL GOLD NUGGET


AT: 05/15/2015 11:24:59 AM   0 COMMENTS
Wednesday, April 22, 2015

Discover Server Health and Hacking Attempts in Web Server error_log Files

by
Discover Server Health and Hacking Attempts in Web Server error_log Files daily-golden-nugget-1238-2In this third and final edition in my series on web server logs, I'll explain what an error_log is and the important information you can find within. My previous two Nuggets explaining your web server's access_log can be found here and VIEW FULL GOLD NUGGET


AT: 04/22/2015 06:40:08 AM   0 COMMENTS
Friday, April 10, 2015

Klutts Jewelers Website Review

by
Klutts Jewelers Website Review daily-golden-nugget-1230-23
In this week's edition of the Friday Website Jewelry Website Review, I'm beginning my search in "jewelers morgan city, la" to find a website review candidate. I go through these website reviews every Friday as a way to monitor and show you what's happening in the world of jewelry websites. I never know how the review will turn out, but the hope is that something is learned.

Here's the Google SERP for Morgan City:

Klutts Jewe...<br />
							<span class=VIEW FULL GOLD NUGGET


AT: 04/10/2015 06:23:19 AM   0 COMMENTS
Friday, April 03, 2015

Vierk's Fine Jewelry Website Review

by
Vierks Fine Jewelry Website Review daily-golden-nugget-1225-64
This is the Friday Website Review edition of the Daily Golden Nugget. Every week I search for a jewelry store in a random town and review their website. I never know how these are going to turn out, but they are always interesting as I examine website designs, functionality, SEO, and potential customer engagement.

Using Google Chrome in incognito mode to prevent personalized results, I searched for "jewelry appraisals Lafayette, IN." Here's the search results I saw:

VIEW FULL GOLD NUGGET


AT: 04/03/2015 12:49:46 PM   0 COMMENTS
Thursday, April 02, 2015

Build Links When Sponsoring Local Events and Acquiring Customers

by
Build Links When Sponsoring Local Events and Acquiring Customers daily-golden-nugget-1224-48
This is the #ThrowbackThursday edition of the Daily Golden Nugget. This week, I'm jumping back to Nugget Number 93 from December 1, 2010. The topic is Trading Links with Local Businesses.

Linking to Avoid


Google has placed heavy penalties on websites that use link building to affect their ranking. The VIEW FULL GOLD NUGGET


AT: 04/02/2015 12:59:01 PM   0 COMMENTS
Tuesday, March 31, 2015

Can One Blog Be Used to Promote Two Websites?

by
Can One Blog Be Used to Promote Two Websites? daily-golden-nugget-1222-74
I received an interesting question the other day from Suzie, a jewelry designer. Well, her name wasn't actually Suzie, but let's just say that it was so it makes this story easier to tell.

For several years, Suzie had an Etsy account where she sold a line of baby toe ring jewelry. This was her fist line of jewelry before she started making gemstone jewelry necklaces. Realizing how different these two lines of jewelry are, instead of using Etsy to sell the necklaces, she opened an e-com...
VIEW FULL GOLD NUGGET


AT: 03/31/2015 07:24:30 AM   0 COMMENTS
Friday, March 13, 2015

Vinhas Jewelers Mobile Website Review

by
Vinhas Jewelers Mobile Website Review daily-golden-nugget-12010-96
Welcome to the Friday website review edition of the Daily Golden Nugget. Every week, I randomly search for retail jeweler websites to review as an educational exercise. Over the last two weeks, in the wake of Google recent announcement regarding mobile readiness, I've written several VIEW FULL GOLD NUGGET


AT: 03/13/2015 06:40:10 AM   0 COMMENTS
Monday, February 16, 2015

Simple SEO Instructions for Employees Who Update Your Website

by
Simple SEO Instructions for Employees Who Update Your Website daily-golden-nugget-1191-59
With all my writing about content recently, it's easy to forget that the reason for all of that is to improve your search engine optimization (SEO) and thereby increase the number of people visiting your website.

SEO isn't a short term ...
VIEW FULL GOLD NUGGET


AT: 02/16/2015 12:38:18 PM   0 COMMENTS
Wednesday, February 04, 2015

The Value of Content Creation and Content Curation, Part 1

by
The Value of Content Creation and Content Curation, Part 1 daily-golden-nugget-1183-78
Over the last two days, I've provided you with some content creation cost guidelines and how to use content curation as an alternative to creating your own. In this Daily Golden Nugget, I'm explaining how y...
VIEW FULL GOLD NUGGET


AT: 02/04/2015 11:18:26 AM   0 COMMENTS
Friday, January 16, 2015

C. Aaron Penaloza Jewelers Website Review

by
C. Aaron Penaloza Jewelers Website Review  daily-golden-nugget-1170-70
Welcome to the Friday website review. The goal of these weekly website reviews to learn something that can better your own website by analyzing someone else's live website. Every week I simply do a Google search in a random town or city throughout the U.S.

This week I'm looking for a review candidate in Terrell Hills, Texas. Using Google Chrome's incognito mode I searched for "jewelry stores in Terrell Hills, Texas" and was given this SERP:

VIEW FULL GOLD NUGGET


AT: 01/16/2015 07:57:29 AM   0 COMMENTS
Thursday, January 01, 2015

How Many 2014 Predictions Came True?

by
How Many 2014 Predictions Came True? daily-golden-nugget-1159-75
Welcome to 2015! Before we forge ahead into the New Year, we need to look back on the predictions and changes from 2014.

Here's a quick review of my 2014 Predictions from a year ago.

2014 Prediction Review



Facebook Becomes More Worthless for Jewelers


Prediction: "Facebook will become more worthless for jewelry stores that are unwilling to pay for ads."

This prediction turned out to be 100% true. Facebook ...
VIEW FULL GOLD NUGGET


AT: 01/01/2015 09:54:59 AM   0 COMMENTS
Wednesday, December 10, 2014

Internet Marketing Agencies - Changing With Technology

by
Internet Marketing Agencies - Changing With Technology daily-golden-nugget-1143-44
The internet has seen many changes over the last 4 years since I started writing these Daily Golden Nuggets. Undoubtedly, a lot of that change was informed by Google, but really there are a lot of other factors involved.

Through the Great Recession, a lot of easier and less expensive technology emerged that now allows us to access information from anywhere at any time. You could argue that the technology companies forced fancy new mobile devices on us; or you could say that the technology devel...
VIEW FULL GOLD NUGGET


AT: 12/10/2014 08:20:17 AM   0 COMMENTS
Friday, November 28, 2014

Mathew Jewelers Website Review

by
Mathew Jewelers Website Review daily-golden-nugget-1135-25
In honor of Thanksgiving, I decided to look for some town names related to the American holiday. Turkey and cranberries are among the many traditional dishes served at an American Thanksgiving meal. Although I found that there's a Turkey, Texas, it seems like Cranberry, Pennsylvania might have a better chance of locating a review candidate for today's Daily Golden Nugget, Friday Review.

Off to Cranberry I go, with a search for "jewelry stores in cranberry, pa." But the results you see here were not as satisfying as I expected:

VIEW FULL GOLD NUGGET


AT: 11/28/2014 10:34:26 AM   0 COMMENTS
Friday, October 24, 2014

Romm Diamonds SERP Review

by
Romm Diamonds SERP Review daily-golden-nugget-1110-70
This is the Friday Jewelry Website review where I randomly find a retail jeweler's website from a random city to dissect and review. When I start this journey every week, I never know if I'm going to find a great looking website, a poorly functioning website, or something that's embarrassing to even look at.

Every review has a chance to touch upon topics of SEO, SEM, aesthetics, and usability. These reviews are usually not too in-depth, but just a cursory review that usually only reveals the most obvious issues.

The conclusions of evaluations...
VIEW FULL GOLD NUGGET


AT: 10/24/2014 08:27:36 AM   0 COMMENTS
Monday, October 20, 2014

Referral Websites That Work for Retail Jewelers

by
Referral Websites That Work for Retail Jewelers daily-golden-nugget-1106-2-66
We're now in the last two weeks of October and a lot of holiday promotions are about to launch. You've probably already completed your own marketing and all the publication dates have been set. In this edition of the Daily Golden Nugget, I'll go over some last minute online marketing referral sources that you still have time to set up this week.

Your customers will find you through many online sources. Some of those sources will be your own paid marketing, while other people arrive through organic tra...
VIEW FULL GOLD NUGGET


AT: 10/20/2014 12:24:11 PM   0 COMMENTS
Wednesday, September 10, 2014

Share the Content Creation Burden and Then Share Socially

by
Share the Content Creation Burden and Then Share Socially daily-golden-nugget-1078-56
Content creation is a continual task for every website owner. It can also be a very challenging task to come up with new content all the time without suffering from mental burnout or writer's block. That burnout will have a bad effect on your long term SEO, so it needs to be prevented.

One way to prevent content creation burnout is to spread the task around between several employees on your sales staff. Remember that website content isn't just blog posts. Content...
VIEW FULL GOLD NUGGET


AT: 09/10/2014 07:44:50 AM   0 COMMENTS
Monday, September 01, 2014

Upgrading Your Website Without Losing Organic Ranking

by
Upgrading Your Website Without Losing Organic Ranking 1154-daily-golden-nugget-1071
Two weeks ago I wrote a Nugget about the potential decline of your website's ranking when you launch a new website. The scenario proposed in that Nugget assumed you transferred all your existing content and SEO settings to the new website, but you changed your URL structure, causing the decline. Preventing that decline requires the setup of 301 redirects so ...
VIEW FULL GOLD NUGGET


AT: 09/01/2014 12:49:32 PM   0 COMMENTS
Thursday, August 28, 2014

Off-Site SEO for Retail Jewelers

by
Off-Site SEO for Retail Jewelers 2145-daily-golden-nugget-1069
This week I've been explaining the differences between Technical SEO,On-Site SEO, and Off-Site SEO.

While the technical aspects of search engine optimization include a lot of analysis and analytical thinking, the on-site optimization requires a creative flair for writing, photography, and customer satisfaction that...
VIEW FULL GOLD NUGGET


AT: 08/28/2014 09:24:10 AM   0 COMMENTS
Wednesday, August 27, 2014

On-Site SEO for Retail Jewelers

by
On-Site SEO for Retail Jewelers 3669-daily-golden-nugget-1068
In yesterday's Daily Golden Nugget, I began a discussion about the differences between Technical SEO, On-Site SEO, and Off-Site SEO, and I detailed several very important, but sometimes boring aspects of what I refer to as the technical side of SEO.

Technical SEO is certainly something that computer scientists and programmers do best. Even though the technical SEO procedures are important, I don't often not...
VIEW FULL GOLD NUGGET


AT: 08/27/2014 10:42:26 AM   0 COMMENTS
Thursday, August 21, 2014

Why Did Organic Traffic Drop After Launching A New Site?

by
Why Did Organic Traffic Drop After Launching A New Site? 3941-daily-golden-nugget-1064
The Scenario:

The day has finally come when you've decided to upgrade your website to the latest and greatest content management system and website design. It's a big decision to make that leap considering how much time it will take and the cost to do it. It might be months before the new site is live.

You're going to have a lot of things to worry about during the process of setting up the new site. Difficult design issues, photography concerns, ...
VIEW FULL GOLD NUGGET


AT: 08/21/2014 01:42:51 PM   0 COMMENTS
Tuesday, May 06, 2014

Problems with bad link cleaning up...

by
Problems with bad link cleaning up... 1286-daily-golden-nugget-987

Paying for link building is bad for you business. If you have, then you've probably already attempted some type of Penguin recovery process.

I was recently reviewing the "Links to Your Site" inside Google Webmaster Tools (WMT). You can find this report in your own Webmaster Tools account by clicki...
VIEW FULL GOLD NUGGET


AT: 05/06/2014 12:23:05 PM   0 COMMENTS
Monday, July 30, 2012

Google Remarketing to Jewelry Interest Groups

by
Today is the 2nd anniversary of the Daily Golden Nuggets. As I begin the 3rd year of jewelry industry related SEO and online marketing tips I want to remind everyone that you can submit a questions or comment for a future Nugget. Just reply to a daily email or submit a question through the contact form on the jwag.biz website.

Last Monday I attended a special training session for Google AdWords to learn the latest stuff about Remarketing. AdWords Remarketing is a special form of AdWords that only shows ads to people who are part of an interest group, or those who have already been to you website.

Even though Google announced Remarketing in March 2010 very few people have heard of it or use it. Any AdWords advertiser can use this feature to reconnect with users who previously expressed an interested in your store, and th...
VIEW FULL GOLD NUGGET


AT: 07/30/2012 07:06:00 PM   0 COMMENTS
Thursday, April 19, 2012

Understanding Anchor Text for Jewelry Stores

by
We're getting back to basic SEO concepts today with a discussion of Anchor Text.

Anchor text is also known as link text, link label, and even link title depending on which SEO professional you are talking to. In our office we commonly flip flop between "anchor text" and "link text" depending on the situation. All 4 phrases are common enough, and can be confusing, so hopefully this Golden Nugget will help.

Hyperlinks, or links, connect all the pages of the web together. Sometimes you click on an image hyperlink, and sometimes you click on a text hyperlink. When word (text) are hyperlinks, many times they will appear as blue and underlined.

It's those blue and underlined words that are the Anchor Text, and they are very important for SEO.

When the internet was in its infancy many people used the words "click ...
VIEW FULL GOLD NUGGET


AT: 04/19/2012 09:15:57 PM   0 COMMENTS
Monday, April 09, 2012

Off-Site Linking is Bad for User Experience

by
In Friday's Nugget we gave you 5 ways you can get customers to your website and 1 very easy way to lose them. The bottom line of Friday's Golden Nugget was our commandment to not link to designer websites. Instead you should do whatever it takes to keep customers on your own site and avoid all "off-site" linking.

Jewelers who do use off-site linking to a designer usually do not have the time or perhaps the ability to include that designer's product catalog on their own site. It seems to make sense to link to the designer, but really, it's bad news.

Our primary concern with all off-site linking is that run the risk of losing your customer to another jewelry store or e-commerce website. But there's also a usability factor to worry about.

When you send someone away from your jewelry website you will disjoint their us...
VIEW FULL GOLD NUGGET


AT: 04/09/2012 09:44:52 PM   0 COMMENTS
Tuesday, January 17, 2012

Don't Let Link Building Bite You Badly

by
While not all links are created equal, if you want your website to be found, and if you want it to rank highly, you will need to get some other websites to link to yours.

Initially it's easy to use your own Facebook and Twitter accounts to link to your website. Then you can create a blog account on Tumblr, WordPress, or Blogger and link to your website from each blog entry.

Now you need to get links from other legitimate sources. Start with getting your jewelry store listed in every "Dealer Locator" your designers have to offer. Next you should find out which of your affiliated associations have online membership directories and get yourself listed and linked from those.

After those basics things get a little tricky, but if you have hopes in succeeding, you need to somehow make a name for yourself so people will li...
VIEW FULL GOLD NUGGET


AT: 01/17/2012 04:19:20 PM   0 COMMENTS
Friday, October 21, 2011

Holiday 2011 Run-Up: Website Tuning and Customer Retention

by
We have two last topics to cover today that will complete our week long of Holiday Run-Up Google AdWords directions.

The first topic is fine tuning your AdWords landing pages for those gift givers. As we previously explained, the gift giver has a predetermined budget, and they will spend that budget even if the gift recipient would never have spent that much on themselves. You should fine tune your website to help those gift givers.

First, let's add a bunch of new links inside your product catalog. You need specific links that say:
"Gifts for Under $100"
"Gifts for Under $200"
"Gifts for Under $300"
"Gifts for Under $500"

These links don't have to be real pages; in fact they could be fancy URLs that lead the user into a special search page for your website. You're going to need your web programmer's he...
VIEW FULL GOLD NUGGET


AT: 10/21/2011 12:19:53 PM   0 COMMENTS
Tuesday, August 09, 2011

Let's Thank Lucy For This One.

by

I'd like to tell you a little story today, and with it perhaps a little education lesson. To begin, I ask you to sit on the floor around this old black and white television...

Saturday August 6, 2011 was Lucille Ball's 100th birthday. Google commemorated the day by changing their logo to look like a 1960s black and white TV with movable channel knobs and a volume switch. On the TV screen the name Google appeared just like the opening credits from the "I Love Lucy" show. The Google doodle was actually a playable TV displaying 6 different "I Love Lucy" clips on each of the channels selected from the movable knob.

Over the last 12 months Google has created some amazing logo doodles. (In case you don't know, each of those unique Google logos are called "doodles.") Some of my favorites are from Earth Day 2011, the Bunse...
VIEW FULL GOLD NUGGET


AT: 08/09/2011 12:03:49 PM   0 COMMENTS
Thursday, June 16, 2011

Not All Sharing is Created Equally

by
We've recently written a few Daily Golden Nuggets about social sharing, "Like" buttons and generally how to increase the traffic to your website through social sharing. But now we realize that some of the directions we gave you might be misunderstood, so let's clear them up.

Sharing a link to your website on Facebook, Twitter, Digg, Reddit, LinkedIn or any other social network will increase the number of visitors on your site. Not because the search engines found the shared link and use it for ranking, but simply because other random people saw and clicked on the link.

That's easy. Share a link = increase traffic from people clicking that shared link.

On the other hand, if you only want to spend time sharing links that help your search engine ranking then you have to be very specific with your sharing.

Any ...
VIEW FULL GOLD NUGGET


AT: 06/16/2011 11:51:55 AM   0 COMMENTS
Monday, May 23, 2011

Front Line SEO: Secret Copy in Bottom Links

by
The Google SERP includes a little magnifying glass so you can see a preview of a web page before clicking on it. This feature is very helpful for consumers because they can quickly see your web page before clicking. This saves them the extra time looking for something, because they already know what to expect on your website.

This preview feature provides a pretty good insight into why Google ranks your page, and it's becoming a secret tool when reverse engineering your SEO or that of your competitor.

Many times Google will highlight words or blocks of text in that preview image that correspond to the search query.

Here's an example from a site we were just analyzing using the search phrase "wedding rings."

Our target site was ranked 5th on the SERP for that phrase. The preview images highlighted "Choose fr...
VIEW FULL GOLD NUGGET


AT: 05/23/2011 12:57:20 PM   0 COMMENTS
Friday, April 29, 2011

100, 200 or More?

by
Today is in important day for us, and we're not talking about the Royal Wedding either.

This is Daily Golden Nugget #200

In honor of this milestone, we're going to talk about that old limitation of the number of links on a single web page. The limitation used to be 100 links on any given page.

Once upon a time, Google stated that having more than 100 links on a single web page was a bad idea. Their limitation was created simply because they could not handle more than that.

As time passed, many of us SEO professionals analyzed other good reasons to keep to that limitation, namely to control the flow of PageRank on your website. PageRank is one of the factors that help you rank higher in Google. If you can collect a lot of PageRank for your website you could rank higher.

Imagine that every web page on...
VIEW FULL GOLD NUGGET


AT: 04/29/2011 11:55:13 AM   0 COMMENTS
Wednesday, February 02, 2011

How to get your large website crawled.

by
In previous Daily Gold Nuggets we've explained the need to add a lot of content to your website. Building websites with a lot of content is necessary for becoming an authority website.

However, according to Google it's not the size of the website alone that makes you an authority; it's actually the number of links you have coming to multiple pages of your website.

In practically the same breath that Google says "lots of inbound links build authority" they also say that "you have to write great content that people will want to link to."

Although it is possible to build a 1 page website and get thousands of links, it's probably not going to happen in the real world. In the real world we all have to build interesting websites that serve our customer needs and hope that people will eventually find and link to your page...
VIEW FULL GOLD NUGGET


AT: 02/02/2011 09:16:20 AM   0 COMMENTS
Thursday, December 30, 2010

SEO: Contextual Linking of Pages

by
Here's a little tidbit of interesting information. The links throughout a single page of your website are not all created equal.

Every web page has a variety of different links. Top menus, left navigation, right navigations, breadcrumbs, ad links, and links in the copy of the page. As it turns out, Google has the ability to measure the context of the information before and after every link.

That additional context provides additional signals to Google regarding the validity and importance of the link. The more relevant the surrounding words are, the more they'll produce higher link validity.

This is a reasonable example of contextual relevance:
"We have a great selection of diamond and 14kt _engagement_rings_ available."
The words _engagement_rings_ represents a link to your product catalog page. It is pre...
VIEW FULL GOLD NUGGET


AT: 12/30/2010 10:25:26 AM   0 COMMENTS
Wednesday, December 29, 2010

SEO: Links Without nofollow

by
In previous Daily Gold Nuggets, we've mentioned methods to get links from other businesses in your town or in neighboring towns. Building links to your site is very important and there is a huge variety of ways you can do so.

The important part to link building is making sure that the link to your website is not what we call a "nofollowed" link. A few years ago, the search engines came up with this "rel=nofollow" feature in order to prevent the huge comment spam that was building up on blog posts.

Many people were intentionally commenting on blog posts and including the link back to their website as a method of link building. The result was a huge amount of link spam and improper search results pages. The nofollow feature nullified and disqualified this type of spam and all those links, which quickly returned all search...
VIEW FULL GOLD NUGGET


AT: 12/29/2010 01:11:59 PM   0 COMMENTS
Wednesday, December 01, 2010

Trading Links with Businesses Outside Your Town

by
Do you have a customer report showing the nearby town names and how many customers are in each of them? If not, start working on that. Naturally, if you don't have a computerized point of sale this might be a serious challenge.

When considering link building strategies, it's always good to develop a relationship with other local non-competing stores and link your websites together somehow. Relationships with popular local businesses that also have active websites would be your best target, like the pizza place, popular bakery or even the local pub. The local newspaper would be the ultimate relationship.

But let's extend this further out beyond your own town. Using the customer report mentioned earlier, you could also establish relationships with the popular local businesses in towns that have a high density of your cus...
VIEW FULL GOLD NUGGET


AT: 12/01/2010 11:35:06 AM   0 COMMENTS
Wednesday, November 17, 2010

Link Building Strategy That Could Cost You Your Website.

by
Name and email addresses of domain name owners are a matter of public record. Sometimes a SEO company will collect a list of names and emails from Network Solutions, GoDaddy, Register.com or any other company and they will send out random link solicitations.

These solicitations are usually pretty simple with the subject line 'Link Exchange" or "Link Purchase."

Inside there are details about the link building. Here's an example:

"I'm building a good list of links on http://www.sandiego-downtown-hotels.com; I was wondering if we can have a link exchange with your website."

Linking between websites is what makes the web, well, the web. Search engines measure the number of links you have coming to your website and rank you according to how many links you hav...
VIEW FULL GOLD NUGGET


AT: 11/17/2010 01:31:45 PM   0 COMMENTS
Sign Up For Emailed Daily Gold Nuggets

"...articles are easy to follow and seem to have information one can use right away."
-Ann, Gallery 4, Hamden CT


"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry