Website review and analysis are part of my everyday job. I've been actively analyzing and making suggestions on improving traffic acquisition, user flow, SEO, and usability for several years. I've shared this analysis process and the tips for improvement in my writings for the last few years to provide an insight into how you could do it yourself.
Today, I'll share 6 of the most frequently broken or missing website features that I have seen over and over again, and provide some suggestions for maki... VIEW FULL GOLD NUGGET
This is the Friday Flop Fix website review. The goal of this review is to examine the mistakes a random website is making and suggest ways to fix it. I do my best every week to take on the role of a typical internet savvy consumer as I search for a review candidate. I also use the Google Chrome browser set to incognito mode so my previous browsing history does not influence the search results I see.
For today's search, I used the phrase "jewelry stores Elgin, IL" and saw these results:
In honor of the jewelry shows in Tucson, Arizona this week, I decided to search for a website review candidate in that area. I began my search with the phrase "jewelry stores tucson az" and saw these results on Google:
Welcome to this week's edition of the #FridayFlopFix website review. This week's destination is Plantation, FL, which is right next to the Everglades wildlife area in Florida. Here are the Google results when I searched for "jewelers in plantation florida:"
What's good and what's bad? What works and what doesn't work? This is what I try to reveal every Friday as I work through my Flop Fix website reviews. I always start them with a Google search in a random town around the U.S. in search of an independent retail jeweler that could use a little help while also allowing me to publically explain what can be learned from their mistakes.
This week, I began my search for "jewelers Honesdale, PA" and saw these results:
Welcome to my weekly Flop Fix website review. I dedicate my Friday Golden Nugget posts to reviews of randomly chosen jewelry websites. The review candidates are randomly chosen through a Google Chrome incognito search for jewelers.
This week, I searched Google for "jewelers Christian County, KY" and was given these results:
Reading the latest website optimization and marketing methods online, and putting them into practice on your own website is a daunting task for most business owners. Many question their own actions and simply don't know where to start. For this reason, every Friday I present these mini case study website reviews. My goal is to find a website that has a few obvious (to me) problems, or flops, and then I suggest first steps fixes to get them on the right track again.
I have a love/hate relationship with the placement of social network icons on a website. Some websites have them in their header and some put them in the footer. In this Golden Nugget, I'll give you my point of view of where and why you should place your social icons.
Are They Important Enough?
Back when MySpace and Friendster were the latest craze, it seemed like everyone was adding large icons for those networks to their website header. Websites without those icons were made to feel like... VIEW FULL GOLD NUGGET
In this week's #FridayFlopFix website review, I'm heading over to Hawai'i in search for a jeweler who could use some website help. Every Friday, I search for a website that's not quite doing the best they could. I want to point out the flops on their website, and suggest some fixes.
I started my review candidate search with the query "jewelers waimea hi." Waimea is a town on the Big Island of Hawai'i. Instead of choosing from the websites that appeared on the first page of Google's results, I looked throu... VIEW FULL GOLD NUGGET
This is the #FridayFlopFix edition of the Daily Golden Nugget. Each week, I find a random retail jewelry stores and review their website in hopes that we'll be able to learn something from the process. I call this a "Flop Fix" because I specifically look for websites that are making mistakes, i.e. flops, so I can suggest fixes.
Here's the search results I saw this week when I searched Google for "jewelry stores Elko, NV":
Social media marketing is quite frustrating. The rules seem to change every time you think you understand the right methods of how and when to share to social media. Most internet marketers will lead you to believe that business success will come if you can get 10,000 or more fans following you on every network, when in reality it takes a bit more than just growing your social fan base.
Somehow those social media fans have to be converted into sales as shown in this diagram:
Social media is required for business--all businesses. It ties all your other advertising together: every ad you place in your local community, whether it's on TV, radio, on billboards, in all of your direct mail, for newspaper ads, or everything else you do on other social networks. Social media ties all your marketing together in such a way to support your customer life cycle.
Welcome to a very special #FridayFlopFix website evaluation. I call these weekly posts the "Flop Fix" because I specifically look for website problems, i.e. flops, for which I can offer improvement ideas, i.e. fixes, that everyone can learn from.
Well, this week is a doozy. I have been TRYING to publish this review every week since I ORIGINALLY wrote it back on December 16, 2015! Today is March 3, 2016; that's 11 weeks ago. There's a story behind this that should make you all cringe. Forewarning, I'm about to reveal some... VIEW FULL GOLD NUGGET
Last month, I spent a lot of time analyzing the keyword data I collected during the 2015 holiday season. The information that surfaced was just the tip of the iceberg that I had, but it would take months to go through and write about it all, so I limited my analysis to the list this list:
The navigation of your website can help or hurt how easily people and search engines discover all your content. For this week's #ThrowbackThursday, I'm jumping back to the good topic of deep website linking from January 2011. With websites growing larger and larger every day, the concept explained in that old Nugget is more valid today than it was back then.
During my internet travels over the last few days, I came across the website for Goodman's Jewelers in Madison, WI. It caught my attention and I immediately decided to use it for today's #FridayFlopFix review. I hope to make a few suggestions that will help them improve how they use their site, and give you a few ideas on what to avoid on your own site. Let's dig in...
It's hard to keep up with the many subtle technology changes that happen on the internet every day. Just when you think you understand how things work, they change. It's not just how the internet works, but also how all those devices connect to and use the data available on the internet, which is referred to as the Internet of Things.
Welcome to the #FridayFlopFix website review. During this holiday season, I'm shopping for a few websites that have problems: websites whose features could easily turn them into a flop and hurt their business.
I started my search with the query "jewelry gifts in huntington wv" and was given these results from Google:
Do you have a specific question about your website or want more details about something I've previously written about? Don't be afraid to write in and ask; you might just see your question in an upcoming Daily Golden Nugget.
Have a burning question you need answered about your website? Send it in through the jWAG Contact Form or to me directly through any social network; just search for my name "matthewperosi" on any social network and send a message.
Today I'll weigh my opinion in on this question
When setting up my new website, my programmer had all of my internal page links open into a new window... is this normal prac... VIEW FULL GOLD NUGGET
Welcome to the Friday Website Review. In honor of Halloween, I went searching for a spooky or horror related city name in which to find a candidate jeweler to review. Sadly, populated places like Devil's Peek, Hells Corner, and Pumpkinville are nothing more than tourist traps in the middle of nowhere with nothing more than a general store.
I then tried a search for Haddonfield, Illinois, the city portrayed in the Halloween movie series. But as it turns out Haddonfield, Illinois is a fictiti... VIEW FULL GOLD NUGGET
Welcome to this week's edition of the Friday Website review. I'm journeying to Bayside, NY this week in search of my website review candidate. Using Google Chrome, I searched for the phrase "jewelers near bayside ny" and saw these results:
It's Friday. Every Friday, I start out by saying "This is the Friday website review edition of the Daily Golden Nugget." I'm sure you guys are tired of reading that. Anyone want to suggest a hashtag that alliterates with Friday? Send your suggestions to me on Facebook, Twitter, Google+, or just email them to me.
So it is Friday, and it's review day. The goal is learn something from a random website of a random retail jeweler chosen from a random city somewhere in the U.S. This week that random somewhere is Raynham,... VIEW FULL GOLD NUGGET
In today's #ThrowbackThursday, I'm jumping back to January 2014 to my directions on how to post to Google+. This is also a continuation of my special 2015 Holiday Run-Up series giving you the tactics you need to help boost your sales this upcoming season.
This is the weekly website review where I choose a random retail jeweler and compare their website and online identity to what is commonly known about search engine optimization, online marketing, and customer usefulness.
I started this week's review with the Google search "jewelers athens oh" and saw these results:
This is the Friday website review edition of the Daily Golden Nugget. The purpose of this website review is to look over a random retail jeweler's website to evaluate if they are correctly applying what we know about the internet, online marketing, and business. We'll see if improvements can be made, or if we can learn something from them.
Each week I start by searching Google in a random town for a typical phrase that a consumer would search for. This week the search phrase is "jewelers logan ut," and he... VIEW FULL GOLD NUGGET
This is the Friday website review edition of the Daily Golden Nugget. Each week, I dig down into a random retail jewelry store website to discover the good and bad of what they've done with their online identity. The goal is to learn something that you can also apply to your own online identity.
This week I've decided to search San Luis Obispo, CA for my candidate jeweler. I'm starting my search with the phrase "wedding rings San Luis Obispo, CA." This is the Google SERP that was returned:
This Daily Golden Nugget is part of my Practical SEO Guide series with the goal of giving you quick, actionable information to make the search engine optimization of your website a little better.
Today we're looking at the Landing Page Report in Google Analytics. Log in to your Google Analytics account and navigate your way over to Behavior -> Site Content -> Landing pages as shown in this animated screen grab:
This is another edition of the Friday Website review edition of the Daily Golden Nugget. Each week, I use Google Chrome in incognito mode to search out a random retail jeweler from around the U.S., and then I review their website.
I never know what I'm going to find when I start these reviews. My hope is that I can illustrate one of my previous Daily Nuggets with a live example.
My search began this week with the phrase "jewelers in Evergreen, CO" and saw this as my search results:
This is the Friday website review where I search for a jeweler in a random town around the United States then review their website. By reviewing a live site, I'm usually able to highlight good and bad points that we can all learn from.
For this week, I wanted to find a retail jewelry store in Laguna Beach, California. Here's the SERP when I googled "jewelers in Laguna Beach, California":
In this third and final edition in my series on web server logs, I'll explain what an error_log is and the important information you can find within. My previous two Nuggets explaining your web server's access_log can be found here and VIEW FULL GOLD NUGGET
In this week's edition of the Friday Website Jewelry Website Review, I'm beginning my search in "jewelers morgan city, la" to find a website review candidate. I go through these website reviews every Friday as a way to monitor and show you what's happening in the world of jewelry websites. I never know how the review will turn out, but the hope is that something is learned.
This is the Friday Website Review edition of the Daily Golden Nugget. Every week I search for a jewelry store in a random town and review their website. I never know how these are going to turn out, but they are always interesting as I examine website designs, functionality, SEO, and potential customer engagement.
Using Google Chrome in incognito mode to prevent personalized results, I searched for "jewelry appraisals Lafayette, IN." Here's the search results I saw:
I received an interesting question the other day from Suzie, a jewelry designer. Well, her name wasn't actually Suzie, but let's just say that it was so it makes this story easier to tell.
For several years, Suzie had an Etsy account where she sold a line of baby toe ring jewelry. This was her fist line of jewelry before she started making gemstone jewelry necklaces. Realizing how different these two lines of jewelry are, instead of using Etsy to sell the necklaces, she opened an e-com... VIEW FULL GOLD NUGGET
Welcome to the Friday website review edition of the Daily Golden Nugget. Every week, I randomly search for retail jeweler websites to review as an educational exercise. Over the last two weeks, in the wake of Google recent announcement regarding mobile readiness, I've written severalVIEW FULL GOLD NUGGET
With all my writing aboutcontent recently, it's easy to forget that the reason for all of that is to improve your search engine optimization (SEO) and thereby increase the number of people visiting your website.
Welcome to the Friday website review. The goal of these weekly website reviews to learn something that can better your own website by analyzing someone else's live website. Every week I simply do a Google search in a random town or city throughout the U.S.
This week I'm looking for a review candidate in Terrell Hills, Texas. Using Google Chrome's incognito mode I searched for "jewelry stores in Terrell Hills, Texas" and was given this SERP:
The internet has seen many changes over the last 4 years since I started writing these Daily Golden Nuggets. Undoubtedly, a lot of that change was informed by Google, but really there are a lot of other factors involved.
Through the Great Recession, a lot of easier and less expensive technology emerged that now allows us to access information from anywhere at any time. You could argue that the technology companies forced fancy new mobile devices on us; or you could say that the technology devel... VIEW FULL GOLD NUGGET
In honor of Thanksgiving, I decided to look for some town names related to the American holiday. Turkey and cranberries are among the many traditional dishes served at an American Thanksgiving meal. Although I found that there's a Turkey, Texas, it seems like Cranberry, Pennsylvania might have a better chance of locating a review candidate for today's Daily Golden Nugget, Friday Review.
Off to Cranberry I go, with a search for "jewelry stores in cranberry, pa." But the results you see here were not as satisfying as I expected:
This is the Friday Jewelry Website review where I randomly find a retail jeweler's website from a random city to dissect and review. When I start this journey every week, I never know if I'm going to find a great looking website, a poorly functioning website, or something that's embarrassing to even look at.
Every review has a chance to touch upon topics of SEO, SEM, aesthetics, and usability. These reviews are usually not too in-depth, but just a cursory review that usually only reveals the most obvious issues.
We're now in the last two weeks of October and a lot of holiday promotions are about to launch. You've probably already completed your own marketing and all the publication dates have been set. In this edition of the Daily Golden Nugget, I'll go over some last minute online marketing referral sources that you still have time to set up this week.
Your customers will find you through many online sources. Some of those sources will be your own paid marketing, while other people arrive through organic tra... VIEW FULL GOLD NUGGET
Content creation is a continual task for every website owner. It can also be a very challenging task to come up with new content all the time without suffering from mental burnout or writer's block. That burnout will have a bad effect on your long term SEO, so it needs to be prevented.
One way to prevent content creation burnout is to spread the task around between several employees on your sales staff. Remember that website content isn't just blog posts. Content... VIEW FULL GOLD NUGGET
While the technical aspects of search engine optimization include a lot of analysis and analytical thinking, the on-site optimization requires a creative flair for writing, photography, and customer satisfaction that... VIEW FULL GOLD NUGGET
The day has finally come when you've decided to upgrade your website to the latest and greatest content management system and website design. It's a big decision to make that leap considering how much time it will take and the cost to do it. It might be months before the new site is live.
You're going to have a lot of things to worry about during the process of setting up the new site. Difficult design issues, photography concerns, ... VIEW FULL GOLD NUGGET
Today is the 2nd anniversary of the Daily Golden Nuggets. As I begin the 3rd year of jewelry industry related SEO and online marketing tips I want to remind everyone that you can submit a questions or comment for a future Nugget. Just reply to a daily email or submit a question through the contact form on the jwag.biz website.
Last Monday I attended a special training session for Google AdWords to learn the latest stuff about Remarketing. AdWords Remarketing is a special form of AdWords that only shows ads to people who are part of an interest group, or those who have already been to you website.
Even though Google announced Remarketing in March 2010 very few people have heard of it or use it. Any AdWords advertiser can use this feature to reconnect with users who previously expressed an interested in your store, and th... VIEW FULL GOLD NUGGET
We're getting back to basic SEO concepts today with a discussion of Anchor Text.
Anchor text is also known as link text, link label, and even link title depending on which SEO professional you are talking to. In our office we commonly flip flop between "anchor text" and "link text" depending on the situation. All 4 phrases are common enough, and can be confusing, so hopefully this Golden Nugget will help.
Hyperlinks, or links, connect all the pages of the web together. Sometimes you click on an image hyperlink, and sometimes you click on a text hyperlink. When word (text) are hyperlinks, many times they will appear as blue and underlined.
It's those blue and underlined words that are the Anchor Text, and they are very important for SEO.
In Friday's Nugget we gave you 5 ways you can get customers to your website and 1 very easy way to lose them. The bottom line of Friday's Golden Nugget was our commandment to not link to designer websites. Instead you should do whatever it takes to keep customers on your own site and avoid all "off-site" linking.
Jewelers who do use off-site linking to a designer usually do not have the time or perhaps the ability to include that designer's product catalog on their own site. It seems to make sense to link to the designer, but really, it's bad news.
Our primary concern with all off-site linking is that run the risk of losing your customer to another jewelry store or e-commerce website. But there's also a usability factor to worry about.
While not all links are created equal, if you want your website to be found, and if you want it to rank highly, you will need to get some other websites to link to yours.
Initially it's easy to use your own Facebook and Twitter accounts to link to your website. Then you can create a blog account on Tumblr, WordPress, or Blogger and link to your website from each blog entry.
Now you need to get links from other legitimate sources. Start with getting your jewelry store listed in every "Dealer Locator" your designers have to offer. Next you should find out which of your affiliated associations have online membership directories and get yourself listed and linked from those.
After those basics things get a little tricky, but if you have hopes in succeeding, you need to somehow make a name for yourself so people will li... VIEW FULL GOLD NUGGET
We have two last topics to cover today that will complete our week long of Holiday Run-Up Google AdWords directions.
The first topic is fine tuning your AdWords landing pages for those gift givers. As we previously explained, the gift giver has a predetermined budget, and they will spend that budget even if the gift recipient would never have spent that much on themselves. You should fine tune your website to help those gift givers.
First, let's add a bunch of new links inside your product catalog. You need specific links that say: "Gifts for Under $100" "Gifts for Under $200" "Gifts for Under $300" "Gifts for Under $500"
These links don't have to be real pages; in fact they could be fancy URLs that lead the user into a special search page for your website. You're going to need your web programmer's he... VIEW FULL GOLD NUGGET
I'd like to tell you a little story today, and with it perhaps a little education lesson. To begin, I ask you to sit on the floor around this old black and white television...
Saturday August 6, 2011 was Lucille Ball's 100th birthday. Google commemorated the day by changing their logo to look like a 1960s black and white TV with movable channel knobs and a volume switch. On the TV screen the name Google appeared just like the opening credits from the "I Love Lucy" show. The Google doodle was actually a playable TV displaying 6 different "I Love Lucy" clips on each of the channels selected from the movable knob.
Over the last 12 months Google has created some amazing logo doodles. (In case you don't know, each of those unique Google logos are called "doodles.") Some of my favorites are from Earth Day 2011, the Bunse... VIEW FULL GOLD NUGGET
We've recently written a few Daily Golden Nuggets about social sharing, "Like" buttons and generally how to increase the traffic to your website through social sharing. But now we realize that some of the directions we gave you might be misunderstood, so let's clear them up.
Sharing a link to your website on Facebook, Twitter, Digg, Reddit, LinkedIn or any other social network will increase the number of visitors on your site. Not because the search engines found the shared link and use it for ranking, but simply because other random people saw and clicked on the link.
That's easy. Share a link = increase traffic from people clicking that shared link.
On the other hand, if you only want to spend time sharing links that help your search engine ranking then you have to be very specific with your sharing.
The Google SERP includes a little magnifying glass so you can see a preview of a web page before clicking on it. This feature is very helpful for consumers because they can quickly see your web page before clicking. This saves them the extra time looking for something, because they already know what to expect on your website.
This preview feature provides a pretty good insight into why Google ranks your page, and it's becoming a secret tool when reverse engineering your SEO or that of your competitor.
Many times Google will highlight words or blocks of text in that preview image that correspond to the search query.
Here's an example from a site we were just analyzing using the search phrase "wedding rings."
Our target site was ranked 5th on the SERP for that phrase. The preview images highlighted "Choose fr... VIEW FULL GOLD NUGGET
Today is in important day for us, and we're not talking about the Royal Wedding either.
This is Daily Golden Nugget #200
In honor of this milestone, we're going to talk about that old limitation of the number of links on a single web page. The limitation used to be 100 links on any given page.
Once upon a time, Google stated that having more than 100 links on a single web page was a bad idea. Their limitation was created simply because they could not handle more than that.
As time passed, many of us SEO professionals analyzed other good reasons to keep to that limitation, namely to control the flow of PageRank on your website. PageRank is one of the factors that help you rank higher in Google. If you can collect a lot of PageRank for your website you could rank higher.
In previous Daily Gold Nuggets we've explained the need to add a lot of content to your website. Building websites with a lot of content is necessary for becoming an authority website.
However, according to Google it's not the size of the website alone that makes you an authority; it's actually the number of links you have coming to multiple pages of your website.
In practically the same breath that Google says "lots of inbound links build authority" they also say that "you have to write great content that people will want to link to."
Although it is possible to build a 1 page website and get thousands of links, it's probably not going to happen in the real world. In the real world we all have to build interesting websites that serve our customer needs and hope that people will eventually find and link to your page... VIEW FULL GOLD NUGGET
Here's a little tidbit of interesting information. The links throughout a single page of your website are not all created equal.
Every web page has a variety of different links. Top menus, left navigation, right navigations, breadcrumbs, ad links, and links in the copy of the page. As it turns out, Google has the ability to measure the context of the information before and after every link.
That additional context provides additional signals to Google regarding the validity and importance of the link. The more relevant the surrounding words are, the more they'll produce higher link validity.
This is a reasonable example of contextual relevance: "We have a great selection of diamond and 14kt _engagement_rings_ available." The words _engagement_rings_ represents a link to your product catalog page. It is pre... VIEW FULL GOLD NUGGET
In previous Daily Gold Nuggets, we've mentioned methods to get links from other businesses in your town or in neighboring towns. Building links to your site is very important and there is a huge variety of ways you can do so.
The important part to link building is making sure that the link to your website is not what we call a "nofollowed" link. A few years ago, the search engines came up with this "rel=nofollow" feature in order to prevent the huge comment spam that was building up on blog posts.
Many people were intentionally commenting on blog posts and including the link back to their website as a method of link building. The result was a huge amount of link spam and improper search results pages. The nofollow feature nullified and disqualified this type of spam and all those links, which quickly returned all search... VIEW FULL GOLD NUGGET
Do you have a customer report showing the nearby town names and how many customers are in each of them? If not, start working on that. Naturally, if you don't have a computerized point of sale this might be a serious challenge.
When considering link building strategies, it's always good to develop a relationship with other local non-competing stores and link your websites together somehow. Relationships with popular local businesses that also have active websites would be your best target, like the pizza place, popular bakery or even the local pub. The local newspaper would be the ultimate relationship.
But let's extend this further out beyond your own town. Using the customer report mentioned earlier, you could also establish relationships with the popular local businesses in towns that have a high density of your cus... VIEW FULL GOLD NUGGET
Name and email addresses of domain name owners are a matter of public record. Sometimes a SEO company will collect a list of names and emails from Network Solutions, GoDaddy, Register.com or any other company and they will send out random link solicitations.
These solicitations are usually pretty simple with the subject line 'Link Exchange" or "Link Purchase."
Inside there are details about the link building. Here's an example:
Linking between websites is what makes the web, well, the web. Search engines measure the number of links you have coming to your website and rank you according to how many links you hav... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry