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Friday, September 09, 2016

Abraxas Jewelers Needs A Lot Of Online Help

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Abraxas Jewelers Needs A Lot Of Online Help daily-golden-nugget-1521-65
The internet of things (IoT) now connects so much of daily life it's hard to remember what things were like 23 years ago when it was just in its infancy. New internet connected devices are announced every day that will undoubtedly shape our futures of personal life and how we reach customers and conduct business. Although there are plenty of new tech toys announced every week, it's the smartphone which has changed how we manage our daily lives.

With all these changes happening in the world around us, it's hard to im...
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AT: 09/09/2016 12:13:39 PM   0 COMMENTS
Friday, August 07, 2015

Beaudet Jewelry Design Website Review

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Beaudet Jewelry Design Website Review daily-golden-nugget-1315-56
For this week's review, I'm using my iPad to look up a review candidate. Every week, I use the Chrome browser in incognito mode to search for a random jeweler. In case you don't know, the iPad version of Chrome also has an incognito mode.

This week, I'm searching for "jewelry stores Eugene OR." Here's the Google SERP I saw on the iPad:

Beaudet Jewelry Design Website Review 1315-serp-jewelry-stores-Eug...<br />
							<span class=VIEW FULL GOLD NUGGET


AT: 08/07/2015 11:44:07 AM   0 COMMENTS
Wednesday, July 15, 2015

My Jeweler Website Review

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My Jeweler Website Review daily-golden-nugget-1298-70
Once a week, usually on Friday, I write a website review for a randomly chosen retail jewelry store. This week the review is being moved to Wednesday.

For this week's review, I'm searching for "jewelers in Sedona, AZ" using Google Chrome in incognito mode. The results I saw during last week's review were formatted for a smartphone. This week the results are formatted for a desktop browser again. Oddities like that are usual...
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AT: 07/15/2015 07:03:11 AM   0 COMMENTS
Friday, April 10, 2015

Klutts Jewelers Website Review

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Klutts Jewelers Website Review daily-golden-nugget-1230-23
In this week's edition of the Friday Website Jewelry Website Review, I'm beginning my search in "jewelers morgan city, la" to find a website review candidate. I go through these website reviews every Friday as a way to monitor and show you what's happening in the world of jewelry websites. I never know how the review will turn out, but the hope is that something is learned.

Here's the Google SERP for Morgan City:

Klutts Jewe...<br />
							<span class=VIEW FULL GOLD NUGGET


AT: 04/10/2015 06:23:19 AM   0 COMMENTS
Thursday, October 02, 2014

Google Analytics: Exit Page Report

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Google Analytics: Exit Page Report daily-golden-nugget-1094-6
In this edition of the Daily Golden Nugget, I'll show and explain the Exit Page report in Google Analytics.

Although this edition can stand alone as a single Nugget, it's actually part of a larger series on holiday marketing and how to analyze that marketing. This is the 8th part to that series. I've included the first 7 in a link list at the bottom of this Nugget.

Google Analytics Exit Page Report


Let's take a look at the Exit Pages report in GA. This is similar to the VIEW FULL GOLD NUGGET


AT: 10/02/2014 07:01:54 AM   0 COMMENTS
Tuesday, August 19, 2014

Improve Your Website's Success by Anticipating Your Customer's Needs

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Improve Your Websites Success by Anticipating Your Customers Needs 9565-daily-golden-nugget-1062
It seems like every day I see not one, not two, but perhaps more than a dozen different online marketing campaigns that make me scratch my head wondering why they bothered.

I'm not only referring to the jewelry industry either, but all types of online marketing. It just seems like so many businesses don't understand the larger view of how intertwined the internet is to everyday life and the expectations of their customers.

The business...
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AT: 08/19/2014 02:04:36 PM   0 COMMENTS
Friday, September 02, 2011

9 Things Jewelers Should Test On Their Website

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Yesterday's Nugget was pretty long to get through, but we really needed to explain how to use Google Website Optimizer ( http://bit.ly/qEVCUP ). It is such an important tool and it's easier than Google Analytics. Although, if you are still wondering what you would want to test then today's Daily Golden Nugget is for you.

Some basic things to test with Google Website Optimizer:
1. Captions on images
2. Font size, line spacing, and font family
3. Adding or reducing white space around the site
4. Culling your content or swapping it with bullet points
5. Font and link colors, underlined or non underlined links
6. Button sizes and colors
7. Jewelry photography methods using different background other than pure white
8. Headlines
9. Repositioning your call to action message<...
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AT: 09/02/2011 12:14:38 PM   0 COMMENTS
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