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Friday, January 27, 2017

Mike's Custom Jewelry #FridayFlopFix Website Review

Mikes Custom Jewelry FridayFlopFix Website Review daily-golden-nugget-1541-10
This is the #FridayFlopFix website review. The goal of this review is to learn from someone else's mistake by randomly choosing and dissecting a website that has problems, and explain potential fixes. Hopefully there is something we can all learn from.

Websites with mistakes usually don't rank very high in Google, so when I search for review candidates I usually look lower in the SERPs, and even deep within the forbidden-nowhere-zone on Google... Page 2.

This week, I started my search with the phr...

AT: 01/27/2017 02:06:12 PM   0 COMMENTS
Friday, June 24, 2016

Kaplans Fine Jewelry and Troubling Responsive Designs #FridayFlopFix

Kaplans Fine Jewelry and Troubling Responsive Designs FridayFlopFix daily-golden-nugget-1510-9
Last week, I went shopping for a water proof iPhone case; something that would be good enough to protect the phone while canoeing on a river. After a bit of searching at the local mall, I found a potentially good case made by THULE. Due to its price, the THULE Atmos X5 case was locked in one of those anti-theft store packages that covered most of the important details. Before buying it, I needed to make sure it was really waterproof rather than just splashproof, and to what dep...

AT: 06/24/2016 07:56:31 AM   0 COMMENTS
Friday, April 29, 2016

Trimarco Jewelers #FridayFlopFix Website Review

Trimarco Jewelers FridayFlopFix Website Review daily-golden-nugget-1502-91

Maintain Your Momentum No Matter Where You Are

Your customers and online followers will eventually become familiar with the routine and presentation of your content. Your content, and how you post it online, eventually becomes part of your brand's positioning, which is why planning ahead is so helpful for building that brand identity. The routine is just as important as the visual look because eventually your followers, whether paying customers or just readers, will expect things from you.

In my ca...

AT: 04/29/2016 09:18:18 AM   0 COMMENTS
Tuesday, February 16, 2016

Most Popular Mobile Devices and Resolutions from December 2015

Most Popular Mobile Devices and Resolutions from December 2015 daily-golden-nugget-1452-10
Bring up the topic of smartphones with your friends and the conversations will soon turn into a debate over the reasons why some think the Android OS phones are better than iOS phones. While the iOS phones are only available in a limited number of models from Apple, the Android OS is available on dozens of different models from dozens of different phone manufacturers.

Regardless what your personal smartphone choice is, knowing what your customers are using will help you design a ...

AT: 02/16/2016 09:38:43 AM   0 COMMENTS
Wednesday, December 23, 2015

The IoT Breaks When You Least Expect It

The IoT Breaks When You Least Expect It daily-golden-nugget-1413-84
It's hard to keep up with the many subtle technology changes that happen on the internet every day. Just when you think you understand how things work, they change. It's not just how the internet works, but also how all those devices connect to and use the data available on the internet, which is referred to as the Internet of Things.

Facebook and Google are infamous for making subtle dail...

AT: 12/23/2015 12:06:30 PM   0 COMMENTS
Thursday, October 29, 2015

Most Popular Smartphone Resolutions for September 2015 #TBT

Most Popular Smartphone Resolutions for September 2015 TBT daily-golden-nugget-1374-56
In this edition of #ThrowbackThursday, I'm jumping back to a year ago to the last time I updated my report on the most popular smartphone resolutions used by visitors to retail jewelry websites.

The last time I reviewed smartphone screen resolutions was only a week after the iPhone 6 had been released. For several years, the iPhone has been the most...

AT: 10/29/2015 09:32:29 AM   0 COMMENTS
Friday, June 12, 2015

J&M Jewelry Mobile Website Review

J&M Jewelry Mobile Website Review daily-golden-nugget-1275-33
Welcome to the Friday website review edition of the Daily Golden Nugget. The goal for today is to find and perform a usability review of a random jewelry store mobile website. I'm performing the review on, and taking screen shots with, my iPhone 6.

The first review for today is to see if a search through the Safari web browser would yield the same results as a search using the Google search app on the iPhone. Here's a side by side comparison of the two methods:


AT: 06/12/2015 07:22:44 AM   0 COMMENTS
Friday, March 20, 2015

Delson Jewelry Website Review

Delson Jewelry Website Review daily-golden-nugget-1215-66
Last week I wrote my weekly jewelry website review while I was waiting for my flight to France in Newark Liberty Airport, in Newark, NJ. Because I was sitting in the airport, I had the opportunity to present that review from the point of view of an actual mobile user.

As I usually do, I chose the first organic result from t...

AT: 03/20/2015 09:05:48 AM   0 COMMENTS
Friday, March 13, 2015

Vinhas Jewelers Mobile Website Review

Vinhas Jewelers Mobile Website Review daily-golden-nugget-12010-96
Welcome to the Friday website review edition of the Daily Golden Nugget. Every week, I randomly search for retail jeweler websites to review as an educational exercise. Over the last two weeks, in the wake of Google recent announcement regarding mobile readiness, I've written several VIEW FULL GOLD NUGGET

AT: 03/13/2015 06:40:10 AM   0 COMMENTS
Wednesday, March 11, 2015

Fix Mobile Usability Issues Found On Your Website

Fix Mobile Usability Issues Found On Your Website daily-golden-nugget-1208-55
Search engine optimization was once a game of pure guesswork. SEO specialists would simply watch their own efforts of what worked and what didn't work, then simply follow the same steps over and over again.

Companies like and have communities of users always trying to figure out which supposed SEO techniques work, and which don't. Search Engine Land even published their of VIEW FULL GOLD NUGGET

AT: 03/11/2015 09:44:00 AM   0 COMMENTS
Monday, August 19, 2013

Who Failed, The Owner or The Responsive Site?

Who Failed, The Owner or The Responsive Site? 7534-daily-golden-nugget-801This debate between a dedicated mobile website and a responsive website rages on. The winner has not yet been announced and I'm pretty sure it will be a few years more before we know for sure.

At the moment I'm still partial to the dedicated mobile website. In reality it doesn't matter if you have a responsive design or not, but rather how you use it and manage the content.

Every day...

AT: 08/19/2013 01:23:30 PM   0 COMMENTS
Tuesday, March 27, 2012

Customers Want to Love Your Mobile Website

Consumer expectations of mobile commerce are getting higher every year. We're looking at more reports from the 2011 Holiday season in our quest for the best website recommendations for this coming season.

Rarely do we find published studies specific to the jewelry industry, so we occasionally take a close look at what's available from other industries and try to relate them to ours.

We recently looked at the company which provides comprehensive customer behavior analysis to some very large companies. During the 2011 Holiday Season, Tealeaf commissioned an analysis of mobile commerce website from what they designated as the top 35 mobile retailers worldwide.

We've taken their findings and tried to relate them to the jewelry industry.

In 2011 mobile technology was easily available to holiday shopp...

AT: 03/27/2012 02:12:01 PM   0 COMMENTS
Tuesday, February 21, 2012

iPhone Visitors to Jewelry Sites up 1227%

We're taking a close look at Google Analytics data to find useful, actionable information for jewelry stores.

Today we took a close look at the most popular mobile devices consumers used during the first 6 weeks of 2012, i.e. the Valentine's Day shopping season.

Apple took the lead with about 37% traffic using the iPad and 33% using the iPhone. HTC was in second place with 7%, and Samsung devices managed to claim 4%.

This is the first time we're seeing Apple's iPad at the top of the mobile device list. This seems to make sense since many people are replacing their laptops with iPads and cloud computing.

comScore recently reported that the Google Android operating system is now more popular than the iPhone, but according to our tracking we see more jewelry website visits using an iPhone. In the US we see a 1,...

AT: 02/21/2012 07:09:51 PM   0 COMMENTS
Thursday, January 06, 2011

Testing Your Mobile Website for Dumb Phones

The past few months have seen a huge surge in recent blog posts and news articles about the mobile website. Perhaps 2011 will be the year mobile websites really come of age and awareness.

There's actually a domain name extension specifically for mobile websites too; it's .mobi.

As of today there are very few mobile websites that completely mimic their PC siblings. In fact, most of the time, a mobile website is rather simple and only has basic contact information or product and service information on it.

The last time we checked, there were reports of 54 million smartphones in the USA, but there were also reports of at least an equal or greater number of non-smart phones. Keep in mind that even a "dumb" phone is still able to surf the internet.

As your website company plans out the design of your new mobile w...

AT: 01/06/2011 11:13:57 AM   0 COMMENTS
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