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Filter Gold Nuggets By Tag: " SERP"
Thursday, May 10, 2012
Not Fresh? You Must Be Dead.
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Okay, maybe not totally dead, but instead merely "mostly dead." There's a big difference between mostly dead and all dead, as any fan of The Princess Bride should recognize.

Google likes fresh content. They talk about "surfacing fresh content" in their every official blog post and every time an official Google representative is interviewed. We follow their guidelines very closely and try to measure how quickly your website will rank when you post new content.

We've been so busy paying attention to ideas of posting fresh content that we neglected analyzing what happens when you don't update anything. If your website is 3 years old or older you should pay close attention to this Daily Golden Nugget.

Several of the jewelry stores we worked with closely went out of business during the 2009 recession. In some cases th...
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AT: 05/10/2012 08:58:22 PM   0 COMMENTS
Tuesday, May 08, 2012
Google SSL Hurts Jewelry Keyword Research
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For all the free services Google offers, their Analytics service is probably the most important for all retail jewelry stores to use. From the first day you install it on your website you will see exactly what your visitors are interested in, how they navigate your site, and where they came from.

Inside Google Analytics you will discover what your "Audience" is doing, how effective your "Advertising" is, what "Traffic Sources" bring visitors, what "Content" on your site is most popular, and what the value of each of your "Conversions" are.

Traffic Sources can be very interesting to look at, and its here that we can see what search engines people come from, how many people come from Facebook, how valuable your Yellow Pages listing is, and if the link building strategies you are trying actually works.

It's also in the ...
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AT: 05/08/2012 06:34:15 AM   0 COMMENTS
Monday, April 02, 2012
Celebrity Blogging For Jewelers
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We love blogging. In fact this is our 441st Daily Golden Nugget. It's not a special number like 100 was, or 200, or 400, or even 404. But the interesting thing is that once you have more than 300 real blog posts on your website you start to attract a lot of new visitors every month.

We're referring to a "real" blog post as something written about a topic that's near and dear to you, like celebrities adorned with jewelry at red carpet events, or jewelry fashion trends, or jewelry in entertainment news.

Paparazzi are not the only people interested in what celebrities are doing, or wearing. Your jewelry customers are also interested, which means you can blog about celebrities and attract attention... a lot of attention through Google SERPs.

As a long term test, we once wrote a celebrity blog post about reality-star-t...
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AT: 04/02/2012 10:55:09 PM   0 COMMENTS
Wednesday, March 14, 2012
13 Months Later: Panda Updates and Jewelry Store SEO
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It's been about 13 months since Google unleashed the Panda filter and ripped apart the internet heyday of article marketing and link building.

Google's "Panda Update" originally went live on February 24, 2011 and has been refreshed a few times since. Panda is not actually part of the search algorithm, but rather an extra filter that's applied to the Google index.

Periodically Google runs its search database through this filter to weed out bad websites so they won't appear in the SERP. Among that list of bad websites are once popular sites like EzineArticles.com, HubPages.com, thefind.com, and mahalo.com.

These websites aren't actually bad, and you won't get a computer virus by visiting them either. Google filters out these online properties because SEO professionals figured out how to abuse them for financial gain....
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AT: 03/14/2012 11:53:48 PM   0 COMMENTS
Wednesday, March 07, 2012
Here's How Google's Recent SERP Changes Affect the Local Retail Jeweler
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Today we've got some updates from the world of Google products and how we foresee them relating together to your benefit.

First, let's check in on Google Places, and if you're playing the jWAG drinking game, it's time to take a shot.

Some time in early 2011, Google took away much of the search engine optimization power you had in Places. They disabled several of the built-in fields and limited the information appearing on your jewelry store's Places Page. They claimed it wasn't a permanent change, and that might be what they thought at the time.

It now looks like Google Places is slowly being diminished in its importance. In July 2011, we suggested that your Google Places account and the Google+ Business page would eventually merge. Google+ was given a huge boost in importance when G+ posts started appearing in th...
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AT: 03/07/2012 09:31:15 PM   0 COMMENTS
Monday, March 05, 2012
Blogging: You can make their proposal memorable.
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The last time we analyzed the percentage of organic visitors to jewelry websites from the various search engines was July 12, 2011. Back then here's how the top 3 engines stacked up.

Google: 89.7%
Yahoo: 4.2%
Bing: 3.8%.

When we recently measured on February 22, 2012 we found this breakdown of organic traffic sources:

Google: 82.5% (expected leader)
Yahoo: 7.9% (wow, this one is still beating Bing)
Bing: 7.6% (new player and likely enhanced by Facebook users)
AOL: 1.1% (geesh, people still use this?)
Ask: 0.6% (amazingly still alive)
Search.com: 0.3% (never really caught on; obvious names don't always work!)

Remember, these numbers are only measured against websites for retail jewelry stores. Google is losing ground while Yahoo and Bing are gaining, but then, Google's numbers wou...
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AT: 03/05/2012 11:10:14 PM   0 COMMENTS
Friday, January 13, 2012
Find Time For Google Plus
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There's a big change taking place in Google's search right now. Let's take a quick look at this change which might still be ongoing as you read this Nugget on January 13, 2012.

Social posts, user profiles, and business pages from Google+ started to appear in the Google SERPs earlier this week. For you this means it's time to jump on the bandwagon and set up your Google+ Page and start using it.

Including G+ information in the SERP has created many cries of foul play from SEO critics, web experts, and even concerns about Google breaking anti-trust laws. Where Google once upon a time suggested generic websites in the SERP, it has replaced those with information pulled from Google+.

Google is usually known for providing the most relevant results in their search, but perhaps pointing people toward Google+ is not the mo...
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AT: 01/13/2012 02:18:01 AM   0 COMMENTS
Friday, December 09, 2011
Holiday Smartphone Usage is Way Up Already
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It was predicted that this holiday season was going to see a huge jump in the number of smartphone users for holiday shopping.

Predictions from Google Think Insights and from data presented at the Mobile Marketing Summit in NYC on September 8, 2011 both stated that mobile would be a big player this year.

We decided to check in on the stats now that we are 2 weeks into the season.

75% increase is what we're seeing right now!

The actual numbers we're tracking are showing approximately 25,300 mobile users from a current total 38,300 mobile users. To put it differently, that's about 5.7 mobile users to your jewelry website right now.

Is your website mobile-ready or are you suffering your users through the pinch-zoom madness? Whether you have a mobile site or not, we'd like to give you a quick tip for you...
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AT: 12/09/2011 11:44:35 PM   0 COMMENTS
Tuesday, September 06, 2011
Website Pop Up Disasters for Zale Corporation
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Here's a website usability and conversion optimization tip for you: Kill those pop-ups!

Have you seen those annoying pop-ups on websites? Some pop-up as soon as you arrive on the page and some will pop-up when you try to leave the page; both are very annoying.

As of today, here's an annoying example of a pop-up: http://www.reeds.com/

The REEDS Jewelers website shows an immediate message for "First Time Visitors" that says:
"First Time Here? REEDS would like to welcome you with an extra savings of $25 off any online purchase of $150 or more. Enter coupon code FTV25150* at checkout. *Excludes Roberta Z Ideal, REEDS Diamond, Chamilia, David Yurman, Everlon, Swiss Watches, and Swarovski. "

Sure, that's a great offer for a jewelry store, but the pop-up is so immediate and ann...
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AT: 09/06/2011 12:27:56 PM   0 COMMENTS
Tuesday, August 09, 2011
Let's Thank Lucy For This One.
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I'd like to tell you a little story today, and with it perhaps a little education lesson. To begin, I ask you to sit on the floor around this old black and white television...

Saturday August 6, 2011 was Lucille Ball's 100th birthday. Google commemorated the day by changing their logo to look like a 1960s black and white TV with movable channel knobs and a volume switch. On the TV screen the name Google appeared just like the opening credits from the "I Love Lucy" show. The Google doodle was actually a playable TV displaying 6 different "I Love Lucy" clips on each of the channels selected from the movable knob.

Over the last 12 months Google has created some amazing logo doodles. (In case you don't know, each of those unique Google logos are called "doodles.") Some of my favorites are from Earth Day 2011, the Bunse...
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AT: 08/09/2011 12:03:49 PM   0 COMMENTS
Monday, July 25, 2011
Major Updates to Google Places
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Early last week, there was an important video announcement from one of the Google+ developers about Google+ Business Profiles. Originally they were going to keep G+ Business Profiles to a limited group, similar to how they have the trial period for current users. However they changed their mind and they are just going to allow everyone in (without a trial period) as soon as they are ready.

They are rushing, but they are not starting from scratch.

As we expected, Google is making huge strides forward to integrate Google Places and Google+. As of June 22, 2011 the appearance of all Google Places listings (i.e. your store's listing on Google Maps) now matches the fancy gray, red and black design that you see in Google+ and on google.com search.

The update to Google Places is definitely a step toward the Google+ inte...
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AT: 07/25/2011 01:23:58 PM   0 COMMENTS
Friday, July 15, 2011
Google Plus Business Predictions for Jewelers
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I really didn't expect my review of Google+ to take all five days this week. This will be my last interstitial Daily Golden Nugget (for at least a few days).

Yesterday I started a list of features I foresee being integrated into Google Plus. Google's public company status prevents them from publicly announcing what they are working. The GOOG stock is actually doing very well since the launch of Google+.

Yesterday they reported their quarterly earnings were up and they've officially reached 10 million Google Plus users. I read a report on SearchEngineLand.com explaining how many people have not accepted invitations sent to them. Those of us that have are starting to realize the more compelling nature of Google Plus over Facebook.

When using Facebook, I usually keep a browser tab open. I occasionally look at that ...
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AT: 07/15/2011 01:28:18 PM   0 COMMENTS
Friday, July 08, 2011
Does Twitter Still Matter Now that Twitter and Google got Divorced?
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Many changes in Google took place over the last seven days.

Google+ was announced
Google changed their user interface
Google and Twitter got a divorce... but we don't know who ended up with the engagement ring and wedding band.

Since October 2009, Google and Twitter had an agreement to supply a direct real time feed from Twitter to Google. This feed was an important part of the Google SERP when breaking news was searched, or for times when someone happens to search for a hot Twitter topic.

Any time a TV show suggested to join them on Twitter for a live conversation, you could be assured that the Twitter feed would appear in the SERP when someone searched for the TV show's name while it was broadcasting.

On July 3, 2011 Google's agreement with Twitter expired. Google has turned off all real-time search r...
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AT: 07/08/2011 02:12:51 PM   0 COMMENTS
Thursday, July 07, 2011
Panda Update and Low Quality Jewelry Website Pages
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We've spent the last several Daily Gold Nuggets talking about the changes Google implemented with its Panda Update, and gave you suggestions on how to avoid having yourself negatively affected.

Over the next few months, we will report on new information about the Panda Update process as we learn it. But before we conclude this current set of Panda-specific Nuggets we have one more topic to talk about today.

After careful consideration, we believe we see a correlation between a Panda recommendation and something that we've previously told you about, so let's review.

According to the Panda process, Google will lower the overall ranking of your website if you have any low quality pages. If you review this page ( http://bit.ly/lPUebd ) you will see their explanation "that low-quality c...
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AT: 07/07/2011 11:55:25 AM   0 COMMENTS
Wednesday, July 06, 2011
The Panda Sniffs Out Trusted Website Designs
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We're continuing on our journey to explain the effects of Google's Panda Update and how it changes the way websites are examined and ranked.

Until Google unleashed their Panda on the web all website ranking was based on a mathematical model that measured clear quantitative items like:

* How many inbound links does a site have?
* How many words are on each page of the site?
* How many times are important keyword phrases used on the page?
* Are your page titles written well?

As a SEO company, we will admit that it is easy to win in a mathematical numbers game if you know how to correctly count the numbers. Websites who have enough money to play the SEO numbers game rank well in Google all the time even though their websites might suck.

One of the most important numbers to play recently is counting t...
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AT: 07/06/2011 12:27:00 PM   0 COMMENTS
Monday, July 04, 2011
An Idea to Avoid the Panda's Paw
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Happy birthday to the USA! We know most of our readers are enjoying their day off so we'll try to make this one short.

We introduced Google's Panda Update on Friday and we wanted to continue talking a little about it today. It seems the idea behind their new update scheme is not to affect ranking every day but rather to apply their Panda Update after a regular period of web growth.

Every day, new websites are created from nothing. This includes websites by regular business and SEO professionals that are trying to game the system. Google has finally implemented a deciduous method of removing the website to remove unwanted websites from the SERP.

After every pass of the Panda, the Google team reviews the changes to the SERP and applies their new found heuristics back into the next version of the Panda Update.
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AT: 07/04/2011 01:16:18 PM   0 COMMENTS
Wednesday, June 29, 2011
Front Line SEO: Jewelry Product Catalogs Part 2
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When Blue Nile opened their virtual doors, they created what has become a general standard with how online jewelry catalogs are presented.

They've since evolved their design to be testimonial-centric, but their original design was copied so much from 2001 - 2003 that only we old-timers actually recognize the degree of Blue Nile's influence on the whole industry. And now we realize there are serious SEO problems with it.

A popular convention started by Blue Nile is a section like this on every product detail page:
"This Item Comes With"
* Free Shipping
* 30 Day Returns
* Free Gift Box
* Free Appraisal

Another popular convention from Blue Nile is a section that looks like this:
"Need Assistance"
* For assistance or customization, please call one of our knowledgeable sales people Toll Free.
* Not...
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AT: 06/29/2011 11:57:40 AM   0 COMMENTS
Friday, June 17, 2011
Interesting Findings When Analyzing a Jewelry Website
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While recently cleaning up an old jewelry website and the jewelry product catalog, we noticed something that dates back to our Daily Golden Nugget #183 (read it here http://bit.ly/erFrbU) and we'd like to tell you about it.

In #183 we said that you should include Alt and Title attributes for all the images on your website. Our feeling is that if you make your website user-friendly it will rank better. In this case, the Alt/Title image attributes are used by screen readers for the visually impaired.

We also mentioned in last Friday's Nugget #230 (read it here http://bit.ly/m1N2D0) that the Alt/Titles also help get your images indexed in Google's Image search.

Just to add some more proof of the importance of the Alt attribute, there is a report from...
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AT: 06/17/2011 11:28:21 AM   0 COMMENTS
Thursday, June 16, 2011
Not All Sharing is Created Equally
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We've recently written a few Daily Golden Nuggets about social sharing, "Like" buttons and generally how to increase the traffic to your website through social sharing. But now we realize that some of the directions we gave you might be misunderstood, so let's clear them up.

Sharing a link to your website on Facebook, Twitter, Digg, Reddit, LinkedIn or any other social network will increase the number of visitors on your site. Not because the search engines found the shared link and use it for ranking, but simply because other random people saw and clicked on the link.

That's easy. Share a link = increase traffic from people clicking that shared link.

On the other hand, if you only want to spend time sharing links that help your search engine ranking then you have to be very specific with your sharing.

Any ...
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AT: 06/16/2011 11:51:55 AM   0 COMMENTS
Monday, June 06, 2011
Front Line SEO: Google Plus One
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"Sometimes it's easier to find exactly what you're looking for when someone you know already found it. Get recommendations for the things that interest you, right when you want them, in your search results."

That's the exact quote from Google's +1 page located at google.com/+1/button/.

The "Plus One" feature was in beta testing for a while, and we've been peeking under the hood of that beta for several months to get an idea on how it will work.

On June 1, 2011 as many of you were probably packing for the JCK show, Google officially moved the +1 service from beta to general use and once again changed the way we have to deal with search engine optimization.

From now on, you should see a [+1] button on the Google SERP next to the title of each result. Specifically, y...
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AT: 06/06/2011 12:40:36 PM   0 COMMENTS
Thursday, June 02, 2011
Jewelry Website Optimization: FAQ Pages
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Today's Daily Golden Nugget comes from the secret vault of traffic building and link magnet techniques that we typically reserve for our own website optimization and it's a technique we employ when getting paid the big bucks.

Today we are giving this secret technique to our jWAG members.

Every jewelry website needs to have content added on a regular basis. You need to keep the search engines interested in you and you also need prove to your customers that your website is a living, breathing, real representation of your jewelry store.

The best way to prove you are alive and kicking is to do the unexpected...

Read your customer's mind.

There are ongoing and ever evolving trends in world, and sometimes even the economy and politics will influence what people search for and how they find your website. But ...
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AT: 06/02/2011 01:24:42 PM   0 COMMENTS
Tuesday, May 31, 2011
Flash 10, Google and Beyond
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In August 2010 we presented a Daily Nugget about Flash and it's usability with Internet Explorer's 64-bit web browsers that is installed as the default browser in Windows 7. Today we're providing a follow up to that Nugget with new Flash developments that affect everyone.

As a recap, Adobe Flash does not work properly in any 64-bit web browser. All popular browsers are available in 64-bit versions, but Internet Explorer is the only one that comes installed and activated by default in Windows 7. Many non-technical internet users don't understand that IE 64-bit cannot run Flash. The result is a lot of user disappointment and seemingly non-functioning websites.

The obvious solution is to switch to IE 32-bit and not use any 64-bit browsers... thus losing the blazing internet speed that we all would love to experience.
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AT: 05/31/2011 12:24:11 PM   0 COMMENTS
Monday, May 30, 2011
Increase Ranking on Your Video Pages
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Ten Nuggets ago, we ended our short series on YouTube with the topic of transcripts. The goal of that YouTube Nugget series was to help your videos rank in Universal Search results.

But there's another benefit to transcribing your videos...

If you're going to take the time to make a video and upload it, most likely you're not going to let it sit all alone on YouTube hoping your customers will actually find it. No, in reality you should also be embedding your video into your website.

Many retail jewelers have large video libraries on their site. They are great educational resources and when you can show off visits to Antwerp or a South African diamond mine you are proving your local experience and superiority over all the other jewelry stores.

The typical format of a video library page on your website would s...
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AT: 05/30/2011 11:38:37 AM   0 COMMENTS
Thursday, May 26, 2011
Front Line UI: Sizing Tricks with Google Preview
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One of the more difficult tasks of SEO for e-commerce websites is getting your product catalog pages to rank anywhere in the SERP; getting them to rank on page 1 is even harder.

It's nearly impossible to rank a single product's detail page in the SERP unless you have a lot of detail that looks like paragraph content. For this Nugget we're going to ignore the product detail page and instead focus on the main landing pages for each product catalog category.

We're referring to the category landing page as the main page someone sees when they enter your online catalog and clicks on "wedding rings" or some other primary category. You might have subcategories for "princess cut diamond wedding rings" or "round diamond wedding rings," and each of those are considered sub-landing pages.

A typical landing page has several row...
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AT: 05/26/2011 11:32:36 AM   0 COMMENTS
Wednesday, May 25, 2011
Front Line UI: Help with Google Preview Images
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We've mentioned the Google SERP Preview feature a few times in this last week, and we want to talk about this a little more since it has another hidden effect on your website.

When Google introduced the preview feature in November 2010, they also provided some basic guidelines that would improve the preview's effectiveness for your website. Let's examine the important guidelines.

1. Keep your pages clearly laid out and structured, with a minimum of distractions or extraneous content.

This is great advice, especially from the world's largest search engine. So many jewelry stores say they want a "clean looking" website yet when the final site is created, they've cluttered up every page with content or images in every last pixel.

Every page of your site should be dedicated to a single topic, and everything on th...
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AT: 05/25/2011 01:12:57 PM   0 COMMENTS
Tuesday, May 24, 2011
Front Line SEO: Devilish Dropdown Menus
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Yesterday, we explained the value of footer links on your website. Today we'd like to talk briefly about header navigation links and menus.

In a Google training video last year, it was explained that Google didn't penalize you for putting a small amount of hidden text on your site when that that text is part of navigation or interactive information. We wrote a Daily Nugget about that video earlier this year.

In that training video, Google didn't say how much, if at all, of that hidden information would be use for ranking, and at the time we didn't have any valid data either, but we do now.

Using Google's SERP preview feature in recent testing, we've consistently noticed that jewelry websites don't rank at all for words hidden in dropdown menus. Our tests were far from scientific, but the results were consistent acr...
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AT: 05/24/2011 10:54:10 AM   0 COMMENTS
Monday, May 23, 2011
Front Line SEO: Secret Copy in Bottom Links
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The Google SERP includes a little magnifying glass so you can see a preview of a web page before clicking on it. This feature is very helpful for consumers because they can quickly see your web page before clicking. This saves them the extra time looking for something, because they already know what to expect on your website.

This preview feature provides a pretty good insight into why Google ranks your page, and it's becoming a secret tool when reverse engineering your SEO or that of your competitor.

Many times Google will highlight words or blocks of text in that preview image that correspond to the search query.

Here's an example from a site we were just analyzing using the search phrase "wedding rings."

Our target site was ranked 5th on the SERP for that phrase. The preview images highlighted "Choose fr...
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AT: 05/23/2011 12:57:20 PM   0 COMMENTS
Friday, May 20, 2011
Don't Panic From SERP Updates
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Google updates their SERP daily.

Some people still think that Google rolls out changes in large batches that cause major ranking shifts. We used to call those large batch changes the "Google Dance" because while the roll out was taking place you could see different search results in different locations and the SERP would change with every page refresh.

The days of the Google Dance are supposed to be long behind us. Instead, they roll out changes to the index every day in hopes to have fewer disruptions.

For larger websites this means you have a better chance for your new content to be read, indexed, and appear in the SERP within 1 day. Changes to your Google Places account or Merchant Center will appear in the SERP within a few hours.

After changing pages on your website, you should check the Google SERP eve...
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AT: 05/20/2011 11:08:14 AM   0 COMMENTS
Thursday, May 19, 2011
Front Line SEO: Local Search Results
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Some more explanations from the front line of new SERP results we've seen recently.

Do a search on Google for "engagement rings" and you'll see results including many national brands, products from Google's Merchant Center, and even listings of related searches for engagement rings.

What you don't see in those results are local stores because Google "local" search wasn't triggered. Although you might notice ads from local stores if they target your town.

Google's Local SERP is triggered as soon as you include a town or city name in the search query; let's say "engagement rings Houston." This search request will return some websites and some Google Places results.

What we'd like you to look at are those Places results. They now have a lot more information on the SERP, but unfortunately the information is beco...
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AT: 05/19/2011 01:16:29 PM   0 COMMENTS
Wednesday, May 18, 2011
Front Line SEO: Meta Description Snips
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The meta description of your web page is supposed to tell your potential visitor what your page is about.

Google and Bing show the meta description on the SERP and it's your job to write a 150 character description that compels people to visit your website.

Did you know that the search engines don't always show your meta description? Even if you spend 20 minutes crafting the perfect description, there is no guarantee that the search engines will even use it. Instead, they might use something more appropriate to match the person's search query.

Google is becoming extremely aggressive with rewriting the descriptions shown in the SERP. Recently, we've analyzed a few sites for the phrase "engagement rings." That's a very tough phrase to rank against if your name is not Zales, BlueNile, James Allen or Jared. The best...
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AT: 05/18/2011 11:00:56 AM   0 COMMENTS
Tuesday, May 17, 2011
Front Line SEO: Dating Your Pages
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Google measures fresh content by the time stamp of the physical file found on a server. If you upload your website on November 15, 2010 then many of your pages will have that November 15 time stamp.

Time stamping on files is also how Google determines original ownership of intellectual property. If your time stamp is oldest then your images and articles will be considered the original source of that particular information.

There is a growing problem with this time stamp concept when using content management systems. In a Google training video in 2010, someone asked what Google was doing about management systems that create a static page, but populate it with new information daily.

When Google checks the time stamp on a web page, it ignores the page if the time stamp is still the same as its last visit. In other wo...
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AT: 05/17/2011 01:32:22 PM   0 COMMENTS
Friday, May 13, 2011
YouTube Transcripts
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This is it. Today's Daily Golden Nugget is the reason we spent the last 7 Nuggets explaining YouTube.

The video title, description, and tags are all important for SEO, but if you really want to trounce your competition you need to follow the directions in this Nugget to create Captions and Subtitles for your video.

Transcribing video correctly is a difficult task. It's incredibly time consuming and best left to people who know how to write in shorthand or steno. For people without those skills, even being a fast typist, it could take you 2 hours to transcribe only 30 minutes of video.

However, we don't want you to do that. Instead, we want you to use a shortcut that YouTube provides, and then modify it.

A few days after uploading your video, YouTube will attempt to transcribe the words within you video. If...
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AT: 05/13/2011 12:31:58 PM   0 COMMENTS
Monday, May 09, 2011
Socializing Your YouTube Videos: Part 1
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Last week, we explained how to optimize your YouTube videos for the search engine. Today we're reviewing the settings that allow your videos to be used socially.

*Video Thumbnail:
After YouTube finishes processing your video, they will randomly select 3 frames from the video and provide them as options for the video thumbnail. This is the thumbnail you see in the SERP, within all the YouTube pages, and as the still frame before the user presses the play button.

Of the 3 options YouTube gives you, select the one that is most compelling.

*Privacy:
There are three privacy options for your video. Most of the time, you want to set your videos as Public since that's the setting you need if you want users to find you in the SERP.

The Unlisted setting allows you to upload a video and share the video with any...
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AT: 05/09/2011 12:33:18 PM   0 COMMENTS
Friday, May 06, 2011
SEO Tips for YouTube Videos
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SEO Tips for YouTube Videos imageWith your YouTube channel set up and your first video recorded on your simple camcorder, let's talk a little about SEO for individual YouTube videos.

Uploading to YouTube can be done easily through the video editing software that comes with your basic camcorder, or you can log into your YouTube account and click the "Upload" link at the top of every page.

All new YouTube accounts are limited to 15 minute long videos. If you stay within the YouTube terms of service and don't violate any copyright laws, you might have that time limit restriction eventually lifted.

On the Upload screen, simply ...
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AT: 05/06/2011 11:42:36 AM   0 COMMENTS
Friday, April 29, 2011
100, 200 or More?
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Today is in important day for us, and we're not talking about the Royal Wedding either.

This is Daily Golden Nugget #200

In honor of this milestone, we're going to talk about that old limitation of the number of links on a single web page. The limitation used to be 100 links on any given page.

Once upon a time, Google stated that having more than 100 links on a single web page was a bad idea. Their limitation was created simply because they could not handle more than that.

As time passed, many of us SEO professionals analyzed other good reasons to keep to that limitation, namely to control the flow of PageRank on your website. PageRank is one of the factors that help you rank higher in Google. If you can collect a lot of PageRank for your website you could rank higher.

Imagine that every web page on...
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AT: 04/29/2011 11:55:13 AM   0 COMMENTS
Tuesday, April 19, 2011
How Good is Your Spelling?
by

Google has incorporated a massive dictionary into their functionality. After years of watching users, they were able to take that dictionary and create an automatic spelling correction feature called "Did You Mean."

The "Did you mean" feature showed up in November 2008, and it has a profound impact on SEO. Let's investigate why...

Whenever Google recognizes what it decides may be a misspelling, it will not return search results for that misspelling, instead it will correct the spelling and display a message saying "Showing results for {corrected spelling}. Search instead for {incorrect spelling}." This is a failsafe in case you really were searching for something with that incorrect (read: unpopular) spelling.

Prior to this automatic spelling correction, it was important to include misspellings on your website just...
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AT: 04/19/2011 01:55:26 PM   0 COMMENTS
Friday, April 08, 2011
Search Query Relevance
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We've covered this topic before in our trainings, but with the recent changes to Google we need to revisit this again.

Your organic ranking is determined by the information you have on your website and how your website has been shared with the world. Search Engine Optimization now includes a mix of different social networking signals in addition to how many times people link to your website.

In 2010, Bing developed a strong association with Facebook to help measure the popularity of shared websites. The shared websites were given some new weighted value in Bing's search results.

Google was much slower to adopt social networks into their organic ranking, but in late 2010 it was announced that Twitter would help determine ranking. In early 2011, Google further introduced methods to measure Facebook sharing on Busines...
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AT: 04/08/2011 02:00:34 PM   0 COMMENTS
Friday, April 01, 2011
Paid Results in the Google SERP
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Google has been making a lot of advancements in its paid search features recently. Honestly, they roll out new improvements every week, which becomes frustrating for us since we always need to replace the screen shots we have in our AdWords training courses.

In the past few months we've seen the following changes to AdWords:
* Keyword Research Tool
* Negative Keyword Matching for Campaigns
* Keyword Opportunity Suggestions
* Limitations of the number of URLs used in Ad Groups
* +1 Recommendations by your friends was launched earlier this week

The latest new feature will completely change the way the SERP page 1 functions because Google will now offer paid inclusion in the organic listings to qualified advertisers. The trick is that Google won't identify a "paid inclusion" like it clearly identifies the "Ads"...
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AT: 04/01/2011 11:58:02 AM   0 COMMENTS
Friday, March 18, 2011
The Universal Internet
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The Internet is not not just limited to websites any more. In fact, the everyday normal website is slowly being replaced by social sites and various online services.

A few years ago, if you wanted to put all your jewelry store information online you would have to figure out how to do it all, or hire a company that could do it all.

Do you have videos on your website? Previously, you needed to manage video content on your own and have a hosting account capable of handling that huge video bandwidth. Now that process is much easier with YouTube.

Do you have testimonials on your website? Previously, you needed to ask people to write testimonials and mail them to you. Now you can ask people to write online reviews on Google Places or Yep. You can even capture tweets about your site and post them on your website.

Face...
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AT: 03/18/2011 12:50:30 PM   0 COMMENTS
Thursday, March 10, 2011
Fresh Content Matters
by

This is a simple idea: the more often you update your website, the better it will look in the search engines.

Google claims they attempt to re-read the entire internet every few days. The Google spider searches for new information all the time, and when it finds something new, it rushes to read every last page. This rush to read new content is visible in your Google Webmaster Tools when you publish several new pages on your site on the same day, or when you first launch a new product catalog.

Fresh content on Facebook and Twitter is also monitored constantly. In fact, Twitter is especially scrutinized and any tweets related to breaking news are shown in a special window on a SERP. This is part of Google's Buzz feature.

Most of the time the search engines will return the oldest websites that have demonstrated popularit...
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AT: 03/10/2011 10:12:24 AM   0 COMMENTS
Tuesday, March 08, 2011
Blogging Inside Your Site
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"Organic Traffic" is what we call those visitors that found your website through searching any engine. The person looked for a keyword phrase and your website appeared in the search results. These visitors are your organic visitors, and they do not cost any money when they click; well, they don't cost you any money at the time of the click, but it did cost money in the form of time and labor to get you listed on page 1 of the search results.

Considering the number of jewelry stores listed in the JBT, we know that very few of them understand the needed search engine optimization it takes to get to page 1 of the search results. Once you achieve high placement, you will continue to receive free organic visitors as long as one of your competitors doesn't use their own SEO to knock you out of the top spot.

We've seen more and mor...
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AT: 03/08/2011 10:04:06 AM   0 COMMENTS
Tuesday, March 01, 2011
Typical Duplicate Content Pages
by

Recently, we explained to you the duplicate content problem caused by having a search form on your own website. The search engine will enter information on that form and cause a serious duplicate content issue.

This Daily Golden Nugget will explain a more common duplicate content issue that plagues many websites.

Unless your web programmer or web host specifically implement prevention techniques, all of you will have the following issues. We're not going to bore you with how to fix it; we will leave that up to your own website people.

When you type in your domain name, you need to make sure no matter what the format, it always brings you to the same page.

Here's an example you can see for yourself:

Go to this URL:
http://krombholzjewelers.com/

But ...
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AT: 03/01/2011 01:40:41 PM   0 COMMENTS
Monday, February 28, 2011
Quality link building is a pretty tricky business.
by

You can't pay for links without someone blowing a whistle and getting your website banned. There is always the potential to be reported by a stranger if you are asking to pay them for a quality link from their website to yours. Google provides an online form now for such reporting. Offenders will have their websites banned from the search engines.

You might also think that posting comments on other blogs, like Instore Magazine or JCKOnline.com, might be a good link building strategy. Unfortunately both of these sites, like all quality blog sites, will include the rel="nofollow" attribute in any links to your website. The rel="nofollow" feature nullifies any potential search traffic.

The best way to create links to your site is through blogging. However, we don't simply mean you should hire a blogging company to put a l...
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AT: 02/28/2011 12:23:36 PM   0 COMMENTS
Wednesday, February 23, 2011
Keyword Research Ideas
by

Trying to figure out the best keywords for your online marketing campaign can be pretty tricky, especially if you have a brand new jewelry website.

We know that all jewelry stores want to advertise "bridal" or "engagement rings" but those phrases are so tough to conquer. You're better off permutating those phrases into "local" versions by simply including your town name.

For example: "engagement rings in springfield" or "springfield engagement rings"

As you write content on your website, as long as you add your town name right next to your money phrase, you will be able to tackle the local market.

While we're on the topic of "bridal" we 'd like to give you some valuable advice. Don't try to target the keyword phrase "bridal jewelry." This is a worthless phrase for jewelry stores because it triggers SERP mat...
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AT: 02/23/2011 01:24:13 PM   0 COMMENTS
Tuesday, February 22, 2011
Jewelry Webpage Title Tags
by

Every professional SEO will have their own opinion of the single most important factor that controls the appearance of your website in search results.

The one SEO factor that most professionals will agree upon is the importance of the page title tag. In the HTML code, these are the words you type between the and the tags.

Let's explore some ideas. And we'll stress IDEAS because this information is not actually confirmed by any of the search engines and is only formulated by agreements among opinionated SEO professionals... like ourselves.

The title of your page appears on the SERPs, and it's what your potential customers look at. Right below the title is a description of the page.

Your page title should not be deceptive at all. Don't make grand claims about your products or services since g...
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AT: 02/22/2011 11:28:36 AM   0 COMMENTS
Friday, February 18, 2011
Meat of the Page
by

Have you ever heard of the "table cell trick?"

It used to be that Google would only read the first 100KB of a web page. This was back when they didn't have hidden datacenters all over the world tucked away in type 1AAA shipping containers packed with 1,160 servers in each.

Yes, those statistics seem to be true. Although no one outside of Google knows how many servers Google actually has, it was last estimated in 2009 to be almost 1 million servers! It's our guess that they build their server "rooms" inside shipping containers so they can move them whenever needed (think disaster, war and acts of god).

The Google server room engineers have to think in terms of "cost per search." For them, they need to calculate the number of servers and electricity and payroll and all other possible factors it takes for each one of...
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AT: 02/18/2011 11:54:34 AM   0 COMMENTS
Thursday, February 17, 2011
Watch Out For Bad Website Neighbors
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Google has a lot of built in protection for its users. Every search result page is filtered to provide a variety of answers whenever possible. Their system also tries to filter out websites that you might consider worthless.

Our own analysis has shown us that Google is constantly re-crawling jewelry websites. Some days, they download dozens or hundreds of pages per site, and other days they only look at 3 or 4 pages. Most of the time, they simply peek at a page to see if anything is different, and then they move on.

Google also monitors for hacked websites. Since they are crawling your website a few times a day, it's very likely that they would know your website is hacked before you do. We're not sure how quickly they take action, but we do know that if they discover a hacked website, they will attempt to block the sit...
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AT: 02/17/2011 12:48:18 PM   0 COMMENTS
Wednesday, February 16, 2011
Google SERP Geo-Targeting
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Local search results are BIG!

Okay, honestly they aren't anything big; they're not even new. Google started development on local search results way back in 2003. They called it Google Local back then, and they tried to educate owners that they should list their businesses in the system.

When did you sign up with Google Local, Google Maps, Google Business Center or Google Places? Those are all the names they've called the service since 2003. Have you even done it yet?

In this particular case, the jewelry industry is not alone. Even though most jewelers are slow to adopt new technology, Google discovered that only a small percentage of local businesses had registered. So in August 2010, Google loaded a database of about 50 million local businesses.

Literally overnight, every town had at least 1 new jewelry ...
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AT: 02/16/2011 12:09:44 PM   0 COMMENTS
Monday, February 14, 2011
Duplicate Content in Your Search Results
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Duplicate content is an issue for all websites and not just a situation where one website copies the information from another website.

In fact, more duplicate content issues come from your own website because of programming glitches that were not foreseen.

Duplicate content happens when information you have on one web page is the same as the information on another page. Of course, if you have a small site with only 10 pages to begin with, you might not be thinking there is a real problem for you.

Maybe there isn't.

However, any website that has any size product catalog might fall prey to duplicate content issues through a number of common issues.

One very common issue is a search box you might have on your site. Search boxes allow your users to search your site for words or jewelry. Want to find all t...
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AT: 02/14/2011 12:52:23 PM   0 COMMENTS
Wednesday, February 02, 2011
How to get your large website crawled.
by

In previous Daily Gold Nuggets we've explained the need to add a lot of content to your website. Building websites with a lot of content is necessary for becoming an authority website.

However, according to Google it's not the size of the website alone that makes you an authority; it's actually the number of links you have coming to multiple pages of your website.

In practically the same breath that Google says "lots of inbound links build authority" they also say that "you have to write great content that people will want to link to."

Although it is possible to build a 1 page website and get thousands of links, it's probably not going to happen in the real world. In the real world we all have to build interesting websites that serve our customer needs and hope that people will eventually find and link to your page...
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AT: 02/02/2011 09:16:20 AM   0 COMMENTS
Friday, January 28, 2011
What is Your Bounce Rate?
by

Google would like to make 1 thing absolutely clear: They do not use your Google Analytics account to help with ranking your jewelry website. However, they do use your Bounce Rate.

The Bounce Rate is a measure of the number of people that visited your website and immediately clicked the back button to leave. If 10 people visit your website and 2 of them click the back button, your Bounce Rate would be 20%.

According to several videos and reports from Google they do use the Bounce Rate of your website as a ranking signal, but they do not get it from your Analytics account. Instead, they are somehow using JavaScript to monitor when someone clicks a link from the SERP, visits your site, then immediately returns back to the SERP.

They track these bounce rates as a measure of quality. Their goal is to provide the most r...
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AT: 01/28/2011 11:28:44 AM   0 COMMENTS
Wednesday, January 26, 2011
What is the Purpose of Your Web Page?
by

Every page on the web can be classified as one of four types:

* Brand - Information about your name brand product or service that is very similar to other pages on the internet also talking about your name brand product or service.
* Informational - These types of pages are meant for educating the reader.
* Navigational - These types of pages are either landing pages, or pages on your jewelry site that help users decide where they want to go next. The navigation could be through text links, or photographs. On jewelry websites it's a good idea to use quality jewelry photos for navigation through landing pages.
* Transactional - Product catalog pages and shopping cart pages are designed to make a sale. Another type of transaction would be a newsletter sign-up or filling out a contact form.
<...
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AT: 01/26/2011 11:00:16 AM   0 COMMENTS
Thursday, January 20, 2011
Mobile Search Results
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As the world of mobile website matures, you should start wondering whether or not you will ever see your mobile website in the search results. If you haven't given it any thought then maybe you should, and if you haven't considered a mobile website yet then you should.

There are a lot of tricky techniques to setting up a mobile website. It's not as easy as it may seem.

For example, your web programmer can't simply set up a .mobi domain name and create a website that looks good on a cell phone. You actually need to make sure the web server sends the proper programming code to the cell phone, and that technique is actually pretty tough--most web hosting companies are clueless about it.

We could also say that setting up a mobile website is not as easy as buying a mobile website template and slapping it up at VIEW FULL GOLD NUGGET


AT: 01/20/2011 10:22:46 AM   0 COMMENTS
Wednesday, January 19, 2011
Don't Stuff Meta Descriptions Like a Turkey
by

Meta Description is a feature inside the hidden programming of every web page. It allows 150 characters to describe your web page.

This description is read into the search engines and displayed on the Search Engine Results Page as the 2 lines of text below the website page title. Since you're probably not looking at a SERP right now, let's describe this.

The SERP shows the title of the web page as blue underlined text. Right below that, there are usually 2, sometimes 3, lines of black text, and right below the black text is a green website address. That black text is the Meta Description, and you (mostly) have control of what shows up there.

The functionality of the meta description has changed over the years, and a lot of out-dated information is still available online. In fact, when it comes to the meta descrip...
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AT: 01/19/2011 01:19:31 PM   0 COMMENTS
Tuesday, January 18, 2011
Deep, Deep, Deep Linking Inside Your Site.
by

How large is your website?

The answer might actually surprise you and you can't really answer it unless you understand how your website functions.

You see, you don't just count the number of pages on your site, as in your About Us and Services pages. You need to take a really close look at how many dynamic pages are being created automatically.

As an example, let's talk about a typical online jewelry product catalog webpage. When you visit that type of page, you would first see a bunch of smaller photos of all the jewelry. Clicking on any image will then bring you to another page of full details for that single item.

For every product you add to your website, you also add another dynamic page to your site.

The same is true for the blog or newsletter archive on your website. Every blog entry creates ...
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AT: 01/18/2011 10:52:06 AM   0 COMMENTS
Monday, January 17, 2011
Does a Promise Equal an Engagement?
by

Google has a massive built-in dictionary and thesaurus. Without realizing it, every time you search their site they are analyzing every word you type to find the best answer for you.

Google uses synonym matching, search history, and word association to generate the search engine results page. All those calculations happen within fractions of seconds and most of the time they return reasonable results.

Let's take a look some reasonable examples Google would associate together.

A search for the word "engagement" would certainly return matches with the words "wedding", "bridal", and "promise".

If you search for the phrase "custom made jewelry" you would also have results that include "handmade jewelry."

On the other hand, if you are in Canada your search for "custom made jewelry" would return pages for "h...
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AT: 01/17/2011 12:53:10 PM   0 COMMENTS
Tuesday, January 11, 2011
Google Wonder Wheel
by

What is the one keyword phrase that you would love to rank #1 for above all others?

If you can answer that question in less than a second, then either you've already done your homework or you're wrong.

Truthfully, no one can ever claim they know what keyword phrases are best for their website unless they've done a lot of homework. Sure, you might want to say "engagement rings," but we'll tell you to go back to the beginning and look for something different.

The phrase "engagement rings" is what we refer to as a "trophy phrase," in that it's the trophy you see and hope to win. However, it's very unlikely that "engagement rings" will be your "money phrase," which is the actual phrase that brings you the most traffic and the most sales.

The only way you can figure out the money phrases for your website is to do...
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AT: 01/11/2011 11:17:13 AM   0 COMMENTS
Tuesday, January 04, 2011
Online Product Descriptions
by

We're going to try something new starting today: shorter Nuggets focused on SEO. In the past, we gave you lots of marketing ideas and essentially full articles in every Nugget email. Over the next few days, or weeks, we'd like your feedback on our new approach. If it fails, we'll go back to the previous format.

For more details on why this is happening, please read Matthew Perosi's blog post from today:
http://www.jwag.biz/blog/2011/01/04/one-seo-book-to-rule-them-all.htm

Duplicate content is the phrase we use to describe when one web page has the same information on it as another. The design and navigation don't matter much, but the information in the body of the page should never match the information on another page.

You nee...
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AT: 01/04/2011 11:09:31 AM   0 COMMENTS
Monday, January 03, 2011
SEO: Intra-site Nofollow Link Disasters
by

Welcome to 2011!

We expect a plethora of SEO experts to post wonderful articles today about how SEO changed over 2010 and what the future will hold for all of us. We're staying away from the predictions and simply following forward with basic SEO discussions.

Although, our discussions are not simply old SEO techniques regurgitated over and over again. We do spend a lot of time making sure what we are saying is still valid. We search through what the SEO experts are saying and we especially look for the guys that have the analytical data to prove what they're saying.

We never believe any SEO expert who makes a claim without evidence to back it up.

Once we find something interesting, we compare it to our own jewelry-specific measurements and determine if the same finding also holds true within the jewelry ind...
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AT: 01/03/2011 09:31:41 AM   0 COMMENTS
Thursday, November 25, 2010
Ready, Set, Drink!
by

We might have to create a drinking game out of the number of time we mention Google Places in our Daily Gold Nuggets.

If you are keeping score this is going to be #5. Ready? Set? Drink!

According to Google's Mobile Blog, there are some nifty new features when they display local businesses through the SERP on a cell phone.

Although we've not been able to test the features on every type of phone, our initial results should be the same on all smartphones.

From your smart phone, do a Google search for "jewelry store."

On the mobile SERP you should see map. Right above the map there should be a button that says "Use my location." When you click that button you should get a pop-up notice asking permission to use your current location. Go ahead and allow that.

The SERP should redisplay with a messag...
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AT: 11/25/2010 09:00:27 AM   0 COMMENTS
Tuesday, November 23, 2010
Page Summaries and Meta Descriptions
by

Do you know there's a built-in feature in the hidden programming of every web page that is designed specifically as a sales tool for you?

You've probably heard the term "Meta Description," but maybe you didn't quite know what it was. In a nutshell, it's a 150 character description that you can use as a sales message.

But where does the sales message show up? You've seen these messages every day of your internet life but probably never thought of them as a sales message.

Okay, to the point: The search engine results page (SERP for short) of each engine shows a list of web page titles and snippets from websites. Sometimes those snippets are created automatically, and sometimes the search engine shows the message from the Meta Description.

If you have 500 or more words on a single page of your site, the engine...
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AT: 11/23/2010 01:38:31 PM   0 COMMENTS
Monday, November 22, 2010
Do You Think Wider is Better?
by

What situations can you think of where being wider is better than thinner?

Can you think of any? You probably could think of a few time when wider is *not* better--like when trying to fit a refrigerator through the typical door; or when your car is too wide to fit into a thin parking space. Perhaps your flat head screwdriver is too wide for the precision screw you need to remove.

So, can you think optimistically and not pessimistically and come up with a time when wider is better?

We're being a little playful this Monday to make a simple point: Wide Websites Are Good

What we're actually saying is that a website with many pages is a "deeper" or a "larger" or a "wider" website; depending on your point of view.

In the SEO world, we don't actually call them "wide" website, but rather "authority" websites. ...
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AT: 11/22/2010 01:35:17 PM   0 COMMENTS
Wednesday, October 06, 2010
Meta Descriptions Could be Dodos Soon
by

The search engine optimization process is at the core of all the research and study we do at jWAG. Everything comes back to the "basic" SEO techniques. The problem is that those "basic" techniques change from day to day with the whims of Google, Yahoo and Bing.

It seems like the meta description as an SEO metric is being phased out. Just 1 year ago, we were able to test changes in SERPs ranking simply by changing the meta description of a page. But in the past 6 months our testing shows this doesn't work anymore.

Usefulness of meta keywords went the way of the Dodo Bird in the late 90s. Just like the Dodo Bird's inability to fly, it seems that meta descriptions now have inability to carry any SEO influence within the search engines.

Meta keywords and Dodo Birds became extinct shortly after people started exploiti...
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AT: 10/06/2010 02:59:30 PM   0 COMMENTS
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