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Friday, August 11, 2017

Resurgence of QR Codes Brings The Real World and Cyberspace Closer Together

Resurgence of QR Codes Brings The Real World and Cyberspace Closer Together daily-golden-nugget-1569-47
The digital screen on my bathroom scale has been on the fritz more and more every day, and I finally decided to do something about it today. I've owned different wearable devices over the past 7 years to monitor my health and daily activity, but I didn't yet have a smart bathroom scale to monitor my BMI or other health factors. Today was the day I would finally get one.

I contemplated buying one off but decided that I'd rather compare models ...

AT: 08/11/2017 06:48:55 AM   0 COMMENTS
Friday, June 24, 2016

Kaplans Fine Jewelry and Troubling Responsive Designs #FridayFlopFix

Kaplans Fine Jewelry and Troubling Responsive Designs FridayFlopFix daily-golden-nugget-1510-9
Last week, I went shopping for a water proof iPhone case; something that would be good enough to protect the phone while canoeing on a river. After a bit of searching at the local mall, I found a potentially good case made by THULE. Due to its price, the THULE Atmos X5 case was locked in one of those anti-theft store packages that covered most of the important details. Before buying it, I needed to make sure it was really waterproof rather than just splashproof, and to what dep...

AT: 06/24/2016 07:56:31 AM   0 COMMENTS
Monday, April 04, 2016

How to Make It Easy For Customers To Leave Online Reviews

How to Make It Easy For Customers To Leave Online Reviews daily-golden-nugget-1486-36
Last week, I reviewed some good ways to correctly implement QR codes in your marketing and in your store. One of the methods I suggested was to create a QR code that would lead people to an online review form. To do that, you'll need the website address for that form, but Google doesn't make it easy to find any more.

The company provides VIEW FULL GOLD NUGGET

AT: 04/04/2016 12:36:28 PM   0 COMMENTS
Friday, April 01, 2016

Stonecraft Jewelers #FridayFlopFix Review

Stonecraft Jewelers FridayFlopFix Review daily-golden-nugget-1485-19
This is the #FridayFlopFix edition of the Daily Golden Nugget. Each week, I find a random retail jewelry stores and review their website in hopes that we'll be able to learn something from the process. I call this a "Flop Fix" because I specifically look for websites that are making mistakes, i.e. flops, so I can suggest fixes.

Here's the search results I saw this week when I searched Google for "jewelry stores Elko, NV":


AT: 04/01/2016 12:38:36 PM   0 COMMENTS
Thursday, March 31, 2016

The Best Way To Use QR Codes #TBT

The Best Way To Use QR Codes TBT daily-golden-nugget-1484-74
There was a lot of marketing buzz around QR codes when they appeared in the USA in 2009 and 2010. Marketers thought they would be a hot sensation for smartphone users and started slapping them on all their ads. Even though QR codes began to appear everywhere, their usefulness and marketing success rates were small. What marketers didn't realize was that QR codes must be utilitarian, but most were gimmicky. I wrote this Nugget about...

AT: 03/31/2016 12:13:51 PM   0 COMMENTS
Monday, February 15, 2016

Top 10 Daily Golden Nuggets of All Time

Top 10 Daily Golden Nuggets of All Time daily-golden-nugget-1451-43
I'm going back to my own jWAG website tracking today to look at the top 10 Daily Golden Nuggets of all time, that are still relevant today. I see that some of the Nuggets with the highest reader count are out of date because Facebook and Google have changed things, and a few others are very similar so I'll have to do some consolidating.

Popular Screen Resolutions

1. The most popular screen resolutions change constantly as new mobile devices and laptops are introduced. I publish an updated version of screen resol...

AT: 02/15/2016 09:58:17 AM   0 COMMENTS
Thursday, March 19, 2015

Good and Bad Implementations of QR Codes

Good and Bad Implementations of QR Codes  daily-golden-nugget-1214-92
QR Codes have been a hot topic for several years. In this #ThrowbackThursday Daily Golden Nugget, I'd like to jump all the way back to my second Nugget ever, which was on QR Codes. That was July 27, 2010!

That Nugget was the number one most popular post I had ever made, until I started writing about screen resolution and setup directions for Google M Business. It has since d...

AT: 03/19/2015 11:26:57 AM   0 COMMENTS
Tuesday, September 23, 2014

Offline and Email Marketing Campaigns To Sell Your Products

Offline and Email Marketing Campaigns To Sell Your Products daily-golden-nugget-1087-57
This is the second part of my Daily Golden Nugget series outlining a potential marketing plan for the upcoming holiday season. The first part I began yesterday explained how you should select a specific set of jewelry items and then write blogs, take photography, and make videos for those items.

Today, I'll go into some detail about launching the ...

AT: 09/23/2014 06:34:59 AM   0 COMMENTS
Thursday, March 14, 2013

An Engaging QR Code to Facebook Contest for Your Jewelry Store

An Engaging QR Code to Facebook Contest for Your Jewelry Store 5340-daily-golden-nugget-689Over this past weekend I attended the MJSA Expo show in New York City and met with several vendors, jewelers, and speakers. I especially enjoyed my conversation with Eugene Brill of Rio Grande about their e-commerce use on mobile devices.

One of the topics Eugene brought up during his seminar was the use of VIEW FULL GOLD NUGGET

AT: 03/14/2013 09:39:02 PM   0 COMMENTS
Tuesday, May 01, 2012

Using QR Codes with m. and .mobi

Yesterday we attempted to explain the difference between using and for your mobile website.

Our bottom line was that it all depends on how long your domain name is, and if you want your domain name to exactly match your jewelry store's name.

Shortened mobile domain names really do help users. Bank of America uses "" on all of their mobile marketing literature.

Typing B O F A . M O B I on a mobile device is a lot easier than typing out M . B A N K O F A M E R I C A . C O M.

Although, the people over at Bank of America are clever because if you type in the smartphone, it redirects you to, and that's a much longer URL that no one would want to type into their smartphone.

Continuing with this perfect example, t...

AT: 05/01/2012 10:55:22 PM   0 COMMENTS
Wednesday, October 26, 2011

Holiday 2011 Run-Up: Mobile Marketing for Jewelers

Of all the chapters in this Holiday 2011 Run-Up, this might be the most important. Consumers are using smartphones today, right now, this exact minute. The data is undeniable and we're going to step through it and show you what the experts are saying and how you can use mobile technology yourself.

In the past 12 months we've heard many retail jewelry store owners tell us that "their customers do not use smartphones" and they don't need to create a mobile website even though those same jewelers themselves have an iPhone or an Android. This is similar to what we heard in 2003 when jewelers claimed their customers didn't use the internet and they didn't need a regular website.

We have our own in-house mobile research methods, and we've been tracking mobile usage for more than a few years, but to get a broader view of the mo...

AT: 10/26/2011 01:12:32 PM   0 COMMENTS
Friday, December 24, 2010

Some Holiday Season 2010 Statistics

We're not going to talk about anything new today. Instead, we wanted to share industry statistics and our own findings for this 2010 holiday season. Everything reported is for online sales or statistics.

These statistics were reported from
Thanksgiving Day (Nov. 25) $407M, up 28%
Black Friday (Nov. 26) $648M, up 9%
Cyber Monday (Nov. 29) $1,028M (that's a Billion!) 16%
Green Monday (Dec. 13) $954, up 12%
Free Shipping Day (Dec. 17) $942M, up 61%

The week of December 17 (Free Shipping Day) saw 52.7% of online transactions with free shipping. comScore also reported that there was a greater trend for online buyers to wait until Free Shipping Day before making the final sale. This is a clear indication that free shipping is a deal winner when selling online. VIEW FULL GOLD NUGGET

AT: 12/24/2010 09:38:31 AM   0 COMMENTS
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