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Friday, June 09, 2017

Embrace Change to Prevent Business Stagnation

Embrace Change to Prevent Business Stagnation daily-golden-nugget-1560-19
Every time internet technology changes, there is a chance that consumer expectations will change along with it. I often say that expectations change every time someone upgrades their smartphone. Unlike a desktop computer that we hold on to for 4 or 5 years, we each have the option to upgrade our smartphones at least every 24 months. The recent smartphone upgrade I did gave me faster processing speed, which means my apps, camera, and video editing run faster, but my internet speed is still controlled by my carrier.

AT: 06/09/2017 09:30:33 AM   0 COMMENTS
Friday, June 02, 2017

6 Common Website Problems That Business Owners Don't Understand

6 Common Website Problems That Business Owners Dont Understand daily-golden-nugget-1559-54
It's the hope of every business that they will build a website that helps make them a lot of money, but few websites ever achieve that goal. Turning a website into a money making machine won't happen overnight, and it won't magically happen without a lot of help from employees and the business owner.

Most small businesses don't know how to update their websites once they are launched; indeed, many will continually pay for website updates even though they can edit the website on ...

AT: 06/02/2017 07:25:39 AM   0 COMMENTS
Friday, May 26, 2017

Time To Admit When You Need Help

Time To Admit When You Need Help daily-golden-nugget-1558-90
I have met and helped many different entrepreneurs during my time as a volunteer business coach for my local chapter of SCORE, a division of the U.S. Gov. S.B.A. While I've helped them make their businesses better, I've also learned that most entrepreneurs of all ages share several similar personality characteristics and daily practices.

Life of an entrepreneur

Most entrepreneurs start out small and quickly learn all the jobs needed to make their business run. If you're a small business owner, then you are probably the best s...

AT: 05/26/2017 11:15:42 AM   0 COMMENTS
Friday, February 24, 2017

TamRon Jewelry Design Technical Website Review

TamRon Jewelry Design Technical Website Review daily-golden-nugget-1545-20
For this week's website review, I went searching for "jewelers spokane wa" and had some trouble deciding on which site to review. There are several jewelers in Spokane to choose from with a wide range of websites from very old looking to very modern. The goal of this website review is to give ideas of how to improve a site and increase its ranking or improve its customer usability.

Pounder's Jewelry was the first website I found that could use improvement. The website address was VIEW FULL GOLD NUGGET

AT: 02/24/2017 12:29:10 PM   0 COMMENTS
Friday, February 17, 2017

Shockey Jewelers #FridayFlopFix Website Review

Shockey Jewelers FridayFlopFix Website Review daily-golden-nugget-1544-43
This is the Friday Flop Fix website review. The goal of this review is to examine the mistakes a random website is making and suggest ways to fix it. I do my best every week to take on the role of a typical internet savvy consumer as I search for a review candidate. I also use the Google Chrome browser set to incognito mode so my previous browsing history does not influence the search results I see.

For today's search, I used the phrase "jewelry stores Elgin, IL" and saw these results:


AT: 02/17/2017 09:59:01 AM   0 COMMENTS
Friday, January 27, 2017

Mike's Custom Jewelry #FridayFlopFix Website Review

Mikes Custom Jewelry FridayFlopFix Website Review daily-golden-nugget-1541-10
This is the #FridayFlopFix website review. The goal of this review is to learn from someone else's mistake by randomly choosing and dissecting a website that has problems, and explain potential fixes. Hopefully there is something we can all learn from.

Websites with mistakes usually don't rank very high in Google, so when I search for review candidates I usually look lower in the SERPs, and even deep within the forbidden-nowhere-zone on Google... Page 2.

This week, I started my search with the phr...

AT: 01/27/2017 02:06:12 PM   0 COMMENTS
Friday, January 06, 2017

SERP Review for Sandy Springs, GA

SERP Review for Sandy Springs, GA  daily-golden-nugget-1538-32
Time and time again, jewelers tell me they want to come up first in Google search for phrases like "engagement rings" or anything related to bridal jewelry. Those are tough keyword phrases to compete for since large ecommerce jewelry website spend a lot of time, money, and optimization efforts to maintain top ranking. Independent jewelers have a better chance competing in their local markets using the popular phrases that people search for.

Popular local phrases include the words jeweler, jewelry, or jewelry store, followed by either ...

AT: 01/06/2017 08:20:53 AM   0 COMMENTS
Friday, December 30, 2016

Why Do So Many Bite Off More Than They Can Chew?

Why Do So Many Bite Off More Than They Can Chew? daily-golden-nugget-1537-14
We each have our own set of specializations and talents. Someone in your family is probably better at cooking than all the others, while someone else is a better writer, carpenter, or a musician. The world would be a very boring place if we all had the same level of skill and proficiency in everything.

The Entrepreneurial Journey

At some point, you probably got the idea that you could make your favorite baubles or provide a service better than others you'd seen, and so you launched a business o...

AT: 12/30/2016 10:46:07 AM   0 COMMENTS
Friday, July 08, 2016

Happy Jewelers #FridayFlopFix Website Review

Happy Jewelers FridayFlopFix Website Review daily-golden-nugget-1512-39
Welcome to my weekly website review. Every Friday, I randomly look for a jewelry store website that has a few problems, that I call flops, and then I suggest ways to fix them. These short website reviews are not meant for the store itself but rather you, the reader. My hope is that you will discover something here that you also need to fix on your own site.

This week I used the phrase "jewelers Newport, RI" to search for my review candidate. Instead of choosing a jewelry store from the first page of the Google res...

AT: 07/08/2016 11:03:44 AM   0 COMMENTS
Friday, June 24, 2016

Kaplans Fine Jewelry and Troubling Responsive Designs #FridayFlopFix

Kaplans Fine Jewelry and Troubling Responsive Designs FridayFlopFix daily-golden-nugget-1510-9
Last week, I went shopping for a water proof iPhone case; something that would be good enough to protect the phone while canoeing on a river. After a bit of searching at the local mall, I found a potentially good case made by THULE. Due to its price, the THULE Atmos X5 case was locked in one of those anti-theft store packages that covered most of the important details. Before buying it, I needed to make sure it was really waterproof rather than just splashproof, and to what dep...

AT: 06/24/2016 07:56:31 AM   0 COMMENTS
Friday, June 03, 2016

Precious Metalsmith #FridayFlopFix Website Review

Precious Metalsmith FridayFlopFix Website Review daily-golden-nugget-1507-87
This is my weekly #FlopFix website review. Each week, I find a random retail jeweler's website and suggest fixes that could make it better. I never know what I'll find when I start these reviews and I do my best to document my first impressions as I look at the site.

This week I'm venturing to Olympia, WA where I'll search Google for "jewelry stores in olympia wa." Here's a screen grab of the returned SERP:


AT: 06/03/2016 11:31:36 AM   0 COMMENTS
Friday, May 06, 2016

Orca Jewels #FridayFlopFix Website Review

Orca Jewels FridayFlopFix Website Review daily-golden-nugget-1503-99
Every week, I review the website of a randomly chosen retail jeweler. This week, I searched for "jewelers Ketchikan, AK" to find a review candidate. This type of search always triggers Google local results format, which includes the top three business listings for that area. Google understands that people are usually looking for local businesses whenever a keyword is included along with a town name in a search query. Google then shows results formatted like this:


AT: 05/06/2016 02:15:56 PM   0 COMMENTS
Friday, April 15, 2016

Kama'aina Diamond Co. #FridayFlopFix Website Review

Kamaaina Diamond Co. FridayFlopFix Website Review daily-golden-nugget-1495-7
In this week's #FridayFlopFix website review, I'm heading over to Hawai'i in search for a jeweler who could use some website help. Every Friday, I search for a website that's not quite doing the best they could. I want to point out the flops on their website, and suggest some fixes.

I started my review candidate search with the query "jewelers waimea hi." Waimea is a town on the Big Island of Hawai'i. Instead of choosing from the websites that appeared on the first page of Google's results, I looked throu...

AT: 04/15/2016 12:43:52 PM   0 COMMENTS
Friday, March 25, 2016

Fisher Jewelers & Silversmiths #FridayFlopFix Review

Fisher Jewelers & Silversmiths FridayFlopFix Review daily-golden-nugget-1480-74
This is the #FridayFlopFix edition of the Daily Golden Nugget. Each week, I look for candidate websites that are not ranking very well in Google search results and dissect them to figure out why they are ranking poorly.

This week, I searched for "jewelry stores Florence, SC" to find that poorly ranked site. I found an interesting situation with the store Fisher Jewelers & Silversmiths that I'll investigate today. I first noticed the AGS listing for the store shown here:


AT: 03/25/2016 11:30:56 AM   0 COMMENTS
Tuesday, November 17, 2015

Building Your First Website; Then Growing Beyond It

Building Your First Website; Then Growing Beyond It daily-golden-nugget-1387-39
There are a lot of easy ways for business owners to build their first website. WordPress is a good option for businesses that just want to put information online, and Shopify is a good option for those hoping to sell online quickly. Both of these systems offer out-of-the-box jewelry website templates and setups to get your website live in just a few days. GoDaddy also runs a marketing campaign...

AT: 11/17/2015 01:03:45 PM   0 COMMENTS
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