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Friday, March 31, 2017

Hibu Website Review - Is It Really Worth The Money?

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Hibu Website Review - Is It Really Worth The Money? daily-golden-nugget-1550-19
It seems like once every year I come across another website using the Hibu service. Their corporate website says they are a leading provider of digital marketing to local businesses across the US, UK, and Spain. They say that they provide one-on-one service to unify digital marketing, website development, and SEO.

It all sounds good to the small business owner who is looking for an all-in-one online solution and doesn't have the time to learn or the money to hire the right people to do it. Hibu has...
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AT: 03/31/2017 12:31:54 PM   0 COMMENTS
Friday, March 24, 2017

Gold Wolff Jewelers Website Review

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Gold Wolff Jewelers Website Review daily-golden-nugget-1549-82
In this week's website review, I'll show you an example of how Google reads words on your website and how you can see those words for yourself. I'll also show you why you should host your blog within your own website instead of using an outside service, I'll even show you screen shots of how Google views a website when the blog is hosted outside.

It all starts with a Google search for "jewelers flagstaff az." According to these results, there are not many jewelers n Flagstaff:

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AT: 03/24/2017 12:49:22 PM   0 COMMENTS
Friday, March 17, 2017

Photos Now Appear In Google Local Pack Results

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Photos Now Appear In Google Local Pack Results daily-golden-nugget-1548-30
Google made a significant change in the search results page layout over the last 7 days that removes the powerful advantage that they'd bestowed upon local businesses for about 10 years. Today, I'll dive into the details of those changes.

A Little Background


Google created their original Local Business database in the early 2000s and has morphed it through many permutations with names like Places, Maps, and Local. Today, they call it "Google My Business" or just GMB for short. Having your business...
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AT: 03/17/2017 11:43:44 AM   0 COMMENTS
Friday, March 10, 2017

Comparison Of Two Bozeman, Montana Jewelers

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Comparison Of Two Bozeman, Montana Jewelers daily-golden-nugget-1547-21
In last week's Golden Nugget, I presented some interesting information showing the comparison of web page visible content to the hidden HTML code in the background. From that post, you could conclude that your website goal should be to fine tune your code to prevent too much hidden code, a problem that is known as "code bloat."

I'm digging a little deeper into this topic again today because of the emails, phone calls, a...
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AT: 03/10/2017 12:59:13 PM   0 COMMENTS
Friday, February 03, 2017

McGuire's Jewelers Website Review

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McGuires Jewelers Website Review daily-golden-nugget-1542-1
In honor of the jewelry shows in Tucson, Arizona this week, I decided to search for a website review candidate in that area. I began my search with the phrase "jewelry stores tucson az" and saw these results on Google:

McGuires Jewelers Website Review 1542-jewelry-stores-tucson-az-19

The goal of these weekly reviews is to poi...
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AT: 02/03/2017 12:17:51 PM   0 COMMENTS
Friday, January 20, 2017

Cass Jewelers #FridayFlopFix Website Review

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Cass Jewelers FridayFlopFix Website Review daily-golden-nugget-1540-40
For this week's website review, I began my search for a "jewelry store High Point, NC" and got these results from Google:

Cass Jewelers FridayFlopFix Website Review 1540-jewelry-store-High-Point-NC-serp-51

I've circled the map in the above screen shot to point out that there wer...
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AT: 01/20/2017 01:24:05 PM   0 COMMENTS
Friday, January 13, 2017

Bruce G. Weber #FridayFlopFix Website Review

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Bruce G. Weber FridayFlopFix Website Review daily-golden-nugget-1539-61
One of the marketing testing methods I use is to put myself out in the real world, away from my desk, to observe what an ad will look like when encountered out in the wild. Although I do test my digital marketing ads on different devices and browsers when sitting at my desk, it's difficult to get into the same headspace that a consumer would be in then viewing an ad or a website. This is my own interpretation of the proverbial "walk a mile in their shoes."

This is why I like writing my website reviews when I'm trave...
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AT: 01/13/2017 07:52:48 AM   0 COMMENTS
Friday, January 06, 2017

SERP Review for Sandy Springs, GA

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SERP Review for Sandy Springs, GA  daily-golden-nugget-1538-32
Time and time again, jewelers tell me they want to come up first in Google search for phrases like "engagement rings" or anything related to bridal jewelry. Those are tough keyword phrases to compete for since large ecommerce jewelry website spend a lot of time, money, and optimization efforts to maintain top ranking. Independent jewelers have a better chance competing in their local markets using the popular phrases that people search for.

Popular local phrases include the words jeweler, jewelry, or jewelry store, followed by either ...
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AT: 01/06/2017 08:20:53 AM   0 COMMENTS
Friday, December 30, 2016

Why Do So Many Bite Off More Than They Can Chew?

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Why Do So Many Bite Off More Than They Can Chew? daily-golden-nugget-1537-14
We each have our own set of specializations and talents. Someone in your family is probably better at cooking than all the others, while someone else is a better writer, carpenter, or a musician. The world would be a very boring place if we all had the same level of skill and proficiency in everything.

The Entrepreneurial Journey


At some point, you probably got the idea that you could make your favorite baubles or provide a service better than others you'd seen, and so you launched a business o...
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AT: 12/30/2016 10:46:07 AM   0 COMMENTS
Friday, December 16, 2016

June Birthstone Jewelry Gift SERP and Website Review

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June Birthstone Jewelry Gift SERP and Website Review daily-golden-nugget-1535-80
Has the search ranking on your website plateaued or declined over the last 12 months? It might be because you've fallen behind with adding new content and products to your website. Content is any type of written description, story, PDF document, photo, and even a video. The more you add the better your chances are to help increase your organic search results, which can lead to more traffic.

The depth of the content you have on your website doesn't just help with overall ranking, it becomes really ...
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AT: 12/16/2016 12:05:53 PM   0 COMMENTS
Friday, December 09, 2016

The Jewelry Source Website Review

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The Jewelry Source Website Review daily-golden-nugget-1534-15
Record breaking ecommerce sales have been in the news this week; in fact, online sales have been higher this year than ever before. One of the headlines from comScore this week was "Eleven Consecutive Billion-Dollar Days of Online Desktop Spending from Thanksgiving through Cyber Week Mark the Longest Streak Ever". It's importan...
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AT: 12/09/2016 12:11:51 PM   0 COMMENTS
Friday, December 02, 2016

JR Fox Jewelers #FridayFlopFix Website Review

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JR Fox Jewelers FridayFlopFix Website Review daily-golden-nugget-1533-84
In this issue of the Golden Nugget, I'm on the lookout for a jewelry website that isn't correctly suited to help customers this holiday season. I'll document my first thoughts as I look at the website. The hope is that I can uncover problems and explain solutions so you can learn from the mistakes of others.

In the spirit of the holiday season, I'd like to look for some jewelry gift ideas, perhaps something I could buy locally. For this week I'm pretending to be in South Bend, Indiana, so I searched for "jewelry ...
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AT: 12/02/2016 01:06:43 PM   0 COMMENTS
Friday, November 11, 2016

Avalon Park Jewelers Website Re-Review

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Avalon Park Jewelers Website Re-Review daily-golden-nugget-1530-39
For this week's website review, I'm revisiting a jeweler in Orlando that I reviewed in July 2014. Back then, I was searching for jewelers near the town of Christmas, in Orange County, Florida. According to my previous review here I had to use Google Maps to locate a nearby jeweler when searching for the phrase "jewelers in Christmas, Orange, Florida." Google certainly has made some advancement in their Google Local systems since then, ...
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AT: 11/11/2016 10:59:27 AM   0 COMMENTS
Friday, November 04, 2016

Tharoo and Co Website Re-Review

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Tharoo and Co Website Re-Review daily-golden-nugget-1529-14
Since April 2013, I've reviewed 190 different websites and made a countless number of suggestions for updating each one. Today, and for the next few weeks, I'm going to revisit a few of those old websites to see what's new and if they've made progress.

If they have made progress, it's not because I told them what to do. The disclaimer at the bottom of all my reviews says that I don't write these to solicit business, and the only way they will find out about the review is if they search for their name online. Fewer than 5 in 190 have ever ...
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AT: 11/04/2016 11:38:16 AM   0 COMMENTS
Friday, October 28, 2016

Weiss Jewelers Website Review

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Weiss Jewelers Website Review daily-golden-nugget-1528-57
In this edition of the Golden Nugget, I've written a quick review of a retail jeweler's website to show you how a website might backfire on you without regular updates or simply looking at it.

I found Weiss Jewelers when searching Google for "jewelers Greeley, CO." Their website is:
http://www.weissjewelers.com/

First Impressions


This is what the home page looked like when I visited:

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AT: 10/28/2016 06:13:08 AM   0 COMMENTS
Friday, October 21, 2016

Matthew's Jewelers #FridayFlopFix Website Review

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Matthews Jewelers FridayFlopFix Website Review daily-golden-nugget-1527-78
Welcome to this week's edition of the #FridayFlopFix website review. This week's destination is Plantation, FL, which is right next to the Everglades wildlife area in Florida. Here are the Google results when I searched for "jewelers in plantation florida:"

Matthews Jewelers FridayFlopFix Website Review 1527-jewelers-in-plantation-florida-serp-71VIEW FULL GOLD NUGGET


AT: 10/21/2016 01:20:11 PM   0 COMMENTS
Friday, October 14, 2016

Jeweler's Choice #FridayFlopFix Website Review

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Jewelers Choice FridayFlopFix Website Review daily-golden-nugget-1526-70
In honor of the jewelry shows taking place in Miami this weekend, I've chosen a Miami Beach jeweler for this week's website review. It all started with a Google search for "jewelers miami beach, fl" and these search results:

Jewelers Choice FridayFlopFix Website Review 1526-jewelers-miami-beach-fl-serp-49VIEW FULL GOLD NUGGET


AT: 10/14/2016 12:16:48 PM   0 COMMENTS
Friday, September 30, 2016

How Jewelers in Jurupa Valley, CA Compete

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How Jewelers in Jurupa Valley, CA Compete daily-golden-nugget-1524-48
My website reviews every week usually start with the random selection of a town, but this week, I didn't find any jewelers when I selected Jurupa Valley, California. If there are jewelers in Jurupa Valley, then they probably don't have a website or a large enough digital footprint for Google to find them.

With the lack of any real local results, Google returned store listings from surrounding towns and a bunch of directory sites, like Yelp. Here's what Google gave me:

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AT: 09/30/2016 11:46:58 AM   0 COMMENTS
Friday, September 23, 2016

Garland Jewelers #FridayFlopFix Website Review

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Garland Jewelers FridayFlopFix Website Review daily-golden-nugget-1523-71
This is the Friday website review where I randomly choose a retail jeweler and scrutinize their website for problems. I look for design mistakes, SEO mistakes, functionality mistakes, content mistakes, and even marketing mistakes.

This week I searched for "jewelers Renton, WA" to find a review candidate. Here are the results I saw in Google:

Garland Jewelers FridayFlopFix Website Review 1523-serp-38VIEW FULL GOLD NUGGET


AT: 09/23/2016 12:12:17 PM   0 COMMENTS
Friday, September 02, 2016

Van Atkins Jewelers #FridayFlopFix Website Review

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Van Atkins Jewelers FridayFlopFix Website Review daily-golden-nugget-1520-30
Can you learn from someone else's mistakes? That's exactly what I hope you'll get out of this Friday Flop Fix. This week, I'm venturing over to Tupelo, MS in search of a retail jeweler that might be making a mistake with their online presence.

This is the result I saw when searching for "jewelers tupelo ms" in Google:

Van Atkins Jewelers FridayFlopFix Website Review 1520-jewelers-tupelo-ms-serp-30VIEW FULL GOLD NUGGET


AT: 09/02/2016 06:56:26 AM   0 COMMENTS
Friday, August 26, 2016

Jerry Land Jewelers #FridayFlopFix Website Review

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Jerry Land Jewelers FridayFlopFix Website Review daily-golden-nugget-1519-43
What's good and what's bad? What works and what doesn't work? This is what I try to reveal every Friday as I work through my Flop Fix website reviews. I always start them with a Google search in a random town around the U.S. in search of an independent retail jeweler that could use a little help while also allowing me to publically explain what can be learned from their mistakes.

This week, I began my search for "jewelers Honesdale, PA" and saw these results:

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AT: 08/26/2016 06:56:29 AM   0 COMMENTS
Friday, August 19, 2016

Pascale Jewelers SERP Review

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Pascale Jewelers SERP Review daily-golden-nugget-1518-45
I find it interesting that, in this world of shopping malls and big box stores, there are still times when people automatically think of a specialty store for a specific need. Local retail jewelers are specialty stores because they focus on a single product category, but at the rate that JBT reports jewelers going out of business, it seems like the small local retail...
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AT: 08/19/2016 01:53:35 PM   0 COMMENTS
Friday, August 05, 2016

Pugh's Diamond Jewelers #FridayFlopFix Website Review

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Pughs Diamond Jewelers FridayFlopFix Website Review daily-golden-nugget-1516-77
It's time for the weekly case study of a website that's pretty old and in desperate need of a makeover. I call these weekly posts my Friday Flop Fix review. During these reviews, I look for websites that are implementing search engine optimization strategies poorly, or have poor website designs and I suggest ways to make them better.

This week, I searched Google for the phrase "jewelers Zanesville, OH" and was shown these results:

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AT: 08/05/2016 09:32:04 AM   0 COMMENTS
Friday, July 29, 2016

J. Schrecker Jewelry #FridayFlopFix Website Review

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J. Schrecker Jewelry FridayFlopFix Website Review daily-golden-nugget-1515-59
Welcome to my weekly Flop Fix website review. I dedicate my Friday Golden Nugget posts to reviews of randomly chosen jewelry websites. The review candidates are randomly chosen through a Google Chrome incognito search for jewelers.

This week, I searched Google for "jewelers Christian County, KY" and was given these results:

J. Schrecker Jewelry FridayFlopFix Website Review 1515-jewelers-Christian-...<br />
							<span class=VIEW FULL GOLD NUGGET


AT: 07/29/2016 03:20:10 PM   0 COMMENTS
Friday, July 22, 2016

Cairo GA SERP Review

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Cairo GA SERP Review daily-golden-nugget-1514-80
Welcome to a somewhat unusual Friday review. Every Friday, I usually look for a website that's a bit of a fixer-upper and I suggest how to make it better. This week, as usual, I opened my Google Chrome browser in incognito mode and ran a search for "jewelry stores in Cairo GA."

There are certain search phrases that trigger specific search results formats, and normally when you search for a "jewelers in _____" or "jewelry stores in ____" Google activates the local results version of the SERP, but today it didn't.

Instead, this is what I saw:

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AT: 07/22/2016 12:28:14 PM   0 COMMENTS
Friday, July 15, 2016

Marco Jewelers #FridayFlopFix Website Review

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Marco Jewelers FridayFlopFix Website Review daily-golden-nugget-1513-10
In this edition of my weekly website review, I searched for "jewelers Stamford, CT" and Google suggested these results:

Marco Jewelers FridayFlopFix Website Review 1513-jewelers-stamford-ct-serp-17

I decided to jump right past all the top listings on that page and went down to the eighth,...
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AT: 07/15/2016 06:32:14 AM   0 COMMENTS
Friday, July 08, 2016

Happy Jewelers #FridayFlopFix Website Review

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Happy Jewelers FridayFlopFix Website Review daily-golden-nugget-1512-39
Welcome to my weekly website review. Every Friday, I randomly look for a jewelry store website that has a few problems, that I call flops, and then I suggest ways to fix them. These short website reviews are not meant for the store itself but rather you, the reader. My hope is that you will discover something here that you also need to fix on your own site.

This week I used the phrase "jewelers Newport, RI" to search for my review candidate. Instead of choosing a jewelry store from the first page of the Google res...
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AT: 07/08/2016 11:03:44 AM   0 COMMENTS
Friday, June 24, 2016

Kaplans Fine Jewelry and Troubling Responsive Designs #FridayFlopFix

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Kaplans Fine Jewelry and Troubling Responsive Designs FridayFlopFix daily-golden-nugget-1510-9
Last week, I went shopping for a water proof iPhone case; something that would be good enough to protect the phone while canoeing on a river. After a bit of searching at the local mall, I found a potentially good case made by THULE. Due to its price, the THULE Atmos X5 case was locked in one of those anti-theft store packages that covered most of the important details. Before buying it, I needed to make sure it was really waterproof rather than just splashproof, and to what dep...
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AT: 06/24/2016 07:56:31 AM   0 COMMENTS
Friday, June 17, 2016

Hancock Jewelers#FridayFlopFix Website Review

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Hancock JewelersFridayFlopFix Website Review daily-golden-nugget-1509-71
Reading the latest website optimization and marketing methods online, and putting them into practice on your own website is a daunting task for most business owners. Many question their own actions and simply don't know where to start. For this reason, every Friday I present these mini case study website reviews. My goal is to find a website that has a few obvious (to me) problems, or flops, and then I suggest first steps fixes to get them on the right track again.

Learning from mistakes, yours or some else's, i...
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AT: 06/17/2016 11:31:28 AM   0 COMMENTS
Friday, June 10, 2016

Murphy's Mountain Jewelers #FridayFlopFix Website Review

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Murphys Mountain Jewelers FridayFlopFix Website Review daily-golden-nugget-1508-9
In this week's website review, I'm heading over to Laramie, WY in search of a good jewelry store. My hope, like most savvy internet users today, is that I'll find a good jeweler based on the information they have on their website. If the website I find happens to be a total flop, well, then I'll give some suggestions to fix it.

I write these website reviews every Friday to demonstrate how to apply new SEO techniques, online usability, and content building to pre-existing websites that need help. ...
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AT: 06/10/2016 11:15:22 AM   0 COMMENTS
Friday, June 03, 2016

Precious Metalsmith #FridayFlopFix Website Review

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Precious Metalsmith FridayFlopFix Website Review daily-golden-nugget-1507-87
This is my weekly #FlopFix website review. Each week, I find a random retail jeweler's website and suggest fixes that could make it better. I never know what I'll find when I start these reviews and I do my best to document my first impressions as I look at the site.

This week I'm venturing to Olympia, WA where I'll search Google for "jewelry stores in olympia wa." Here's a screen grab of the returned SERP:

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AT: 06/03/2016 11:31:36 AM   0 COMMENTS
Friday, May 27, 2016

Island Butterfly Jewelry and Jubilee #FridayFlopFix Website Review

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Island Butterfly Jewelry and Jubilee FridayFlopFix Website Review daily-golden-nugget-1506-65
Welcome to my weekly random website review. In these reviews, I search for website candidates that have problems (aka flops) with their website, and I suggest fixes to make them better. This week, I'm taking a drive down to Accomack County, Virginia in search for a jewelry store. Accomack is near the famous Route 13 Chesapeake Bay Bridge-Tunnel that I once had the pleasure, and slight fright, to drive over. There are fewer bus...
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AT: 05/27/2016 06:26:33 AM   0 COMMENTS
Friday, May 20, 2016

Jewelers in Orange CA - #FridayFlopFix Website Reviews

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Jewelers in Orange CA - FridayFlopFix Website Reviews daily-golden-nugget-1505-50
Searching for a website candidate for this week's Friday Flop Fix was a little challenging. I began my search, as usual, looking for a random website candidate in a random city in the United States. My randomly chosen city this week was Orange, CA. My specific Google search phrase was "jewelers Orange, CA" for which I was given the search results you see below.

I've included my commentary in the screen capture:

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AT: 05/20/2016 12:30:22 PM   0 COMMENTS
Friday, May 13, 2016

Walter's Jewelry #FridayFlopFix Website Review

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Walters Jewelry FridayFlopFix Website Review daily-golden-nugget-1504-61
This is my weekly website review where I search for a retail jeweler at random through Google and pick apart what they are doing online. I try to uncover the flops that are being made so I can suggest the fixes needed to improve what they are doing.

This week, I started my Google search with the phrase "jewelers Brookline, MA" and quickly found myself heading down a rabbit hole after viewing these results:

Walters Jewelry FridayFl...<br />
							<span class=VIEW FULL GOLD NUGGET


AT: 05/13/2016 12:30:51 PM   0 COMMENTS
Friday, May 06, 2016

Orca Jewels #FridayFlopFix Website Review

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Orca Jewels FridayFlopFix Website Review daily-golden-nugget-1503-99
Every week, I review the website of a randomly chosen retail jeweler. This week, I searched for "jewelers Ketchikan, AK" to find a review candidate. This type of search always triggers Google local results format, which includes the top three business listings for that area. Google understands that people are usually looking for local businesses whenever a keyword is included along with a town name in a search query. Google then shows results formatted like this:

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AT: 05/06/2016 02:15:56 PM   0 COMMENTS
Friday, April 29, 2016

Trimarco Jewelers #FridayFlopFix Website Review

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Trimarco Jewelers FridayFlopFix Website Review daily-golden-nugget-1502-91

Maintain Your Momentum No Matter Where You Are


Your customers and online followers will eventually become familiar with the routine and presentation of your content. Your content, and how you post it online, eventually becomes part of your brand's positioning, which is why planning ahead is so helpful for building that brand identity. The routine is just as important as the visual look because eventually your followers, whether paying customers or just readers, will expect things from you.

In my ca...
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AT: 04/29/2016 09:18:18 AM   0 COMMENTS
Wednesday, April 20, 2016

Hellberg's Jewelers Website Review

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Hellbergs Jewelers Website Review daily-golden-nugget-1498-2
Every week, usually on Friday, I write a website review. This week, I'm publishing my review a couple days early because I have something special planned for Friday. The goal of my website reviews is to dissect the online efforts for a random local retail jeweler. I don't bother reviewing the websites for chain stores because I want to illustrate how a local jeweler can improve a similar site like their own.

I find my website candidates by searching Google using the Chrome browser set to incognito mode. Incognito mode is good to use whe...
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AT: 04/20/2016 12:16:41 PM   0 COMMENTS
Friday, April 15, 2016

Kama'aina Diamond Co. #FridayFlopFix Website Review

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Kamaaina Diamond Co. FridayFlopFix Website Review daily-golden-nugget-1495-7
In this week's #FridayFlopFix website review, I'm heading over to Hawai'i in search for a jeweler who could use some website help. Every Friday, I search for a website that's not quite doing the best they could. I want to point out the flops on their website, and suggest some fixes.

I started my review candidate search with the query "jewelers waimea hi." Waimea is a town on the Big Island of Hawai'i. Instead of choosing from the websites that appeared on the first page of Google's results, I looked throu...
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AT: 04/15/2016 12:43:52 PM   0 COMMENTS
Friday, April 08, 2016

The Gold Market Jewelers #FridayFlopFix Review

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The Gold Market Jewelers FridayFlopFix Review daily-golden-nugget-1490-11
This is the #FridayFlopFix website review where I take a critical look at a jeweler's website to find important mistakes and suggests ways to fix them. To kick off this week, I'm searching the "jewelry stores Longmont, CO" in Google. Here's a snapshot of the returned Google local listings:

The Gold Market Jewelers FridayFlopFix Review 1490-jewelry-stores-longmont-co-serp-75VIEW FULL GOLD NUGGET


AT: 04/08/2016 12:40:54 PM   0 COMMENTS
Friday, March 18, 2016

HUR Jewelers #FridayFlopFix Website Review

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HUR Jewelers FridayFlopFix Website Review daily-golden-nugget-1475-45
This is the #FridayFlopFix website review edition of the Daily Golden Nugget. Every week, I scrutinize the website of a random retail jeweler and make recommendations for how to improve the site. I seek out bad websites for these unsolicited reviews so you, the reader, can learn how to identify and improve upon your own websites.

I'm changing up my approach this week. Normally I choose a review candidate from the first few that appear in the Google search results; this week I'm digging into the second page of the searc...
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AT: 03/18/2016 12:50:11 PM   0 COMMENTS
Thursday, March 17, 2016

Keywords Don't Belong In Your Meta Descriptions #TBT

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Keywords Dont Belong In Your Meta Descriptions TBT  daily-golden-nugget-1474-30
In today's #ThrowbackThursday, I'm jumping back to January 2012 to my topic of avoiding keyword stuffing in meta descriptions.

What Are They?


The meta descriptions are the approximately 150 character descriptions you see in the search engine results pages. What you put in the meta descriptions does not count towards your search engine optimization; rather, it's there simply to exp...
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AT: 03/17/2016 11:27:11 AM   0 COMMENTS
Tuesday, March 01, 2016

New Google SERP Format Does Not Show AdWords On Right Side Of Desktop Results

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New Google SERP Format Does Not Show AdWords On Right Side Of Desktop Results daily-golden-nugget-1462-94
Since the beginning of Google time, their search results page has been formatted as a two column layout. The wider left column showed the organic results and the thinner right column had the paid AdWords ads. Eventually, Google started including paid ads above and below the right column organic results.

Google established their own set of website quality guidelines to ...
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AT: 03/01/2016 12:37:08 PM   0 COMMENTS
Friday, February 26, 2016

Pruett's Jewelry #FridayFlopFix Review

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Pruetts Jewelry FridayFlopFix Review daily-golden-nugget-1460-81Don't want to read? This week you can also watch the video recording of this review here!

Welcome to the weekly #FridayFlopFix website review. Every Friday, I search a random town for an older website that needs help improving, and I suggest fixes for their flops.

This week, I searched Google for "jewelers Odessa, TX" and saw these results:

Pruetts Jewelry FridayFlopFix Re...<br />
							<span class=VIEW FULL GOLD NUGGET


AT: 02/26/2016 01:21:17 PM   0 COMMENTS
Friday, February 19, 2016

Tallmon's Jewelry #FridayFlopFix Website Review

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Tallmons Jewelry FridayFlopFix Website Review daily-golden-nugget-1455-71Don't want to read? This week you can also watch the video recording of this review here!

This is the weekly #FridayFlopFix edition of the Daily Golden Nugget. Every Friday, I search for a really bad website in a random town, and provide ideas for how to fix all of its flops.

This week when I searched Google for "jewelers Scottsbluff, NE" I saw these results:

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AT: 02/19/2016 08:48:32 AM   0 COMMENTS
Friday, February 12, 2016

Dominique's Jewelry #FridayFlopFix Website Review

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Dominiques Jewelry FridayFlopFix Website Review daily-golden-nugget-1450-16Don't want to read? This week you can also watch the video recording of this review here!

This is the #FridayFlopFix website review edition of the Daily Golden Nugget. This week I've randomly chosen Santa Clarita, CA as the city to search for my review candidate. When I searched Google for the phrase "jewelers Santa Clarita, CA," I saw these three Google business listings:

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AT: 02/12/2016 02:01:38 PM   0 COMMENTS
Friday, January 29, 2016

The First Place #FridayFlopFix Review

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The First Place FridayFlopFix Review daily-golden-nugget-1440-32
This is the #FridayFlopFix edition of the Daily Golden Nugget. Each week I seek out a website that needs some help, and I make improvement suggestions. Most of the time, I simply do a random Google search for a jewelry store, sometimes I come across a store randomly during work, and sometimes one of my friends sends me a website that perplexes them.

Last Friday night, my dear friend Cindy Edelstein sent me an email w...
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AT: 01/29/2016 08:08:33 AM   0 COMMENTS
Friday, January 22, 2016

Kent Jewelry #FridayFlopFix Review

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Kent Jewelry FridayFlopFix Review daily-golden-nugget-1435-2
This is the Friday Flop Fix edition of the Daily Golden Nugget. Each Friday, I search for a website that isn't living up to its full potential, and I give suggestions on making it better; my fixes for their flops. I started my search today with the query "jewelers Rolla, MS" and received this as a result:

Kent Jewelry FridayFlopFix Review 1435-jewelers-rolla-ms-serp-74 VIEW FULL GOLD NUGGET


AT: 01/22/2016 01:13:37 PM   0 COMMENTS
Thursday, January 21, 2016

Organic Search Engine Results from 2015 #TBT

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Organic Search Engine Results from 2015 TBT daily-golden-nugget-1434-68
Welcome to #ThrowbackThursday edition of the Daily Golden Nugget. As I looked back over my recent data, I realized I haven't analyzed the top performing search engines for quite a long time. The last time I reported the top search engines results was back in May 2014.

I've collected a lot of data since then, and now I can even report on the differences between desktop and mobile search engine usage.

Global...
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AT: 01/21/2016 09:56:21 AM   0 COMMENTS
Friday, January 08, 2016

David Reynolds Jewelry and Coin #FridayFlopFix Review

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David Reynolds Jewelry and Coin FridayFlopFix Review daily-golden-nugget-1425-34
This is the #FridayFlopFix edition of the Daily Golden Nugget. Each week, I look for a random retail jewelry store website that is using the wrong approach on their website, and I make suggestions for improvements. This week when I searched Google for "jewelers st. petersburg fl," I was given these results:

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AT: 01/08/2016 01:03:13 PM   0 COMMENTS
Wednesday, January 06, 2016

Holiday Season 2015 Keyword Data from Desktop Search Impressions and Clicks

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Holiday Season 2015 Keyword Data from Desktop Search Impressions and Clicks daily-golden-nugget-1423-53
In this edition of the Daily Golden Nugget, I'm continuing my analysis of a lot of keyword data I collected during the 2015 Holiday Season. Today's information is a continuation of the organic impression and click data I previously shared.

For today's Nugget, I sorted through the 16,000 keywords collected from desktop ...
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AT: 01/06/2016 12:49:28 PM   0 COMMENTS
Friday, January 01, 2016

R&R Jewelers #FridayFlopFix Review

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R&R Jewelers FridayFlopFix Review daily-golden-nugget-1421-23
Happy New Years and welcome to #FridayFlopFix! FridayFlopFix is what I call my weekly website reviews. The goal of these Friday the Daily Golden Nugget editions is to find a website that is behind on expected website standards, i.e. flops, and provide suggestions for fixing it.

Last night, on New Year's Eve, millions of people watched the ball drop in Time Square, New York City. In honor of this, I've also decided to focus my attention on NYC to locate a retail jeweler. Considering the NYC Diamond District and so many retail jeweler ...
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AT: 01/01/2016 01:44:19 PM   0 COMMENTS
Friday, December 25, 2015

Christmas Specific SERP Review

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Christmas Specific SERP Review daily-golden-nugget-1415-5
This is a special Christmas edition of the Daily Golden Nugget. Each and every Friday, I write some type of website critique or review as an educational case study. For Christmas today, I'm changing it up and reviewing a Christmas-related search engine results page.

As I started my search today by typing out "christmas jewelry ideas," Google offered me the suggestions you see here:

Christmas Specific SERP Review 1415-ch...<br />
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AT: 12/25/2015 08:58:47 AM   0 COMMENTS
Friday, December 18, 2015

Highlands Jewelers #FridayFlopFix

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Highlands Jewelers FridayFlopFix daily-golden-nugget-1410-22
This is my weekly #FridayFlopFix website review where my goal is to find a website that has a few problems and suggest potential fixes. I start this review with a jewelry store search in a random town and then I quickly look through the search results for websites with problems I can talk about in a terse evaluation like this.

I started my hunt for a candidate website this week with a search for "jewelry highland in." Google showed me these results:

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AT: 12/18/2015 01:10:53 PM   0 COMMENTS
Friday, December 11, 2015

C F Reuchlein Jewelers Flop Fix

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C F Reuchlein Jewelers Flop Fix daily-golden-nugget-1405-45
Welcome to the #FridayFlopFix website review. During this holiday season, I'm shopping for a few websites that have problems: websites whose features could easily turn them into a flop and hurt their business.

I started my search with the query "jewelry gifts in huntington wv" and was given these results from Google:

C F Reuchlein Jewelers Flop Fix 1405-jewelry-gifts-in-huntington-wv-26VIEW FULL GOLD NUGGET


AT: 12/11/2015 10:04:02 AM   0 COMMENTS
Wednesday, December 02, 2015

Joe Kassab Website Flop Fix Review

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Joe Kassab Website Flop Fix Review daily-golden-nugget-1398y-29
Every week, normally on Friday, I write a website review with suggestions on how to make a random site better. I have something special planned for this Friday so I have to move my Flop-Fix review to today.

My purpose here is to find a website that has something wrong, point it out, and give suggestions on how to fix it. My suggestions are entirely my own and based on my past experience, research, or observations. I found my review candidate this week with the query "jewelry stores Happy Valley, OR" and th...
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AT: 12/02/2015 09:10:22 AM   0 COMMENTS
Friday, November 20, 2015

Jewelsmith Inc Website Flop Fix

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Jewelsmith Inc Website Flop Fix daily-golden-nugget-1390-11
Welcome to the #FridayFlopFix edition of the Daily Golden Nugget, where I intentionally look for a jewelry website that has problems, and I make suggestions to correct them. This week I'm searching for "jewelers in Durham, NC" for my flop fix candidate. These are the Google results I had to choose from:

Jewelsmith Inc Website Flop Fix 1390-serp-jewelers-in-durham-nc-74VIEW FULL GOLD NUGGET


AT: 11/20/2015 12:17:32 PM   0 COMMENTS
Friday, November 06, 2015

Baxter's Fine Jewelry Website Review

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Baxters Fine Jewelry Website Review daily-golden-nugget-1380-16
Hello and welcome to the Friday Flop Fix, or #FridayFlopFix. Every Friday I randomly choose and review a retail jeweler's website. Normally I just choose the first jeweler that appears in the SERP listing for whatever town I look at; sometimes I find good sites, and sometimes I find bad sites. I'm going to change it up and intentionally look for sites that have problems, the website flops as it were, and offer ideas to fix them.

My search this week to me to Warwick, RI, specifically the Google search for "j...
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AT: 11/06/2015 01:04:59 PM   0 COMMENTS
Friday, October 30, 2015

Jewelry & Timepiece Mechanix Website Review

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Jewelry & Timepiece Mechanix Website Review daily-golden-nugget-1375-48
Welcome to the Friday Website Review. In honor of Halloween, I went searching for a spooky or horror related city name in which to find a candidate jeweler to review. Sadly, populated places like Devil's Peek, Hells Corner, and Pumpkinville are nothing more than tourist traps in the middle of nowhere with nothing more than a general store.

I then tried a search for Haddonfield, Illinois, the city portrayed in the Halloween movie series. But as it turns out Haddonfield, Illinois is a fictiti...
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AT: 10/30/2015 09:41:25 AM   0 COMMENTS
Friday, October 23, 2015

Bell Family Jewelers Website Review

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Bell Family Jewelers Website Review daily-golden-nugget-1370-60
Welcome to this week's edition of the Friday Website review. I'm journeying to Bayside, NY this week in search of my website review candidate. Using Google Chrome, I searched for the phrase "jewelers near bayside ny" and saw these results:

Bell Family Jewelers Website Review 1370-serp-95

Bell Family Jewelers appears first in the...
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AT: 10/23/2015 12:35:14 PM   0 COMMENTS
Friday, October 16, 2015

Trends Jewelers Case Study

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Trends Jewelers Case Study daily-golden-nugget-1365-78
It's Friday. Every Friday, I start out by saying "This is the Friday website review edition of the Daily Golden Nugget." I'm sure you guys are tired of reading that. Anyone want to suggest a hashtag that alliterates with Friday? Send your suggestions to me on Facebook, Twitter, Google+, or just email them to me.

So it is Friday, and it's review day. The goal is learn something from a random website of a random retail jeweler chosen from a random city somewhere in the U.S. This week that random somewhere is Raynham,...
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AT: 10/16/2015 11:55:27 AM   0 COMMENTS
Friday, October 09, 2015

Keith Chapman Jeweler Website Review

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Keith Chapman Jeweler Website Review daily-golden-nugget-1360-42
This is the weekly website review where I choose a random retail jeweler and compare their website and online identity to what is commonly known about search engine optimization, online marketing, and customer usefulness.

I started this week's review with the Google search "jewelers athens oh" and saw these results:

Keith Chapman Jeweler Website Review 1360-jewelers-athens-oh-serp-85VIEW FULL GOLD NUGGET


AT: 10/09/2015 11:27:43 AM   0 COMMENTS
Friday, October 02, 2015

S.E. Needham Jewelers Website Review

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S.E. Needham Jewelers Website Review daily-golden-nugget-1355-60
This is the Friday website review edition of the Daily Golden Nugget. The purpose of this website review is to look over a random retail jeweler's website to evaluate if they are correctly applying what we know about the internet, online marketing, and business. We'll see if improvements can be made, or if we can learn something from them.

Each week I start by searching Google in a random town for a typical phrase that a consumer would search for. This week the search phrase is "jewelers logan ut," and he...
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AT: 10/02/2015 08:54:06 AM   0 COMMENTS
Friday, September 25, 2015

Carlson's Jewelry Smithing Website Review

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Carlsons Jewelry Smithing Website Review daily-golden-nugget-1350-68
This is the Friday website review edition of the Daily Golden Nugget. I'm starting my Google search this week with the phrase "jamestown ny jewelers" to find the review candidate for today. That search yielded these results:

Carlsons Jewelry Smithing Website Review 1350-jamestown-ny-jewelers-serp-37VIEW FULL GOLD NUGGET


AT: 09/25/2015 12:04:02 PM   0 COMMENTS
Friday, September 18, 2015

Vincenete Jewelers Website Review

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Vincenete Jewelers Website Review daily-golden-nugget-1345-68
In this edition of the weekly website review, I'm venturing to Freeport, NY to look for a jeweler. My search begins in Google with the phrase "jewelers freeport new york." Here's a snapshot of the search results I saw:

Vincenete Jewelers Website Review 1345-jewelers-freeport-new-york-serp-11VIEW FULL GOLD NUGGET


AT: 09/18/2015 11:02:46 AM   0 COMMENTS
Friday, September 11, 2015

Thomas Michaels Designers Website Review

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Thomas Michaels Designers Website Review daily-golden-nugget-1340-40
This is the Friday website review edition of the Daily Golden Nugget. The goal of these weekly reviews is to evaluate a random retail jeweler's website against website design methods, SEO strategies, usability, and technology trends. I use Google Chrome in incognito mode to find every review candidate with a basic local search phrase. I also try to capture my first impressions in these reviews and write them during my initial pass through the website.

The local search phrase I'm using this week is...
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AT: 09/11/2015 06:30:40 AM   0 COMMENTS
Friday, September 04, 2015

Kuehn Sisters Diamonds Website Review

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Kuehn Sisters Diamonds Website Review daily-golden-nugget-1335-78
In this week's Friday website review, I'm heading to Morgantown, WV to find a candidate jewelry store to review.

When I started my search with the phrase "morgantown wv jewelry stores," I saw these Google results:

Kuehn Sisters Diamonds Website Review 1335-morgantown-wv-jewelry-stores-serp-82 VIEW FULL GOLD NUGGET


AT: 09/04/2015 11:03:57 AM   0 COMMENTS
Monday, August 31, 2015

Implications of Google Local 3-Pack replacing the Google+ Local 7-Pack

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Implications of Google Local 3-Pack replacing the Google+ Local 7-Pack daily-golden-nugget-1331-59
Back on July 10, 2015, I reported seeing a very different looking version of the Google Local search results in my Friday website review here. I was a little disturbed by the appearance of that mobile design and I'm now saddened to report that...
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AT: 08/31/2015 09:31:29 AM   0 COMMENTS
Friday, August 28, 2015

Kevin Main Jewelry Website Review

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Kevin Main Jewelry Website Review daily-golden-nugget-1330-38
This is the Friday website review edition of the Daily Golden Nugget. Each week, I dig down into a random retail jewelry store website to discover the good and bad of what they've done with their online identity. The goal is to learn something that you can also apply to your own online identity.

This week I've decided to search San Luis Obispo, CA for my candidate jeweler. I'm starting my search with the phrase "wedding rings San Luis Obispo, CA." This is the Google SERP that was returned:

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AT: 08/28/2015 12:54:39 PM   0 COMMENTS
Thursday, August 27, 2015

Getting New Websites Indexed in Google #TBT

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Getting New Websites Indexed in Google TBT daily-golden-nugget-1329-40
It's time for this week's Throwback Thursday Daily Golden Nugget. I'm jumping back to March 2011 to my discussion of Older, Wiser, Faster Indexed Websites to specifically revisit the difference between new websites and old websites, and how Google indexes them.

New Websites


People don't race to shop at your store as soon as you build a new website. Before that can happen, Google needs t...
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AT: 08/27/2015 11:05:10 AM   0 COMMENTS
Friday, August 21, 2015

Horrible Retail Jeweler Websites Near Grand Fork

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Horrible Retail Jeweler Websites Near Grand Fork daily-golden-nugget-1325-78
This is the Friday website review where I do a Google search for an independent retail jeweler in a random town, then review their website.

This week, I'm starting my search with the phrase "jewelry stores in grand fork nd." Every week that I do this, I try to give you my first impressions of every website as I work through it. Just looking at the results given below, I have a feeling this week's review is going to be quite... nasty. Hold on to your seats gang and let's jump in...<...
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AT: 08/21/2015 07:36:40 AM   0 COMMENTS
Friday, August 14, 2015

Jensen Jewelers Website Review

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Jensen Jewelers Website Review daily-golden-nugget-1320-97
This is the weekly random website review where I search for a website candidate in a town near you and review how well their website is put together.

I never know what I'm going to find. Sometimes I find great sites and sometimes I find sites with a lot of problems. I do my best to write down my first impressions of the sites in an attempt to illustrate how a consumer might be reacting.

No matter what, there's always something to learn from.

To kick off the review, I'm searching for "engagement rings ho...
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AT: 08/14/2015 11:42:14 AM   0 COMMENTS
Friday, August 07, 2015

Beaudet Jewelry Design Website Review

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Beaudet Jewelry Design Website Review daily-golden-nugget-1315-56
For this week's review, I'm using my iPad to look up a review candidate. Every week, I use the Chrome browser in incognito mode to search for a random jeweler. In case you don't know, the iPad version of Chrome also has an incognito mode.

This week, I'm searching for "jewelry stores Eugene OR." Here's the Google SERP I saw on the iPad:

Beaudet Jewelry Design Website Review 1315-serp-jewelry-stores-Eug...<br />
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AT: 08/07/2015 11:44:07 AM   0 COMMENTS
Friday, July 31, 2015

Michael Genovese Jewelers Website Review

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Michael Genovese Jewelers Website Review daily-golden-nugget-1310-14
This is the Friday website review edition of the Daily Golden Nugget. I'm always on the lookout for a jewelry website we can learn from, both good and bad. In honor of my visit to St. Louis, MO this weekend I'm going to look for one of the retail jewelers in St. Louis to review.

Using Google Chrome in incognito mode, I searched for "jewelry stores st louis mo." This is the SERP that was returned to me:

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AT: 07/31/2015 12:35:04 PM   0 COMMENTS
Friday, July 24, 2015

Skeie's Jewelers Website Review

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Skeies Jewelers Website Review daily-golden-nugget-1305-25
This is the weekly website review edition of the Daily Golden Nugget. Each week, I work through these website reviews to give you real examples to learn from. It doesn't matter if the website is good or bad, there's always something to learn from.

I'm changing it up a little this week. Normally I search for the phrase "jewelry store" and a random town name, but not this week. In honor of this weekend's official kickoff of the Jewelers Equality Alliance<...
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AT: 07/24/2015 06:40:56 AM   0 COMMENTS
Wednesday, July 15, 2015

My Jeweler Website Review

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My Jeweler Website Review daily-golden-nugget-1298-70
Once a week, usually on Friday, I write a website review for a randomly chosen retail jewelry store. This week the review is being moved to Wednesday.

For this week's review, I'm searching for "jewelers in Sedona, AZ" using Google Chrome in incognito mode. The results I saw during last week's review were formatted for a smartphone. This week the results are formatted for a desktop browser again. Oddities like that are usual...
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AT: 07/15/2015 07:03:11 AM   0 COMMENTS
Friday, July 10, 2015

Rogers and Co Fine Jewelry Website Review

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Rogers and Co Fine Jewelry Website Review daily-golden-nugget-1295-82
This is the weekly website review edition of the Daily Golden Nugget. Each Friday, I work through these reviews to help you understand the good and bad ways a retail jewelry store website works. I look for good and bad website design, content, photography, usability, and search engine optimization in hopes that we can all learn something new.

Each week, I use Google Chrome in incognito mode to search for review candidates. Incognito mode allows me to hide potentially personalized search results ...
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AT: 07/10/2015 09:34:02 AM   0 COMMENTS
Friday, June 26, 2015

Barry Peterson Jewelers Website Review

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Barry Peterson Jewelers Website Review daily-golden-nugget-1285-86
This is the weekly random retail jewelry store website review. The purpose of these weekly Friday reviews is to find out how to improve your own website by dissecting the techniques of another website.

This week I'm searching for "jewelers in sun valley, Idaho." Here's the SERP for that search query:

Barry Peterson Jewelers Website Review 1285-serp-jewelers-in-sun-valle...<br />
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AT: 06/26/2015 12:10:03 PM   0 COMMENTS
Friday, June 19, 2015

Polly's Fine Jewelry Website Review

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Pollys Fine Jewelry Website Review daily-golden-nugget-1280-90
This is the Friday website review edition of the Daily Golden Nugget. Today I'm searching for "jewelers in North Charleston, South Carolina" using the Chrome browsers on my iPhone 6. I have Chrome set in incognito mode to avoid personalized search results.

Here are the full results returned on my phone. As you can see, I've indicated that all the organic results are "mobile-friendly":

Pollys Fine Jewelry Website Review 1280-SERP-5...<br />
							<span class=VIEW FULL GOLD NUGGET


AT: 06/19/2015 09:15:06 AM   0 COMMENTS
Friday, June 12, 2015

J&M Jewelry Mobile Website Review

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J&M Jewelry Mobile Website Review daily-golden-nugget-1275-33
Welcome to the Friday website review edition of the Daily Golden Nugget. The goal for today is to find and perform a usability review of a random jewelry store mobile website. I'm performing the review on, and taking screen shots with, my iPhone 6.

The first review for today is to see if a google.com search through the Safari web browser would yield the same results as a search using the Google search app on the iPhone. Here's a side by side comparison of the two methods:

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AT: 06/12/2015 07:22:44 AM   0 COMMENTS
Friday, June 05, 2015

The Jewelers of Las Vegas Website Re-review

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The Jewelers of Las Vegas Website Re-review daily-golden-nugget-1270-61
In honor of the big jewelry shows in Las Vegas that came to a close on Monday this week, I'm searching around Las Vegas again for this week's website review edition of the Daily Golden Nugget.

I was still in New Jersey when I wrote last week's review of another Las Vegas jeweler, but this time I'm sitting in my hotel room at The Excalibur writing this weeks.

Last week, I simply searched for...
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AT: 06/05/2015 12:55:26 PM   0 COMMENTS
Friday, May 29, 2015

Summerlin Jewelers Website Re-Review

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Summerlin Jewelers Website Re-Review daily-golden-nugget-1265-51
This is the Friday website review edition of the Daily Golden Nugget. Usually I choose a random city around the U.S. to find a retail jeweler, and this week, in honor of the Las Vegas jewelry shows, I'll search around Las Vegas, Nevada.

The following is a screen grab when I searched for "jewelers in las vegas." The top listed store is The Jewelers of Las Vegas. They have updated their website since I last re...
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AT: 05/29/2015 01:14:58 PM   0 COMMENTS
Monday, May 25, 2015

30-Days After Google Mobile Update: The Results Are In

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30-Days After Google Mobile Update: The Results Are In daily-golden-nugget-1261-83
It's officially been one month since Google Mobilegeddon on April 21, 2015. I've been eagerly following the blogs and new channels of several companies that are tracking the results, and they all seem mixed.

Google started showing mobile friendly websites in search results earlier than April 21st. Reports from Search Engine Land stated that the mobilegeddon rollout seemed to be slo...
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AT: 05/25/2015 11:33:26 AM   0 COMMENTS
Friday, May 15, 2015

John Tolle Jewelry Website Review

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John Tolle Jewelry Website Review  daily-golden-nugget-1255-82
This is the Friday website review where I search for a jeweler in a random town around the United States then review their website. By reviewing a live site, I'm usually able to highlight good and bad points that we can all learn from.

For this week, I wanted to find a retail jewelry store in Laguna Beach, California. Here's the SERP when I googled "jewelers in Laguna Beach, California":

John Tolle Jewelry ...<br />
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AT: 05/15/2015 11:24:59 AM   0 COMMENTS
Friday, May 08, 2015

Goldirocks Jewelers Website Review

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Goldirocks Jewelers Website Review daily-golden-nugget-1250-36
Way back on May 3, 2013, I reviewed the website for Alletti Jewelry. In that review, I explained that they were using the GoDaddy WebsiteBuilder and showed why it was a pretty bad content management system (CMS).

Recently. I came across a different retail jeweler's website using the new version of GoDaddy's Online Store CMS. The store is Goldirocks Jewelers and their website is VIEW FULL GOLD NUGGET


AT: 05/08/2015 06:14:51 AM   0 COMMENTS
Thursday, May 07, 2015

Replace Ugly URLs With Easy To Understand Words

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Replace Ugly URLs With Easy To Understand Words daily-golden-nugget-1249-80In this edition of #ThrowbackThursday, I'm revisiting the URL restructuring topic from March 15, 2011.

I consider URL restructuring to be one of the more advanced SEO techniques that you can employ after a deep review of how your website is performing in organic search. It's the process of turning your long, messy looking website addresses into shorter, easy to understand addresses.

H...
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AT: 05/07/2015 06:18:11 AM   0 COMMENTS
Monday, May 04, 2015

SEO Ranking Comparison Between Two Competing Jewelry Websites

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SEO Ranking Comparison Between Two Competing Jewelry Websites daily-golden-nugget-1246-53
Do you have a question about your own online marketing situation or feel perplexed about something specific on the internet? Send it to me and I'll answer it as a future Daily Golden Nugget if I can.

Shortly after posting my Friday website review on the morning of April 24, 2015, one of my email readers asked me a really viable question about the SERP results from that day's review. You can read the review VIEW FULL GOLD NUGGET


AT: 05/04/2015 07:10:08 AM   0 COMMENTS
Friday, May 01, 2015

Wick and Green Jewelers Website Review

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Wick and Green Jewelers Website Review daily-golden-nugget-1245-45
Welcome to the weekly edition of the Friday jewelry website review. Every week, I randomly choose a candidate website and put it to the test for design, SEO, usability, content, and a wealth of other website and business related issues.

I never know how they will turn out; sometimes good and sometimes bad. I always try to write these reviews in the order in which I browse around the site, providing my first reactions as I discover things.

This week, I'm searching for "Jewelers in Asheville, No...
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AT: 05/01/2015 01:42:53 PM   0 COMMENTS
Thursday, April 30, 2015

Breadcrumbs Leave Helpful Trails For Mobile Users

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Breadcrumbs Leave Helpful Trails For Mobile Users daily-golden-nugget-1244-62
For today's #ThrowbackThursday, I'm revisiting the topic of breadcrumb trails in your website.

In regard to your website, a breadcrumb trail is a specially formatted set of links that helps users navigate your website without needing to click the browser's back link.

Google first suggested the use of the breadcrumb trail in 2012 as a way to help simpl...
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AT: 04/30/2015 12:43:22 PM   0 COMMENTS
Friday, April 24, 2015

McCary's Jewelry Website Review

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McCarys Jewelry Website Review daily-golden-nugget-1240-97
In this edition of the Friday website review, I'm traveling to Shreveport, Louisiana in search of my review candidate. Using the Chrome browser in incognito mode, I searched for "jewelers Shreveport, Louisiana" and saw these SERP results:

McCarys Jewelry Website Review 1240-jewelers-shreveport-louisiana-serp-89VIEW FULL GOLD NUGGET


AT: 04/24/2015 07:57:57 AM   0 COMMENTS
Friday, April 10, 2015

Klutts Jewelers Website Review

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Klutts Jewelers Website Review daily-golden-nugget-1230-23
In this week's edition of the Friday Website Jewelry Website Review, I'm beginning my search in "jewelers morgan city, la" to find a website review candidate. I go through these website reviews every Friday as a way to monitor and show you what's happening in the world of jewelry websites. I never know how the review will turn out, but the hope is that something is learned.

Here's the Google SERP for Morgan City:

Klutts Jewe...<br />
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AT: 04/10/2015 06:23:19 AM   0 COMMENTS
Friday, April 03, 2015

Vierk's Fine Jewelry Website Review

by
Vierks Fine Jewelry Website Review daily-golden-nugget-1225-64
This is the Friday Website Review edition of the Daily Golden Nugget. Every week I search for a jewelry store in a random town and review their website. I never know how these are going to turn out, but they are always interesting as I examine website designs, functionality, SEO, and potential customer engagement.

Using Google Chrome in incognito mode to prevent personalized results, I searched for "jewelry appraisals Lafayette, IN." Here's the search results I saw:

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AT: 04/03/2015 12:49:46 PM   0 COMMENTS
Friday, March 27, 2015

Spinelli Jewelers Website Review

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Spinelli Jewelers Website Review daily-golden-nugget-1220-81
This is the Friday Jewelry Website Review edition of the Daily Golden Nugget. Every week, I randomly choose and dissect a retail jeweler's website to see what makes it tick. I never know what I'm going to find each week; sometimes it's something new to learn or a refresher on topics I've previously written about.

To find this week's review candidate, I searched Google for "jewelry stores in Bridgeton, New Jersey" and was given this SERP:

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AT: 03/27/2015 11:41:41 AM   0 COMMENTS
Thursday, March 26, 2015

Google and Bing Web Page Cached Dates

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Google and Bing Web Page Cached Dates daily-golden-nugget-1219-38
In this edition of #ThrowbackThursday, I'm jumping back to Daily Golden Nugget number 218 from March 25, 2011. Back then, Google was generating SERP instant preview images for websites, a feature that was then dropped in April 2013, but it I want to cover a different topic from that Nugget that I never wrote about in detail...

Google Cache and Bing Cache.

Both Google and Bing record the last ...
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AT: 03/26/2015 11:25:27 AM   0 COMMENTS
Friday, March 20, 2015

Delson Jewelry Website Review

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Delson Jewelry Website Review daily-golden-nugget-1215-66
Last week I wrote my weekly jewelry website review while I was waiting for my flight to France in Newark Liberty Airport, in Newark, NJ. Because I was sitting in the airport, I had the opportunity to present that review from the point of view of an actual mobile user.

As I usually do, I chose the first organic result from t...
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AT: 03/20/2015 09:05:48 AM   0 COMMENTS
Wednesday, March 18, 2015

You Should Fear Mobilegeddon

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You Should Fear Mobilegeddon daily-golden-nugget-1213-17
Over the last two weeks, I've been detailing why it's important to have a correct mobile setup for your website. Google's decision to use mobile friendliness as a ranking factor has a lot of people worried that...
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AT: 03/18/2015 06:49:38 AM   0 COMMENTS
Tuesday, March 17, 2015

The Use of Ellipses ... in Meta Descriptions

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The Use of Ellipses ... in Meta Descriptions daily-golden-nugget-1212-33
The ellipses are a set of three periods that has different functions depending on how that punctuation is used.

In these Daily Golden Nuggets, I often use this symbol to represent a long pause or a trailing off thought. In text messages, I use them to represent long pauses, or sometimes I even send them alone in a single text message to illustrate a perplexed reaction when I don't know what to say. A stunned silence, perhaps.

The ellipses has turned into one of the most commonly u...
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AT: 03/17/2015 07:24:42 AM   0 COMMENTS
Friday, March 13, 2015

Vinhas Jewelers Mobile Website Review

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Vinhas Jewelers Mobile Website Review daily-golden-nugget-12010-96
Welcome to the Friday website review edition of the Daily Golden Nugget. Every week, I randomly search for retail jeweler websites to review as an educational exercise. Over the last two weeks, in the wake of Google recent announcement regarding mobile readiness, I've written several VIEW FULL GOLD NUGGET


AT: 03/13/2015 06:40:10 AM   0 COMMENTS
Wednesday, March 11, 2015

Fix Mobile Usability Issues Found On Your Website

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Fix Mobile Usability Issues Found On Your Website daily-golden-nugget-1208-55
Search engine optimization was once a game of pure guesswork. SEO specialists would simply watch their own efforts of what worked and what didn't work, then simply follow the same steps over and over again.

Companies like MOZ.com and SearchEngineLand.com have communities of users always trying to figure out which supposed SEO techniques work, and which don't. Search Engine Land even published their of VIEW FULL GOLD NUGGET


AT: 03/11/2015 09:44:00 AM   0 COMMENTS
Tuesday, March 10, 2015

Avoid the Faulty Mobile Redirect

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Avoid the Faulty Mobile Redirect daily-golden-nugget-1207-5
In this edition of the Daily Golden Nugget, I'll cover one of the nagging mobile website issues that Google doesn't like any more. Well, I don't know if they ever liked it, but in this video they've clearly pointed it out.

It all started a few years ago when people first started dabbling in mobile websites. It's difficult to retrofit a desktop site to include a mobile version, unless you are willing to redesign the entire site again. Setting up a parallel mob...
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AT: 03/10/2015 07:46:58 AM   0 COMMENTS
Monday, March 09, 2015

3 More Important Mobile Website Design Factors

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3 More Important Mobile Website Design Factors daily-golden-nugget-1206-93
In this edition of the Daily Golden Nugget, I'm giving you 3 more important mobile website design factors to complement the 3 mobile design factors I gave you last week.

These mobile recommendations come directly from Google, from this video.

Readable Font Without Zooming


Even if your website is designed to be...
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AT: 03/09/2015 07:53:05 AM   0 COMMENTS
Friday, March 06, 2015

Taylor's Gold-n-Stones Website Review

by
Taylors Gold-n-Stones Website Review daily-golden-nugget-1205-15
The weather in North America has been quite drastic through this winter. Snowfall and low temperature records have been broken all season long, and we're all counting the days until March 21st, which is only two weeks from now. Thankfully temperatures seem to be on the rise.

On the other hand, two weeks ago, the temperatures in New Jersey were lower than in Fairbanks, Alaska!

I'm certainly not a cold weather person, but many people are. In this week's edition of the Friday website review I'm headi...
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AT: 03/06/2015 07:26:57 AM   0 COMMENTS
Wednesday, March 04, 2015

3 Important Mobile Website Design Factors

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3 Important Mobile Website Design Factors daily-golden-nugget-1203-31
In this edition of the Daily Golden Nugget, I'm showing you a few things to watch out for when creating your mobile website. These mobile recommendations come directly from Google from this video.

No Pinch Zooming or Plug-ins


There should never be a need to zoom in on a mobile website. The website content should naturally fit the size of the screen as you see here:

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AT: 03/04/2015 08:45:32 AM   0 COMMENTS
Friday, February 27, 2015

Google+ Local Now Shows Shopping Mall Information

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Google+ Local Now Shows Shopping Mall Information daily-golden-nugget-1200-63
If you're jewelry store is located in a strip mall or a shopping mall, Google will probably be changing your address, if they haven't already.

In honor of my 1200th Daily Golden Nugget I'm bringing you some updated information about Google+ Local today. Way back 1200 post ago I began these Nuggets with a a post about Google Maps, since then I've carried the tradition or reviewing Google business related changes every 100th Nugget. So here we are again.

During the course of ...
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AT: 02/27/2015 12:49:53 PM   0 COMMENTS
Friday, February 20, 2015

Coffin and Trout Fine Jewellers Website Review

by
Coffin and Trout Fine Jewellers Website Review daily-golden-nugget-1195-14
This is the Friday website review edition of the Daily Golden Nugget. The goal of today's review is to take a critical look at a random retail jeweler's website in hopes of finding something we can all learn from.

At the start of each review, I launch a new Google Chrome incognito window. This allows me to search for a jewelry store without any influence from my previous search history or personalized results.

Searching Google for "jewelers Chandler AZ" returns these results:
...
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AT: 02/20/2015 08:44:00 AM   0 COMMENTS
Friday, February 13, 2015

Paula's Fine Jewelry Website Review

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Paulas Fine Jewelry Website Review daily-golden-nugget-1190-22
If you believe the (mostly North American) superstitions, Friday the 13th (today) is supposed to be an unlucky day. Perhaps it will be unlucky for some couples that breakup before tomorrow, Valentine's Day, arrives. I prefer the optimistic point of view and would rather believe that love is in the air today.

This is the Friday website review edition of the Daily Golden Nugget, and to honor Valentine's Day I decided to search for a jewelry store in or near a town with "love" in the name. This was not as easy a...
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AT: 02/13/2015 12:32:35 PM   0 COMMENTS
Wednesday, February 11, 2015

Understanding The Different Types Of Search Intent

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Understanding The Different Types Of Search Intent daily-golden-nugget-1188-87
Evolution, it's nature's way of subtly changing things so the next generation will continue to survive and thrive. But it's not just nature that changes things for the better, it's how we all live, learn, and change things around us for the better.

The engineers over at Google are constantly trying to improve and evolve their search engine algorithm to better understand what information is being published online and how that information will be used. Sometimes the information we...
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AT: 02/11/2015 09:18:27 AM   0 COMMENTS
Friday, February 06, 2015

Ornamentum Jewelry Gallery Website Review

by
Ornamentum Jewelry Gallery Website Review daily-golden-nugget-1185-73
Welcome to the Friday retail jewelry website review. In this week's review, I'll be searching for a random website candidate to critique in the hopes that we can all learn something useful to implement on our own websites.

To start this week's review I started searching for jewelers in Hudson, NY. Specifically, I used the Google search query "jewelers in Hudson ny."

Here's a screen shot of what the Google SERP looked like:
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AT: 02/06/2015 12:07:57 PM   0 COMMENTS
Friday, January 30, 2015

Watkins Jewelers Website Review

by
Watkins Jewelers Website Review daily-golden-nugget-1180-97
This is the Friday website review edition of the Daily Golden Nugget. Today, I'm going to perform an incognito Google search for a random jewelry store candidate in Blackstone, Virginia, then review their website.

The goal of this weekly website review is to learn something new, or at least to see an implementation of something good or bad that you never knew.

When I used the search query "jewelry stores in blackstone va" I was given these results:

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AT: 01/30/2015 08:58:12 AM   0 COMMENTS
Friday, January 23, 2015

Gold City Jewelers Website Review

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Gold City Jewelers Website Review daily-golden-nugget-1175-46
Welcome to the Friday jewelry website review where I randomly select and review the website of a retail jeweler. The goal is to dissect their online accounts to see how they might be ranking highly, and what they might be doing right, or wrong, with their online identity.

I use Google's Chrome browser in incognito mode when searching; otherwise the search results will be skewed based on my personalized search results and the top ranked sto...
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AT: 01/23/2015 10:45:59 AM   0 COMMENTS
Thursday, January 22, 2015

How Can I Get Number 1 Ranking on Google?

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How Can I Get Number 1 Ranking on Google? daily-golden-nugget-1174-76
It astounds me that people still offer first place Google ranking service. Every day I still receive at least one spam email which offers me to get first place ranking on Google if I hire them to improve the SEO of any of the domain names I manage.

I started writing these Daily Golden Nuggets more than four years ago and even before then, Google posted warnings saying how first place ranking could not be achieved by simply hiring someone. Their warning is VIEW FULL GOLD NUGGET


AT: 01/22/2015 01:09:10 PM   0 COMMENTS
Wednesday, January 21, 2015

How Jewelers Should Mitigate Security Risks from Google Business View

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How Jewelers Should Mitigate Security Risks from Google Business View daily-golden-nugget-1173-65
A few years ago, Google undertook an extremely ambitious project to extend its Street Mapping technology inside buildings. Specifically, they created a way that Google Maps Street View could reach inside individual retail stores to create virtual walk throughs of those businesses. These virtual tours are called Google Business View, and the businesses taking advantage of this technology are reporting more engaged customers and higher sales.

The Business View virtua...
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AT: 01/21/2015 12:29:52 PM   0 COMMENTS
Friday, January 16, 2015

C. Aaron Penaloza Jewelers Website Review

by
C. Aaron Penaloza Jewelers Website Review  daily-golden-nugget-1170-70
Welcome to the Friday website review. The goal of these weekly website reviews to learn something that can better your own website by analyzing someone else's live website. Every week I simply do a Google search in a random town or city throughout the U.S.

This week I'm looking for a review candidate in Terrell Hills, Texas. Using Google Chrome's incognito mode I searched for "jewelry stores in Terrell Hills, Texas" and was given this SERP:

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AT: 01/16/2015 07:57:29 AM   0 COMMENTS
Monday, January 12, 2015

2014 Holiday Keyword Report for Jewelers, Jewelry, and Jewelry Stores

by
2014 Holiday Keyword Report for Jewelers, Jewelry, and Jewelry Stores daily-golden-nugget-1166-83
In this edition of the Daily Golden Nugget, I'm exploring keyword data collected between November 1 and December 31, 2014 from many retail jeweler websites.

I collected a large amount of keyword data from people using Google's desktop search, mobile search, and image search. The mobile search data is very interesting. Last week, I presented th...
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AT: 01/12/2015 10:02:43 AM   0 COMMENTS
Friday, January 09, 2015

Marry Me Jewelry Website Review

by
Marry Me Jewelry Website Review daily-golden-nugget-1165-16
Welcome to the Friday website review edition of the Daily Golden Nugget. The purpose of this review is to examine a live retail jewelry website in search for the good and bad traits. There's always something interesting to learn from in every week's review.

For this week, I started with a search using the Google Chrome browser in incognito mode. I stay incognito while searching for a review candidate so my own browser history will not influence the search results I see. Through your search history, Google has a way of knowing which websi...
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AT: 01/09/2015 01:05:40 PM   0 COMMENTS
Wednesday, January 07, 2015

November and December 2014 Web Keyword Data for Retail Jewelers

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November and December 2014 Web Keyword Data for Retail Jewelers daily-golden-nugget-1163-36
Throughout 2014, Google made several advancements in their search engine and gave us some new reports in Google Webmaster Tools to see the results of those advancements.

Specifically, from within Webmaster Tools you can easily see when your website appeared in web search results, images search results, and mobile search results. During the first quarter of 2014, I started noticing retail jewelry websites appearing in image results more than ever before, and the Webmaster Tools ...
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AT: 01/07/2015 12:27:16 PM   0 COMMENTS
Friday, December 19, 2014

Sam's Fine Jewelry Website Review

by
Sams Fine Jewelry Website Review daily-golden-nugget-1150-52Today is the Friday Daily Golden Nugget website review. Normally I search a random town name in the United States in search of a website review candidate. But for today, I decided to add a little holiday cheer and look for a town with a holiday related name.

I started with this list of holiday towns, but it turns out that most of those are "populated places" or ghost towns. It seems like many forefathers were willing to name towns after Christmas, but over the dec...
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AT: 12/19/2014 10:18:12 AM   0 COMMENTS
Friday, December 12, 2014

Jewelry Website Reviews in Malibu, California

by
Jewelry Website Reviews in Malibu, California daily-golden-nugget-1145-39
This is the Friday jewelry website review edition of the Daily Golden Nugget. This week I'm snooping around the interwebs of Malibu, California in search for a great jewelry store.

My hope is that I'll find a store whose website will lure me in and get me to visit them in person. I never know where these reviews will go when I start, but the hope is that we'll all learn something from it.

I start my search using the Google Chrome browser in incognito mode to prevent my own search history from providing pe...
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AT: 12/12/2014 12:10:14 PM   0 COMMENTS
Wednesday, December 10, 2014

Internet Marketing Agencies - Changing With Technology

by
Internet Marketing Agencies - Changing With Technology daily-golden-nugget-1143-44
The internet has seen many changes over the last 4 years since I started writing these Daily Golden Nuggets. Undoubtedly, a lot of that change was informed by Google, but really there are a lot of other factors involved.

Through the Great Recession, a lot of easier and less expensive technology emerged that now allows us to access information from anywhere at any time. You could argue that the technology companies forced fancy new mobile devices on us; or you could say that the technology devel...
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AT: 12/10/2014 08:20:17 AM   0 COMMENTS
Friday, December 05, 2014

Mauzie's of Colorado Website Review

by
Mauzies of Collorado Website Review daily-golden-nugget-1140-6
Let's imagine that there's a special gift giving day coming up soon and I need to buy a gift. Assuming that I live in Englewood, Colorado I might do a Google search for "buy jewelry gifts in Englewood Colorado."

Today is the weekly website review edition of the Daily Golden Nugget. The goal of this review is to randomly search Google for a retail jewelry store and learn something from scrutinizing how they manage their website and online identity. There's always something to learn from these reviews, whether it's learning from someth...
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AT: 12/05/2014 08:16:04 AM   0 COMMENTS
Friday, November 28, 2014

Mathew Jewelers Website Review

by
Mathew Jewelers Website Review daily-golden-nugget-1135-25
In honor of Thanksgiving, I decided to look for some town names related to the American holiday. Turkey and cranberries are among the many traditional dishes served at an American Thanksgiving meal. Although I found that there's a Turkey, Texas, it seems like Cranberry, Pennsylvania might have a better chance of locating a review candidate for today's Daily Golden Nugget, Friday Review.

Off to Cranberry I go, with a search for "jewelry stores in cranberry, pa." But the results you see here were not as satisfying as I expected:

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AT: 11/28/2014 10:34:26 AM   0 COMMENTS
Wednesday, November 05, 2014

Social Signal Ranking Factors

by
Social Signal Ranking Factors daily-golden-nugget-1118-29
If you ever get into a conversation with a search engine optimization professional (aka SEO), they usually bring up the topic of how Google ranks your website and that there are "more than 200 different signals" that Google uses for their ranking algorithm. It's Google's standard message that they are using more than 200 signals, but they've been saying the same thing for more than 10 years now.

Surly they must be using more than 200 signals now, but they'll never admit it.

From time to time, I'm able to measure the effects of certain t...
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AT: 11/05/2014 12:22:33 PM   0 COMMENTS
Friday, October 31, 2014

TR Jewelers Website Review

by
TR Jewelers Website Review daily-golden-nugget-1115-17
Today is the Friday website review edition of the Daily Golden Nugget, and it's a special one too! In honor of Halloween, I decided to search for a jeweler that would be in, or nearby any town with a Halloween themed name. Naturally the first part of this adventure was to locate some towns with Halloween related names. I found these...

The first one I found was Scary, West Virginia. No jewelers in that town but I did find a store called Elizabeth's Attic within about 5 miles. Honestly their website is downright scary, VIEW FULL GOLD NUGGET


AT: 10/31/2014 06:59:40 AM   0 COMMENTS
Friday, October 24, 2014

Romm Diamonds SERP Review

by
Romm Diamonds SERP Review daily-golden-nugget-1110-70
This is the Friday Jewelry Website review where I randomly find a retail jeweler's website from a random city to dissect and review. When I start this journey every week, I never know if I'm going to find a great looking website, a poorly functioning website, or something that's embarrassing to even look at.

Every review has a chance to touch upon topics of SEO, SEM, aesthetics, and usability. These reviews are usually not too in-depth, but just a cursory review that usually only reveals the most obvious issues.

The conclusions of evaluations...
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AT: 10/24/2014 08:27:36 AM   0 COMMENTS
Friday, October 17, 2014

Fabri Fine Jewelry Website Review

by
Fabri Fine Jewelry Website Review daily-golden-nugget-1105-71
Welcome to the Friday website review, where every week I randomly review the website of a local retail jewelry business somewhere in the US. The goal is to find something good, or bad, that we can all learn from and apply to our own business.

For this week's review, I'm heading over to Washington state and searching for "fine jewelry stores bellevue wa." When doing these searches, I always use the Google Chrome browser in incognito mode. This allows me to see non-personalized search results.

In case you don't know, Google trac...
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AT: 10/17/2014 11:32:58 AM   0 COMMENTS
Wednesday, October 08, 2014

Village Jewelers Website Review

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Village Jewelers Website Review daily-golden-nugget-1098-48

I'm changing up my usually schedule this week. I have two special Daily Nuggets for Thursday and Friday this week which pushes my weekly review to today.

For today's website review, I'm heading back down to Nashville, Tennessee in search of a jeweler. Here's the Google SERP when I searched for "jeweler Nashville, Tennessee":

Village Jewelers Website Review 1098-jewelers-nashville-tennessee-serp-99 VIEW FULL GOLD NUGGET


AT: 10/08/2014 11:23:19 AM   0 COMMENTS
Friday, October 03, 2014

Champaign Jewelers Website Review

by
Champaign Jewelers Website Review daily-golden-nugget-1095-10
One of the common errors in the English language is the confusion between the words Champagne and Champaign.

Champagne is a region in France where the sparkling wine, champagne, comes from. Those French "regions" are similar to states in the US. Although there are vineyards all over the world that produce sparkling wine, it's not "champagne" unless the grapes were grown, and the wine was produced in that region of France. The capital city of Champagne is Epernay, which I visited a few years ago. I've include...
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AT: 10/03/2014 06:20:27 AM   0 COMMENTS
Friday, September 26, 2014

Roth Jewelers & LR Jewelers Website Review

by
Roth Jewelers & LR Jewelers Website Review daily-golden-nugget-1090-72
Welcome to the Friday retail jewelry website review. Every week, I select a random location around the United States in search of a review candidate. The object of this review is to learn something that might be able to help you with your own website.

I always try to write the review with an unbiased point of view, and I especially hope that the jewelers reading this will use these reviews to better their online presence.

For this week, I'm using the search phrase "jewelry stores Waterlo...
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AT: 09/26/2014 06:11:23 AM   0 COMMENTS
Friday, September 19, 2014

Berning's Fine Jewelry Website Review

by
Bernings Fine Jewelry Website Review daily-golden-nugget-1085-32
Welcome to the Friday retail jewelry store website review. For this week's review, I'm searching for "jewelers Tempe, Arizona" using Google Chrome in incognito mode.

If this is the first time you're reading my reviews, then let me explain that I review a different random retail store website every Friday. These are sites have no relation to me or the website agency services my company provides. These are just straight forward, cursory reviews of what a website looks like, how it functions, some SEO analys...
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AT: 09/19/2014 11:06:04 AM   0 COMMENTS
Friday, September 12, 2014

John Ross Jewelers Website Review

by
John Ross Jewelers Website Review daily-golden-nugget-1080-86
Today is the Friday Review edition of the Daily Golden Nugget. The goal of this review is to analyze a website for its good qualities, and bad, and to learn from it. Every week I choose a location in the United States from which to pluck a review candidate from.

This week I'm heading over to Albany, Georgia. What I remember most about my own visits to Georgia is the unstoppable kudzu. But today I'm less concerned with vines that grow 1 foot per day because I'm in need of a quality jewelry store.

So I'm ...
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AT: 09/12/2014 08:42:57 AM   0 COMMENTS
Friday, September 05, 2014

Jewelry Design Center Website Review

by
Jewelry Design Center Website Review daily-golden-nugget-1075-18
This is the Friday Retail Jeweler website review. The goal for today is to examine a random jewelry website, pull it apart to see how it functions and evaluate the good and the bad that we can learn from.

Every week my staff gives me a random city in the United States and I use Google Chrome in incognito mode to search for local jewelers there. This week the target city was Spokane, Washington.

My search phrase was "jewelers in Spokane WA"

These are the search results Google returned:
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AT: 09/05/2014 07:53:13 AM   0 COMMENTS
Tuesday, September 02, 2014

Google Beheaded Authorship

by
Google Beheaded Authorship 4116-daily-golden-nugget-1072
Google's done it again. Off with the author's head!

Over the past four years I have written about many online marketing topics and website procedures that are no longer valid. Social networks, review websites, and SEO techniques are forever in flux.

Facebook has changed or removed many of the features I've written about, but not nearly as many times as Google has changed since my Daily Nuggets began.

Most of the time, Google quietly changes their search algorithm features without telling anyone. But there...
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AT: 09/02/2014 11:49:20 AM   0 COMMENTS
Friday, August 29, 2014

Review of 3 Hayward Jewelers

by
Review of 3 Hayward Jewelers 4913-daily-golden-nugget-1070
My journey today began with a search for "jewelry stores Hayward CA." You see, I'm pretending to be a real customer searching for a local jeweler in Hayward. My goal is to examine how the local jewelers in that town stack up in Google search, take a look at their websites, and see what can be learned by the experience.

This is my weekly retail jeweler website review, but this week I'm changing up the format a little bit.

Here's a snapshot of the business listing I saw in the Google SERP for that search:
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AT: 08/29/2014 12:42:15 PM   0 COMMENTS
Friday, August 22, 2014

Cooks Jewelers Website Review

by
Cooks Jewelers Website Review 4395-daily-golden-nugget-1065
Welcome to the Friday jewelry website review edition of the Daily Golden Nugget. The goal for today is to examine a random retail jeweler's website and learn from something they did right or wrong.

I don't plan these reviews out, and I usually write these reviews as I work through the discovery of each site, documenting my first thoughts as well as how different stuff fits together.

This week, I searched for "jewelry stores Kirksville, Missouri" and was given this Google SERP:

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AT: 08/22/2014 11:09:41 AM   0 COMMENTS
Thursday, August 21, 2014

Why Did Organic Traffic Drop After Launching A New Site?

by
Why Did Organic Traffic Drop After Launching A New Site? 3941-daily-golden-nugget-1064
The Scenario:

The day has finally come when you've decided to upgrade your website to the latest and greatest content management system and website design. It's a big decision to make that leap considering how much time it will take and the cost to do it. It might be months before the new site is live.

You're going to have a lot of things to worry about during the process of setting up the new site. Difficult design issues, photography concerns, ...
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AT: 08/21/2014 01:42:51 PM   0 COMMENTS
Friday, August 15, 2014

Reviews of Jewelers in Arlington, Virginia

by
Reviews of Jewelers in Arlington, Virginia 4899-daily-golden-nugget-1060
This is the Friday website review where I randomly look for a jewelry website to dissect so we can all learn something new. This week I'm taking a slightly different approach to locating a review candidate. I'm going to search in a county instead of a specific town.

To start the process, I always open an incognito window with Google Chrome. This step allows me to do searches in Google without any personalized results affecting what I see. Google has several ways to identify your compute...
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AT: 08/15/2014 02:06:17 PM   0 COMMENTS
Wednesday, August 13, 2014

Reading Your SEO Reports: Google Webmaster Tools

by
Reading Your SEO Reports: Google Webmaster Tools 9581-daily-golden-nugget-1058
Every online marketing company has their own version of reports. It's one of the requirements of any marketing or SEO service. You, as the website owner, want to know what they are doing and what you are paying for.

Some agencies provide their own really nice looking reports with charts and graphs, while others provide lists of pages and keywords with percentage increases and decreases. On many occasions I've found that agencies created reports using reporting software that t...
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AT: 08/13/2014 09:21:22 AM   0 COMMENTS
Friday, July 25, 2014

SERP Review of Jewelers Near Elma NY

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SERP Review of Jewelers Near Elma NY 8987-daily-golden-nugget-1045
This is the Friday Review edition of the Daily Golden Nugget. Every week I analyze the online properties of a jewelry store found during a random search in a random city.

For this week's review, I searched for "jewelers near elma ny" to find this search result:

SERP Review of Jewelers Near Elma NY 5356-1045-serpVIEW FULL GOLD NUGGET


AT: 07/25/2014 09:26:06 AM   0 COMMENTS
Friday, July 11, 2014

Alex, Cliff, and Trimarco Jewelers Website Review

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Alex, Cliff, and Trimarco Jewelers Website Review 5469-daily-golden-nugget-1035
This is the Friday website review edition of the Daily Golden Nugget. Every Friday I choose a random city and search for a potential jeweler to use as my review candidate.

This week I'm looking in Maplewood, NJ for a local jeweler. I used the search query "jewelers in maplewood nj" and found the results below. There's a lot of detail in the SERP screen shot, so click it to view larger:

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AT: 07/11/2014 02:22:44 PM   0 COMMENTS
Tuesday, July 08, 2014

Basic SEO: Mobile Websites

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Basic SEO: Mobile Websites 8756-daily-golden-nugget-1032
This short post is part of my "Grains of SEO Gold" series covering basic SEO topics and how to apply them.

Today's SEO Topic: Mobile Websites

There's no way around it any more. Your customers want a mobile website and Google is practically demanding that you give it to them.

Back in May 2014, I reported that 40% of users to jewelry websites are using mobile devices, 28% of which ...
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AT: 07/08/2014 03:57:28 PM   0 COMMENTS
Friday, June 27, 2014

Tharoo & Co Website Review

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Tharoo & Co Website Review 8015-daily-golden-nugget-1025
For this week's website review, I'm heading down to sunny Florida in search of a jewelry store in Orlando.

Here's a screen shot of the local results when I searched for "jewelry stores in orlando":

Tharoo & Co Website Review 5617-1025-serp

I'm choosing the top jeweler, Tharoo & Co. Their website is:
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AT: 06/27/2014 03:21:57 PM   0 COMMENTS
Friday, May 30, 2014

Google Places for Business Store Hours Sometimes Get Stuck

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 Google Places for Business Store Hours Sometimes Get Stuck 4218-daily-golden-nugget-1005

Today I'm returning back to my Friday website review format after skipping the last two weeks while presenting the series on Google Places for Business.

Each week I choose a random city then search for one of the most common jewelry store related keywords. I like to choose my review candidates purely based on orga...
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AT: 05/30/2014 10:37:12 AM   0 COMMENTS
Monday, April 02, 2012

Celebrity Blogging For Jewelers

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We love blogging. In fact this is our 441st Daily Golden Nugget. It's not a special number like 100 was, or 200, or 400, or even 404. But the interesting thing is that once you have more than 300 real blog posts on your website you start to attract a lot of new visitors every month.

We're referring to a "real" blog post as something written about a topic that's near and dear to you, like celebrities adorned with jewelry at red carpet events, or jewelry fashion trends, or jewelry in entertainment news.

Paparazzi are not the only people interested in what celebrities are doing, or wearing. Your jewelry customers are also interested, which means you can blog about celebrities and attract attention... a lot of attention through Google SERPs.

As a long term test, we once wrote a celebrity blog post about reality-star-t...
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AT: 04/02/2012 10:55:09 PM   0 COMMENTS
Wednesday, March 14, 2012

13 Months Later: Panda Updates and Jewelry Store SEO

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It's been about 13 months since Google unleashed the Panda filter and ripped apart the internet heyday of article marketing and link building.

Google's "Panda Update" originally went live on February 24, 2011 and has been refreshed a few times since. Panda is not actually part of the search algorithm, but rather an extra filter that's applied to the Google index.

Periodically Google runs its search database through this filter to weed out bad websites so they won't appear in the SERP. Among that list of bad websites are once popular sites like EzineArticles.com, HubPages.com, thefind.com, and mahalo.com.

These websites aren't actually bad, and you won't get a computer virus by visiting them either. Google filters out these online properties because SEO professionals figured out how to abuse them for financial gain....
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AT: 03/14/2012 11:53:48 PM   0 COMMENTS
Wednesday, March 07, 2012

Here's How Google's Recent SERP Changes Affect the Local Retail Jeweler

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Today we've got some updates from the world of Google products and how we foresee them relating together to your benefit.

First, let's check in on Google Places, and if you're playing the jWAG drinking game, it's time to take a shot.

Some time in early 2011, Google took away much of the search engine optimization power you had in Places. They disabled several of the built-in fields and limited the information appearing on your jewelry store's Places Page. They claimed it wasn't a permanent change, and that might be what they thought at the time.

It now looks like Google Places is slowly being diminished in its importance. In July 2011, we suggested that your Google Places account and the Google+ Business page would eventually merge. Google+ was given a huge boost in importance when G+ posts started appearing in th...
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AT: 03/07/2012 09:31:15 PM   0 COMMENTS
Friday, January 13, 2012

Find Time For Google Plus

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There's a big change taking place in Google's search right now. Let's take a quick look at this change which might still be ongoing as you read this Nugget on January 13, 2012.

Social posts, user profiles, and business pages from Google+ started to appear in the Google SERPs earlier this week. For you this means it's time to jump on the bandwagon and set up your Google+ Page and start using it.

Including G+ information in the SERP has created many cries of foul play from SEO critics, web experts, and even concerns about Google breaking anti-trust laws. Where Google once upon a time suggested generic websites in the SERP, it has replaced those with information pulled from Google+.

Google is usually known for providing the most relevant results in their search, but perhaps pointing people toward Google+ is not the mo...
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AT: 01/13/2012 02:18:01 AM   0 COMMENTS
Tuesday, September 06, 2011

Website Pop Up Disasters for Zale Corporation

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Here's a website usability and conversion optimization tip for you: Kill those pop-ups!

Have you seen those annoying pop-ups on websites? Some pop-up as soon as you arrive on the page and some will pop-up when you try to leave the page; both are very annoying.

As of today, here's an annoying example of a pop-up: http://www.reeds.com/

The REEDS Jewelers website shows an immediate message for "First Time Visitors" that says:
"First Time Here? REEDS would like to welcome you with an extra savings of $25 off any online purchase of $150 or more. Enter coupon code FTV25150* at checkout. *Excludes Roberta Z Ideal, REEDS Diamond, Chamilia, David Yurman, Everlon, Swiss Watches, and Swarovski. "

Sure, that's a great offer for a jewelry store, but the pop-up is so immediate and ann...
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AT: 09/06/2011 12:27:56 PM   0 COMMENTS
Tuesday, August 09, 2011

Let's Thank Lucy For This One.

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I'd like to tell you a little story today, and with it perhaps a little education lesson. To begin, I ask you to sit on the floor around this old black and white television...

Saturday August 6, 2011 was Lucille Ball's 100th birthday. Google commemorated the day by changing their logo to look like a 1960s black and white TV with movable channel knobs and a volume switch. On the TV screen the name Google appeared just like the opening credits from the "I Love Lucy" show. The Google doodle was actually a playable TV displaying 6 different "I Love Lucy" clips on each of the channels selected from the movable knob.

Over the last 12 months Google has created some amazing logo doodles. (In case you don't know, each of those unique Google logos are called "doodles.") Some of my favorites are from Earth Day 2011, the Bunse...
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AT: 08/09/2011 12:03:49 PM   0 COMMENTS
Monday, July 25, 2011

Major Updates to Google Places

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Early last week, there was an important video announcement from one of the Google+ developers about Google+ Business Profiles. Originally they were going to keep G+ Business Profiles to a limited group, similar to how they have the trial period for current users. However they changed their mind and they are just going to allow everyone in (without a trial period) as soon as they are ready.

They are rushing, but they are not starting from scratch.

As we expected, Google is making huge strides forward to integrate Google Places and Google+. As of June 22, 2011 the appearance of all Google Places listings (i.e. your store's listing on Google Maps) now matches the fancy gray, red and black design that you see in Google+ and on google.com search.

The update to Google Places is definitely a step toward the Google+ inte...
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AT: 07/25/2011 01:23:58 PM   0 COMMENTS
Thursday, June 16, 2011

Not All Sharing is Created Equally

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We've recently written a few Daily Golden Nuggets about social sharing, "Like" buttons and generally how to increase the traffic to your website through social sharing. But now we realize that some of the directions we gave you might be misunderstood, so let's clear them up.

Sharing a link to your website on Facebook, Twitter, Digg, Reddit, LinkedIn or any other social network will increase the number of visitors on your site. Not because the search engines found the shared link and use it for ranking, but simply because other random people saw and clicked on the link.

That's easy. Share a link = increase traffic from people clicking that shared link.

On the other hand, if you only want to spend time sharing links that help your search engine ranking then you have to be very specific with your sharing.

Any ...
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AT: 06/16/2011 11:51:55 AM   0 COMMENTS
Monday, June 06, 2011

Front Line SEO: Google Plus One

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"Sometimes it's easier to find exactly what you're looking for when someone you know already found it. Get recommendations for the things that interest you, right when you want them, in your search results."

That's the exact quote from Google's +1 page located at google.com/+1/button/.

The "Plus One" feature was in beta testing for a while, and we've been peeking under the hood of that beta for several months to get an idea on how it will work.

On June 1, 2011 as many of you were probably packing for the JCK show, Google officially moved the +1 service from beta to general use and once again changed the way we have to deal with search engine optimization.

From now on, you should see a [+1] button on the Google SERP next to the title of each result. Specifically, y...
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AT: 06/06/2011 12:40:36 PM   0 COMMENTS
Wednesday, May 25, 2011

Front Line UI: Help with Google Preview Images

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We've mentioned the Google SERP Preview feature a few times in this last week, and we want to talk about this a little more since it has another hidden effect on your website.

When Google introduced the preview feature in November 2010, they also provided some basic guidelines that would improve the preview's effectiveness for your website. Let's examine the important guidelines.

1. Keep your pages clearly laid out and structured, with a minimum of distractions or extraneous content.

This is great advice, especially from the world's largest search engine. So many jewelry stores say they want a "clean looking" website yet when the final site is created, they've cluttered up every page with content or images in every last pixel.

Every page of your site should be dedicated to a single topic, and everything on th...
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AT: 05/25/2011 01:12:57 PM   0 COMMENTS
Tuesday, May 24, 2011

Front Line SEO: Devilish Dropdown Menus

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Yesterday, we explained the value of footer links on your website. Today we'd like to talk briefly about header navigation links and menus.

In a Google training video last year, it was explained that Google didn't penalize you for putting a small amount of hidden text on your site when that that text is part of navigation or interactive information. We wrote a Daily Nugget about that video earlier this year.

In that training video, Google didn't say how much, if at all, of that hidden information would be use for ranking, and at the time we didn't have any valid data either, but we do now.

Using Google's SERP preview feature in recent testing, we've consistently noticed that jewelry websites don't rank at all for words hidden in dropdown menus. Our tests were far from scientific, but the results were consistent acr...
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AT: 05/24/2011 10:54:10 AM   0 COMMENTS
Wednesday, February 16, 2011

Google SERP Geo-Targeting

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Local search results are BIG!

Okay, honestly they aren't anything big; they're not even new. Google started development on local search results way back in 2003. They called it Google Local back then, and they tried to educate owners that they should list their businesses in the system.

When did you sign up with Google Local, Google Maps, Google Business Center or Google Places? Those are all the names they've called the service since 2003. Have you even done it yet?

In this particular case, the jewelry industry is not alone. Even though most jewelers are slow to adopt new technology, Google discovered that only a small percentage of local businesses had registered. So in August 2010, Google loaded a database of about 50 million local businesses.

Literally overnight, every town had at least 1 new jewelry ...
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AT: 02/16/2011 12:09:44 PM   0 COMMENTS
Wednesday, February 02, 2011

How to get your large website crawled.

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In previous Daily Gold Nuggets we've explained the need to add a lot of content to your website. Building websites with a lot of content is necessary for becoming an authority website.

However, according to Google it's not the size of the website alone that makes you an authority; it's actually the number of links you have coming to multiple pages of your website.

In practically the same breath that Google says "lots of inbound links build authority" they also say that "you have to write great content that people will want to link to."

Although it is possible to build a 1 page website and get thousands of links, it's probably not going to happen in the real world. In the real world we all have to build interesting websites that serve our customer needs and hope that people will eventually find and link to your page...
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AT: 02/02/2011 09:16:20 AM   0 COMMENTS
Monday, January 03, 2011

SEO: Intra-site Nofollow Link Disasters

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Welcome to 2011!

We expect a plethora of SEO experts to post wonderful articles today about how SEO changed over 2010 and what the future will hold for all of us. We're staying away from the predictions and simply following forward with basic SEO discussions.

Although, our discussions are not simply old SEO techniques regurgitated over and over again. We do spend a lot of time making sure what we are saying is still valid. We search through what the SEO experts are saying and we especially look for the guys that have the analytical data to prove what they're saying.

We never believe any SEO expert who makes a claim without evidence to back it up.

Once we find something interesting, we compare it to our own jewelry-specific measurements and determine if the same finding also holds true within the jewelry ind...
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AT: 01/03/2011 09:31:41 AM   0 COMMENTS
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