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Friday, September 08, 2017

Using Instagram and Snapchat Stories For Marketing

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Using Instagram and Snapchat Stories For Marketing daily-golden-nugget-1573-91
Earlier this year, I explained why Instagram should be your primary marketing channel and how to use photography and hashtags to build a following. If you're struggling with Facebook marketing for your business, then you should really go back and look at that previous post of mine.

Although I explained Instagram photography, I did intentionally exclude details about Instagram Storie...
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AT: 09/08/2017 09:33:27 AM   0 COMMENTS
Friday, August 25, 2017

Facebook Algorithm Cleans Up The News Feed Spam

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Facebook Algorithm Cleans Up The News Feed Spam daily-golden-nugget-1571-12
Way back on April 10, 2017, Facebook announced that they'd be cleaning up the News Feed to deliver the right content to the right people at the right time.

Their goal was to cut back on the amount of spammy content that is published by Pages that deliberately try to game the Facebook algorithm. Their algorithm measures the popularity of a post by the number of likes, comments, and shares it gets an...
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AT: 08/25/2017 09:42:13 AM   0 COMMENTS
Friday, July 21, 2017

How to Promote Your Online Store In A Cost-Effective Manner

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How to Promote Your Online Store In A Cost-Effective Manner daily-golden-nugget-1566-12
I recently came across a seminar titled "How to Promote Your Online Store In A Cost-Effective Manner" and thought it was an extremely misleading headline. Whenever business owners ask me about cost effective online advertising, they usually mean "least expensive" rather than asking me how to achieve the best ROI with their online ads.

I've also found that many business owners believe that online marketing is simple, and that anyone can do it. Preying upon this belief, there are ad a...
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AT: 07/21/2017 07:07:25 AM   0 COMMENTS
Friday, May 26, 2017

Time To Admit When You Need Help

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Time To Admit When You Need Help daily-golden-nugget-1558-90
I have met and helped many different entrepreneurs during my time as a volunteer business coach for my local chapter of SCORE, a division of the U.S. Gov. S.B.A. While I've helped them make their businesses better, I've also learned that most entrepreneurs of all ages share several similar personality characteristics and daily practices.

Life of an entrepreneur


Most entrepreneurs start out small and quickly learn all the jobs needed to make their business run. If you're a small business owner, then you are probably the best s...
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AT: 05/26/2017 11:15:42 AM   0 COMMENTS
Friday, May 12, 2017

The Ever Changing Reality Of Facebook

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The Ever Changing Reality Of Facebook daily-golden-nugget-1556-43For several years and through a lot of tough competition, Facebook has managed to maintain its status as the most popular social media network, although there seems to be an evolutionary shift of people away from Facebook and on to other networks like Instagram and Snapchat. Some organizations, groups, and communities are using Facebook's Group feature to create a community messaging board, while other organizations have migrated to networks like Telegram. For the moment, Facebook is still the network to use, but Instagram is growing quick...
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AT: 05/12/2017 09:21:58 AM   0 COMMENTS
Friday, May 05, 2017

The Marriage of Websites and Social Media

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The Marriage of Websites and Social Media daily-golden-nugget-1555-43
Your website is the cornerstone of all your online marketing; it's what people find when they search for a local business type or a specific product by name or by model number. People go to Google with an instigated need for an immediate purchase, when they need a specific service, or when they need to start research on a longer term decision making process. Those with immediate needs will take action based on what they see on your website or your social accounts. Those looking for an immediate purchase will look for an onlin...
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AT: 05/05/2017 11:12:51 AM   0 COMMENTS
Friday, April 07, 2017

Instagram As Your Primary Marketing Channel

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Instagram As Your Primary Marketing Channel daily-golden-nugget-1551-32

Back When I Could Express Myself


MySpace used to be a fun social network. You had complete freedom to change your profile any way you wanted by adding music, changing colors, and customizing your background. Anyone with a working knowledge of HTML could customize the look of their page and turn it into their online bastion of delight. I remember when being on social media was nothing more than a fun competition of making your profile page look better than your friend's profile, then tease each other about it. ...
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AT: 04/07/2017 11:12:02 AM   0 COMMENTS
Friday, September 09, 2016

Abraxas Jewelers Needs A Lot Of Online Help

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Abraxas Jewelers Needs A Lot Of Online Help daily-golden-nugget-1521-65
The internet of things (IoT) now connects so much of daily life it's hard to remember what things were like 23 years ago when it was just in its infancy. New internet connected devices are announced every day that will undoubtedly shape our futures of personal life and how we reach customers and conduct business. Although there are plenty of new tech toys announced every week, it's the smartphone which has changed how we manage our daily lives.

With all these changes happening in the world around us, it's hard to im...
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AT: 09/09/2016 12:13:39 PM   0 COMMENTS
Friday, July 08, 2016

Happy Jewelers #FridayFlopFix Website Review

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Happy Jewelers FridayFlopFix Website Review daily-golden-nugget-1512-39
Welcome to my weekly website review. Every Friday, I randomly look for a jewelry store website that has a few problems, that I call flops, and then I suggest ways to fix them. These short website reviews are not meant for the store itself but rather you, the reader. My hope is that you will discover something here that you also need to fix on your own site.

This week I used the phrase "jewelers Newport, RI" to search for my review candidate. Instead of choosing a jewelry store from the first page of the Google res...
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AT: 07/08/2016 11:03:44 AM   0 COMMENTS
Wednesday, April 20, 2016

Hellberg's Jewelers Website Review

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Hellbergs Jewelers Website Review daily-golden-nugget-1498-2
Every week, usually on Friday, I write a website review. This week, I'm publishing my review a couple days early because I have something special planned for Friday. The goal of my website reviews is to dissect the online efforts for a random local retail jeweler. I don't bother reviewing the websites for chain stores because I want to illustrate how a local jeweler can improve a similar site like their own.

I find my website candidates by searching Google using the Chrome browser set to incognito mode. Incognito mode is good to use whe...
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AT: 04/20/2016 12:16:41 PM   0 COMMENTS
Friday, April 01, 2016

Stonecraft Jewelers #FridayFlopFix Review

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Stonecraft Jewelers FridayFlopFix Review daily-golden-nugget-1485-19
This is the #FridayFlopFix edition of the Daily Golden Nugget. Each week, I find a random retail jewelry stores and review their website in hopes that we'll be able to learn something from the process. I call this a "Flop Fix" because I specifically look for websites that are making mistakes, i.e. flops, so I can suggest fixes.

Here's the search results I saw this week when I searched Google for "jewelry stores Elko, NV":

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AT: 04/01/2016 12:38:36 PM   0 COMMENTS
Monday, March 28, 2016

Using Your Smartphone To Improve How You Engage With Customers Socially

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Using Your Smartphone To Improve How You Engage With Customers Socially daily-golden-nugget-1481-17
Your success on social media is related to the amount of time you spend engaging with your customers. I like to think of social media as the online version of a business networking event. Plenty of people attend business networking events with grand notions of meeting new business partners only to get there and stand on the sidelines, or quietly sit at a table without working the room.

At some local networking events, you might have the opportunity to hand out ...
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AT: 03/28/2016 07:32:49 AM   0 COMMENTS
Wednesday, March 16, 2016

Social Media As The Minimum Marketing Effort to Maintain Customer Awareness of You

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Social Media As The Minimum Marketing Effort to Maintain Customer Awareness of You daily-golden-nugget-1473-47
The last seven days have been quite interesting, and fulfilling for me. In addition to the photography demo booth at MJSA Expo in New York City, I also presented three seminars/training classes, one of which was at MJSA this past Monday.

An interesting topic about marketing budgets and social media organically emerged during my training sessions last week, which I then added to my MJSA seminar at the last minute, and I want to share with y...
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AT: 03/16/2016 11:31:19 AM   0 COMMENTS
Monday, March 14, 2016

4 Ways To Prep Your Website For Eventual Ecommerce

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4 Ways To Prep Your Website For Eventual Ecommerce daily-golden-nugget-1471-33It seems like only yesterday when it was thought that email addresses would become more important than telephone numbers, and now a website address is more important than both a telephone number and a physical address. A website is the most important representation of your business, yet most jewelers don't treat it that way, and many still view it as an online brochure that needs to be made once, and then forgotten about.

The local retail jeweler is losing a lot of business to the internet. The younger gen...
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AT: 03/14/2016 01:21:56 PM   0 COMMENTS
Monday, February 22, 2016

Top 10 Misfit Children Nuggets from 2015

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Top 10 Misfit Children Nuggets from 2015 daily-golden-nugget-1456-24
Bloggers have an unyielding passion to write and share their expertise with the world. Unlike a freelance writer for hire that is paid to create an editorial, most passionate bloggers write because they care greatly about the topic, and many do it for free. Those of us who write for free are often disappointed by posts that don't get the attention we wish they did; after all our blog posts are our children and we want our children to grow up and be successful and not unacknowledged misfits.

Much to my chagrin, not every b...
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AT: 02/22/2016 07:36:26 AM   0 COMMENTS
Thursday, January 28, 2016

Get Customers to Check-in to your Facebook Page #TBT

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Get Customers to Check-in to your Facebook Page TBT daily-golden-nugget-1439-92
Welcome to the #ThrowbackThursday edition of the Daily Golden Nugget. Today, I'm jumping back to one of my early posts about location based services and checking-in on Facebook.

It was all the rage during the summer of 2010 to have a check-in app on your smartphone check-in everywhere. Gowalla, Foursquare, Whrrl, and Loopt were competing heavily when Facebook tried getting into the game. Facebook's initial eff...
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AT: 01/28/2016 12:05:14 PM   0 COMMENTS
Wednesday, December 30, 2015

Insights for 2016

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Insights for 2016 daily-golden-nugget-1418-76
The year 2015 is about to come to a close, but before it does, I'm venturing out on a limb to give you my forecast insights for 2016. This year, I'm referring to these as "insights" and not necessarily as "predictions" because these things are what I already see happening in a small way, and steadily growing. They are in no particular order...

Social Media Change with the Young Generation


The current teenage generation is struggling to hide from their parents online. Many of them want nothing to do with Facebook because the grown-...
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AT: 12/30/2015 08:23:36 AM   0 COMMENTS
Wednesday, November 25, 2015

Customer Selfies and Testimonials that Follow FTC Guidelines

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Customer Selfies and Testimonials that Follow FTC Guidelines daily-golden-nugget-1393-39
Today is the eve of the official start of the "holiday season" in the U.S. Retail businesses have been preparing their inventory, ads, and employees for the last few months in hopes to really boost sales this year.

In a perfect world, most holiday season ads are already finalized and scheduled, but there's always the opportunity for retailers to gain a little extra publicity every day through different types of engagements with their customers.

Typ...
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AT: 11/25/2015 12:09:07 PM   0 COMMENTS
Thursday, November 12, 2015

Don't Buy Your Fans #TBT

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Dont Buy Your Fans TBT daily-golden-nugget-1384-61
For today's #ThrowbackThursday, I'm jumping to the topic of buying your friends, or more specifically, not buying them.

Buying Website Links


There are plenty of online services offering to increase the traffic to your website, increase the number of links pointing to you website, increasing the number of Twitter followers you have, and increasing the number of people who like your Facebook page. More often than not, these services ...
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AT: 11/12/2015 07:35:43 AM   0 COMMENTS
Monday, October 26, 2015

2015 Holiday Run-Up Summations

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2015 Holiday Run-Up Summations daily-golden-nugget-1371-26
One month ago today, I introduced the 2015 Holiday Run-Up with the premise that this year you could create several specialized marketing campaigns, or micro-campaigns, focused on singles products or groupings of products. Implementing the micro campaigns would require lots of product photography, correctly targeting your customers, writing lots of product content, sharing that product content to social media, coordinating...
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AT: 10/26/2015 08:40:32 AM   0 COMMENTS
Monday, October 19, 2015

Discover Your Own Social Media Timing and Scheduling: 2015 Holiday Run-Up

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Discover Your Own Social Media Timing and Scheduling: 2015 Holiday Run-Up daily-golden-nugget-1366-51
The time needed to manage social media can easily eat up most of your day. Over the last few weeks, I've detailed a lot of social media tactics in this 2015 Holiday Run-Up series. If you've missed out on the discussion so far, then go back to the beginning here and catch up.

As I've detailed steps for VIEW FULL GOLD NUGGET


AT: 10/19/2015 09:41:14 AM   0 COMMENTS
Friday, October 16, 2015

Trends Jewelers Case Study

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Trends Jewelers Case Study daily-golden-nugget-1365-78
It's Friday. Every Friday, I start out by saying "This is the Friday website review edition of the Daily Golden Nugget." I'm sure you guys are tired of reading that. Anyone want to suggest a hashtag that alliterates with Friday? Send your suggestions to me on Facebook, Twitter, Google+, or just email them to me.

So it is Friday, and it's review day. The goal is learn something from a random website of a random retail jeweler chosen from a random city somewhere in the U.S. This week that random somewhere is Raynham,...
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AT: 10/16/2015 11:55:27 AM   0 COMMENTS
Thursday, October 15, 2015

Why To Post To Google+ #TBT: 2015 Holiday Run-Up

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Why To Post To Google+ TBT: 2015 Holiday Run-Up daily-golden-nugget-1364-67
In today's #ThrowbackThursday, I'm jumping back to January 2014 to my directions on how to post to Google+. This is also a continuation of my special 2015 Holiday Run-Up series giving you the tactics you need to help boost your sales this upcoming season.

I've already given you steps and tactics for VIEW FULL GOLD NUGGET


AT: 10/15/2015 11:15:17 AM   0 COMMENTS
Wednesday, October 14, 2015

Simple Explanation and Twitter Usage Suggestions: 2015 Holiday Run-Up

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Simple Explanation and Twitter Usage Suggestions: 2015 Holiday Run-Up daily-golden-nugget-1363-53
I've covered topics of Facebook, Pinterest, and Instagram so far in this Run-Up to the 2015 Holiday season. This is my 14th installment in this special Daily Golden Nugget series to help you boost your 2015 holiday sales.

If you're just joining in for the first time, then you should review the outline of this series I explained here. I'...
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AT: 10/14/2015 12:34:12 PM   0 COMMENTS
Monday, October 12, 2015

Pinterest Pinning and Marketing Campaigns: Holiday 2015 Run-up

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Pinterest Pinning and Marketing Campaigns: Holiday 2015 Run-up daily-golden-nugget-1361-33
This is Part 11 of my annual special Daily Golden Nugget "Holiday Run-Up" series packed with tactics to help you during November and December this year. I started this series 3 weeks ago with directions for all the initial steps needed to prepare for the information you'll find in these last few run-up days. The initial marketing strategies overview is here....
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AT: 10/12/2015 10:44:34 AM   0 COMMENTS
Wednesday, September 30, 2015

Directions for First Time Users of Facebook Audience Insights: Holiday 2015 Run-up

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Directions for First Time Users of Facebook Audience Insights: Holiday 2015 Run-up daily-golden-nugget-1353-73
This is Part 5 of a multi-day Daily Golden Nugget series packed with tactics to help you in your 2015 holiday marketing. The series started with the overview of 2015 holiday marketing strategies.

In this edition, I'll show you how to use the Facebook Audience Insights tool to build and save a target audience fo...
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AT: 09/30/2015 07:01:37 AM   0 COMMENTS
Tuesday, September 15, 2015

Shifting Away From Traditional Media to Smarter Digital Ad Spending

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Shifting Away From Traditional Media to Smarter Digital Ad Spending daily-golden-nugget-1342-58
The holiday season is quickly approaching and you need to consider how you will be spending your advertising dollars. Will you hold an event promoted with post cards and phone calls? Will you have a Black Friday sale promoted in the local newspaper? What medium will you use for your weekly ads for the holiday season?

There are a lot more choices now than just newspapers, post cards, billboards, TV, and radio. VIEW FULL GOLD NUGGET


AT: 09/15/2015 09:43:22 AM   0 COMMENTS
Wednesday, August 26, 2015

Time Management For The Retail Jeweler: Part 3

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Time Management For The Retail Jeweler: Part 3 daily-golden-nugget-1328-72
This is final part of my 3-part series on Time Management. I realize it's a bit ironic that I've written Daily Golden Nuggets on Time Management and it's taking forever to read through them.

In the first two installments, I explained my methods of how I prioritize time, how I figured out the best time of day for me to work, how I deal with time consuming tasks, the time suck of social media, and how delegating tasks saves me time.

This 3-part series builds upon itself, so please g...
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AT: 08/26/2015 07:16:50 AM   0 COMMENTS
Wednesday, August 19, 2015

Plan Your Facebook Posts to Help Build Your Business

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Plan Your Facebook Posts to Help Build Your Business daily-golden-nugget-1323-19
I recently had someone tell me that they felt it was better to post anything to their business Facebook account than nothing at all. This particular jeweler didn't have anyone in the store willing to manage their Facebook account, yet they felt it was important to be active.

Their solution was to hire a social media management company that didn't know anything about jewelry, and was posting non sequitur information to their account. Although their fan base was slowly increas...
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AT: 08/19/2015 07:42:59 AM   0 COMMENTS
Tuesday, August 04, 2015

Don't Sell Over Social; Just Build Connections

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Dont Sell Over Social; Just Build Connections daily-golden-nugget-1312-49
I'm sitting on a regional jet right now as I write this. I'm heading back to New Jersey after three days with the RJO in St. Louis, Missouri. For me, it was a weekend of discussions about e-commerce, online local marketing, and social networking.

I was very impressed with all the jewelers I spoke to this weekend and I'm starting to think that the need for social media is starting to be understood as a necessity for marketing, even though the results can't be tracked. Many jewelers told me...
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AT: 08/04/2015 08:37:15 AM   0 COMMENTS
Monday, July 27, 2015

Managing Social Media: Business Strategy Made Easy

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Managing Social Media: Business Strategy Made Easy daily-golden-nugget-1306-37
When you consider the time it takes to be involved with Facebook, Twitter, Pinterest, Instagram, Google+ and so many social networks, it's no wonder so many people live their lives carrying their smartphone in their hand all day. So many people have traded everyday verbal conversations for terse text conversations and deluges of selfies.

Those who have chosen a smartphone-tethered life, now find it second nature to use social network as a way to keep their friends and family in...
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AT: 07/27/2015 07:03:31 AM   0 COMMENTS
Wednesday, June 24, 2015

How To Accomplish Real Time Reporting At Live Events

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How To Accomplish Real Time Reporting At Live Events daily-golden-nugget-1283-11
It doesn't matter how many blueprints, multi-part marketing plan ideas, strategies, and VIEW FULL GOLD NUGGET


AT: 06/24/2015 11:25:54 AM   0 COMMENTS
Thursday, June 11, 2015

What Is A Money Site?

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What Is A Money Site? daily-golden-nugget-1274-3
This is the Throwback Thursday edition of the Daily Golden Nugget. Today I'm jumping back to Nugget number 55 and the topic of money sites.

The topic of marketing funnels came up during the 2015 JCK Talk on multi-channel marketing. The original idea of a marketing funnel was that you would reach a lot of people with a broad scope...
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AT: 06/11/2015 08:44:10 AM   0 COMMENTS
Tuesday, June 09, 2015

JCK Talks 2015: Introduction to Multichannel Marketing for Retail

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JCK Talks 2015: Introduction to Multichannel Marketing for Retail daily-golden-nugget-1272-43
Jennifer Shaheen, President of Technology Therapy Group was among those speakers chosen to present at the 2015 JCK Las Vegas show. Jennifer and I are industry colleagues and we share 99% of the same point of view about the internet and how retail jewelers should be using it for their marketing.

I've seen Jennifer present at ...
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AT: 06/09/2015 09:44:38 AM   0 COMMENTS
Monday, June 01, 2015

Create Marketing Campaigns That Allow For Natural Discovery of the Full Message

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Create Marketing Campaigns That Allow For Natural Discovery of the Full Message daily-golden-nugget-1266-23
I was at a social media marketing meeting in New York City last month when someone asked if they should be posting the same photos and status update to every social network.

That was a good question, and there's no real straightforward answer. In reality, it depends if you have the same audience following you on all the social networks. If the same audience follows you on all networks, then they will get very bored very ...
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AT: 06/01/2015 06:48:06 AM   0 COMMENTS
Tuesday, May 26, 2015

Recommended Monthly Online Marketing for Jewelers

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Recommended Monthly Online Marketing for Jewelers daily-golden-nugget-1262-1
After last week's Nuggets about marketing funnels and determining a funnel cost, I received an email from a reader wanting to know my current recommendations for a marketing funnel.

Here are my recommendations for monthly online marketing, in this o...
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AT: 05/26/2015 01:12:01 PM   0 COMMENTS
Monday, March 16, 2015

10 Ground Rules For Employees When Using Social Media

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10 Ground Rules For Employees When Using Social Media daily-golden-nugget-1211-39
Many retail jewelers still struggle managing the time it takes to promote themselves on social media. Unfortunately, even though you can hire an agency to manage your social accounts, the best way to engage your customers is to establish your brand's own online identity.

It's difficult to allocate the time needed to engage on social media amidst the daily routine needed to run a jewelry store. Instead of doing it all yourself, you could allow your employees to engage soc...
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AT: 03/16/2015 07:10:04 AM   0 COMMENTS
Friday, February 13, 2015

Paula's Fine Jewelry Website Review

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Paulas Fine Jewelry Website Review daily-golden-nugget-1190-22
If you believe the (mostly North American) superstitions, Friday the 13th (today) is supposed to be an unlucky day. Perhaps it will be unlucky for some couples that breakup before tomorrow, Valentine's Day, arrives. I prefer the optimistic point of view and would rather believe that love is in the air today.

This is the Friday website review edition of the Daily Golden Nugget, and to honor Valentine's Day I decided to search for a jewelry store in or near a town with "love" in the name. This was not as easy a...
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AT: 02/13/2015 12:32:35 PM   0 COMMENTS
Monday, February 09, 2015

The Value of Content Creation and Content Curation, Part 3

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The Value of Content Creation and Content Curation, Part 3 daily-golden-nugget-1186-34
What's your favorite type of content? Given that content includes written articles, videos, podcasts, photography, and every other type of creative digital experience. There's a labor cost associated with creating a digital experience for your customers, a cost that's not easily understood by small business owners.

There's also a competing value of the content that swings between the long term value to attract quality customers and the short term value of getting a lot of attention. S...
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AT: 02/09/2015 02:11:44 PM   0 COMMENTS
Wednesday, February 04, 2015

The Value of Content Creation and Content Curation, Part 1

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The Value of Content Creation and Content Curation, Part 1 daily-golden-nugget-1183-78
Over the last two days, I've provided you with some content creation cost guidelines and how to use content curation as an alternative to creating your own. In this Daily Golden Nugget, I'm explaining how y...
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AT: 02/04/2015 11:18:26 AM   0 COMMENTS
Wednesday, November 05, 2014

Social Signal Ranking Factors

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Social Signal Ranking Factors daily-golden-nugget-1118-29
If you ever get into a conversation with a search engine optimization professional (aka SEO), they usually bring up the topic of how Google ranks your website and that there are "more than 200 different signals" that Google uses for their ranking algorithm. It's Google's standard message that they are using more than 200 signals, but they've been saying the same thing for more than 10 years now.

Surly they must be using more than 200 signals now, but they'll never admit it.

From time to time, I'm able to measure the effects of certain t...
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AT: 11/05/2014 12:22:33 PM   0 COMMENTS
Monday, September 22, 2014

Building a Marketing Campaign To Sell Your Products

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Building a Marketing Campaign To Sell Your Products  daily-golden-nugget-1086-68
In this edition of the Daily Golden Nugget, I'm outlining a potential marketing plan for the upcoming holiday season. My example will focus on specific items which we will build content around and share socially.

What I've written out in this guide will be good for anyone looking for a different approach to marketing for this upcoming holiday season. There's a lot of detail for the setup, implementation, and then the post-analysis of the entire campaign. You'll do the setup...
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AT: 09/22/2014 07:36:51 AM   0 COMMENTS
Monday, August 18, 2014

Don't Hire a Social Media Management Agency While Blindfolded

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Dont Hire a Social Media Management Agency While Blindfolded 773-daily-golden-nugget-1061
Although I'd like nothing more than for every jeweler to manage their own social media accounts, the truth is that many business owners don't, or can't do it. I'm told many reasons why they can't, like not having enough time, or not knowing where to start, or how to do it, or even which social network they should be using.

And which social network should you be using VIEW FULL GOLD NUGGET


AT: 08/18/2014 10:48:40 AM   0 COMMENTS
Friday, July 18, 2014

Avalon Park Jewelers Website Review

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Avalon Park Jewelers Website Review 2960-daily-golden-nugget-1040
Five months from today, you will be launching your last minute Christmas advertising campaigns and counting down the last 7 days before the big holiday. Have you started to prepare your website and holiday ads yet?

The other day, I was walking through one of those stores that sells Christmas items all year long and I couldn't help but remember that now is the time for those "Christmas in July" sales events. However, considering that today is Friday, I immediately started to wonder how many towns were n...
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AT: 07/18/2014 12:31:34 PM   0 COMMENTS
Tuesday, April 26, 2011

Sharing is Good-Natured

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Link building is a difficult part of search engine optimization. It's better to have a real person creating links on other websites than to buy a software program to spin links for you, but it takes a lot of time.

A well-placed link will bring a lot of valuable Google PageRank, and increase your SERP ranking.

But what if your goal is to increase visitor traffic in addition to PageRank?

A good answer to that is simply to get social. Share links on social networks like Digg, Stumble Upon, Reddit, Twitter and of course Facebook. Is your favorite not listed here? No problem, go ahead and use it anyway.

The goal to social sharing on these websites is to attract new people to your website. In this process, it's a numbers game; more shared links means more people see those links and potentially click. People who...
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AT: 04/26/2011 11:30:23 AM   0 COMMENTS
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