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Friday, August 25, 2017

Facebook Algorithm Cleans Up The News Feed Spam

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Facebook Algorithm Cleans Up The News Feed Spam daily-golden-nugget-1571-12
Way back on April 10, 2017, Facebook announced that they'd be cleaning up the News Feed to deliver the right content to the right people at the right time.

Their goal was to cut back on the amount of spammy content that is published by Pages that deliberately try to game the Facebook algorithm. Their algorithm measures the popularity of a post by the number of likes, comments, and shares it gets an...
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AT: 08/25/2017 09:42:13 AM   0 COMMENTS
Friday, August 04, 2017

Facebook's Fight Against Fake News Forces You To Improve Your SEO

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Facebooks Fight Against Fake News Forces You To Improve Your SEO daily-golden-nugget-1568-98
What started as email spam years ago has turned into an ever-evolving monster of internet spam that permeates our emails, Google search results, automated telephone sales calls, and nonsense in our social media feeds. No matter how hard we try, marketing companies find new ways to put their message in front of us whenever we don't want it. This type of marketing is called interruption marketing, and it really has become an annoying interruption in everyday life as well.

Full...
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AT: 08/04/2017 07:07:35 AM   0 COMMENTS
Friday, May 12, 2017

The Ever Changing Reality Of Facebook

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The Ever Changing Reality Of Facebook daily-golden-nugget-1556-43For several years and through a lot of tough competition, Facebook has managed to maintain its status as the most popular social media network, although there seems to be an evolutionary shift of people away from Facebook and on to other networks like Instagram and Snapchat. Some organizations, groups, and communities are using Facebook's Group feature to create a community messaging board, while other organizations have migrated to networks like Telegram. For the moment, Facebook is still the network to use, but Instagram is growing quick...
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AT: 05/12/2017 09:21:58 AM   0 COMMENTS
Friday, May 05, 2017

The Marriage of Websites and Social Media

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The Marriage of Websites and Social Media daily-golden-nugget-1555-43
Your website is the cornerstone of all your online marketing; it's what people find when they search for a local business type or a specific product by name or by model number. People go to Google with an instigated need for an immediate purchase, when they need a specific service, or when they need to start research on a longer term decision making process. Those with immediate needs will take action based on what they see on your website or your social accounts. Those looking for an immediate purchase will look for an onlin...
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AT: 05/05/2017 11:12:51 AM   0 COMMENTS
Monday, March 28, 2016

Using Your Smartphone To Improve How You Engage With Customers Socially

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Using Your Smartphone To Improve How You Engage With Customers Socially daily-golden-nugget-1481-17
Your success on social media is related to the amount of time you spend engaging with your customers. I like to think of social media as the online version of a business networking event. Plenty of people attend business networking events with grand notions of meeting new business partners only to get there and stand on the sidelines, or quietly sit at a table without working the room.

At some local networking events, you might have the opportunity to hand out ...
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AT: 03/28/2016 07:32:49 AM   0 COMMENTS
Monday, March 21, 2016

Social Media is The Glue Holding The Customer Life Cycle Together

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Social Media is The Glue Holding The Customer Life Cycle Together daily-golden-nugget-1476-81
Social media is required for business--all businesses. It ties all your other advertising together: every ad you place in your local community, whether it's on TV, radio, on billboards, in all of your direct mail, for newspaper ads, or everything else you do on other social networks. Social media ties all your marketing together in such a way to support your customer life cycle.

Customer Life Cycle


There are specific steps that every customer must travel throug...
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AT: 03/21/2016 06:46:04 AM   0 COMMENTS
Monday, February 08, 2016

Top 10 Daily Golden Nuggets According to Facebook

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Top 10 Daily Golden Nuggets According to Facebook daily-golden-nugget-1446-29
Everyone loves a Top 10 list. Last week while summarizing my top 10 Daily Golden Nuggets from 2015 according to Google Analytics, I realized I should go through the list to see what the top Nuggets are according to Facebook.

Tracking the most active social media content might seem silly, but there's real value to this activity. When you first start blogging or otherwise buildi...
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AT: 02/08/2016 01:13:30 PM   0 COMMENTS
Thursday, January 28, 2016

Get Customers to Check-in to your Facebook Page #TBT

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Get Customers to Check-in to your Facebook Page TBT daily-golden-nugget-1439-92
Welcome to the #ThrowbackThursday edition of the Daily Golden Nugget. Today, I'm jumping back to one of my early posts about location based services and checking-in on Facebook.

It was all the rage during the summer of 2010 to have a check-in app on your smartphone check-in everywhere. Gowalla, Foursquare, Whrrl, and Loopt were competing heavily when Facebook tried getting into the game. Facebook's initial eff...
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AT: 01/28/2016 12:05:14 PM   0 COMMENTS
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