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Monday, March 28, 2016

Using Your Smartphone To Improve How You Engage With Customers Socially

Using Your Smartphone To Improve How You Engage With Customers Socially daily-golden-nugget-1481-17
Your success on social media is related to the amount of time you spend engaging with your customers. I like to think of social media as the online version of a business networking event. Plenty of people attend business networking events with grand notions of meeting new business partners only to get there and stand on the sidelines, or quietly sit at a table without working the room.

At some local networking events, you might have the opportunity to hand out ...

AT: 03/28/2016 07:32:49 AM   0 COMMENTS
Wednesday, December 30, 2015

Insights for 2016

Insights for 2016 daily-golden-nugget-1418-76
The year 2015 is about to come to a close, but before it does, I'm venturing out on a limb to give you my forecast insights for 2016. This year, I'm referring to these as "insights" and not necessarily as "predictions" because these things are what I already see happening in a small way, and steadily growing. They are in no particular order...

Social Media Change with the Young Generation

The current teenage generation is struggling to hide from their parents online. Many of them want nothing to do with Facebook because the grown-...

AT: 12/30/2015 08:23:36 AM   0 COMMENTS
Monday, July 27, 2015

Managing Social Media: Business Strategy Made Easy

Managing Social Media: Business Strategy Made Easy daily-golden-nugget-1306-37
When you consider the time it takes to be involved with Facebook, Twitter, Pinterest, Instagram, Google+ and so many social networks, it's no wonder so many people live their lives carrying their smartphone in their hand all day. So many people have traded everyday verbal conversations for terse text conversations and deluges of selfies.

Those who have chosen a smartphone-tethered life, now find it second nature to use social network as a way to keep their friends and family in...

AT: 07/27/2015 07:03:31 AM   0 COMMENTS
Tuesday, June 09, 2015

JCK Talks 2015: Introduction to Multichannel Marketing for Retail

JCK Talks 2015: Introduction to Multichannel Marketing for Retail daily-golden-nugget-1272-43
Jennifer Shaheen, President of Technology Therapy Group was among those speakers chosen to present at the 2015 JCK Las Vegas show. Jennifer and I are industry colleagues and we share 99% of the same point of view about the internet and how retail jewelers should be using it for their marketing.

I've seen Jennifer present at ...

AT: 06/09/2015 09:44:38 AM   0 COMMENTS
Friday, January 30, 2015

Watkins Jewelers Website Review

Watkins Jewelers Website Review daily-golden-nugget-1180-97
This is the Friday website review edition of the Daily Golden Nugget. Today, I'm going to perform an incognito Google search for a random jewelry store candidate in Blackstone, Virginia, then review their website.

The goal of this weekly website review is to learn something new, or at least to see an implementation of something good or bad that you never knew.

When I used the search query "jewelry stores in blackstone va" I was given these results:


AT: 01/30/2015 08:58:12 AM   0 COMMENTS
Monday, October 20, 2014

Referral Websites That Work for Retail Jewelers

Referral Websites That Work for Retail Jewelers daily-golden-nugget-1106-2-66
We're now in the last two weeks of October and a lot of holiday promotions are about to launch. You've probably already completed your own marketing and all the publication dates have been set. In this edition of the Daily Golden Nugget, I'll go over some last minute online marketing referral sources that you still have time to set up this week.

Your customers will find you through many online sources. Some of those sources will be your own paid marketing, while other people arrive through organic tra...

AT: 10/20/2014 12:24:11 PM   0 COMMENTS
Friday, April 08, 2011

Search Query Relevance

We've covered this topic before in our trainings, but with the recent changes to Google we need to revisit this again.

Your organic ranking is determined by the information you have on your website and how your website has been shared with the world. Search Engine Optimization now includes a mix of different social networking signals in addition to how many times people link to your website.

In 2010, Bing developed a strong association with Facebook to help measure the popularity of shared websites. The shared websites were given some new weighted value in Bing's search results.

Google was much slower to adopt social networks into their organic ranking, but in late 2010 it was announced that Twitter would help determine ranking. In early 2011, Google further introduced methods to measure Facebook sharing on Busines...

AT: 04/08/2011 02:00:34 PM   0 COMMENTS
Tuesday, October 05, 2010

"Checking-in" on Facebook Places

This morning shortly after midnight Eastern time Facebook announced new features for their Facebook Places service.

On August 18, 2010 Facebook Places was suddenly available to everyone downloading the latest Facebook cel...

AT: 10/05/2010 09:41:22 AM   0 COMMENTS
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